Sat.Apr 17, 2021 - Fri.Apr 23, 2021

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How To Convince A Reporter to Cover Your Story

ImPRessions - Crenshaw Communications

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. While breaking news will often take precedence, skilled PR teams will do everything they can to nail that interview or story.

Report 361
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Is PR Ready for AI? New #AIinPR Survey Examines Knowledge and Gaps | Business Wire Blog

Business Wire

No disrespect intended, but it seems that for many senior and mid-level PR and communications pros, artificial intelligence is pretty, pretty, pretty low on their priority list. It’s as if they’re waiting for someone to send them the Official Memo with a timeframe and process to get ready for AI. Well, I have a bit of news for you. There is NO memo!

Survey 248
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Trending Sources

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How to prepare for a PR crisis

Onclusive

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. Getting approved responses and researching a situation takes time and can often be delivered too late. However, with structure, you can put together an effective crisis communications plan.

Crisis 195
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Importance of Thought Leadership

Ronn Torossian

The digital industry of thought leadership is becoming more and more crowded, with plenty of people turning their attention from social media following towards more valuable characteristics. One of the main reasons behind this is the belief that the number of followers someone has is too competitive, and although that’s true, an ever-increasing number of […].

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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5 surprises from Pew Internet’s recent social media usage report

Communications Conversations

A couple weeks ago, Pew Internet released another great report detailing social media use in 2021. I recommend taking a peek at the whole report since it outlines many demos around who’s using which platforms. For example, LinkedIn trends toward white, middle-aged men with college degrees making $75+. Makes sense, right? Meanwhile, TikTok trends younger Hispanic and African-American women with lower incomes and some college.

More Trending

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Integrating Owned and Earned Media

PRSay

When communicators discuss where to start a PESO Model program , it’s often fraught with how and where to start. Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. Not so! There are certainly exceptions to the rule but, in most cases, you want to begin with owned media, which is the cornerstone of your efforts.

Media 198
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Choosing a PR Career

Ronn Torossian

The public relations industry was ranked as the third-best creative and media job last year by the World Report, and the evidence is clear – PR jobs have become incredibly popular, especially in the digital age. Contrary to popular belief the PR industry isn’t all about press releases, media coverage, and viral ads. By its […]. The post Choosing a PR Career appeared first on.

Viral 195
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UK Media Moves including the New Statesman, JOE Media, The Times and more

Cision

Melissa Denes to join the?New Statesman?as Features Editor; Serena Kutchinsky appointed Director of Editorial at JOE Media; Alistair Dawber now Washington Correspondent for The Times.

Media 156
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How the coronavirus pandemic affected social media marketing

Agility PR Solutions

We survived last year, and for that I congratulate you, because it wasn’t easy. We know how much of a struggle it was for everyone, especially if your business depends on engaging with and connecting with consumers. Now, after a complete year living with the global pandemic, we are staying optimistic about what the future […]. The post How the coronavirus pandemic affected social media marketing appeared first on Agility PR Solutions.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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What Communicators Need to Know About Measurement Right Now

PRSay

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. To that end, the Institute for Public Relations recently published a research report, “ The Communicator’s Guide to Research, Analysis and Evaluation ,” which aims to help PR practitioners understand how they can apply data, research and analytics to help with strategic decision-making, improve communication performance and deliver meaningful busine

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Social issues and marketing: why brands want to cause controversy

Awario

An ad campaign taking a position on social issues often causes backlash. However, it always increases brand awareness. Read how pros use one of the controversial marketing trends and what marketing issues they often struggle with.

Brand 170
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UK Media Moves including Yorkshire Live, Newsquest, Family Traveller and more

Cision

Faye Preston is promoted to Head of News at Yorkshire Live; change of role for Diarmuid MacDonagh at Newsquest; Katie Bowman and Ed Grenby join Family Traveller.

Travel 156
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The reincarnation of blogs—and new opportunities for marketers

Agility PR Solutions

Although there may be disagreement about when blogging was born, one thing is clear. Blogging has been reincarnated and the pandemic deserves a lot of credit for it. The best guess is that blogging got its name in the early to mid-1990s. The 7th Annual Survey of Bloggers last August and September by Orbit Media reported […]. The post The reincarnation of blogs—and new opportunities for marketers appeared first on Agility PR Solutions.

Blogging 176
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Majority of UK public believe lobbying can help create better policy and law

Stuart Bruce

The majority (59%) of the public believe that businesses and organisations such as charities, trade unions and pressure groups should be able to meet with … © Stuart Bruce - Majority of UK public believe lobbying can help create better policy and law was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Policies 148
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Accessible communications guidelines published by PRCA

Stephen Waddington

The PRCA has published guidelines to help communicators improve the accessibility of their communication. It covers content, media, influencers and events. The PRCA has published new guidance in partnership with Current Global to help PR and communications professionals deliver accessible content. The 35-page guide is packed with practical tools, advice and case studies designed to help PR professionals ensure their content is available and accessible to people of all abilities.

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5 Travel News Trends to Watch in 2021

Cision

Travel news is finally rebounding. Here are a few trends and predictions based on recent news releases distributed by PR Newswire.

Travel 156
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Be your own—and your team’s—best editor: 6 tips for editing like a pro

Agility PR Solutions

Everyone needs an editor. In our world of public relations, everyone is a writer and an editor at some point. Here are some tips for being a better editor, whether you are reviewing the work of a colleague or giving your own first draft one last look: Read it first—all of it When you are […]. The post Be your own—and your team’s—best editor: 6 tips for editing like a pro appeared first on Agility PR Solutions.

Publicity 175
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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What I learned from moderating my first Clubhouse room

Communications Conversations

Yesterday, I had the good fortune to moderate (or really, co-moderate) my first Clubhouse room. This came about from a post I made last week about the evolving nature of social media roles and job descriptions. Tom Buccheim , executive social media advisor at American Family Insurance, had shared my post and since he’s so connected in the global social media realm, a number of social media leaders across the world commented–and one suggested we hold a Clubhouse Room on this very topi

Insurance 131
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How B2B Brands Can Use TikTok Without Ruining It

Contently - Strategy

My TikTok feed is chaotic. In under a minute, I can watch enough content to produce a Ted Talk on why the pyramids were indubitably built by aliens, show you how to build a functional boat out of marshmallows, and recap 10 reasons that prove I am likely a hologram. For the sake of science, I will admit that I’m guilty of mindlessly scrolling through these clips into the wee hours of the night.

B2B 139
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The State of the Media: By the Numbers

Cision

Key numbers from Cision's 2021 State of the Media report.

Media 178
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New PRSA initiative tackles society’s most divisive issues—Q&A with 2021 Chair Michelle Olson

Agility PR Solutions

This week, PRSA announced the launch of one of its most ambitious initiatives yet, a new resource-rich forum called Voices4Everyone, designed to help PRSA members and the broader communications profession tackle and address a host of complex societal issues. “The turbulence brought on by the past year’s pandemic and social unrest has created a perfect […].

Resources 166
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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SaaS PR: Bootstrap PR Ideas for Your SaaS from a Founder

Prowly

It’s a well-known fact that SaaS companies deliver a unique business model. They might offer both products and services other people need, but they shouldn’t slack on developing a beneficial PR strategy. PR for SaaS becomes crucial to keep potential and current clients informed of news, updates, and more in order to drive further success. […].

Strategy 104
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Axia CEO Jason Mudd earns Measurement Master certification

Axia PR

Jason Mudd, CEO and Managing Partner of Axia Public Relations, earned a Measurement Master certification. With this certification, Mudd is now an expert in measurable objectives, survey research, media analysis, data validation, web analytics, search engine optimization, integrated dashboards, and reporting communications results. Forbes named Mudd’s Axia as one of America’s best PR firms for 2021.

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What Keeps PR Pros Up at Night (And What Helps Them Sleep)

Cision

Leading PR pros share their biggest challenges.

Blogging 178
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10 tips for growing 10x ROI on your Instagram marketing

Agility PR Solutions

Do you want to get a much better ROI on your Instagram marketing efforts? Instagram can be a fantastic PR tool and a great way to connect with customers—but it can also end up being a huge time sink. These tips are designed to help you get 10x ROI (or more!) on your Instagram marketing […]. The post 10 tips for growing 10x ROI on your Instagram marketing appeared first on Agility PR Solutions.

Instagram 155
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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B2B Marketing: When You Finally Achieve Thought Leadership, Don’t Let it Slip Away

Sword and the Script

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. Even those that achieve it…let it slip through their fingers with talent turnover. I got a call from a former colleague the other day looking for help. She works for a B2B tech company that “doesn’t believe marketing” but she knows they need it desperately.

B2B 106
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How to Create Social Media Content Which Drives Engagement?

PReview: A Blog by NewsVoir

Getting Engagement on social media for your brand is important… It’s a no brainer that content is the king of digital space. Both written and video content has a robust impact on the audience. The basic mantra to achieve online success is to connect with the audience and engage them. Having a solid plan, objectives, […]. The post How to Create Social Media Content Which Drives Engagement?

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Friday Roundup: Media Moves CNBC Digital & Minnesota Public Radio, Barron’s Names Editor in Chief

Cision

Sarah Glover joins Minnesota Public Radio, Sara Tan new at Refienry29, and more.

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