Sat.May 14, 2022 - Fri.May 20, 2022

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How Earned Media Drives Consumer Behavior: Brand Relevance

Onclusive

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decision

Consumer 195
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Imposter Syndrome – An Adtech PR Love Story (Ending With A Breakup)

ImPRessions - Crenshaw Communications

Let’s be honest – those that say they’ve never known “Imposter Syndrome” are lying. Whether you experience these feelings regularly or not, we’ve all been there. Yet for me, “Imposter Syndrome” has contributed to my professional success in tech PR. At the same time, I think the term should disappear entirely. Post-blog, I will remove this word from my vocabulary, and passionately challenge those who say it exists. .

Employee 193
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Trending Sources

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Four reasons why your content marketing strategy isn’t working

Axia PR

Content is the heart of any marketing campaign. By creating content, we communicate with target audiences and build lasting connections. Content marketing strategy is one of the most important components of any digital marketing campaign, so it is important to do it right.

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Getting Exposure for Israeli Companies

Ronn Torossian

It’s not every day that a company gets the chance to become a household name within its target market, and that’s especially true for Israeli companies. To achieve that goal more easily, companies have to utilize the right PR and marketing efforts and promote themselves to consumers, investors, and stakeholders more effectively. Highlighting Strengths Many […].

Company 195
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How Earned Media Drives Consumer Behavior: Brand Relevance

Onclusive

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decision

Consumer 195

More Trending

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The importance of cybersecurity and crisis communications with Bryce Austin, TCE Strategy

Axia PR

In this episode, TCE Strategy’s Bryce Austin shares his expertise on cybersecurity and crisis communications. With host and Axia Public Relations founder Jason Mudd, he expands on data breaches and how to prevent them. He also talks about CISO, next-generation antivirus, password keepers, and multifactor authentication. Lastly, he and Jason discuss who’s responsible for promoting cybersecurity within your company.

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What Exactly Is Conversational Marketing?

Ronn Torossian

The rapid changes in technology have brought about rapid changes in customer demands and behavior. For this reason, marketing professionals now need to create new strategies without any kind of guideline present. Traditional methods of engaging the customer may not work in this day and age, and new tools are constantly being developed to help […].

Marketing 195
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AI is the new power tool of customer experience—here’s how your brand can be a CX Champion

Agility PR Solutions

Customer experience (CX) champions gain better returns from their CX tech investments than competitors by managing CX through cross-functional teams, clearly defined workflows. and extensive use of analytics and AI, reveals a new global research report from MIT Sloan Management Review Connections. The firm’s new report, Delivering Experiences That Win Business and Build Loyalty: CX Champions […].

Tools 155
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Tailgating Must Have’s

PR for Anyone

Welcome to the 3rd annual Tailgating Segment I’ve hosted on Good Morning Washington. If you’ve followed me, you know I love to tailgate and we actually call ourselves, VTsBestTailgate (Virginia Tech). In this segment, I share some of my favorites: You can’t do anything at a tailgate without a generator. We have TVs, music, crockpot, etc. and that takes power.

Brand 130
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to increase your media relations pitching success

Stephen Waddington

Analysis of 400,000 email media pitches has found that brevity is the key to success. The 2022 Propel Media Barometer provides a framework for creating the perfect email pitch. It should have a short subject line, be 50 to 79 words, contain no more than three links, and be sent on a Friday. Propel, a customer management system (CRM) tool for media relations, analysed nearly 400,000 pitches sent via its platform in Q1 2022 to understand the most effective strategies to engage with journalists.

Pitching 151
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Successful PR Strategies for Tech Companies

Ronn Torossian

Public relations is a very useful tool for companies in the tech industry that can help businesses grow and reach consumers. Since technology is an essential element to practically every company in the world, using the right PR strategies can help tech companies maintain a positive brand image with their audiences. Although most PR efforts […].

Company 195
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10 tips for a successful earned media strategy: How to get more exposure for your brand

Agility PR Solutions

Are you looking for ways to get more exposure for your brand? If so, you should consider implementing an earned media strategy. Earned media is any publicity that is not paid for by the company. It is a great way to build trust and credibility with your audience. Why is earned media exposure more valuable? […]. The post 10 tips for a successful earned media strategy: How to get more exposure for your brand appeared first on Agility PR Solutions.

Strategy 153
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What Corporate PR Can Learn From Political Communications

PRSay

“We live in extraordinary times,” Andy Whitehouse said. “Social issues are a huge concern for most of us,” and “it’s important that we, as communicators, get our arms around these topics.”. Whitehouse, founder and managing partner of Copperfield Advisory , a New York-based boutique consulting firm for brand reputation, was a guest speaker for PRSA Storytellers on May 11, “Lessons From Political Communications for Corporate Comms Professionals.”.

Corporate 150
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Glassdoor reviews as a signal of corporate misconduct

Stephen Waddington

Company reviews posted by employees are an indicator of the cultural health of an organisation. Damming Glassdoor posts from bad leavers are part of the cut and thrust of managing an employee brand in the social media age. I’m suspicious of any organisation that has a perfect Glassdoor score. You can smell the corporate overreach of an incentivised employee communication campaign to scrub reviews.

Corporate 120
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Prowly #PRChat with Alessandra Pollina, Founder of Quotable Media Co.

Prowly

The best guests for Prowly #PRChat are the ones who live, eat and breathe PR 24/7 and that’s why Alessandra Pollina is just perfect for us. She’s the driving force behind Quotable Media Co. and a passionate advocate of amplifying the voices of female entrepreneurs. Follow her on Twitter for tons of interesting stories, especially […]. The post Prowly #PRChat with Alessandra Pollina, Founder of Quotable Media Co. appeared first on Prowly Magazine.

Media 104
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Brands and the metaverse: Key insights on why now is the time to join

Agility PR Solutions

While the metaverse has been a big story mainly inside the gaming industry for a while now, plenty of brands from other industries have started joining it too. These days the question shifted from what the metaverse is all about to how can companies get more buzz inside the metaverse as it starts to get […]. The post Brands and the metaverse: Key insights on why now is the time to join appeared first on Agility PR Solutions.

Brand 148
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B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]

Sword and the Script

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. “Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. “More people are involved in today’s buying process as well, with executives playing a greater role than in the past.”.

B2B 111
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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How to get your company's Memorial Day messaging right

Axia PR

It's important to consider your audience and intent. What exactly does Memorial Day stand for? This is the first question you must ask when considering your message to customers on Memorial Day. This special day, originally set apart to honor those who died in the course of their service to the United States, has morphed into a time for relaxation with loved ones and an avenue for annoying marketing tactics.

Company 118
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PR Reporting: How to Measure Media Coverage

Prowly

Simple question: how is earned media value calculated for a PR report? The thing is, it’s not easy at all. In fact, measuring media coverage has been a hotly debated subject from the beginning of the public relations industry. Tracking media relations and its marketing value has to be done to justify PR costs as […]. The post PR Reporting: How to Measure Media Coverage appeared first on Prowly Magazine.

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7 in 10 would change their shopping habits after learning a brand isn’t operating sustainably

Agility PR Solutions

About half of consumers (49 percent) believe that the responsibility for implementing sustainable practices falls on corporations and retailers, as opposed to individuals or government regulators, according to new research from Sensormatic Solutions, the global retail solutions portfolio of Johnson Controls, which recently released new survey results related to U.S. consumer sentiment towards sustainability—revealing that the […].

Retail 148
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We can’t fix the mental ill-health epidemic without breaking down the ingrained stigma

Stephen Waddington

Steph Brown wants to understand the mental health impact on junior- to mid-level roles within the public relations industry. Poor mental health within the public relations industry has become overwhelmingly worrying. Last year, the PRCA and CIPR found that nine in ten practitioners had struggled with their mental wellbeing. Compare this with the average workforce, where 65% of which struggled with their mental health during the same period, and the severity of the problem becomes apparent.

Industry 103
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Social Media Negativity Towards Brands

5W PR

There are different types of negative comments that companies can receive from the public, potential customers, and previous customers on social media platforms. Depending on the type of negative comment, there are different ways that companies can respond to the people leaving those comments. Complaints. The most common type of negative comment that most companies tend to receive on social media platforms are complaints from customers.

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How to End a Press Release

PR Fuel

No matter what you write, the ending can be tough to draft. You are concluding your thoughts, so you want to make them impactful. Knowing how and when to draft a good press release is vital for today’s competitive digital market. In fact, the PR market globally expects to reach beyond $90 billion in the year 2022. In the United States, public relations agencies will spend more than $10 billion each year.

How To 100
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Boards are incorporating ESG into their strategy, and taking action to increase ESG fluency

Agility PR Solutions

New research from leadership advisory firm Spencer Stuart and modern governance tech provider firm Diligent reveals how nearly 600 global board directors are addressing environmental, social and governance (ESG) and structuring oversight to help their organizations address the opportunities and risks that affect their long-term success. Seventy-one percent of corporate boards are incorporating ESG objectives and goals […].

Strategy 143
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Spotlight on a Solo PR Pro: Meet Daria Steigman

Solo PR Pro

Two of Daria Steigman ’s passions met at a crossroads during her college years. She grew up as the daughter of a U.S. diplomat, which meant her childhood was spent in several different locations around the globe, including the Congo, Libya, France, Nigeria and Gabon. Daria with her dad in Benghazi. As a result of her travels, Daria entered college with the intent of getting a degree that would enable her to work overseas after graduation.

Meeting 98
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Effective Lead Generation Strategies

5W PR

Acquiring new customers and generating more leads has gotten increasingly more expensive in the last few years for many businesses. Fortunately, with the right strategies , companies can more effectively generate leads and convert them into paying customers. By communicating effectively with the target audience, and figuring out which channels they prefer to communicate through, companies can effectively generate more leads.

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How to Ideate a Successful Survey Campaign

Buzzstream

I set out trying to write a post about creating a successful survey campaign from start to finish. After bouncing a few drafts back and forth, I realized that I was putting the most time and effort into the ideation phase. So, I decided to slash two-thirds of my original post and focus solely on ideation. Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day.

Survey 90
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Why social proof is the ultimate PR strategy to get onboard with in 2022 and beyond

Agility PR Solutions

Most good PR professionals have at least some grasp of psychology. Knowing what inspires the decision to back a brand necessitates knowing what inspires decisions in the first place. There are numerous insights that psychology can deliver but one of the key ones is known as social proof. We’ll look at what social proof is […]. The post Why social proof is the ultimate PR strategy to get onboard with in 2022 and beyond appeared first on Agility PR Solutions.