Sat.Apr 17, 2021 - Fri.Apr 23, 2021

Is PR Ready for AI? New #AIinPR Survey Examines Knowledge and Gaps | Business Wire Blog

Business Wire

No disrespect intended, but it seems that for many senior and mid-level PR and communications pros, artificial intelligence is pretty, pretty, pretty low on their priority list. It’s as if they’re waiting for someone to send them the Official Memo with a timeframe and process to get ready for AI.

Survey 252

How To Convince A Reporter to Cover Your Story

ImPRessions - Crenshaw Communications

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story.

Report 217

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How to prepare for a PR crisis


The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses.

Crisis 195

Importance of Thought Leadership

Ronn Torossian

The digital industry of thought leadership is becoming more and more crowded, with plenty of people turning their attention from social media following towards more valuable characteristics.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to prepare for the future of hybrid events

PR Daily

As in-person gatherings become possible once more, how can comms pros incorporate the lessons of the past 12 months and more of digital transformation? Virtual experiences served us well in 2020 and are here to stay.

How To 149

More Trending

Social issues and marketing: why brands want to cause controversy


An ad campaign taking a position on social issues often causes backlash. However, it always increases brand awareness. Read how pros use one of the controversial marketing trends and what marketing issues they often struggle with

Trends 130

Choosing a PR Career

Ronn Torossian

The public relations industry was ranked as the third-best creative and media job last year by the World Report, and the evidence is clear – PR jobs have become incredibly popular, especially in the digital age.

Viral 195

Podcast secrets: 5 tips for developing a loyal following

PR Daily

Building your audience with your audio platform requires deep knowledge of target demographics and a generous helping of patience. The demand for audio content is stronger than ever, and businesses are putting podcasts to work to reach and engage new audiences.

Energy 148

New PRSA initiative tackles society’s most divisive issues—Q&A with 2021 Chair Michelle Olson

Agility PR Solutions

This week, PRSA announced the launch of one of its most ambitious initiatives yet, a new resource-rich forum called Voices4Everyone, designed to help PRSA members and the broader communications profession tackle and address a host of complex societal issues.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 surprises from Pew Internet’s recent social media usage report

Communications Conversations

A couple weeks ago, Pew Internet released another great report detailing social media use in 2021. I recommend taking a peek at the whole report since it outlines many demos around who’s using which platforms.

Report 170

What Keeps PR Pros Up at Night (And What Helps Them Sleep)


Leading PR pros share their biggest challenges. US Blog

The complete Clubhouse guide: 8 steps to tap into social audio

PR Daily

Here’s a roadmap to navigate the social audio craze and tap into the potential of the latest viral social platform. Clubhouse buzz is at a fevered pitch. With 10 million users and a $1 billion valuation, the app blends networking, panel discussions and live podcasts in an addictive experience.

How the coronavirus pandemic affected social media marketing

Agility PR Solutions

We survived last year, and for that I congratulate you, because it wasn’t easy. We know how much of a struggle it was for everyone, especially if your business depends on engaging with and connecting with consumers.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

B2B Marketing: When You Finally Achieve Thought Leadership, Don’t Let it Slip Away

Sword and the Script

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. Even those that achieve it…let it slip through their fingers with talent turnover. I got a call from a former colleague the other day looking for help.

B2B 104

The State of the Media: By the Numbers


Key numbers from Cision's 2021 State of the Media report. US Blog

Report 170

20 productivity apps every communicator should consider

PR Daily

Try these tools to help get more organized, efficient and effective in your work. Do you want to get more done in a day? These apps will help you on your productivity quest: 1. Momentum. This app was inspired by Jerry Seinfeld’s “ Don’t Break the Chain ” productivity strategy.

Be your own—and your team’s—best editor: 6 tips for editing like a pro

Agility PR Solutions

Everyone needs an editor. In our world of public relations, everyone is a writer and an editor at some point. Here are some tips for being a better editor, whether you are reviewing the work of a colleague or giving your own first draft one last look: Read it first—all of it When you are […].

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

What Journalists Want to See in Your Press Release – Insights From Business Wire’s 2020 Media Survey

Business Wire

In today’s media world, journalists are being pulled in many different directions, receiving hundreds of pitches a day via phone, email, text, and social media, just to name a few. For public relations and communication professionals, it’s becoming more challenging to get a journalist’s attention.

Survey 259

5 Travel News Trends to Watch in 2021


Travel news is finally rebounding. Here are a few trends and predictions based on recent news releases distributed by PR Newswire. Media Blog

Travel 156

How to pursue true, genuine employee engagement

PR Daily

Workers want to know they’re respected, valued and appreciated — not a generic ‘thanks!’ or a meaningless work anniversary reminder. Engaged employees are the key to making and sustaining better, stronger, more resilient organizations.

Earth Day PR: 3 reasons why climate change should be a priority for corporate communications

Agility PR Solutions

Communicators have their hands full when it comes to helping companies understand and respond to critical issues that have taken center stage over the last year.

Integrating Owned and Earned Media


When communicators discuss where to start a PESO Model program , it’s often fraught with how and where to start. Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. Not so!

UK Media Moves including Yorkshire Live, Newsquest, Family Traveller and more


Faye Preston is promoted to Head of News at Yorkshire Live; change of role for Diarmuid MacDonagh at Newsquest; Katie Bowman and Ed Grenby join Family Traveller. Media Blog

Travel 156

How marketing tied to environmental activism results in ‘greenwashing’

PR Daily

Here are some pitfalls to avoid when highlighting your commitment to the environment this Earth Day. Corporate sustainability efforts have become a year-round discussion, peaking around Earth Day as companies eagerly volunteer details on how they are environmental stewards.

Retail 137

10 tips for growing 10x ROI on your Instagram marketing

Agility PR Solutions

Do you want to get a much better ROI on your Instagram marketing efforts? Instagram can be a fantastic PR tool and a great way to connect with customers—but it can also end up being a huge time sink. These tips are designed to help you get 10x ROI (or more!) on your Instagram marketing […].

Majority of UK public believe lobbying can help create better policy and law

Stuart Bruce

UK Media Moves including the New Statesman, JOE Media, The Times and more


Melissa Denes to join the?New New Statesman?as as Features Editor; Serena Kutchinsky appointed Director of Editorial at JOE Media; Alistair Dawber now Washington Correspondent for The Times. Media Blog

Media 156

Should you focus on proactive or reactive PR strategies?

PR Daily

The two approaches offer different benefits and downsides that PR pros and brand managers should consider—and savvy communicators should employ both. Public relations is enjoying a bit of a resurgence.

5 critical tips for hiring the best PR firm for your business

Agility PR Solutions

I often talk to people who know they need publicity and want professional help to get it, but find and hiring PR agencies to be a confusing and daunting task. That’s understandable. Public relations firms differ in a thousand ways, it seems.

The top 10 cannabis journalists in 2021

Muck Rack

The top 10 cannabis journalists in 2021