Sat.Dec 02, 2017 - Fri.Dec 08, 2017

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How AI Can Help Your PR Strategy

Onclusive

Better Decisions Begin with Data and Artificial Intelligence. Even now in its early stages, artificial intelligence (AI) is positioned to change the way we do business forever. CEOs understand this as well. Business leaders specifically believe AI is going to be fundamental in the future. According to PwC , 72 percent termed it a “business advantage.

Strategy 294
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6 Simple Ways to Create Better PR Pitches

Cision

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Productive media relations can open an untapped market that can greatly expand a brand’s campaign pitching, even one that’s been stymied by overly conventional or ineffective PR outreach in th

Pitching 298
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Trending Sources

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Rivera Apologizes for “Tawdry” Memoir

Ronn Torossian

There’s getting out ahead of a story, and then there’s creating a negative narrative that might not otherwise exist. Longtime TV newsman Geraldo Rivera was on Twitter recently, apologizing for a book that’s been out for more than 25 years. Apologizing for a book even though no one is really asking him to, and that’s creating some awkward possibilities for the media star.

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Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

Deirdre Breakenridge

A Guest Post By Marlene S. Neill, Assistant Professor at Baylor University. Many young professionals aspire to leadership roles in their organizations, and senior executives advise the way to the top requires a concerted effort to build relationships across an organization over time. Consistent with this advice Redmond and Trager (1998) wrote, “Doing a good job is not enough.

Internal 208
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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7 Ways PR People Can Support Journalism

ImPRessions - Crenshaw Communications

There are now five PR people for every working journalist. This may seem like a good thing for the PR business, as companies and others try to go around traditional media to tell their stories through social media and branded content. But as evidence that sources of objective news are shrinking, it’s not a healthy sign for either industry. What’s more alarming are indications that journalism is under siege for its role in democracy.

More Trending

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Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Earlier this year, Lin posted a Profnet about the changing world of PR. Readers here know that it’s a pet topic of mine, and I eagerly replied.

Pitching 174
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The Executive Highlights of Joshua Gruss, the CEO of Round Hill Music

Ronn Torossian

Joshua Gruss has been the CEO and chairman of Round Hill Music since January 2011. He is based in New York City, with his offices located along 400 Madison Avenue. He is an entrepreneur and a celebrated financial expert and investor. Academic and Early Career Journey. After completing his high school education at Taft High School, Joshua Gruss joined Trinity College in Hartford for a B.A degree course with a specialty in modern languages.

Financial 150
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Top 10 PR Tools to Help You Get Things Done and Take it Easy

Prowly

Luckily, technology along with PR are moving forward, and you may choose from a whole range of different tools to help you make your work more efficient—so, after hours, you can move on to doing whatever relaxes you. The post Top 10 PR Tools to Help You Get Things Done and Take it Easy appeared first on Prowly Magazine.

Tools 184
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10 Types of Content That Drive Demand & Boost Engagement

Cision

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. But let’s be real — it’s not sexy. Unless Elon Musk is leaving Tesla to join your start-up, it’s not going to excite your target audience, nor fill up your pipeline.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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A Public Relations Mixtape For The Season

ImPRessions - Crenshaw Communications

There’s a certain rhythm to working in public relations – agencies tackle new business opportunities, work closely with client teams and do the day-to-day work of media relations and thought leadership. In the ebb and flow of work, we like to incorporate music. The right songs help elevate the mood when the work is stressful, or celebrate great achievements when peaks are attained.

Publicity 160
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Top Public Relations Trends in 2018: Introduction

Shift Communications

As we wind down 2017, our gaze inevitably turns to the horizon. What’s ahead for the public relations profession amidst a world of disruption? In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. The Big Picture. If there’s one theme that unifies all the trends, it’s acceleration.

Trends 161
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How Influencers Can Help You Build a Community Around Your Brand

Prowly

Influencers are prominent figures within a certain community, where people trust and value their opinions. And this is why influencer marketing is one of the fastest and most effective ways of spreading your brand message these days. The post How Influencers Can Help You Build a Community Around Your Brand appeared first on Prowly Magazine.

Community 138
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How to Spearhead The Convergence of PR And Marketing

Cision

Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and drive visibility beyond earned media, and marketers place more of an emphasis on earned and influencer coverage. Many commonalities between the two departments have emerged, however, communicators must overcome a few lingering gaps before we see a full convergence.

How To 223
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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An Apology for Departing 20 Seconds Early, Bad Look for PR and Fooling the Reader

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I continue to come across shards of content that amuse, surprise or teach. As individual content, each one doesn’t necessarily frame a post. Which is why I invented the grab-bag post. Coming at you … Japanese Train Apologizes for Departing 20 Seconds Early That’s not a typo in the headline.

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What It Means to be in a Client Service Business

Shift Communications

There’s an overarching trend in the client service business. In fact, a week doesn’t go by in which I don’t have a similar conversation with a company in the throes of the agency search process. They need more brand awareness, their competitors are dominating the press, and their board wants to know what the plan is to change that. They’ve heard that SHIFT can solve the problem and they want to know what we’d do.

Agency 113
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Chasing BRIC: Brazil's PR industry works to tell the story of the nation's recovery

Steve Barrett on PR

Three key figures in Brazilian PR share how the nation is rebuilding its reputation and economy following a wave of corruption that threw the country off the course toward reaching the potential its BRIC status forecasted in the early 2010s.

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Navigating the Video Content Jungle

Cision

Editor’s Note: This post originally appeared on the MultiVu blog “Beyond Broadcast” — [link]. Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. In past years, we’ve created an animated series on Goldie the goldfish. The focus of the Goldie videos was to stress to communicators that they have mere seconds to catch their audience’s attention.

Video 189
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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When it comes to content… Go local!

Presspage

In essence, a localized newsroom will allow you to gain more traction in a new market - and thus provide more exposure for your product and services. Here are 5 simple tips to keep in mind when going local: 1. Serve them well. If your business is serious about a specific geographical market, it should make a statement by taking its potential audiences seriously.

Local 89
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Research From BEPS Results in Book Providing Guidance on Ethics Counsel

PRSay

Over the past few years, PRSA’s Board of Ethics & Professional Standards (BEPS) has conducted several studies on ethics in public relations, resulting in four journal articles, four academic conference presentations and awards from the International Public Relations Research Conference and the Media Ethics Division of the Association for Education in Journalism and Mass Communication.

Ethics 88
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3 ways brands can use LinkedIn native video before company pages get access

Communications Conversations

Two months ago, LinkedIn rolled out yet another new feature for its members: The ability to record and upload video right from your mobile device. Video, of course, isn’t necessarily new to LinkedIn. You could upload video to a post whenever you’d like. But, “native video” (video you record on your device and upload directly) is new.

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Top 10 Morning Hosts & Anchors on Twitter

Cision

Amidst all the moves and shake-ups on the nation’s morning TV broadcasts, let’s take a look at the top 10 morning hosts and anchors on Twitter across the three major morning shows — Good Morning America, TODAY and CBS This Morning. Metrics were pulled on December 8 and can change over time. 1. George Stephanopoulos — Anchor, Good Morning America — 2,641,451. 2.

Twitter 137
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Dutch lottery gears up on digital comms

Presspage

The Bankgiro lottery is a not-for-profit organization whose proceeds are well spent. To ensure transparency and accountability, the newsroom will help in couunicating how their money is used. The BankGiro Loterij is a Dutch lottery whose proceeds are donated to cultural initiatives in the Netherlands. Part of the comms effort is geared towards educating their audiences on cultural initiatives and trends, as well as transparency on donations and winners.The BankGiro Loterij initiative has donated

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Platinum: CIPR 70th anniversary contributors and essays announced

Stephen Waddington

We asked members to help tell the story of the CIPR as part of its 70th anniversary celebrations. They rose magnificently to the challenge. Today we’ve published a list of contributions to Platinum, the book that will be published next year. You’re never quite sure what is going to happen when you crowdsource. It can be an excellent means of public engagement, but it can also go spectacularly wrong.

Print 0
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Can you Profit Directly from Content Marketing? Proceed with Caution

Sword and the Script

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. Yet there’s one newer twist to the idea that concerns me: that content marketing shouldn’t just facilitate awareness or leads, but that marketing should actually profit directly from content , or at least generate cash that subsidizes marketing ac

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6 Simple Ways to Create Better PR Pitches

Beyond PR

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Productive media relations can open an untapped market that can greatly expand a brand’s campaign pitching, even one that’s been stymied by overly conventional or ineffective PR outreach in the past

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Want to Tell Strong Stories? Make Data Work For You

Barokas

Image Source: [link]. There are endless discussions about the importance of data, and its relevance in business decisions, communicating a company’s story, benchmarking success…the list goes on and on. But how do companies find opportunities to tell their story using data, and conversely, how do they find meaningful data that holds the opportunity to tell a good story?

Data 60
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Why Toff is already I’m A Celebrity’s biggest winner

Mark My Words

tellymix.co.uk, 7th December 2017. Win or lose, things are looking good for Toff on I’m A Celebrity 2017. Made In Chelsea’s Georgia ‘Toff’ Toffolo is the favourite to be crowned Queen of the Jungle in Sunday’s final, but according to some she’s already won. PR guru Mark Borkowski has suggested Toff could end up making a million from the show after winning over viewers.

60
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While most brands avoid POTUS, Patagonia chooses to challenge him head-on

Communications Conversations

Over the past year, I think it’s a fair statement to say most brands would like nothing more than to stay out of @TheRealDonaldTrump’s way–especially as it relates to social media and Twitter. Meanwhile, one company is taking dead aim at POTUS and challenging him head-on in the most public of arenas–on social media. In case you hadn’t heard, POTUS made a landmark decision yesterday when he reduced the size of two national monuments in Utah by more than two million a

Brand 60