Sat.Mar 13, 2021 - Fri.Mar 19, 2021

Celebrating Success: How Canadian Online Publishing Awards Created an Innovative Virtual Event Experience | Business Wire Blog

Business Wire

This year’s edition of the Canadian Online Publishing Awards (COPA) was a special one, not only because they were forced to transform and innovate their in-place strategies due to the pandemic, but also because it marked their 12-year anniversary.

What CEOs Should Know About PR and Communications

Ronn Torossian

Many PR teams and agencies tend to urge high-ranking members of a company to build their own social media profiles and share content on those platforms, however, there are certain times during a company’s lifetime when the CEO should actually become the spokesperson for the public.

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Are You The Next Intern for Crenshaw Communications?

ImPRessions - Crenshaw Communications

It is time for us to add an intern to our team! Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Check out our job description and if this sounds like a fit for you, please send your resume to Colleen O’Connor ( colleen@crenshawcomm.com ).

Who PR Measurement Reports Should be Made For

Onclusive

In the third post of this 4-part series on Growth PR, we examine who you should formulate your analysis for.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Business Wire’s Event Spotlight Increases the Reach and Impact of Live and Virtual Event Participation | Business Wire Blog

Business Wire

Events, large and small, are an integral part of many marketing programs. Marketing teams rely on conferences and events to educate and connect with target audiences. But in 2020, events changed, leaving companies and organizers scrambling to find new ways to recreate the event experience.

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48 quick hints to craft better business copy

PR Daily

Add these tips to your storytelling arsenal to make your messaging sparkle and sing. Each time you sit down to write, remind yourself of this sobering fact: “Nobody has to read this.”. If you must use the word “sustainable”, don’t add tautology to cliché by pairing it with “long-term”.

Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys (Part 2)

Onclusive

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain.

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Webinar Rewind: How to Integrate Paid, Owned and Earned (Without Losing Your Mind)

Cision

Get more out of your earned media efforts. US Blog

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What You Need to Know About Section 230, and the Potential Changes on the Horizon

PRSay

For more insights on Section 230 of the Communications Decency Act , PRsay reached out to Capitol Hill veteran India McKinney, director of federal affairs at the Electronic Frontier Foundation , a nonprofit digital rights group based in San Francisco.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Swerve PR’s Brianne Arpa: ‘Knowing your limits is an act of generosity’

PR Daily

In a profession that is ‘always on,’ it can be difficult to say no or ask for help. Here’s how one PR pro is putting a priority on self-care. How do you make space for yourself when your career is so demanding of your time and attention?

The Complete Guide to Building an Impactful Relationship with your PR Agency

Onclusive

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry.

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5 Must-Have KPIs to Measure Your Communications Campaign

Cision

See if you're measuring the right metrics. US Blog

New Muck Rack survey: The State of Journalism 2021

Muck Rack

New Muck Rack survey: The State of Journalism 2021

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How can mentors and mentees work together for meaningful collaboration?

PR Daily

A PR student and her mentor share insights about their relationship and consider how this important too for career development and growth could be improved.

How to get leads on Twitter: a complete guide

Awario

Luckily, in this article, we cover both these questions and give you the workflow and tools to find Twitter leads. We will go through the specifics of the platform and how social listening can be applied for social selling on Twitter

AP Style Rules: COVID-19, One Year Later

Cision

In our latest recap of timely AP Style rules and reminders, we are also covering impeachment, Black Lives Matter, and more. Media Blog

Why You Need to Write About Readers and Their Needs

PRSay

Learn more about scientific approaches for writing messages that readers want to read. Join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting April 5. You’ll leave with tips, tricks and techniques for writing messages that draw readers in and move them to act.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Beyond Black History Month: NAACP leaders share why #28DaysAintEnough

PR Daily

Don’t stop your efforts to amplify and support Black employees, community members and more. Here’s how your organization can continue to support racial equality and justice.

How to Prepare For, Respond to and Resolve a Crisis in 2021

Agility PR Solutions

After the year we all had, it should come as no surprise that crisis communications has become more important to PR. In fact, 73 percent of respondents to a survey Agility PR Solutions ran in December said so. There’s a lot that can be said, and has been said, about COVID-19 and its impact.

Optimism Back to Pre-Pandemic Levels Among Marketing Leaders: 5 Statistics from a Survey of CMOs

Sword and the Script

CMOs say strategies performed well during the pandemic, both prestige and budgets have grown; inclusive decision-making is a blind spot. Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey.

UK Media Moves including Secret Media, The Sun, Schools Week and more

Cision

Secret Media announces new roles; Fay Leyfield returns to The Sun as Senior Digital Showbiz Reporter; Tom Belger is now a Senior Reporter at Schools Week. Media Blog

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Reimagining the workplace offers opportunity for inclusion

PR Daily

Women PR leaders share their view of what’s needed to shrink the achievement gap and what female leadership has meant for them personally. For Women’s History Month, the PR industry is taking a closer look at the role women play in leadership across organizations.

Proactive PR Versus Reactive PR: Which Should You Focus On?

Garrett Public Relations

Public relations is enjoying a bit of a resurgence. As businesses strive to stand out in a noisy digital environment, they’re turning to PR to help achieve those goals. Why is PR seeing a spike in popularity?

Sellafield storyteller turns whistleblower: “toxic materials and toxic culture”

Stephen Waddington

Speaking truth to power risks personal security, professional status and public ridicule. PR practitioners frequently it pay lip service. That makes Karl Connor’s Sellafield story exceptional. Karl Connor.

Friday Roundup: Media Moves at Vice News, Bloomberg & Insider, The Atlantic Promotes Three

Cision

Liz Landers promoted at Vice News, Aaron Weinman joins Insider, and more. Media Blog

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How clarity of purpose is the key ingredient for navigating ‘messessary’ conversations

PR Daily

The complexity of the modern world requires urgency and precision from communicators looking to engage on ‘messy, but necessary’ discussions. I love a good portmanteau. Edutainment, hangry, and mansplaining are all clever examples.

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Zack Jenkins Named to Prestigious List of Software Sales Executives

Critical Mention

NEW YORK — Zack Jenkins, Senior Vice President of Sales and Account Management at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to The Software Report’s list of The Top 25 Software Sales Executives of 2021.

Press Moves – Week of March 15

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Reuters: Colleen Jenkins (@colleenjenk) has been named National Affairs Editor.

UK Media Moves including The Telegraph, Financial Times, TechRadar and more

Cision

Daniel Grote is now Investment Editor at The Telegraph; Michael O’Dwyer to join the FT as Accountancy Correspondent; John McCann made Global Managing Editor at TechRadar. Media Blog

With NFT, finally a crypto product with a clear PR application

PR Daily

Communicators might not look to sell collectible versions of their tweets, but the opportunity to create one-of-a-kind brand swag shouldn’t be overlooked.

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