Sat.Jul 30, 2016 - Fri.Aug 05, 2016

How to Write a Press Release (That Doesn’t Get Deleted)


The press release has always been a go to staple in the PR pantry. It’s an ingredient nearly every PR pro busts out when they are looking to cook up something great. But if press releases are such key ingredients in PR’s recipe for success, why are so many PR pros continually let down by […].

Democracy in (distr)Action: Analyzing the Convention Conversations


This year’s presidential candidates are proving to be historic: the first woman and a billionaire businessman turned reality television star are the official nominees for president of our two major political parties.

Do you confuse ‘brand’ with ‘branding’?

PR Daily

Your brand is both a mirror and a window: It reflects how you see yourself, and it’s how the outside world looks at you. To extend the analogy, the way you frame this perception is all about your brand ing. In an ideal world, the internal and external views are identical.

Brand 202

It’s All About The (PR) Relationship

ImPRessions - Crenshaw Communications

Of course, many of us in public relations are considered “people” persons, but what does that most trite of expressions really mean? To us, it simply means PR people are skilled at making and maintaining relationships.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

10 Tiresome, Useless Clichés to Strip From Your Speech & Writing

PR Matters

Humour PR Words & Writing 10 bad cliches 10 terrible cliches business cliches cliches in business cliches in speeches cliches to avoid everyday cliches interview tips the worst cliches top 10 writing tips

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Chris Burch: Things Should be Magical

Ronn Torossian

And what’s amazing is how often Chris Burch, an investor and entrepreneur spots magic. And that’s where one enters Poppin. In2014, Forbes reported that 52% of Americans viewed their daily job with dread.But what if the one thing they could absolutely count on, every day, was a simple, consistent, magical experience with their work environment? That simple question led Poppin to reimagine the office experience from the ground up. Technically, from the stapler up.

Report 174

How to Get Your Brand Noticed in a Crowded Market


You’re in a busy market, and not sure how to stand out from the crowd. What do you do when you don’t have the loudest voice, the biggest network or the most money to throw at marketing? Let’s discuss the best strategies to get noticed by the right audience for your brand.

Brand 173

When Brands Take A Stand: PR Advice For Issue Campaigns

ImPRessions - Crenshaw Communications

Staking out a position on a high-profile issue is a time-honored public relations strategy. When done well it creates a public platform and builds brand visibility designed to resonate with customers.

Brand 170

3 Keys to Creating Great Brand Content


Every day, your audience decides what content to read and what to ignore. How many eyes are on your content? Approximately 82 percent of consumers actually enjoy reading branded content, if it’s relevant to what they’re looking to learn about.

Brand 190

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

Let's face it.none of us like the idea of a blind date. When faced with this situation, most of us scour the internet and social media to get an idea about this prospective mystery person. What does he or she do for a living? What do friends say about the person? What does he or she look like?

Netflix doubles down on nostalgia

Ronn Torossian

Netflix is on a roll lately. Smash hit series, popular comedy specials, and a growing list of (actually good) movies and TV shows have them raising their rates … and this time, customers are not griping too terribly much. But the network that invented binge watching and Right Now seasons of popular programs is giving its customer base even more reasons to tune in. The latest offering has the streaming network jumping on the nostalgia bandwagon. Fuller House was the … READ MORE ».

How PR Gets The Most Out Of 3rd Party Spokespersons

ImPRessions - Crenshaw Communications

There was a time when public relations teams sought the services of one perfect spokesperson to act as the media “face” of a B2B or B2C company.

B2C 170

5 Content Promotion Tactics You May Not Have Thought Of


Your content is worth nothing if no one reads it. But with so much noise out there, how can you get your audience to pay attention to your brand? Today, it isn’t enough to just create a piece of content, publish it and hope for the best.

The Top 5 Things Every B2B PR Plan Needs

Shift Communications

PR planning. Perhaps one of most dreaded but also most essential parts of the communications game. Without a solid plan in place your team and program can feel like a chicken with its head cut off.

B2B 138

How do nonprofit PR pros communicate with donors?

PR Daily

For nonprofits, there is perhaps no more critical communication than messages sent to donors. They (and their money) are the lifeblood of any altruistic organization. So, how are PR pros connecting with philanthropists? The main avenues are web, email, social media and newsletters.

10 Irritating, Useless Clichés to Strip From Your Speech & Writing

PR Matters

Humour PR Words & Writing cliches to avoid interview tips the worst cliches in writing the worst cliches top 10 writing tips

Behind the Headlines With Roger Sametz


If you don’t know who your audience is or what they care about, you won’t be able to see how your brand fits into their lives. Roger Sametz, president and CEO of Sametz Blackstone Associates, emphasizes the importance of establishing communication goals to succeed.

System 177

TCIP #058 – Helping Law Enforcement Implement a Crisis Ready Culture with Brian Willis

Melissa Agnes

Welcome to episode #058 of The Crisis Intelligence Podcast, with Melissa Agnes and Brian Willis. When it comes to crisis management, law enforcement has one of the most challenging tasks.

Crisis 173

30 jobs in the PR and marketing world

PR Daily

Many PR pros are excellent content creators, but they sometimes lack the sophistication and sharpness it takes to write an outstanding résumé.

UPDATE: Breaking the Conference Code: @Pubcon

Social PR Chat

So many awesome digital marketing conferences , so little time. The decision is tough. Especially when so much content is now available via live video, webinars, and blogs. Why travel and be away from home and family plus who wants to get on a plane these days anyway?

How to Power Your Own PR


While journalists certainly are an important component of the public relations equation, I feel like we’ve come to rely on them in ways that aren’t exactly healthy for our businesses (or for those journalists who are sick of being bombarded by awful press releases).

How To 177

How To Define a Crisis For Your Organization

Melissa Agnes

One of the very first steps in implementing a crisis-ready culture is to first define what a crisis is and means to your organization. But how should you go about doing this and does the definition of a crisis vary from company to company or from industry to industry?

Crisis 164

Why journalists should respond to PR pros’ emails

PR Daily

Journalists have a serious communication problem. We like to vent about bad PR practices, and sometimes it's well-deserved. Yet every time I've turned the tables and asked PR pros what bugs them most about us, the answer is always the same: "Journalists don't answer their emails.".

The new AMEC Framework for Integrated PR Evaluation

Media Bullseye

In June, communicators gathered in London for the unveiling of the new AMEC Framework for PR evaluation.

System 107

6 Best Practices for Social Media Promotion


Attention is finite and our need for attention is not. This is why we need to promote our brands, businesses, messages and ideas. Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives.

Crisis Management: Working with Bees

Reputation Us

I’m a beekeeper so I’m very comfortable around bees, and I’ve proudly managed to (mostly) avoid getting stung from the two hives in our yard. I attribute this to having a plan and a sense of steadiness around the bees that works the majority of the time.

Facebook to suppress clickbait headlines with new algorithm

PR Daily

For many social media users—and managers—clickbait headlines are problematic.

Chats with Chip: Doug Haslam on Social Identity Theft

Media Bullseye

On the latest episode of Chats with Chip, I am joined by Doug Haslam of Stone Temple Consulting who discusses his firsthand experience with social identity theft. Have you ever thought about what it might be like to lose control of your social network accounts to a hacker or miscreant?

Radio 106

Democracy in the Data: Analyzing the Convention Conversations


This year’s presidential candidates are proving to be historic: the first woman and a billionaire businessman turned reality television star are the official nominees for president of our two major political parties in the United States.

Data 166

Tried and True Media Relations Best Practices [UML]

Sword and the Script

I’ll often use the first draft of a press release for a pitch. This works for two reasons. First, because the first draft is usually written like a news report and based on an interview with an internal expert with a big idea.

15 words to cut from your LinkedIn profile

PR Daily

We all make mistakes on social media every once and a while, and that’s to be expected. Sometimes, though, you might not realize you’re making a mistake. LinkedIn is one of the most important social media sites for marketers, so making a mistake on this network can be costly.

SMART News Content

The Proactive Report

Over the past ten years the news media has been under a great deal of pressure. More than a third of the journalists in newsrooms in the US have been laid off. This has led to some major changes in how media relations is practiced.

Reddit 151