Onclusive
AUGUST 3, 2016
The press release has always been a go to staple in the PR pantry. It’s an ingredient nearly every PR pro busts out when they are looking to cook up something great. But if press releases are such key ingredients in PR’s recipe for success, why are so many PR pros continually let down by […].
Cision
AUGUST 4, 2016
Today, there are a variety of ways to reach journalists, including email, social media, telephone and more. But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. If they’re not responding, your story may need some work.
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Ronn Torossian
AUGUST 5, 2016
And what’s amazing is how often Chris Burch, an investor and entrepreneur spots magic. And that’s where one enters Poppin. In2014, Forbes reported that 52% of Americans viewed their daily job with dread.But what if the one thing they could absolutely count on, every day, was a simple, consistent, magical experience with their work environment? That simple question led Poppin to reimagine the office experience from the ground up.
ImPRessions - Crenshaw Communications
AUGUST 4, 2016
Of course, many of us in public relations are considered “people” persons, but what does that most trite of expressions really mean? To us, it simply means PR people are skilled at making and maintaining relationships. Whether mining for new business, hiring or connecting to media, it’s all about those relationships. Here are some examples of how to leverage the ones you have and cement others.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Melissa Agnes
AUGUST 1, 2016
Welcome to episode #058 of The Crisis Intelligence Podcast, with Melissa Agnes and Brian Willis. When it comes to crisis management, law enforcement has one of the most challenging tasks. Not only does their crisis management involve real dangers and the important mission of keeping their communities and themselves safe and out of harms way, but it also includes a need for effective and nearly instantaneous communications.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
AUGUST 1, 2016
Netflix is on a roll lately. Smash hit series, popular comedy specials, and a growing list of (actually good) movies and TV shows have them raising their rates … and this time, customers are not griping too terribly much. But the network that invented binge watching and Right Now seasons of popular programs is giving its customer base even more reasons to tune in.
ImPRessions - Crenshaw Communications
AUGUST 4, 2016
Staking out a position on a high-profile issue is a time-honored public relations strategy. When done well it creates a public platform and builds brand visibility designed to resonate with customers. The right campaign can also humanize a corporate brand and engage individual customers and stakeholders in a powerful way by tapping their emotions. Most importantly, a well designed brand platform linked to a topical issue can differentiate a brand among a sea of competitors.
Melissa Agnes
AUGUST 3, 2016
One of the very first steps in implementing a crisis-ready culture is to first define what a crisis is and means to your organization. But how should you go about doing this and does the definition of a crisis vary from company to company or from industry to industry? I answer this question in this week’s #crisisready video. Take a look: Do you have a crisis management question you’d like me to answer?
Cision
AUGUST 4, 2016
Every day, your audience decides what content to read and what to ignore. How many eyes are on your content? Approximately 82 percent of consumers actually enjoy reading branded content, if it’s relevant to what they’re looking to learn about. Rather than force-feeding audiences nonstop, lackluster content, take a moment to return to Storytelling 101.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Shift Communications
AUGUST 3, 2016
PR planning. Perhaps one of most dreaded but also most essential parts of the communications game. Without a solid plan in place your team and program can feel like a chicken with its head cut off. (For vegetarians I’m not sure what ‘Chik’n’ is like with any head removed but I imagine it is equally as disjointed). . As my colleague Amanda Munroe pointed out recently , the B2B tech space has many challenges.
Steve Barrett on PR
AUGUST 5, 2016
A new phenomenon has taken root on social media in August, the same month the ALS Ice Bucket Challenge proliferated two years ago, to demonstrate the power of the internet as a viral communications platform.
PRSay
AUGUST 1, 2016
The practice of public relations in the United States has undergone dramatic changes, not only to the ways in which practitioners communicate and do business, but also in the actual demographics of its practitioners. Many studies indicate that the industry still struggles to attract young Blacks, Asians, and Hispanics to pursue public relations as their career of choice, while there is a lack of diversity in management positions industry-wide.
Cision
AUGUST 2, 2016
Your content is worth nothing if no one reads it. But with so much noise out there, how can you get your audience to pay attention to your brand? Today, it isn’t enough to just create a piece of content, publish it and hope for the best. You need to take action and be creative in how you distribute and promote that content to ensure you get eyes on it.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Shift Communications
AUGUST 4, 2016
As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. I work closely with reporters and bloggers to get ink for my clients, which for me are B2B technology vendors. Although media relations is a blast, it has its fair share of challenges – the PR struggle can be very real.
Ishmael's Corner
AUGUST 2, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve been thinking about The Wall Street Journal article, “Why Good Storytellers Are Happier in Life and Love.” The story cites new research from the Journal of Personal Relationships — when my wife says I subscribe to everything, I now have a credible retort — that shows women find men who are good storytellers more.more.
Communications Conversations
AUGUST 3, 2016
A number of years ago, I started hearing about this new event here in Minneapolis: CATFOA. What the heck is a CATFOA, you ask? It stood for (actually, stands for, as MIMA has re-ignited the series a bit ) “Conversations about the Future of Advertising.” People were raving about this event. It was organized by then MIMA president, Tim Brunelle and was hosted at the Fine Line Cafe downtown.
Cision
AUGUST 3, 2016
If you don’t know who your audience is or what they care about, you won’t be able to see how your brand fits into their lives. Roger Sametz, president and CEO of Sametz Blackstone Associates, emphasizes the importance of establishing communication goals to succeed. In this interview, Roger discusses how to create effective communication for diverse channels, develop a messaging framework and take advantage of new opportunities as they arise.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Sword and the Script
JULY 30, 2016
I’ll often use the first draft of a press release for a pitch. This works for two reasons. First, because the first draft is usually written like a news report and based on an interview with an internal expert with a big idea. Second, press releases often go through such machinations that the first draft rarely looks like the final. What comes out of grinder is usually the result of compromise by a committee of reviewers.
Reputation Us
AUGUST 1, 2016
I’m a beekeeper so I’m very comfortable around bees, and I’ve proudly managed to (mostly) avoid getting stung from the two hives in our yard. I attribute this to having a plan and a sense of steadiness around the bees that works the majority of the time. But every once in a while an unexpected miscue sends a bee chasing after me. Yesterday I walked outside and a bee flew into my hair and tried to sting me.
PRSay
AUGUST 3, 2016
*This article was provided by Cision , a PRSA partner. Posting to social media alone will not build your brand. To really see results you need to build a community. Shonali Burke, principal of Shonali Burke Consulting Inc. and founder of the #MeasurePR Twitter chat, joined Cision on a webinar to share her strategy for growing brands on social media.
Cision
AUGUST 3, 2016
While journalists certainly are an important component of the public relations equation, I feel like we’ve come to rely on them in ways that aren’t exactly healthy for our businesses (or for those journalists who are sick of being bombarded by awful press releases). We send a pitch, then sit around biting our nails, desperate for a return email saying of course, they’d love to write about our brand.
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.
The Stalwart Blog
AUGUST 4, 2016
Check out my Elevator Agency guest blog on how the recent Presidential Party Conventions came with examples of what to do - and what NOT to do - when your competitor makes a gaffe.
Beyond PR
AUGUST 3, 2016
When companies launch new products, it means one thing: Opportunity. An opportunity to bring in more business. An opportunity to land media coverage. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. Ultimately, though, it’s an opportunity to build and deepen your relationship with customers.
Cision
AUGUST 1, 2016
Attention is finite and our need for attention is not. This is why we need to promote our brands, businesses, messages and ideas. Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. With Facebook, Instagram and Twitter adjusting their algorithms to give higher priority to personal content, the only way to consistently deliver messaging to social fans and followers is with paid advertising.
5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.
Waxing UnLyrical
AUGUST 1, 2016
Happy August! Today we’re debuting a new series: the Social PR Spotlight on Social PR pros who are daring enough to make a difference. This replaces our Monday roundups because, let’s face it, people are way more interesting than link generators. I’m super-thrilled that our very first Spotlight shines a light on Elise Perkins , someone I’ve known from the DC Social PR scene for a few years now.
Stern + Associates
AUGUST 5, 2016
Follow these 10 Twitter feeds to inspire your thought leadership strategy. The post 11 Inspiring Thought Leadership Pros To Follow On Twitter appeared first on Stern Strategy Group.
Beyond PR
AUGUST 5, 2016
It’s easy to view the recent Republican and Democratic national conventions as a showcase for the parties’ presidential nominees. However, while the primary focus was to nominate their candidates, the conventions’ other elements closely mirrored more traditional industry events and conferences. In How to Manage Media Relations at a High-Profile Event , my convention partner-in-crime Anna Jasinski shared media relations tips from #RNCinCLE and #DemsinPhilly.
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