Sat.Jul 30, 2016 - Fri.Aug 05, 2016

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How to Write a Press Release (That Doesn’t Get Deleted)

Onclusive

The press release has always been a go to staple in the PR pantry. It’s an ingredient nearly every PR pro busts out when they are looking to cook up something great. But if press releases are such key ingredients in PR’s recipe for success, why are so many PR pros continually let down by […].

Writing 235
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Behind the Headlines With Chris Shigas

Cision

Today, there are a variety of ways to reach journalists, including email, social media, telephone and more. But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. If they’re not responding, your story may need some work.

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Trending Sources

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Chris Burch: Things Should be Magical

Ronn Torossian

And what’s amazing is how often Chris Burch, an investor and entrepreneur spots magic. And that’s where one enters Poppin. In2014, Forbes reported that 52% of Americans viewed their daily job with dread.But what if the one thing they could absolutely count on, every day, was a simple, consistent, magical experience with their work environment? That simple question led Poppin to reimagine the office experience from the ground up.

Report 174
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It’s All About The (PR) Relationship

ImPRessions - Crenshaw Communications

Of course, many of us in public relations are considered “people” persons, but what does that most trite of expressions really mean? To us, it simply means PR people are skilled at making and maintaining relationships. Whether mining for new business, hiring or connecting to media, it’s all about those relationships. Here are some examples of how to leverage the ones you have and cement others.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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TCIP #058 – Helping Law Enforcement Implement a Crisis Ready Culture with Brian Willis

Melissa Agnes

Welcome to episode #058 of The Crisis Intelligence Podcast, with Melissa Agnes and Brian Willis. When it comes to crisis management, law enforcement has one of the most challenging tasks. Not only does their crisis management involve real dangers and the important mission of keeping their communities and themselves safe and out of harms way, but it also includes a need for effective and nearly instantaneous communications.

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More Trending

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Netflix doubles down on nostalgia

Ronn Torossian

Netflix is on a roll lately. Smash hit series, popular comedy specials, and a growing list of (actually good) movies and TV shows have them raising their rates … and this time, customers are not griping too terribly much. But the network that invented binge watching and Right Now seasons of popular programs is giving its customer base even more reasons to tune in.

Blogging 150
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When Brands Take A Stand: PR Advice For Issue Campaigns

ImPRessions - Crenshaw Communications

Staking out a position on a high-profile issue is a time-honored public relations strategy. When done well it creates a public platform and builds brand visibility designed to resonate with customers. The right campaign can also humanize a corporate brand and engage individual customers and stakeholders in a powerful way by tapping their emotions. Most importantly, a well designed brand platform linked to a topical issue can differentiate a brand among a sea of competitors.

Branding 131
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How To Define a Crisis For Your Organization

Melissa Agnes

One of the very first steps in implementing a crisis-ready culture is to first define what a crisis is and means to your organization. But how should you go about doing this and does the definition of a crisis vary from company to company or from industry to industry? I answer this question in this week’s #crisisready video. Take a look: Do you have a crisis management question you’d like me to answer?

Crisis 126
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3 Keys to Creating Great Brand Content

Cision

Every day, your audience decides what content to read and what to ignore. How many eyes are on your content? Approximately 82 percent of consumers actually enjoy reading branded content, if it’s relevant to what they’re looking to learn about. Rather than force-feeding audiences nonstop, lackluster content, take a moment to return to Storytelling 101.

Branding 170
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Top Media Relations Challenges & How to Solve Them

Shift Communications

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. I work closely with reporters and bloggers to get ink for my clients, which for me are B2B technology vendors. Although media relations is a blast, it has its fair share of challenges – the PR struggle can be very real.

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Is 22 Pushups this August's Ice Bucket Challenge?

Steve Barrett on PR

A new phenomenon has taken root on social media in August, the same month the ALS Ice Bucket Challenge proliferated two years ago, to demonstrate the power of the internet as a viral communications platform.

Viral 94
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Lack of #PRDiversity makes Diversity Month ever more relevant

PRSay

The practice of public relations in the United States has undergone dramatic changes, not only to the ways in which practitioners communicate and do business, but also in the actual demographics of its practitioners. Many studies indicate that the industry still struggles to attract young Blacks, Asians, and Hispanics to pursue public relations as their career of choice, while there is a lack of diversity in management positions industry-wide.

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5 Content Promotion Tactics You May Not Have Thought Of

Cision

Your content is worth nothing if no one reads it. But with so much noise out there, how can you get your audience to pay attention to your brand? Today, it isn’t enough to just create a piece of content, publish it and hope for the best. You need to take action and be creative in how you distribute and promote that content to ensure you get eyes on it.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Scientific Study Correlates Storytelling to Gender-specific Outcomes

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve been thinking about The Wall Street Journal article, “Why Good Storytellers Are Happier in Life and Love.” The story cites new research from the Journal of Personal Relationships — when my wife says I subscribe to everything, I now have a credible retort — that shows women find men who are good storytellers more.more.

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Announcing … Talking Points: Exploring the Future of Media and Communications

Communications Conversations

A number of years ago, I started hearing about this new event here in Minneapolis: CATFOA. What the heck is a CATFOA, you ask? It stood for (actually, stands for, as MIMA has re-ignited the series a bit ) “Conversations about the Future of Advertising.” People were raving about this event. It was organized by then MIMA president, Tim Brunelle and was hosted at the Fine Line Cafe downtown.

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Two Social Media Rules That Drive Results

PRSay

*This article was provided by Cision , a PRSA partner. Posting to social media alone will not build your brand. To really see results you need to build a community. Shonali Burke, principal of Shonali Burke Consulting Inc. and founder of the #MeasurePR Twitter chat, joined Cision on a webinar to share her strategy for growing brands on social media.

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Behind the Headlines With Angie Mathews

Cision

The PR industry is constantly changing, with new technology, platforms and trends emerging every day. So how can your brand keep up? Angie Mathews, account executive at CGPR, says communication professionals need to always be on the alert and ready for change. In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media.

Fashion 120
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Crisis Management: Working with Bees

Reputation Us

I’m a beekeeper so I’m very comfortable around bees, and I’ve proudly managed to (mostly) avoid getting stung from the two hives in our yard. I attribute this to having a plan and a sense of steadiness around the bees that works the majority of the time. But every once in a while an unexpected miscue sends a bee chasing after me. Yesterday I walked outside and a bee flew into my hair and tried to sting me.

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PR Tip: When Your Rival Trips, Take The High Road

The Stalwart Blog

Check out my Elevator Agency guest blog on how the recent Presidential Party Conventions came with examples of what to do - and what NOT to do - when your competitor makes a gaffe.

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10 Tiresome, Useless Clichés to Strip From Your Speech & Writing

PR Matters

Writing 157
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4 Things Brands Can Learn From Back-To-School Shopping Discussion

Cision

If you don’t understand what motivates your audience to make a purchase, you won’t be able to convince them to buy from you. So where can you turn to gain the insights you need? Social media discussion offers an inside look at how and why consumers make purchases and what your brand needs to be doing better. At their recent webinar, “ Analyzing Back-to-School Shopping Behaviors ,” Cision’s Michelle Vangel and Caitlin Jamali shared their findings from a study of social discussion among back-to-sc

Branding 120
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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4 Teamwork Tips for Content Marketers and Product Managers

Beyond PR

When companies launch new products, it means one thing: Opportunity. An opportunity to bring in more business. An opportunity to land media coverage. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. Ultimately, though, it’s an opportunity to build and deepen your relationship with customers.

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In The #SocialPR Spotlight: Elise Perkins

Waxing UnLyrical

Happy August! Today we’re debuting a new series: the Social PR Spotlight on Social PR pros who are daring enough to make a difference. This replaces our Monday roundups because, let’s face it, people are way more interesting than link generators. I’m super-thrilled that our very first Spotlight shines a light on Elise Perkins , someone I’ve known from the DC Social PR scene for a few years now.

Course 0
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Tried and True Media Relations Best Practices [UML]

Sword and the Script

I’ll often use the first draft of a press release for a pitch. This works for two reasons. First, because the first draft is usually written like a news report and based on an interview with an internal expert with a big idea. Second, press releases often go through such machinations that the first draft rarely looks like the final. What comes out of grinder is usually the result of compromise by a committee of reviewers.

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11 Inspiring Thought Leadership Pros To Follow On Twitter

Stern + Associates

Follow these 10 Twitter feeds to inspire your thought leadership strategy. The post 11 Inspiring Thought Leadership Pros To Follow On Twitter appeared first on Stern Strategy Group.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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LTPR Welcomes Nicolas Capistrano as Summer Intern

Reputation Us

PORTLAND, Ore., August 1, 2016 – LT Public Relations , a Portland-based communications firm, welcomes Nicolas Capistrano as its summer intern. He will work under the supervision of the Account Director and assist LTPR with its social media efforts. Capistrano comes to LT Public Relations from MIA BELL, a full service retail strategy firm that specializes in national business development for brilliant natural, organic beauty and personal care brands.

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An Olympic Experience Like Never Before

Waxing UnLyrical

Do you know what you’re going to be doing at 8 pm ET tonight? I know what I’ll be doing. Watching the opening ceremony of the 2016 Summer Olympics on NBC, broadcast live from Rio de Janeiro (I mean, Zika can’t get me through an LCD screen, can it?). But you know what’s really interesting about the 2016 Olympics? Yes , it’s one of those unique events that brings people together from all over the world.

YouTube 54
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How to Build Brand Trust with Content Source Attribution

Beyond PR

What makes someone click on a headline and continue reading the story behind it? Whether it’s a journalist reporting on a story or a consumer researching a product, your audience isn’t going to look beyond your headline unless it engages their imagination and offers something of value. However, what happens when the story they start reading doesn’t match up with its headline?

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