Sat.Jul 30, 2016 - Fri.Aug 05, 2016

How to Write a Press Release (That Doesn’t Get Deleted)

Onclusive

The press release has always been a go to staple in the PR pantry. It’s an ingredient nearly every PR pro busts out when they are looking to cook up something great. But if press releases are such key ingredients in PR’s recipe for success, why are so many PR pros continually let down by […].

Do you confuse ‘brand’ with ‘branding’?

PR Daily

Your brand is both a mirror and a window: It reflects how you see yourself, and it’s how the outside world looks at you. To extend the analogy, the way you frame this perception is all about your brand ing. In an ideal world, the internal and external views are identical.

Brand 202

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10 Tiresome, Useless Clichés to Strip From Your Speech & Writing

PR Matters

Humour PR Words & Writing 10 bad cliches 10 terrible cliches business cliches cliches in business cliches in speeches cliches to avoid everyday cliches interview tips the worst cliches top 10 writing tips

Chris Burch: Things Should be Magical

Ronn Torossian

And what’s amazing is how often Chris Burch, an investor and entrepreneur spots magic. And that’s where one enters Poppin. In2014, Forbes reported that 52% of Americans viewed their daily job with dread.But what if the one thing they could absolutely count on, every day, was a simple, consistent, magical experience with their work environment? That simple question led Poppin to reimagine the office experience from the ground up. Technically, from the stapler up.

Report 174

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

It’s All About The (PR) Relationship

ImPRessions - Crenshaw Communications

Of course, many of us in public relations are considered “people” persons, but what does that most trite of expressions really mean? To us, it simply means PR people are skilled at making and maintaining relationships.

More Trending

How Social Intelligence Can Benefit Any Brand

Cision

Did you know that 90 percent of the data amassed since the first cave painting has become available in the past two years? But with such an enormous amount of information also comes a lot of opportunities for those who are looking. Does your brand analyze what’s being said?

Brand 223

Netflix doubles down on nostalgia

Ronn Torossian

Netflix is on a roll lately. Smash hit series, popular comedy specials, and a growing list of (actually good) movies and TV shows have them raising their rates … and this time, customers are not griping too terribly much. But the network that invented binge watching and Right Now seasons of popular programs is giving its customer base even more reasons to tune in. The latest offering has the streaming network jumping on the nostalgia bandwagon. Fuller House was the … READ MORE ».

When Brands Take A Stand: PR Advice For Issue Campaigns

ImPRessions - Crenshaw Communications

Staking out a position on a high-profile issue is a time-honored public relations strategy. When done well it creates a public platform and builds brand visibility designed to resonate with customers.

Brand 165

The Top 5 Things Every B2B PR Plan Needs

Shift Communications

PR planning. Perhaps one of most dreaded but also most essential parts of the communications game. Without a solid plan in place your team and program can feel like a chicken with its head cut off.

B2B 138

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 Keys to Creating Great Brand Content

Cision

Every day, your audience decides what content to read and what to ignore. How many eyes are on your content? Approximately 82 percent of consumers actually enjoy reading branded content, if it’s relevant to what they’re looking to learn about.

Brand 221

30 jobs in the PR and marketing world

PR Daily

Many PR pros are excellent content creators, but they sometimes lack the sophistication and sharpness it takes to write an outstanding résumé.

10 Irritating, Useless Clichés to Strip From Your Speech & Writing

PR Matters

Humour PR Words & Writing cliches to avoid interview tips the worst cliches in writing the worst cliches top 10 writing tips

TCIP #058 – Helping Law Enforcement Implement a Crisis Ready Culture with Brian Willis

Melissa Agnes

Welcome to episode #058 of The Crisis Intelligence Podcast, with Melissa Agnes and Brian Willis. When it comes to crisis management, law enforcement has one of the most challenging tasks.

Crisis 173

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

5 Content Promotion Tactics You May Not Have Thought Of

Cision

Your content is worth nothing if no one reads it. But with so much noise out there, how can you get your audience to pay attention to your brand? Today, it isn’t enough to just create a piece of content, publish it and hope for the best.

Why journalists should respond to PR pros’ emails

PR Daily

Journalists have a serious communication problem. We like to vent about bad PR practices, and sometimes it's well-deserved. Yet every time I've turned the tables and asked PR pros what bugs them most about us, the answer is always the same: "Journalists don't answer their emails.".

UPDATE: Breaking the Conference Code: @Pubcon

Social PR Chat

So many awesome digital marketing conferences , so little time. The decision is tough. Especially when so much content is now available via live video, webinars, and blogs. Why travel and be away from home and family plus who wants to get on a plane these days anyway?

How To Define a Crisis For Your Organization

Melissa Agnes

One of the very first steps in implementing a crisis-ready culture is to first define what a crisis is and means to your organization. But how should you go about doing this and does the definition of a crisis vary from company to company or from industry to industry?

Crisis 164

Behind the Headlines With Roger Sametz

Cision

If you don’t know who your audience is or what they care about, you won’t be able to see how your brand fits into their lives. Roger Sametz, president and CEO of Sametz Blackstone Associates, emphasizes the importance of establishing communication goals to succeed.

System 208

Facebook to suppress clickbait headlines with new algorithm

PR Daily

For many social media users—and managers—clickbait headlines are problematic.

The new AMEC Framework for Integrated PR Evaluation

Media Bullseye

In June, communicators gathered in London for the unveiling of the new AMEC Framework for PR evaluation.

System 107

Crisis Management: Working with Bees

Reputation Us

I’m a beekeeper so I’m very comfortable around bees, and I’ve proudly managed to (mostly) avoid getting stung from the two hives in our yard. I attribute this to having a plan and a sense of steadiness around the bees that works the majority of the time.

How to Power Your Own PR

Cision

While journalists certainly are an important component of the public relations equation, I feel like we’ve come to rely on them in ways that aren’t exactly healthy for our businesses (or for those journalists who are sick of being bombarded by awful press releases).

How To 208

15 words to cut from your LinkedIn profile

PR Daily

We all make mistakes on social media every once and a while, and that’s to be expected. Sometimes, though, you might not realize you’re making a mistake. LinkedIn is one of the most important social media sites for marketers, so making a mistake on this network can be costly.

Chats with Chip: Doug Haslam on Social Identity Theft

Media Bullseye

On the latest episode of Chats with Chip, I am joined by Doug Haslam of Stone Temple Consulting who discusses his firsthand experience with social identity theft. Have you ever thought about what it might be like to lose control of your social network accounts to a hacker or miscreant?

Radio 106

Tried and True Media Relations Best Practices [UML]

Sword and the Script

I’ll often use the first draft of a press release for a pitch. This works for two reasons. First, because the first draft is usually written like a news report and based on an interview with an internal expert with a big idea.

6 Best Practices for Social Media Promotion

Cision

Attention is finite and our need for attention is not. This is why we need to promote our brands, businesses, messages and ideas. Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives.

How should you respond online to a tragic event?

PR Daily

Many of us use social media to promote our businesses and our personal brands. What to do, though, when our world faces a crisis—as has occurred all too often in recent months? Orlando, Nice, Dallas are just a few tragic events that recently rocked our world.

Secrets of an Apple PR Pro

Media Bullseye

A former Apple PR exec gives us a peek behind the curtain at one of America’s most iconic brands in a recent article for the Harvard Business Review titled “What I learned from 10 years of doing PR for Apple.” The entire piece is full of excellent advice for PR pros.

Report 104

PR Tip: When Your Rival Trips, Take The High Road

The Stalwart Blog

Check out my Elevator Agency guest blog on how the recent Presidential Party Conventions came with examples of what to do - and what NOT to do - when your competitor makes a gaffe

Agency 101

Behind the Headlines With Angie Mathews

Cision

The PR industry is constantly changing, with new technology, platforms and trends emerging every day. So how can your brand keep up? Angie Mathews, account executive at CGPR, says communication professionals need to always be on the alert and ready for change.

Our finalists have been chosen for PR Daily’s Nonprofit PR Awards

PR Daily

We looked to showcase the hard work and creativity of nonprofit organizations, the agencies that represent them and individual PR specialists.