Medianet Australia
APRIL 25, 2023
By now I’m fairly certain that you’ve done a significant amount of audience research. Maybe you’ve even interviewed your best or ideal audience to develop rich persona cards which you use to tailor your PR and marketing engagement.
HMA Public Relations
APRIL 26, 2023
The eight ball–a solid black ball used to win a game of pool–just may be representative of the public relations landscape. With the proper angle and precise timing, the eight ball and public relations are quite similar. Read more from this blog post by Rayna Burgett.
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NewsWhip
APRIL 27, 2023
The communications and public relations industry is constantly evolving, especially in the digital age. The use of comms tools has increased as a result, but there isn’t one solution that meets every need. Communications professionals are now creating a suite of best class tools to help them successfully do their job. Based on what we’ve heard from our customers, we’ve developed a list of the 10 essential tools comms and PR pros can’t live without in 2023. 1.
Flack's Revenge
APRIL 24, 2023
The last two PR: Done and Doner podcasts focused on ChatGPT and AI in PR. In Episode 16 , we invited a panel comprising Fusion PR account directors Mark Prindle and Diana Bost , and Stefano Pacifico , CEO and Co-founder of Epistemic AI , a company that uses AI for drug discovery. Stefano is one of the smartest people I know in AI, a real innovator – I wanted to get his take.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Solo PR Pro
APRIL 25, 2023
Contracts are an essential tool for your Solo PR business. According to Law.com, “the law of contracts is at the heart of most business dealings; it is one of the three or four most significant areas of legal concern.” Imagine walking into a store to buy a brand-new appliance. There are many choices, but a knowledgeable salesperson walks you through features and benefits, helping you select the one that meets your needs.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Axia PR
APRIL 24, 2023
We asked some of the nation’s most successful media relations practitioners to share their best practices. Earning media coverage is becoming more and more challenging and competitive for public relations and corporate communications professionals. That’s because traditional newsrooms are shrinking, and positive media coverage is now more precious than ever before.
Mindful Marketing
APRIL 23, 2023
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Roasting is a nice way to bring out the natural flavors of things like meats, vegetables, and coffee, but does it bring out the best in people? A well-known fast-food chain seems to think so, or at least it believes roasting others is the recipe for building its brand.
Institute for Public Relations
APRIL 25, 2023
This blog is based on the original study in the Public Relations Journal. When we need expertise in life or business situations, we often look to experts for help. For example, when a crisis strikes (and even before), executives seek out communication leaders for advice on how to navigate tricky situations. But what does such terminology mean? What qualifications differentiate … Continue reading Should Public Relations Be Considered A Profession?
Wadds Inc.
APRIL 26, 2023
Some observations and suggestions for public relations agency managers from our wheelhouse. There’s a recurring theme to almost every meeting I’ve had in the past month. The first four months of the year have been a grind. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
ImPRessions - Crenshaw Communications
APRIL 24, 2023
Insider recently named multiple Crenshaw Communications clients to its second annual list of up-and-coming advertising tech talent. LiveIntent’s Deepthi Venkitaramanan and Emodo’s Gaby Baden were among the honorees named to the Rising Stars of AdTech list. Insider recognized Deepthi Venkitaramanan, senior product manager, LiveIntent for helping the people-based email marketing platform push into new areas. “Venkitaramanan’s particular strength lies in her research, scopin
Agility PR Solutions
APRIL 25, 2023
The generative AI revolution spurred by ChatGPT looks to be the most disruptive marketing technology to arrive since the iPhone. And as both marketers and communications executives trial AI writing platforms and AI art creation tools, new research from content marketing and PR agency BMV reveals the outlook that many in the industry have been […] The post Will AI ultimately replace content writers?
PRSay
APRIL 25, 2023
April is Accreditation Month at PRSA. It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. Look for posts on the PRsay and each month in The Pinnacle, PRSA’s monthly newsletter offering insights on Accreditation. Learn more about earning your APR by visiting PRaccreditation.org. As I recently reflected on my 29-year military career, resilience emerged as one of the most important keys to my success as a U.S.
Awario
APRIL 27, 2023
We are aware that algorithms know more about us than people we share the flat with. We let algos in on our deepest secrets by asking Google about things that trouble us at nights and letting corporations analyze our purchase history. However, the algorithms we spend the most time with are social media algorithms.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Axia PR
APRIL 24, 2023
We asked some of the nation’s most successful media relations practitioners to share their best practices. Earning media coverage is becoming more and more challenging and competitive for public relations and corporate communications professionals. That’s because traditional newsrooms are shrinking, and positive media coverage is now more precious than ever before.
Agility PR Solutions
APRIL 25, 2023
In order for your content marketing strategy to achieve all the goals you set for it, you need to ensure that it’s populated with various types of content. Long-form content is one of them, and it’s definitely important. Here are six compelling reasons to invest time and effort in this format and tips on how […] The post 6 reasons to create long-form content—and how to do it right appeared first on Agility PR Solutions.
Medianet Australia
APRIL 26, 2023
This week’s Spotlight Interview is with Cameron Wilmot of TweakTown, an online news and reviews site covering the latest in tech, science, space, and gaming since 1997.
5W PR
APRIL 25, 2023
AI is now essential for businesses in all industries. In the B2B sector, it can drive productivity, efficiency, and innovation. By processing vast amounts of data, learning from patterns, and making predictions, AI can help businesses make better decisions, reduce costs, and improve customer experiences. Improved Decision-Making B2B AI offers a major advantage: better decision-making.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Axia PR
APRIL 24, 2023
We asked some of the nation’s most successful media relations practitioners to share their best practices. Earning media coverage is becoming more and more challenging and competitive for public relations and corporate communications professionals. That’s because traditional newsrooms are shrinking, and positive media coverage is now more precious than ever before.
Agility PR Solutions
APRIL 23, 2023
It’s no secret that the pandemic changed the game for public relations across every vertical—but none was more affected than healthcare PR. More than nearly any other industry, the healthcare media landscape has been severely impacted by the last few years, with national reporters having tunnel vision on COVID-related topics and trade reporters just trying […] The post The secret to powerful healthcare PR: It’s all about the patient story appeared first on Agility PR Solutions.
Stern + Associates
APRIL 27, 2023
Organizations have been repeatedly reminded over the last few years that economic and social instability can stunt growth. Even in times of recovery, companies may unintentionally hamper their progress in a rush to get to a “new normal.” In this unpredictable environment, how can organizations, and the people within, live up to their fullest potential?
Communications Conversations
APRIL 25, 2023
fckoatly.com That’s the name of the site. And get this: Oatly created it. You heard that correctly. Oatly, the oat milk brand based in Sweden, created a site devoted strictly to its haters and those who have said mean, dishonest and outright lies about the company for last several years on the internet. And it’s the best cause marketing case study I’ve seen in quite a while.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
5W PR
APRIL 23, 2023
Consumers in the health and wellness market can be picky about the weight loss supplements and other diet or workout supplements they are taking. Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. But, smaller brands can establish themselves as trustworthy by using several strategies. Transparency Consumer trust is crucial and transparency is key to achieving it.
Agility PR Solutions
APRIL 27, 2023
Data-driven approaches have helped marketers and communicators significantly with informing and targeting their campaign efforts, but in the greater business world, much of the data leaders are receiving is just adding confusion to their decision-making prowess–and stress to their professional and personal lives. New research from Oracle and data scientist and author Seth Stephens-Davidowitz reveals […] The post Decision distress: Drowning in data, business leaders are struggling to steer
Stern + Associates
APRIL 28, 2023
As we wrap up Earth Month this year (and yes, it’s an entire month, not just one day on April 22), we at Stern are wrapping up another 30 days of special focus on sustainability communications on behalf of our clients. This time of year is always an important occasion to highlight and showcase efforts around improving one’s environmental impact and commitments; the public expects it!
Shift Communications
APRIL 26, 2023
By Sarah Babbitt, VP, Agency Marketing CEOs and top company executives have always been under a microscope. Today, though, that microscope is magnified, especially internally. And people are split on how executives are doing with their internal communications strategy. 60% of people said executive teams are sincere in their communications, but just 53% said they prioritize internal communications enough in a new survey we ran.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Reputation Us
APRIL 24, 2023
On Friday, June 23, 2023, Casey Boggs of ReputationUs will be presenting at the Kentucky Bar Association’s Annual Convention in Lexington, KY. TOPIC – Client Reputation Risks: The Court of Law Meets the Court of Public Opinion DETAILS : During legal proceedings—whether on the plaintiff or defense side—client reputations are often on the line.
Agility PR Solutions
APRIL 27, 2023
Leadership and crisis management are crucial skills for business owners to possess – they can make or break the success of an organization during challenging and tough times. When unpredictable events occur, it’s essential to be as prepared as possible and equipped with the right strategies to navigate through crises. Effective leadership requires a unique […] The post 5 tips on leadership and crisis management for business owners appeared first on Agility PR Solutions.
HMA Public Relations
APRIL 24, 2023
Kelly Gannon, a producer for Arizona’s Family, is the latest feature in HMA's #MediaMonday series! Hear Kelly's story and discover fun facts on her in this blog post. Check it out!
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