Sat.Feb 20, 2021 - Fri.Feb 26, 2021

PR Coverage May have a Bigger Influence on SEO than Links 

Sword and the Script

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords.

SEO 122

Evolving social marketing and media trends in 2021

Agility PR Solutions

Social media platforms introduce new features and change their algorithms consistently to keep up to date and keep up with app feature trends to further improve your apps’ popularity. These rapid changes present a whole new challenge for brands, digital PR firms and social media marketers.

Trends 109
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Understanding social media influence on B2B purchase decisions

Awario

Social media was originally meant for individuals to have fun and socialize, but today, it has become a key component of organizations' marketing strategy

B2B 119

Getting Started in PR? Here are 5 Steps to Build Your Career | Business Wire Blog

Business Wire

In our recent professional education webinar ( click here to view the webinar), we brought together PR leaders and academics and a rising public relations professional to find out what newer PR pros need to know to move forward in their careers. public relations

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

All PR teams want to earn coverage in top-tier media outlets. Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times.

B2B 206

More Trending

The Growth of Intelligence and How It Is Vital

Ronn Torossian

Intelligence is so important to many sectors of society, particularly governments, law enforcement, and the military. So, too, is its value to business.

[SERIES] Part 5: Why Should You Use a Newswire to Distribute Your News Release? Financial Disclosure | Business Wire Blog

Business Wire

In the past 60 years, newswires have played a very large role in the news reach and distribution space. Only a commercial newswire can provide a near simultaneous distribution of a single piece of content, around the globe.

Why The Equilar Communications Team Moved from Cision to Onclusive Pro

Onclusive

Crenshaw Promotes Team Members

ImPRessions - Crenshaw Communications

To kick off 2021, we are excited to announce two well deserved promotions. Caroline Yodice has been promoted to Senior Account Supervisor.

B2B 187

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Digital Advertising Risks

Ronn Torossian

It’s been about a year since lockdown for COVID-19, a year of , spending days between different digital apps or trying out different hobbies when the apps get too boring or predictable.

10 Questions to Ask Before You Publish a New Blog Post

Cision

If you don’t have these must-haves checked off your list before publishing, a new blog post may not perform as well as you’d hoped. Don’t skip these steps! Media Blog

5 ways to make your social media content sparkle in 2021

PR Daily

Authenticity is a well-worn buzzword for communicators—but what does it look like in the current online landscape? If there is one guarantee about working in social media, it’s that change is inevitable.

How to set and measure accurate goals for PR in 2021

Agility PR Solutions

A wise man once said growth is good. Wait… I think he said greed. And he was a movie character who went to jail. As you plan your PR campaigns for the next year or year after, do you want growth? I’m sure you do. Unless you plan and measure in a way that matters, […].

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Why everybody loves M&Ms: a marketing success story of a brand mascot

Awario

In this blog post, we go through the history of the mascot, how M&M's uses it in advertising and social media strategy and how much buzz it generates online

Blowing smoke

Stephen Waddington

British American Tobacco’s use of influencers and emerging forms of media raises ethical issues for the marketing and public relations professions.

Sports 108

What an ‘interconnected’ approach to PR looks like in 2021

PR Daily

To ensure you are breaking down silos between teams, one PR pro says you must become the ‘question master.’. Many agencies claim to be integrated but continue to struggle at reaching consumers across media in a way that drives results. Today, integration is basic table stakes.

Mobile 166

New Worldcom PR study shows how leader attention & confidence shifted during COVID

Agility PR Solutions

The COVID pandemic has upended business in virtually every way, and new research from the Worldcom Public Relations Group reveals how it has significantly shifted executive attention and confidence for various issues.

Study 108

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

A Tech Service to Help You Find Your Golden Coverage Hit

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Brooklynn Loiselle, Account Coordinator If you were offered one golden egg or 100 normal eggs, which would you take?

UK Media Moves including GB News, Employee Benefits, The Sun and more

Cision

GB News announces multiple appointments ahead of launch; Employee Benefits appoints Kavitha Sivasubramaniam as Acting Editor; Adam Storer promoted to Senior SEO Editor at The Sun. Media Blog

SEO 139

How ‘Time’ uses captivating visuals to make a splash on social media

PR Daily

The media company’s ‘Person of the Year’ franchise is a popular effort that drives web traffic, brand buzz and revenue. Here’s how the team has modernized the annual feature. For nearly nine decades, Time grabs readers’ attention with its “Person of the Year.”.

5 tips to find your industry voice and put yourself on the market

Agility PR Solutions

Professionals inherently recognize the power of branding, but many stop short of applying it on a personal level. Whether you work in marketing, advertising or otherwise, putting yourself on the market begins with brand positioning.

A photoshoot that left a lasting impression

Stephen Waddington

Good photography is an important means of recording an event, telling a story, and promoting an organisation or brand. Chris has got an idea. He’s checked out a site in the centre of Newcastle. He’ll be in touch.”

Print 93

Friday Roundup: Media Moves at The Atlantic & The Boston Globe, Promotions Announced Across Multiple Outlets

Cision

Tim Alberta joins The Atlantic, Monica Davey, Julie Bloom, others promoted at The Times, and more. Media Blog

Media 131

How to nourish, stretch and bolster your editing skills

PR Daily

Follow this insightful guidance to keep your mind sharp and your edits on point. Most editors know a little about a lot. We obtain most of this knowledge over years of relationships with authors as well as from work and nonwork-related reading.

How To 164

Influencer marketing statistics you should know in 2021

Agility PR Solutions

During the past year, buyer journeys have shifted significantly because of a COVID-driven rush toward ecommerce.

How Kim Bode is ‘finding comfort in the uncomfortable’ at her integrated communications agency

Muck Rack

How Kim Bode is ‘finding comfort in the uncomfortable’ at her integrated communications agency

Agency 131

Legal Support: Where the Court of Law and Court of Public Opinion Coexist

Reputation Us

ReputationUs provides the strategy and communications support attorneys, law firms and their clients need to succeed. Our experienced litigation support team is skilled at: Helping attorneys prevail in court and their clients in the court of public opinion.

A guide to more inclusive mentoring

PR Daily

A leadership expert shares tips on sparking and sustaining a meaningful relationship with someone who doesn’t look like you. Mentoring is one of those wonderful things that benefits everyone involved.

Radio 154

How PR firms are adapting in the advancing digital age

Agility PR Solutions

While the average person often doesn’t think of PR outside of damage control, public relations is a fundamental aspect of commerce as you know it. Marketing may get top billing when it comes to managing the image of a company, but even marketing is nothing with PR.

UK Media Moves including VOGUE, The Times, Nation.Cymru and more

Cision

Juan Costa Paz appointed Global Creative Director at Vogue; David Brenchley now covering investments at The Times; Gareth Ceidiog Hughes appointed Editor of Nation.Cymru. Media Blog