Business Wire

MARCH 18, 2021

This year’s edition of the Canadian Online Publishing Awards (COPA) was a special one, not only because they were forced to transform and innovate their in-place strategies due to the pandemic, but also because it marked their 12-year anniversary. And, I must say, it’s one of the best virtual conferences I’ve attended so far! COPA is organized by Masthead Magazine (under North Island Publishing) and showcases the best of the Canadian online media scope.

Blogging 383

Blogging Conference Strategy Media 383

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. This is particularly true for B2B PR and marketing teams. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Yet it may be a mistake to overlook Facebook.

B2B 344

B2B Facebook LinkedIn Small Business 344

Ronn Torossian

MARCH 17, 2021

Many PR teams and agencies tend to urge high-ranking members of a company to build their own social media profiles and share content on those platforms, however, there are certain times during a company’s lifetime when the CEO should actually become the spokesperson for the public. However, plenty of CEOs don’t really prioritize contributing to […].

Communications 286

Communications Agency Social Media Company 286

Onclusive

MARCH 18, 2021

In the third post of this 4-part series on Growth PR, we examine who you should formulate your analysis for. Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it? Whether you work for an agency or on an in-house team, it’s important to be aware of who your reports will be shared with so that you can address their interests and concerns within.

Measurement 195

Measurement Report Reputation Analysis 195

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Business Wire

MARCH 17, 2021

Events, large and small, are an integral part of many marketing programs. Marketing teams rely on conferences and events to educate and connect with target audiences. But in 2020, events changed, leaving companies and organizers scrambling to find new ways to recreate the event experience. While events modernized, event communication did not. Until now.

Blogging 260

Blogging Conference Education Marketing 260

Ronn Torossian

MARCH 15, 2021

Being a valuable and known supporter of the community became increasingly priceless during the pandemic because of the many people who were either furloughed or laid off from their jobs. What also arose from the pandemic was a heightened consciousness largely brought about by some major events and leading to movements like increased diversity and […].

Publicity 195

Publicity Community Agency Crisis 195

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. In this continuation, she dives into part 2: Lack of prioritization of data-driven approaches for PR/Communications – is the other most common cultural roadblock – where at best, data becomes an after-thought or a project on the side and stays

Data 195

Data Communications Reputation Data-Driven PR 195

Cision

MARCH 15, 2021

Get more out of your earned media efforts.

How To 368

How To Media Blogging 368

PRSay

MARCH 17, 2021

For more insights on Section 230 of the Communications Decency Act , PRsay reached out to Capitol Hill veteran India McKinney, director of federal affairs at the Electronic Frontier Foundation , a nonprofit digital rights group based in San Francisco. The following interview was edited for length and clarity. What do people misunderstand about Section 230, and why?

Instagram 217

Instagram Facebook Government Nonprofit 217

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Garrett Public Relations

MARCH 14, 2021

Public relations is enjoying a bit of a resurgence. As businesses strive to stand out in a noisy digital environment, they’re turning to PR to help achieve those goals. Why is PR seeing a spike in popularity? “The rising need to gain competitive advantage is driving the public relations market,” says a survey published by […]. The post Proactive PR Versus Reactive PR: Which Should You Focus On?

Survey 176

Survey Publicity Marketing Small Business 176

Onclusive

MARCH 17, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor.

Agency 195

Agency Resources Reputation Corporate 195

Cision

MARCH 18, 2021

In our latest recap of timely AP Style rules and reminders, we are also covering impeachment, Black Lives Matter, and more.

Blogging 178

Blogging Media 178

PRSay

MARCH 15, 2021

Learn more about scientific approaches for writing messages that readers want to read. Join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting April 5. You’ll leave with tips, tricks and techniques for writing messages that draw readers in and move them to act. Save $100 with coupon code PRSA21! APRs: Earn 4 accreditation renewal credits.

Writing 190

Writing Insurance Insurance Training 190

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Axia PR

MARCH 16, 2021

Learn HARO and ProfNet best practices and how to give your query the best chance at a response with our guest Allison Richard of Cision. Guest: Our episode guest is Allison Richard, opportunities manager of members and content at Cision. Allison has been in the industry since 2003 and started as the media research supervisor for Cision.

How To 168

How To Industry Media Media Relations 168

Agility PR Solutions

MARCH 17, 2021

After the year we all had, it should come as no surprise that crisis communications has become more important to PR. In fact, 73 percent of respondents to a survey Agility PR Solutions ran in December said so. There’s a lot that can be said, and has been said, about COVID-19 and its impact. At […]. The post How to Prepare For, Respond to and Resolve a Crisis in 2021 appeared first on Agility PR Solutions.

Crisis 157

Crisis Crisis Communications How To Survey 157

Sword and the Script

MARCH 16, 2021

CMOs say strategies performed well during the pandemic, both prestige and budgets have grown; inclusive decision-making is a blind spot. “Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO Survey , a biannual poll by Christine Moorman , a senior professor at the Fuqua School of Business, polled 356 marketing leaders in January 2021.

Survey 150

Survey Marketing B2B Comparison 150

PRSay

MARCH 19, 2021

More than 250 years ago, people stood on tree stumps and wooden crates to express their ideas in the streets of the 13 English colonies that would soon form the United States. Those listening could ask questions, discuss the topics with others in the crowd and develop their own opinions. As public-square speakers were eventually replaced by newspapers, and then radio and television, a set of journalistic ethics would lay the foundation for news gathering and reporting.

Ethics 170

Ethics Construction Television Radio 170

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Communications Conversations

MARCH 16, 2021

A year ago today was the day I remember this all started feeling very real. The pandemic was real. Lockdowns were happening. Kids were not going to school. And, the future did not look all that good (this was the last pic I have of myself pre-pandemic from our trip to Palm Springs last March). A year later, so much has changed. And, the ups and downs have been aggressive, to say the least.

Exercises 148

Exercises Financial Creativity Meeting 148

Stephen Waddington

MARCH 17, 2021

Speaking truth to power risks personal security, professional status and public ridicule. PR practitioners frequently it pay lip service. That makes Karl Connor’s Sellafield story exceptional. Karl Connor. Three years ago I published an anonymous blog from a senior practitioner about the gap between his organisation’s policy on mental health and the reality of its culture.

Storytelling 147

Storytelling Local Case Study Television 147

Cision

MARCH 18, 2021

Secret Media announces new roles; Fay Leyfield returns to The Sun as Senior Digital Showbiz Reporter; Tom Belger is now a Senior Reporter at Schools Week.

Media 137

Media Report Blogging 137

Steve Barrett on PR

MARCH 19, 2021

The 2021 PRWeek Awards winners reflect an industry that really stepped up to the plate and demonstrated its effectiveness after the country was poleaxed by COVID-19.

Industry 147

Industry Blogging 147

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Awario

MARCH 17, 2021

Luckily, in this article, we cover both these questions and give you the workflow and tools to find Twitter leads. We will go through the specifics of the platform and how social listening can be applied for social selling on Twitter.

Twitter 136

Twitter How To Tools 136

Muck Rack

MARCH 15, 2021

New Muck Rack survey: The State of Journalism 2021

Survey 216

Survey Journalism 216

Cision

MARCH 16, 2021

Daniel Grote is now Investment Editor at The Telegraph; Michael O’Dwyer to join the FT as Accountancy Correspondent; John McCann made Global Managing Editor at TechRadar.

Financial 120

Financial Media Blogging 120

Stephen Waddington

MARCH 15, 2021

A fast paced event with four inspiring speakers and a lively audience. The inaugural lockdown conference was educational and a hell of a lot of fun. Here’s what’s next. It started as these things often do as a discussion on social media. What could we do to better support each other during the latest lockdown? The result was a learning and development event with a difference.

Google 119

Google Data Government Social Media 119

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Culpwrit

MARCH 16, 2021

By Erika Rykun All employees sometimes have bad days at work, no matter if it is remote working or office. Usually, such bad days result in considerable emotional tension, a great deal of stress, and loud promises to quit. Consider yourself a lucky person if you cannot remember the last bad day you had at […]. The post How You Know Its High Time to Quit Your Job appeared first on culpwrit.

Employee 104

Employee 104

Communications Conversations

MARCH 19, 2021

Since last spring/summer when this pandemic began to take hold, we’ve all been talking about how its changed work forever and how the “new normal” will most like be a version of what most are calling a “hybrid model.” We started to see that come to life, officially, last week as Prime Therapeutics announced it’s new model where employees work from home predominantly and visit the office only when they have collaboration opportunities.

Employee 88

Employee Survey Corporate Meeting 88

Cision

MARCH 17, 2021

See if you're measuring the right metrics.

Measurement 194

Measurement Communications Blogging 194