Sat.Jan 14, 2023 - Fri.Jan 20, 2023

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4 proven ways to boost your company’s public image

Agility PR Solutions

Having a positive public image is important for any business. Whether you are starting out or would like your established company to reach a wider audience, there are things to keep in mind for boosting your public image. Read on for four easy-to-implement additions for your business to help give it a strong image to […]. The post 4 proven ways to boost your company’s public image appeared first on Agility PR Solutions.

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4 Solo PR Pros on How They Knew It Was The Right Time to Start Their Business

Solo PR Pro

There's truly no better time to become a solo PR professional — and the data backs it up. If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. Is becoming a solo PR pro the right move for you? How do you know if you're ready? What should you think about and plan for before quitting your job?

Agency 108
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How To Craft A Value Proposition For A Brand

The Hoyt Organization

As industries become increasingly competitive, it is important to differentiate your brand from competitors in order to attract and retain customers. Differentiation helps to create brand authenticity. And this makes it easy to gain the attention of your target audience. One of the most effective ways to differentiate your brand is by creating a unique […].

Brand 80
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How Can You Create a Press Release Marketing Strategy?

PR Fuel

Developing a comprehensive digital marketing strategy is key to the success of your business. Unfortunately, 37% of companies don’t have a digital marketing strategy in place. A digital marketing strategy can encompass multiple initiatives, such as. Read More The post How Can You Create a Press Release Marketing Strategy? appeared first on eReleases.

Strategy 105
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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5 influencer marketing mistakes that can hurt your brand and reputation

Agility PR Solutions

Influencer marketing is a superb tool that can take your PR strategy to the next level. It brings your brand in front of new active consumer audiences and engages them in a subtle, organic way. Yet, many marketers dive into influencer marketing without proper research and awareness of its specifics. What they get is a […]. The post 5 influencer marketing mistakes that can hurt your brand and reputation appeared first on Agility PR Solutions.

More Trending

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The ultimate guide to competitor analysis (with template)

Awario

Competitor analysis can be hard. In this article, I will share the competitive analysis framework my team and I have developed, with plenty of social listening tips to help you through the process.

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Business Wire's Top 10 Blog Posts of 2022 | Business Wire

Business Wire

Last year, visitors to the Business Wire Blog were most interested in tips for enhancing and optimizing the performance of press releases, annual predictions and trends, and hearing from guest contributors on specific topics like ESG and international media relations.

Blogging 423
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6 ways to use video storytelling to create a connection with your audience

Agility PR Solutions

Video is an integral part of the buying journey for consumers in the digital world. In fact, 50 percent of people on the internet watch videos and product demos before purchasing anything. That’s right. What once was the latest marketing trend has now become a marketing staple. And it’s not hard to see why. From demonstrating how […]. The post 6 ways to use video storytelling to create a connection with your audience appeared first on Agility PR Solutions.

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How To Write A Press Release That Rocks (For Small Businesses)

Prowly

In today’s digital economy, some might consider issuing a press release to be an outdated approach. However, it continues to be a reliable and invaluable resource. And it’s not just for big companies with extensive media contacts or sizable budgets, a small business press release can also be beneficial. A good process can help ensure […] The post How To Write A Press Release That Rocks (For Small Businesses) appeared first on Prowly Magazine.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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S&T Live Recap: PRSA Chair Michelle Egan on the Trends, Challenges and Opportunities in the Year Ahead

PRSay

Michelle Egan, APR, Fellow PRSA, PRSA’s 2023 chair, joined Strategies & Tactics Live on Jan. 19 to talk about trends, challenges and opportunities for communicators in the New Year. Egan joined the livestream from Anchorage, Alaska, where she is chief communications officer of the Alyeska Pipeline Service Company. “We’re all really paying attention to AI and some of the opportunities that it can provide, and the ways it might make our work more streamlined,” Egan told John Elsasser, editor-i

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We’ll all be replaced by robots eventually. But not yet.

Steve Barrett on PR

Everybody’s getting excited about ChatGPT and the potential for the AI chatbot to accomplish extraordinary things, but it’s not yet time for the human race to hand over to the robots entirely.

Blogging 146
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A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023

Sword and the Script

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since. So, I thought it’d be a good time to update the list of vendors I’m tracking.

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Prowly #PRChat with CEOs and PR experts about PR trends and challenges in 2023

Prowly

This is the beginning of the new year and we decided to prepare something special for you — a Special Edition of #PRChat. In this chat, we’ll talk with CEOs and PR experts about the latest trends, anti-trends and challenges in PR, and also discuss how to navigate them. From the increasing importance of SCR […]. The post Prowly #PRChat with CEOs and PR experts about PR trends and challenges in 2023 appeared first on Prowly Magazine.

Trends 104
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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3 in 4 marketers view economic downturn as opportunity—many are redirecting Twitter spend

Agility PR Solutions

Amid concerns of an economic recession, brands and businesses are seeing a strategic opportunity to gain market share through increased marketing spend, according to almost three-quarters (73 percent) of marketers surveyed for a new report from marketing solutions firm R.R. Donnelley & Sons Company (RRD). And despite widespread talk about budget cuts, more than half […].

Twitter 91
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Does Your Brand Need a Refresh?

HMA Public Relations

Are you due for a refresh? In this blog post, Alison Bailin shares more on a recent rebranding project from Maricopa County and covers what elements you should consider when revamping your brand. Check it out!

Brand 103
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Why NewsWhip is the best CrowdTangle alternative

NewsWhip

CrowdTangle is an invaluable tool for journalists and fact checkers around the world and especially in the fight against misinformation. With increasing uncertainty about its future we’ve had a number of publishers and NGO’s reach out to see how NewsWhip could be an alternative. While there is no like-for-like CrowdTangle replacement we do offer many of the same features, as well as a couple of added extras that make us stand out as the best alternative.

Reddit 88
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Content for Brand Awareness vs. Conversion

5W PR

We often talk about marketing strategies for conversion, the bottom of the purchasing funnel. However, companies that invest in creating high-quality content for the beginning stages of the buying journey can see significant impact on their overall marketing success – building c ustomer trust, loyalty and retention that ultimately impact the bottom of the funnel when it comes time to purchase.

Brand 88
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Edelman and the business of trust

Wadds Inc.

The public relations industry has an uneasy relationship with the Edelman Trust Barometer. A lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide, and a failure of leadership has brought us to where we are today - deeply and dangerously polarised. This is the headline from the 2023 Edelman Trust Barometer.

Ethics 98
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4 reasons why PR is essential to building your real estate brand

Agility PR Solutions

Whenever engaging in any type of business, the main driver of success—whether measured in dollar bills, clients wins, or products created—is one’s ability to drive public relations. Public relations is the bridge that guides your performance, capacity, and products created into marketing campaigns, awareness, and—most importantly—top and bottom line growth.

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These were the top Spanish-language publishers at the end of 2022

NewsWhip

Close to 8% of the world’s population speaks Spanish. With North American, Latin American, Central American, and European publishers all writing in the language, it’s no wonder Spanish-language publications found great success towards the end of 2022. We took a look back at the top publishers and articles from this time. Our rankings are determined by using NewsWhip’s Spike and API technology, which accumulates the aggregated likes, shares, and comments on content produced by outlets in the ran

Viral 88
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Types of Marketing Emails

5W PR

There are different types of emails that companies can send out to their email subscribers to get them to take a step into the next stage of the buying journey. It’s important for companies to utilize the right types of emails so that they don’t potentially end up confusing their email subscribers, or in the worst-case scenario, completely irritate them to the point where they no longer want to do business with the company.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Meeting Marc C. Whitt

Wadds Inc.

A comment by Marc C. Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! and a wide ranging conversation about public relations practice. When in Doubt, Make Applesauce!: Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. It’s a mix of autobiography, reflection, and insight by Marc C.

Meeting 98
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4 critical steps for taking control during a PR crisis

Agility PR Solutions

Companies have to take control throughout a public relations crisis situation to prevent it from developing into something extremely negative. To do that, there are a few things that every business needs to do to be able to handle any sort of PR crisis. Responsibility The first thing that any company needs to do when […] The post 4 critical steps for taking control during a PR crisis appeared first on Agility PR Solutions.

Crisis 85
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An Ethics Professor Tests the Morals of ChatGPT

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When you think of artificial intelligence, do you hope it will make your life easier, or do you worry it will someday take your job? Like many, I’ve considered both possibilities, but recently I’ve contemplated a question that could have even more far-reaching consequences: Does AI have ethics?

Ethics 89
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What Will Influence Communications Strategy in 2023

Shift Communications

Changeable. Temperamental. Unpredictable. Those words sum up the climate of 2022 and early 2023. It has made communications strategy trickier — and more crucial — for organizations of all sizes and kinds. This will remain true, especially as mistrust and uncertainty (around companies, sectors, leadership, the media, influencers, products, the economy and so on) run rampant.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Maxim Behar Talks About Effective PR Practices in 2023 at a Global Masterclass

Maxim Behar

Leading communications expert Maxim Behar held a global masterclass on effective PR practices in 2023 and important changes in business. It was held online and brought together an audience of students, beginners and industry professionals from around the world. The masterclass was part of a series of lectures by industry experts organised by the World Communications Forum Association (WCFA) in Davos, Switzerland, where Behar is President and one of its founding members in 2010.

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How your brand’s voice channel impacts CX: Insights on modern outbound communications

Agility PR Solutions

Smart brands and businesses are making a focus on improving the customer experience a top strategic priority, and new research from identity resolution firm Neustar reveals that outbound communications are closely tied to achieving that goal. According to the firm’s new study, The State of Outbound Communications in 2022, based on a survey conducted by Forrester […] The post How your brand’s voice channel impacts CX: Insights on modern outbound communications appeared first on Agility PR S

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Automotive Tech Suppliers Abound at CES2023

Bianchi Biz Blog

Make no mistake: CES ( formerly known as the Consumer Electronics Show ) has become the world’s greatest auto show. That’s not just our hot take as an automotive PR firm. It’s the opinion of many auto-industry savvy people, including: Long-time auto industry journalist, analyst and Autoline host John McElroy told us: “CES is the best auto show in the world.