Sat.May 14, 2022 - Fri.May 20, 2022

How Earned Media Drives Consumer Behavior: Brand Relevance

Onclusive

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Imposter Syndrome – An Adtech PR Love Story (Ending With A Breakup)

ImPRessions - Crenshaw Communications

Let’s be honest – those that say they’ve never known “Imposter Syndrome” are lying. Whether you experience these feelings regularly or not, we’ve all been there. Yet for me, “Imposter Syndrome” has contributed to my professional success in tech PR.

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Four reasons why your content marketing strategy isn’t working

Axia PR

Content is the heart of any marketing campaign. By creating content, we communicate with target audiences and build lasting connections. Content marketing strategy is one of the most important components of any digital marketing campaign, so it is important to do it right.

The Good Place & The Choices You Make

Deirdre Breakenridge

Have you been watching ‘ The Good Place ‘ with Kristen Bell and Ted Danson? If you haven’t seen this Netflix series, then it’s worth a watch. The show is a comedy that gets you thinking about Heaven and Hell.

Ethics 346

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Getting Exposure for Israeli Companies

Ronn Torossian

It’s not every day that a company gets the chance to become a household name within its target market, and that’s especially true for Israeli companies.

More Trending

AI is the new power tool of customer experience—here’s how your brand can be a CX Champion

Agility PR Solutions

Customer experience (CX) champions gain better returns from their CX tech investments than competitors by managing CX through cross-functional teams, clearly defined workflows. and extensive use of analytics and AI, reveals a new global research report from MIT Sloan Management Review Connections.

Tools 131

PR Myths

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I”m starting a little series on PR Myths because I keep hearing things that just aren’t right. PR Myth #1 – Hiring a PR Firm will make you famous.

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What Exactly Is Conversational Marketing?

Ronn Torossian

The rapid changes in technology have brought about rapid changes in customer demands and behavior. For this reason, marketing professionals now need to create new strategies without any kind of guideline present.

Focus on serving clients, says Bospar’s Curtis Sparrer

PR Daily

The agency leader and Top Agencies awards winner shares a look at a day in his life as a leader of a virtual PR firm. Before the pandemic forced so many organizations to adopt the virtual workplace, some PR agencies had already opted to forego an office.

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

10 tips for a successful earned media strategy: How to get more exposure for your brand

Agility PR Solutions

Are you looking for ways to get more exposure for your brand? If so, you should consider implementing an earned media strategy. Earned media is any publicity that is not paid for by the company. It is a great way to build trust and credibility with your audience.

Summer Entertaining Must Haves

PR for Anyone

Summer is here. Covid is slowing down so we’re starting to entertain again and doing outside makes everyone feel more comfortable. I’m poolside today on Good Morning Washington with my summer entertaining favorites. I love entertaining by the pool and these are must-haves.

How To 130

Successful PR Strategies for Tech Companies

Ronn Torossian

Public relations is a very useful tool for companies in the tech industry that can help businesses grow and reach consumers.

Why ‘soft skills’ in PR are anything but

PR Daily

Here’s a look at some of the skills that can make or break a PR career. At our agency, we have been very focused lately on the importance of what many call “soft skills” as they relate to business growth.

Energy 149

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Brands and the metaverse: Key insights on why now is the time to join

Agility PR Solutions

While the metaverse has been a big story mainly inside the gaming industry for a while now, plenty of brands from other industries have started joining it too.

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Tailgating Must Have’s

PR for Anyone

Welcome to the 3rd annual Tailgating Segment I’ve hosted on Good Morning Washington. If you’ve followed me, you know I love to tailgate and we actually call ourselves, VTsBestTailgate (Virginia Tech).

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B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]

Sword and the Script

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester.

B2B 106

How PR can prove value to the C-suite, says Footprint’s Heather Knox

PR Daily

The senior VP and head of communications for materials science company Footprint talks about the essential role of the modern comms pro. When proving the value of communications to top leaders in your organization, there’s no blueprint.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

7 in 10 would change their shopping habits after learning a brand isn’t operating sustainably

Agility PR Solutions

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The importance of cybersecurity and crisis communications with Bryce Austin, TCE Strategy

Axia PR

In this episode, TCE Strategy’s Bryce Austin shares his expertise on cybersecurity and crisis communications. With host and Axia Public Relations founder Jason Mudd, he expands on data breaches and how to prevent them.

How to increase your media relations pitching success

Stephen Waddington

Analysis of 400,000 email media pitches has found that brevity is the key to success. The 2022 Propel Media Barometer provides a framework for creating the perfect email pitch. It should have a short subject line, be 50 to 79 words, contain no more than three links, and be sent on a Friday.

These are the major communication trends of the future, Ragan survey says

PR Daily

The future of comms will be about rebuilding trust, strengthening culture with new ways of working and innovative tools, according to a comprehensive Ragan Salary & Workplace Culture Survey report.

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Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,

Boards are incorporating ESG into their strategy, and taking action to increase ESG fluency

Agility PR Solutions

New research from leadership advisory firm Spencer Stuart and modern governance tech provider firm Diligent reveals how nearly 600 global board directors are addressing environmental, social and governance (ESG) and structuring oversight to help their organizations address the opportunities and risks that affect their long-term success.

How to get your company's Memorial Day messaging right

Axia PR

It's important to consider your audience and intent. What exactly does Memorial Day stand for? This is the first question you must ask when considering your message to customers on Memorial Day.

It’s Official: PR 20/20 Is Now Ready North

PR 20/20

T oday, PR 20/20 officially launched a rebrand to become Ready North. This is the culmination of months of planning, thoughtful discussion, and tough looks in the mirror at who we are as an agency—and who we will become. We are excited to re-introduce ourselves as Ready North. How did we get here?

What makes a story resonate internationally

PR Daily

A former reporter with the BBC and now a senior advisor at the UN Foundation talks about how media crosses continents to cover some of the biggest stories of our time.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Why social proof is the ultimate PR strategy to get onboard with in 2022 and beyond

Agility PR Solutions

Most good PR professionals have at least some grasp of psychology. Knowing what inspires the decision to back a brand necessitates knowing what inspires decisions in the first place. There are numerous insights that psychology can deliver but one of the key ones is known as social proof.

Spotlight on a Solo PR Pro: Meet Daria Steigman

Solo PR Pro

Two of Daria Steigman ’s passions met at a crossroads during her college years. She grew up as the daughter of a U.S. diplomat, which meant her childhood was spent in several different locations around the globe, including the Congo, Libya, France, Nigeria and Gabon. Daria with her dad in Benghazi.

Netflix, an Apple lawsuit, and more Elon Musk: Daily spotlights for the week of May 16th

NewsWhip

Welcome to the NewsWhip Daily spotlight round-up for the week of May 16th. This week, Elon Musk’s Twitter deal is on hold, and the media reacts to a Netflix “culture memo.” ” If you’d like to subscribe to the newsletter itself, you can do that here.