Sat.Aug 19, 2023 - Fri.Aug 25, 2023

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How To Build B2B PR Around Invented Holidays

ImPRessions - Crenshaw Communications

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced. Yet, jumping on a newsworthy occasion can add timeliness for B2B tech and other high-growth categories.

B2B 156
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Getting Social: Sharing Your News on LinkedIn | Business Wire

Business Wire

LinkedIn is a robust professional social media platform with millions of users around the globe. It’s a hub for connecting with colleagues, industry peers, potential employers, clients, and business partners. More than a networking site, LinkedIn is a space for engaging in industry discussions, seeking career opportunities, and sharing valuable insights.

LinkedIn 313
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Onclusive at PRSA ICON 2023: Celebrating PR Excellence

Onclusive

Are you going to the PRSA ICON conference happening in Nashville this October? Book a free 1-on-1 meeting with our PR and Comms intelligence experts to discuss how you can take your strategies to the next level using media monitoring, social listening, and PR/Comms planning. Pick your preferred time and meet us at our booth #404-406 – it’s that easy!

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Workplace Benefits Have Never Been More Important: Here’s Why

Ronn Torossian

Workplace benefits and company perks are crucial for attracting and retaining top talent, boosting employee morale and satisfaction, and fostering positive company culture. In today’s competitive job market, companies must do more than just offer competitive salaries. They need to effectively communicate their additional benefits and perks to distinguish themselves as an employer of choice. […] The post Workplace Benefits Have Never Been More Important: Here’s Why appeared firs

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How To Tap The PR Power Of Employer Branding

ImPRessions - Crenshaw Communications

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. Most say they want to build visibility to attract more customers, or to gain a competitive advantage in their sector. Lately, however, they prioritize another goal that’s at least as important as growing partners or even customers — recruiting the best workers.

Brand 156

More Trending

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Onclusive Clips – Vlog Episode #2

Onclusive

Coming soon… Episode 2: Building Long Term Corporate Brand Value In this fast media world, it’s becoming more and more difficult for PR, Comms and marketing professionals to manage brand reputation. Building a lasting corporate brand value is a tricky task, requiring careful strategy and dedicated execution. In this episode: We examine the key changes in communication channels that has made building brand awareness harder.

Corporate 195
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Dementia Prevention: What You Can Do to Keep Your Brain Healthy with Melissa Batchelor

PR for Anyone

We’ve learned about forming healthy habits for physical wellness, now let’s talk about how to keep your brain sharp as you age. A lot of people think genetics are the main contributing factor in cognitive decline, but lifestyle is far more important. Dementia and Alzheimers expert Melissa Batchelor tells us about how diet, movement, water, and sleep can affect brain function.

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Brands and politics: As campaigning ramps up this week, the deeply polarized state of US affairs could drag down a quarter of Fortune 500 brands

Agility PR Solutions

The seemingly never-ending electioneering in America is about to ramp up again as Republican candidates take the stage for the first debate of the 2024 Presidential election cycle. The divisive and often dangerous impact that US politics is having on citizens is clearly undeniable, but that impact has also been crossing over to consumerism and […] The post Brands and politics: As campaigning ramps up this week, the deeply polarized state of US affairs could drag down a quarter of Fortune 5

Brand 148
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Startups miss a big opportunity when terms of the deal are not disclosed

Sword and the Script

Investors and executives that decline to disclose numbers in deal announcements like funding or M&A are by extension denying their business a chance to capitalize on the biggest marketing opportunity they’ll ever have Corporate transactions – like rounds of funding or M&A transactions – are the biggest news opportunity most companies will ever have.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Happy 30th Anniversary, Abbie!!

HMA Public Relations

Last night, HMA came together to toast the one-and-only Abbie S. Fink for her milestone 30th anniversary. Read more on the experience at LONS at The Hermosa Inn and see our photos in this blog post from Alison Bailin!

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How do you solve a problem like the strategic role of public relations in management?

Wadds Inc.

I’m honing in on a PhD research study with thanks to my community, I haven't taken any time off this summer for the first time in several years. It's partly circumstance - we're busy on several fronts at Wadds Inc. - and partly situational. It has enabled me to focus a significant amount of time on my PhD research studies. I'm tightening my research question with each day that passes and have reduced my hypotheses from 20 to three.

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How SEO forecasting helps you hone your marketing strategies ahead of time

Agility PR Solutions

Imagine if there was a way you could predict future traffic to your website and tailor your marketing strategies accordingly. Well, the good news is, there is a method you can use to do this and it’s called SEO forecasting. Though you cannot say with 100 percent certainty that your forecasting will always be right, […] The post How SEO forecasting helps you hone your marketing strategies ahead of time appeared first on Agility PR Solutions.

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Tracking Trends in News and Entertainment

Institute for Public Relations

Morning Consult tracked media consumption trends of U.S. consumers, including how they get their news. An online survey of 2,200 U.S. adults was conducted June 2022 – July 2023. Key findings include: 1.

Trends 98
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Navigating PR Challenges in the Women’s Health & Wellness Space

5W PR

Navigating PR challenges in the women’s health and wellness space can be particularly complex and sensitive due to the intimate nature of the topics involved. From menstrual health to reproductive issues and mental well-being, communicating effectively and responsibly requires a deep understanding of the target audience and a commitment to promoting accurate information.

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Discovered by Porsche: the Art of Storytelling

Presspage

In today's digital landscape, content is everywhere. However, capturing your audience's attention has become a challenge. With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. Data has emerged as the most prized possession, holding the key to unlocking meaningful relationships with the audience.

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6 strategies to boost your PR image on your brand’s website

Agility PR Solutions

In today’s digital age, a strong online presence is essential for businesses looking to enhance their brand image and effectively communicate with their audience. Your website serves as a crucial tool to showcase your company’s values, products, and services. By implementing effective strategies, you can transform your website into a powerful PR platform that captivates […] The post 6 strategies to boost your PR image on your brand’s website appeared first on Agility PR Solutio

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Dave Oates in Risk Management Magazine

The Stalwart Blog

Our founder enjoyed collaborating on this important article with Natalie Sherod, CPCU, CIC on what to do when the unthinkable happens when workplace violence occurs. Sadly, this scenario is becoming far too commonplace. The post Dave Oates in Risk Management Magazine appeared first on PR Security Service.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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What You Can Do With a Public Relations Degree

5W PR

A public relations degree offers diverse career opportunities. Professionals in this field shape and maintain organizational reputations, manage communication strategies, and engage with stakeholders. Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation. They create press releases , media pitches, and coordinate interviews to generate positive media coverage.

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AI Image Generator Review

Buchanan PR

In the rapidly evolving world of web graphics and social media, Artificial Intelligence (AI) image generators have emerged as a promising alternative to traditional stock photography. With a plethora of tools available, we embarked on a journey to compare the capabilities of six distinct AI text-to-image generators. Our findings shed light on the differentiators and considerations to keep in mind when harnessing these innovative tools for creative endeavors.

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6 game-changing e-commerce trends to watch in Q4 2023 and beyond

Agility PR Solutions

What’s in store for the quickly-evolving e-commerce landscape in the coming months—the approaching holiday season and into next year? With a keen eye for emerging trends, Michael Quoc, founder of tech accelerator Demand.io and creator of SimplyCodes, foresees dynamic shifts that will reshape how consumers shop and brands operate online, including the rise of Recommerce, […] The post 6 game-changing e-commerce trends to watch in Q4 2023 and beyond appeared first on Agility PR Solutions.

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Associated Press Issues AI Guidelines

HMA Public Relations

The Associated Press recently released its standards for generative AI outlining how to use these tools properly, ethically and journalistically. Abbie Fink shares more on these new guidelines in this blog post. Find out more!

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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The Difference is in the Details: How to Stand Out in the Jewelry Industry

5W PR

The jewelry industry is competitive, with many brands trying to attract consumers. To succeed, it’s important to stand out and capture customer interest. One way to do this is through impactful jewelry marketing. By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Defining the brand identity Defining the brand identity is crucial before implementing marketing tactics.

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Coffee with a Journalist: Moises Mendez II, TIME Magazine

OnePitch

Moises Mendez II is a reporter for TIME, based in Brooklyn, New York. As a culture reporter, Moises covers the internet, music, movies, TV, books, and podcasts.

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In today’s economic and political quagmire, resilience becomes a key competitive advantage—and CEOs must make it a strategic priority

Agility PR Solutions

The state of business stability has rarely been so vulnerable—today’s geopolitical turmoil, shaky economy, intensifying natural disasters, cybersecurity breaches, supply chain disruptions, and other challenges are testing the resiliency of companies like never before. New research from The Conference Board finds that CEOs are far less confident in their company’s ability to prepare for, respond […] The post In today’s economic and political quagmire, resilience becomes a key competit

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#MediaMonday – Craig Fouhy

HMA Public Relations

ABC15 Sports Director Craig Fouhy is the latest feature in our #MediaMonday series! Read more about the three-time Emmy Award winner who has been at the station for nearly 25 years in this post.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How We Create Successful PR Campaigns For The Healthcare Industry

The Hoyt Organization

Healthcare is one of the USA’s fastest-growing and most competitive industries. Investing in PR helps healthcare organizations maximize reach and influence, keeping competition at bay. With the right strategies, you can attract potential customers, build rapport with current customers, and cultivate industry authority and respect. That said, the ever-evolving healthcare and media landscapes make it […] The post How We Create Successful PR Campaigns For The Healthcare Industry appeare

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Meet the Media: Mary Gannon, Editor-in-Chief of Fluid Power World & Senior Editor at Design World

Bianchi Biz Blog

I am Editor-in-Chief of Fluid Power World and Senior Editor on Design World. As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales.

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4 starter steps to branch out and launch your own PR firm

Agility PR Solutions

If you have ever dreamed of starting your own public relations firm, the idea can be intimidating. After all, even if you possess extensive knowledge in this field, you must also develop strategies tailored specifically toward gaining clientele. But don’t let this discourage you! With some hard work, you will be able to distinguish yourself […] The post 4 starter steps to branch out and launch your own PR firm appeared first on Agility PR Solutions.