Sat.Jan 14, 2023 - Fri.Jan 20, 2023

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4 proven ways to boost your company’s public image

Agility PR Solutions

Having a positive public image is important for any business. Whether you are starting out or would like your established company to reach a wider audience, there are things to keep in mind for boosting your public image.

Company 91
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4 Solo PR Pros on How They Knew It Was The Right Time to Start Their Business

Solo PR Pro

There's truly no better time to become a solo PR professional — and the data backs it up. If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. Is becoming a solo PR pro the right move for you?

Agency 91
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See how your pay compares with our Salary Survey

PR Daily

Did you get a raise in 2022? How about a bonus? How do you like your health insurance? Are you getting soft benefits like mental health days? It’s time to see how your organization’s overall compensation and benefits stack up in Ragan Communications’ 2023 Salary Survey.

Survey 118
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How To Craft A Value Proposition For A Brand

The Hoyt Organization

As industries become increasingly competitive, it is important to differentiate your brand from competitors in order to attract and retain customers. Differentiation helps to create brand authenticity. And this makes it easy to gain the attention of your target audience.

Brand 80
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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How Can You Create a Press Release Marketing Strategy?

PR Fuel

Developing a comprehensive digital marketing strategy is key to the success of your business. Unfortunately, 37% of companies don’t have a digital marketing strategy in place. A digital marketing strategy can encompass multiple initiatives, such as.

More Trending

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5 influencer marketing mistakes that can hurt your brand and reputation

Agility PR Solutions

Influencer marketing is a superb tool that can take your PR strategy to the next level. It brings your brand in front of new active consumer audiences and engages them in a subtle, organic way. Yet, many marketers dive into influencer marketing without proper research and awareness of its specifics.

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Oscar Suris: A PR Pro Who Embraces Growth Through Reinvention

Culpwrit

By Mila Osorio and Chris Lopez Oscar Suris is no stranger to how hard work, determination, and a willing spirit can aid one in defying the odds. Statistically, few Hispanics and Latinos reach the highest levels of corporations in the United States.

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The ultimate guide to competitor analysis (with template)

Awario

Competitor analysis can be hard. In this article, I will share the competitive analysis framework my team and I have developed, with plenty of social listening tips to help you through the process

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The PR archetypes of Super Bowl ads

PR Daily

The comms tactics you’ll see during this year’s commercials. With the Super Bowl less than a month away, buzz has already started to build around not just the product on the field for the big game, but the commercials that will air in millions of households across the country as well.

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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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Business Wire's Top 10 Blog Posts of 2022 | Business Wire

Business Wire

Last year, visitors to the Business Wire Blog were most interested in tips for enhancing and optimizing the performance of press releases, annual predictions and trends, and hearing from guest contributors on specific topics like ESG and international media relations.

Blogging 265
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6 ways to use video storytelling to create a connection with your audience

Agility PR Solutions

Video is an integral part of the buying journey for consumers in the digital world. In fact, 50 percent of people on the internet watch videos and product demos before purchasing anything. That’s right. What once was the latest marketing trend has now become a marketing staple.

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A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023

Sword and the Script

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful .

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How The Martin Agency repositioned AXE to vibe with Gen Z consumers

PR Daily

With $0 media spend, the #DogeCan campaign generated 2 billion impressions. The iconic men’s grooming brand AXE, set out to refresh its image. The brand, which was founded in 1983, was still presenting outdated messages about masculinity.

Agency 164
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Does Your Brand Need a Refresh?

HMA Public Relations

Are you due for a refresh? In this blog post, Alison Bailin shares more on a recent rebranding project from Maricopa County and covers what elements you should consider when revamping your brand. Check it out! Public Relations Brand logo maricopa county rebrand Rebranding refresh

Brand 91
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3 in 4 marketers view economic downturn as opportunity—many are redirecting Twitter spend

Agility PR Solutions

Amid concerns of an economic recession, brands and businesses are seeing a strategic opportunity to gain market share through increased marketing spend, according to almost three-quarters (73 percent) of marketers surveyed for a new report from marketing solutions firm R.R.

Survey 91
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Why NewsWhip is the best CrowdTangle alternative

NewsWhip

CrowdTangle is an invaluable tool for journalists and fact checkers around the world and especially in the fight against misinformation. With increasing uncertainty about its future we’ve had a number of publishers and NGO’s reach out to see how NewsWhip could be an alternative.

Reddit 85
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5 new social media features you need to know this week

PR Daily

Updates from TikTok, Twitter, Facebook and Instagram. The social networks came roaring back this week, rolling out a variety of updates ranging from small tweaks to full-on home screen overhauls. So let’s dive in and see what new updates lie in store for 2023. Instagram.

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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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How Manufacturers Can Create Content That Connects With Their Customers

PR 20/20

L et’s face it: If you can’t connect with your customers, they likely won’t choose your services or products. And as a manufacturer , it can be even more challenging to convert technical, doldrum information into content that resounds with your audience—and ultimately results in valuable leads.

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4 reasons why PR is essential to building your real estate brand

Agility PR Solutions

Whenever engaging in any type of business, the main driver of success—whether measured in dollar bills, clients wins, or products created—is one’s ability to drive public relations.

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These were the top Spanish-language publishers at the end of 2022

NewsWhip

Close to 8% of the world’s population speaks Spanish. With North American, Latin American, Central American, and European publishers all writing in the language, it’s no wonder Spanish-language publications found great success towards the end of 2022.

Viral 85
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How press releases can break through paywalled news

PR Daily

Tired of hitting paywalls? This can help. Were you able to see this sentence? It’s a relevant question to ask of online readers as many digital media outlets are now subscription-only. A familiar experience: a friend posts a link to a story about their company’s news and you click the bait.

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5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Edelman and the business of trust

Stephen Waddington

The public relations industry has an uneasy relationship with the Edelman Trust Barometer. A lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide, and a failure of leadership has brought us to where we are today - deeply and dangerously polarised.

Ethics 115
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4 critical steps for taking control during a PR crisis

Agility PR Solutions

Companies have to take control throughout a public relations crisis situation to prevent it from developing into something extremely negative. To do that, there are a few things that every business needs to do to be able to handle any sort of PR crisis.

Crisis 85
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How Buyer Personas Can Streamline Content Marketing Efforts

PR 20/20

M arketer Madison. Engineer Elizabeth. Architect Anna. Are you familiar with your organization’s buyer personas? Does your company even have buyer personas established? If not, now’s the time to start—especially if you prefer streamlined content marketing efforts.

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How Qdoba stole Chipotle’s viral moment

PR Daily

They moved fast and took advantage of a TikTok trend. But will it pay off? Chipotle wound up with a viral opportunity on their hands — and didn’t quite know what to do about it.

Viral 137
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2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

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The Power of Visual Storytelling

HMA Public Relations

After attending an annual leadership conference, Abbie Fink is sharing more on the keynote speaker, Rick Guidotti of Positive Exposure. Learn more about this nonprofit and how it emphasizes the importance of imagery in this blog post. Public Relations positive exposure Story Storytelling visual

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How your brand’s voice channel impacts CX: Insights on modern outbound communications

Agility PR Solutions

Smart brands and businesses are making a focus on improving the customer experience a top strategic priority, and new research from identity resolution firm Neustar reveals that outbound communications are closely tied to achieving that goal.

Survey 85
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How To Write A Press Release That Rocks (For Small Businesses)

Prowly

In today’s digital economy, some might consider issuing a press release to be an outdated approach. However, it continues to be a reliable and invaluable resource.