Sat.Mar 05, 2022 - Fri.Mar 11, 2022

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Three Ways Leaders Live Their Ethics

Deirdre Breakenridge

When I think of some of the greatest ethical leaders (the keyword here is “ethical”), a few immediately come to mind, based on what they’ve done for others. From Harriet Tubman and Eleanor Roosevelt to Mahatma Gandhi and Nelson Mandela, there’s no shortage of visionary leaders in history who have placed ethics and values first, tuned into their Ethics GPS, and have accomplished positive change for the good of humanity. .

Ethics 433
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Efficient PR Strategies

Ronn Torossian

Creating efficient marketing and PR campaigns are the cornerstones of the success of a business. Unfortunately, companies that are just starting out in their industries don’t generally have the big budgets to make notable investments in marketing and PR strategies. Fortunately, there are several cost-effective marketing and PR strategies that can provide smaller businesses with […].

Strategy 195
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Prowly #PRChat with Corina Leslie, PR Manager at ZeroBounce

Prowly

It’s time for another Prowly #PRChat, where we catch up with leading PR pros for a quick chat on a wide range of PR-related topics. Corina Leslie, PR Manager at ZeroBounce, was kind enough to answer our questions and share her thoughts. Before moving to PR, she worked as a journalist for 12 years, covering arts […]. The post Prowly #PRChat with Corina Leslie, PR Manager at ZeroBounce appeared first on Prowly Magazine.

Trends 197
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The creative comms formula that drives b2b sales 

The Resolution Blog

This episode explores the business success that occurs when two areas of marketing combine and work together really well. I interview Grace Keeling and James Beverage, co-founders of Made by Giants. Launching a B2B communications agency at the beginning of a pandemic may sound may sound like a tall order but for Made by Giants, […]. The post The creative comms formula that drives b2b sales appeared first on PR Resolution — by CoverageBook.

B2B 156
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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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Hail the Superforecasters: Towards Better Predictions in Tech and PR   

Flack's Revenge

I recently listened to a podcast that radically changed my thinking about forecasts. In this post I explain the relevance of predictions in technology and PR, and about armchair superforecasters who can do a radically better job than experts. The cool thing is, apparently the skill can be learned by just about anyone (are you listening, Gartner?). Predictions in PR, Technology and Society.

More Trending

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How to Stay in the Know About Your Media Contacts and Their Beat

Prowly

One thing is constant: the media landscape is always changing. In fact, this feels more true than ever before. We’ve grown accustomed to seeing editors move regularly from one publication to the next, and freelance journalists juggle different beats based on the publications they’re currently working with. We also know that keeping up with media […].

Media 197
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War in Ukraine: Considerations for Speaking Out and Making a Difference

PRSay

How can we help? That is the question individuals and organizations are asking throughout the world as a devastating humanitarian crisis unfolds in Ukraine. There aren’t any right or wrong answers, but there are myriad ways that people can make a difference. For example, Apple and Disney are just two of the powerful brands taking steps to stop doing business with, and in, Russia.

Crisis 188
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Are employee social media advocacy programs really working?

Communications Conversations

One of the questions I’ve heard the most from friends, clients and prospects over the last 6 months or so is: How should I set up a successful employee advocacy program? From a certain perspective, it makes sense why more companies are taking a closer look at Employee Advocacy Programs in 2022. Trust in friends and “people I know” is high.

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5 out-of-the-box tips PR professionals can implement in 2022

Agility PR Solutions

The public relations industry is constantly evolving. Keeping up with the pace of change is vital for PR professionals to stay on top of current trends and best practices. Here are tips for putting your PR team at the top of its game in 2022. 1. Partner with the sales and marketing departments The objective […]. The post 5 out-of-the-box tips PR professionals can implement in 2022 appeared first on Agility PR Solutions.

Publicity 177
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Mindset and Media

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. I remember the first time I pitched, I was a nervous wreck! I was so awful on the phone call, I didn’t get the segment.

Media 130
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In Memoriam: Craig Toyoki Miyamoto, APR, Fellow PRSA

PRSay

Craig Toyoki Miyamoto, APR, Fellow PRSA, an active member of the Hawaiian PR community and a former member of the PRSA Board of Directors, died on Feb. 25 in Honolulu. He was 77. Many in Hawaii, whether PR professionals or community members, looked up to Miyamoto as a mentor and friend. His calm and deliberate manner inspired many professionals to give back to the profession.

Ethics 147
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How BMW, Chevrolet, and Tesla ace public engagement on social media

NewsWhip

We’re used to auto brands captivating us through our TV screens, showcasing just how adventurous, practical, or seductive a car can make us feel, but in this digital age they’re learning that connecting with consumers is going to take more than just a flashy commercial. That’s not to say that brands aren’t still dazzling with their creative ads. Money continues to go to TV and that is especially obvious during times like the Super Bowl, which we highlighted in this year’s report.

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5 tips for writing a business email that will get read

Agility PR Solutions

Email has long been a vital tool for corporate communications. Whether it’s promoting a new product to clients, trying to negotiate a more favorable contract with a supplier, or launching a PR campaign, you always want your emails to be read. However, people get busy and have very little time to check their inboxes. Many […]. The post 5 tips for writing a business email that will get read appeared first on Agility PR Solutions.

Writing 176
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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How to find influencers on Facebook in 5 steps: the complete guide

Awario

Facebook is not exactly the first platform that comes to mind when we hear the words "influencer marketing". Even though it's the biggest and most popular social media network that boasts about 1,62 billion users worldwide, influencer marketing is often implemented on other platforms, such as Instagram and YouTube.

Facebook 120
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Survey: Better Work-Life Balance, but More Isolation, as People Work from Home in Age of COVID

PRSay

Two years into the coronavirus pandemic, 59 percent of U.S. workers whose jobs can mainly be performed from their homes are still working from home all or most of the time, a new survey from Pew Research Center has found. And more people say they’re working from home by choice, rather than by necessity. Most U.S. workers (60 percent) don’t have jobs that can be done from home.

Survey 146
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Unethical practices in PR: The recent industry accusations against Ronn Torossian, 5WPR, and Everything-PR

Axia PR

Google’s algorithm has been based on links ever since its inception. Link building is one of its top three ranking factors Recent reports that an agency executive covertly bought a news site that covers the PR industry and used it for dishonorable activities left the public relations industry gasping. This post objectively unravels the story surrounding Ronn Torossian and his agency’s deceptive activities around acquiring and operating Everything-PR.

Industry 116
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3 ways to use search data to build your annual PR plan

Agility PR Solutions

The start of the year marks the annual planning season for many organizations. While the classic components of messaging adjustments and media list refinement are still critical, few brands effectively incorporate SEO data to enhance their strategies. If you’re a beginner to SEO, this can seem like a daunting task. But leveraging this data is […].

Data 173
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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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Recognizing 'Kid Concerns'

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing What worried you as a child? Maybe it was not having friends seated at your lunch table or embarrassing yourself in PE class? For kids, those are real concerns. Of course, they pale in comparison to adult anxieties, like deciding who to marry or how to make the next mortgage payment.

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Setting Effective Promotional Goals

5W PR

An effective promotional campaign can have a very long-lasting impact on a company’s public image and reputation, as long as the campaign is well planned. These days, promotional campaigns entail a lot more than just sharing press releases with media outlets about the latest product from a business. To create a truly effective promotional campaign, companies have to invest a lot of time and effort.

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Communicating with Creativity not C.R.A.P. with Beth Nyland on Growing Social Now with Barbara Rozgonyi

wiredPRworks

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. Along the way, we’ve collaborated on a variety of projects, met up for all kinds of drinks, and kept with a kind of synergetic sisterhood that only writers and creatives understand.

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11 ways you can use content marketing as a foundation for your PR strategy

Agility PR Solutions

If you’re looking to improve your PR strategy, you should consider using content marketing as a foundation. Content marketing can help you attract attention from the media, build relationships with key influencers, and more. This article will discuss eleven ways to use content marketing to bolster your PR efforts and provide some tips on how […].

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What Consumers Are Saying About ESG – And What That Means for Your Business

A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

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9 Corporate Characteristics to Look for When Buying Public Relations Software

Sword and the Script

The PR software market has evolved to the point there are more considerations than just the features and functions. That was a key point I tried to impart in a recent presentation (embedded below) at the PR Consultants Group annual meeting (many thanks to Jason Brown ). What I mean by that is most PR software tools on the market will do 80-90% of what you want.

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Start Burning Bridges Today

Reputation Specialist Michael Toebe

Photo by Yaoqi on Unsplash. Burning bridges with other people is frowned upon and for good reason, as it's shortsighted, yet the practice of burning bridges with some of our impulses, beliefs and habits can be highly protective and otherwise helpful. The phrasing of “going scorched earth” with people is viewed in a deservedly negative context. However, when we choose to examine our thinking and way of mentally processing, deciding and acting, burning bridges with dysfunctional and maybe destruct

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Airbnb, Starbucks, & Edelman’s Trust Barometer: Daily spotlights for the week of March 7th

NewsWhip

Welcome to the NewsWhip Daily spotlight round-up. Every weekday morning we send a newsletter to our subscribers that predicts the top stories and social posts of the day. Here’s today’s , as an example. As part of that, we spotlight a specific topic that is gaining media and public interest across the web and discuss its impact. These are ephemeral by design in the newsletter, so every Friday we publish a blog that catalogs each spotlight so that you can have a full view of what stories mattere

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3 tips for boosting sales through public relations 

Agility PR Solutions

We will start the discussion by taking a bold stand. The real strength of sales and marketing lies in public relations. Allow us to expound on this point a little bit. If we are to define marketing, it is all about creating brand visibility. Sales are about getting a customer to buy the product. Now, […]. The post 3 tips for boosting sales through public relations appeared first on Agility PR Solutions.

Publicity 167
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War in Ukraine: How American Consumers are Responding

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

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Advance Your Company’s Purpose To Enhance Its Reputation

Reputation Us

Few business buzzwords arouse more skepticism than the notion of corporate purpose. It’s no surprise that for years some companies have offered simple lip service about their purpose—or a reason for being—in order to look virtuous to staff, customers and the communities they serve. Earlier this month, Harper Business released a new book by Harvard Business School professor Ranjay Gulati titled, “ Deep Purpose: The Heart and Soul of High-Performance Companies ,” which proposes true purpose sho

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#MediaMonday – Amelia Fabiano

HMA Public Relations

Happy #MediaMonday! Today's feature comes to us from Amelia Fabiano, a reporter at ABC 15. Find out how she got her start in the Valley media scene, the types of pitches she is looking for and more in today's post.

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TikTok Emerges as Major PR Tool and Money Maker

Culpwrit

By Kyrsten Eller For as long as I can remember, the popular social networking app TikTok has filled people’s lives with joy during uncertain times. With over 50 million daily active users in the U.S., it’s no surprise that some TikTok users have become stars overnight. By posting a simple 60-second video that appears on the “For You”… Continue reading TikTok Emerges as Major PR Tool and Money Maker.

Tools 88