Business Wire

MARCH 18, 2021

This year’s edition of the Canadian Online Publishing Awards (COPA) was a special one, not only because they were forced to transform and innovate their in-place strategies due to the pandemic, but also because it marked their 12-year anniversary. And, I must say, it’s one of the best virtual conferences I’ve attended so far! COPA is organized by Masthead Magazine (under North Island Publishing) and showcases the best of the Canadian online media scope.

Blogging 388

Blogging Conference Media Strategy 388

ImPRessions - Crenshaw Communications

MARCH 16, 2021

It is time for us to add an intern to our team! Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Check out our job description and if this sounds like a fit for you, please send your resume to Colleen O’Connor ( colleen@crenshawcomm.com ). We look forward to hearing from you! PR/Marketing Intern.

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Internal International Communications B2B 334

Ronn Torossian

MARCH 17, 2021

Many PR teams and agencies tend to urge high-ranking members of a company to build their own social media profiles and share content on those platforms, however, there are certain times during a company’s lifetime when the CEO should actually become the spokesperson for the public. However, plenty of CEOs don’t really prioritize contributing to […].

Communications 286

Communications Social Media Agency Publicity 286

Onclusive

MARCH 18, 2021

In the third post of this 4-part series on Growth PR, we examine who you should formulate your analysis for. Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it? Whether you work for an agency or on an in-house team, it’s important to be aware of who your reports will be shared with so that you can address their interests and concerns within.

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Measurement Report Reputation Communications 195

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

Business Wire

MARCH 17, 2021

Events, large and small, are an integral part of many marketing programs. Marketing teams rely on conferences and events to educate and connect with target audiences. But in 2020, events changed, leaving companies and organizers scrambling to find new ways to recreate the event experience. While events modernized, event communication did not. Until now.

Blogging 235

Blogging Conference Education Communications 235

Ronn Torossian

MARCH 15, 2021

Being a valuable and known supporter of the community became increasingly priceless during the pandemic because of the many people who were either furloughed or laid off from their jobs. What also arose from the pandemic was a heightened consciousness largely brought about by some major events and leading to movements like increased diversity and […].

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Publicity Community Crisis Agency 195

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. In this continuation, she dives into part 2: Lack of prioritization of data-driven approaches for PR/Communications – is the other most common cultural roadblock – where at best, data becomes an after-thought or a project on the side and stays

Communications 195

Communications Data Data-Driven PR Reputation 195

PRSay

MARCH 17, 2021

For more insights on Section 230 of the Communications Decency Act , PRsay reached out to Capitol Hill veteran India McKinney, director of federal affairs at the Electronic Frontier Foundation , a nonprofit digital rights group based in San Francisco. The following interview was edited for length and clarity. What do people misunderstand about Section 230, and why?

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Instagram Social Media Facebook Publicity 217

Cision

MARCH 18, 2021

In our latest recap of timely AP Style rules and reminders, we are also covering impeachment, Black Lives Matter, and more.

Media 178

Media Blogging 178

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Garrett Public Relations

MARCH 14, 2021

Public relations is enjoying a bit of a resurgence. As businesses strive to stand out in a noisy digital environment, they’re turning to PR to help achieve those goals. Why is PR seeing a spike in popularity? “The rising need to gain competitive advantage is driving the public relations market,” says a survey published by […]. The post Proactive PR Versus Reactive PR: Which Should You Focus On?

Publicity 170

Publicity Survey Marketing Digital PR 170

Onclusive

MARCH 17, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor.

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Agency Reputation Communications Corporate 195

PRSay

MARCH 15, 2021

Learn more about scientific approaches for writing messages that readers want to read. Join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting April 5. You’ll leave with tips, tricks and techniques for writing messages that draw readers in and move them to act. Save $100 with coupon code PRSA21! APRs: Earn 4 accreditation renewal credits.

Writing 193

Writing Communications Insurance Insurance 193

Sword and the Script

MARCH 16, 2021

CMOs say strategies performed well during the pandemic, both prestige and budgets have grown; inclusive decision-making is a blind spot. “Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO Survey , a biannual poll by Christine Moorman , a senior professor at the Fuqua School of Business, polled 356 marketing leaders in January 2021.

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Survey Marketing B2B Trends 162

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Axia PR

MARCH 16, 2021

Learn HARO and ProfNet best practices and how to give your query the best chance at a response with our guest Allison Richard of Cision. Guest: Our episode guest is Allison Richard, opportunities manager of members and content at Cision. Allison has been in the industry since 2003 and started as the media research supervisor for Cision.

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How To Media Industry Media Relations 168

Agility PR Solutions

MARCH 17, 2021

After the year we all had, it should come as no surprise that crisis communications has become more important to PR. In fact, 73 percent of respondents to a survey Agility PR Solutions ran in December said so. There’s a lot that can be said, and has been said, about COVID-19 and its impact. At […]. The post How to Prepare For, Respond to and Resolve a Crisis in 2021 appeared first on Agility PR Solutions.

Crisis 158

Crisis Crisis Communications How To Survey 158

PRSay

MARCH 19, 2021

More than 250 years ago, people stood on tree stumps and wooden crates to express their ideas in the streets of the 13 English colonies that would soon form the United States. Those listening could ask questions, discuss the topics with others in the crowd and develop their own opinions. As public-square speakers were eventually replaced by newspapers, and then radio and television, a set of journalistic ethics would lay the foundation for news gathering and reporting.

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Ethics Newspapers Television Radio 174

Communications Conversations

MARCH 16, 2021

A year ago today was the day I remember this all started feeling very real. The pandemic was real. Lockdowns were happening. Kids were not going to school. And, the future did not look all that good (this was the last pic I have of myself pre-pandemic from our trip to Palm Springs last March). A year later, so much has changed. And, the ups and downs have been aggressive, to say the least.

Social Media 148

Social Media Exercises Creativity Financial 148

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

Stephen Waddington

MARCH 17, 2021

Speaking truth to power risks personal security, professional status and public ridicule. PR practitioners frequently it pay lip service. That makes Karl Connor’s Sellafield story exceptional. Karl Connor. Three years ago I published an anonymous blog from a senior practitioner about the gap between his organisation’s policy on mental health and the reality of its culture.

Storytelling 147

Storytelling Publicity Local Communications 147

Cision

MARCH 18, 2021

Secret Media announces new roles; Fay Leyfield returns to The Sun as Senior Digital Showbiz Reporter; Tom Belger is now a Senior Reporter at Schools Week.

Media 137

Media Report Blogging 137

Steve Barrett on PR

MARCH 19, 2021

The 2021 PRWeek Awards winners reflect an industry that really stepped up to the plate and demonstrated its effectiveness after the country was poleaxed by COVID-19.

Industry 150

Industry Blogging 150

Awario

MARCH 17, 2021

Luckily, in this article, we cover both these questions and give you the workflow and tools to find Twitter leads. We will go through the specifics of the platform and how social listening can be applied for social selling on Twitter.

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Twitter How To Tools 136

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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

Consumer

Muck Rack

MARCH 15, 2021

New Muck Rack survey: The State of Journalism 2021

Journalism 217

Journalism Survey 217

Cision

MARCH 16, 2021

Daniel Grote is now Investment Editor at The Telegraph; Michael O’Dwyer to join the FT as Accountancy Correspondent; John McCann made Global Managing Editor at TechRadar.

Financial 120

Financial Media Blogging 120

Solo PR Pro

MARCH 16, 2021

Kami Watson Huyse, APR is an author, award winner and the founder and CEO of digital marketing and public relations agency Zoetica Media. Plus, she teaches people how to build social media strategies and engaged communities at Smart Social Secrets. Using social media intentionally to build relationships is exactly what she discussed and more in a live episode of the That Solo Life: The Solo PR Pro podcast?.

Social Media 105

Social Media How To Media Agency 105

Culpwrit

MARCH 16, 2021

By Erika Rykun All employees sometimes have bad days at work, no matter if it is remote working or office. Usually, such bad days result in considerable emotional tension, a great deal of stress, and loud promises to quit. Consider yourself a lucky person if you cannot remember the last bad day you had at […]. The post How You Know Its High Time to Quit Your Job appeared first on culpwrit.

Employee 103

Employee 103

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

Consumer

Communications Conversations

MARCH 19, 2021

Since last spring/summer when this pandemic began to take hold, we’ve all been talking about how its changed work forever and how the “new normal” will most like be a version of what most are calling a “hybrid model.” We started to see that come to life, officially, last week as Prime Therapeutics announced it’s new model where employees work from home predominantly and visit the office only when they have collaboration opportunities.

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Employee Agency Survey Corporate 88

Cision

MARCH 17, 2021

See if you're measuring the right metrics.

Measurement 194

Measurement Communications Blogging 194

5W PR

MARCH 17, 2021

At the beginning of March, the world got to see an exclusive conversation between Oprah Winfrey, Prince Harry, and Meghan Markle – an interview that quickly saturated conversations across all social media platforms. Whether marketers have any particular opinions on the event or not, there is plenty to learn from the entire situation, as it can help plenty of companies if they ever face their own PR crisis.

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Interviews Social Media Publicity Media 88