Sat.Jan 13, 2024 - Fri.Jan 19, 2024

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3 Mistakes When Touching Base with The Media

OnePitch

In media relations and PR, relationship-building and communication are everything. Building strong relationships with the media is what distinguishes a great PR pro from an average one. Like with any relationship, it’s important to nurture it over time, and a big part of that is finding ways to keep in touch with your reporter contacts during times when you have hard news or a story and when you don’t.

Media 77
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5 Trends We Saw at CES 2024

5W PR

The Consumer Electronics Show (CES), held annually in Las Vegas, stands as a pinnacle industry event, bringing together leaders in the space to unveil cutting-edge technologies that are set to shape the future of consumer lifestyles. This year’s show provided us with a lot to think about, but these five trends captivated our attention. Aging and Elder Care Healthy aging, aging tech, and elder care dominated the Smart Home sector of CES this year.

Trends 78
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Key Metrics for Evaluating the Success of Your Technology Campaign

Ronn Torossian

To evaluate the success of a technology campaign, you need to measure key metrics. These metrics assess the campaign’s objectives, outreach, engagement, and impact. By analyzing these metrics, you can determine the campaign’s performance, audience response, and overall return on investment (ROI). Click-Through Rate (CTR) Measures the percentage of users who clicked on a campaign […] The post Key Metrics for Evaluating the Success of Your Technology Campaign appeared first on.

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The 2024 US Presidential Election Report – How we did it? 

Onclusive

Onclusive’s 2024 US Presidential Election Report provides an impartial analysis of the media impact of each election cycle in relation to: Presidential candidates Key political issues shaping the election news agenda How primary and battleground states are performing The report includes the most interesting and pivotal data, showcasing how the media is shaping public opinion and driving topics from primary and battleground states.

Report 195
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The State Of AI In PR: Takeaways From Muck Rack’s 2024 Report

ImPRessions - Crenshaw Communications

Obvious statement: 2023 was a breakout year for generative AI. Its impact was felt everywhere, and the PR business was no exception. Midway through 2023, I wrote a blog post on why tech is important to PR , including a section on “the chatbot in the room,” aka generative AI. TL/DR version: AI is to PR now what social media was to PR in the early aughts.

Report 180

More Trending

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Here are the Most Important Relationships to Build as a Tech Brand

Ronn Torossian

The tech landscape is a vibrant and changing ecosystem where brands are required to build specific relationships to garner respect, authority, and loyalty. With fickle attention spans and a big crowd, the best way to stand out and build lasting value is to focus on developing the vital relationships that every tech brand should prioritize, […] The post Here are the Most Important Relationships to Build as a Tech Brand appeared first on.

Brand 195
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Summiting Life: A Journey of Courage, Resilience, and Inspiration with Jenn Drummond 

PR for Anyone

Jenn Drummond is an accomplished mountaineer, adventurer, inspirational speaker, podcast host, and author. She holds the World Record of being the first —and so far, only—woman to complete the Seven Second Summits challenge, which she began in December 2020 and completed on June 1st, 2023. Prior to conquering seven of the most dangerous and difficult summits on our planet, Jenn faced her share of adversity.

Training 130
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Propel is a viable alternative for all-in-one PR software [PR Tech Briefing]

Sword and the Script

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. In the early years, startups are largely about an idea – a way to solve a problem – and willingness to risk a lot to bring that to life.

Software 135
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3 ways media monitoring can help your brand or firm with content strategy

Agility PR Solutions

Most businesses allocated 25.4 percent of marketing budgets in 2022 to marketing technology like media monitoring tools to track their online presence and mentions. Media monitoring is an important practice for any business to move ahead in this diverse market. It is a strategic process that involves collecting, studying, and concluding data from various media […] The post 3 ways media monitoring can help your brand or firm with content strategy appeared first on Agility PR Solutions.

Strategy 175
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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How To Revamp Your Digital Marketing Plan This Year

Ronn Torossian

In the fast-paced world of digital marketi͏ng, staying ahead of the curve is essential for maintaining visibility, engagement, and business gro͏wth. As the world steps into a new year, to revamp digital marketing plans becomes a strategic imperative. Performance͏ analysi͏s Begin by conducting a comprehensive analysis of the current digital marketing performance.

How To 195
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Peak Performance: Personal Triumphs and a World Record with Jenn Drummond

PR for Anyone

Jenn Drummond is an accomplished mountaineer, adventurer, inspirational speaker, podcast host, and author. She holds the World Record of being the first – and so far, only – woman to complete the Seven Second Summits challenge, which she began in December 2020 and completed on June 1st, 2023. Prior to conquering seven of the most dangerous and difficult summits on our planet, Jenn faced her share of adversity.

YouTube 130
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Insights from CES 2024 – The World’s Best Automotive Technology Show

Bianchi Biz Blog

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space. According to the Consumer Technology Association (CTA) president & CEO Gary Shapiro , “The resurgence of CES proves that face-to-face conversations and meetings are a necessity for the technol

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2024 will be the year of the connected retail experience: Retailers focus on omnichannel efficiency to drive revenue

Agility PR Solutions

The 2024 Connected Retail Experience Study: Focusing on Omnichannel Efficiency by Incisiv, conducted in collaboration with Verizon and Cisco, shows that retailers are actively seeking innovative technologies to revolutionize store efficiency, mitigate increasing retail theft, and address critical labor shortages. This pivotal shift towards digital transformation highlights the urgent need for integrated, intelligent solutions that […] The post 2024 will be the year of the connected retail

Retail 117
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Navigating Success: The Power of Social Intelligence in Life & Business

Inbound PR

In a world increasingly driven by connectivity and relationships, social intelligence has emerged as a crucial skill for personal and professional success. I first heard about social intelligence from Daniel Goleman's book " Social Intelligence: The New Science of Human Relationships" and wanted to write a piece that covers what social intelligence is, why it matters in both life and business and also share the key insights into developing and honing this invaluable skill, especially in the corp

Corporate 105
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As Backlash Grows, Many Executives Remain Committed to DEI

PRSay

Even as backlash and legal challenges intensify against diversity-related initiatives, many employers have deepened their commitment to diversity, equity and inclusion programs, a report from the employment law firm Littler finds. In a survey of 320 U.S. C-suite executives, a majority (57%) said their organizations have expanded their DEI commitments and activities over the past year.

Survey 94
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How to leverage a one-person social media team with Jacob Shipley | On Top of PR podcast

Axia PR

In this episode, Jacob Shipley joins On Top of PR host Jason Mudd to discuss how a one-person social media team works, as well as some social media tips, tricks, and trends. Tune in to learn more!

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CEOs saw marketing leaders as more capable and important than ever in 2023, and identify 5 core problems they need CMOs to solve

Agility PR Solutions

Chief marketing officers have not always been highly regarded by company leaders. In fact, as recently as 2022, only 6 in 10 CEOs gave their comms leaders an “A” or “B” grade, and 1 in 4 CMOs were thought to be underperforming, according to prior editions of the CEO Study on Marketing and the CMO […] The post CEOs saw marketing leaders as more capable and important than ever in 2023, and identify 5 core problems they need CMOs to solve appeared first on Agility PR Solutions.

Marketing 113
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Walmart’s suspension of advertising on X became last month’s biggest brand story

NewsWhip

“I prefer HEB.” That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. In our last brand coverage blog we wrote about Disney and Apple being the two most mentioned brands involved in suspending advertising on the platform, but the conversation was still steadily gaining attention as it spilled into the new year.

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How Public Relations Can Help Build Trust In Defense Tech Brands

5W PR

Defense tech is a sector that is heavily scrutinized and viewed skeptically by the public. This industry operates in the shadows, dealing with matters of human lives and national security. Building trust in this landscape is a unique challenge due to anxieties and conflicting ideologies. This isn’t a battlefield of physical conflict, but one of perception, where narratives are the weapons and the public’s trust is the ultimate victory.

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How Can My Business Benefit from Content Marketing?

HMA Public Relations

Content marketing has become a vital marketing aspect for businesses in the evolving digital age. Discover how high-quality and consistent content can amplify your unique voice to the world and help meet a wide range of business goals in this post from Justin Liggin.

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10 steps for developing a solid PR strategy in the travel industry

Agility PR Solutions

The travel industry is an exciting, vast, and ever-evolving sector in which effective communication and public relations strategies—or lack thereof—can significantly impact a brand’s success. With the rise of digital media and changing consumer preferences, developing a comprehensive PR strategy is crucial. “Effective PR in the travel industry is not just about showcasing destinations; it’s […] The post 10 steps for developing a solid PR strategy in the travel industry a

Travel 110
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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18 Must-Have SEO Extensions on Chrome (Updated for 2024)

Buzzstream

Chrome extensions are a dime a dozen. If you’re anything like me, you try a new one every week. Extension Monitor saw the count at over 188,000 extensions a few years ago. That is a lot of extensions to try out. There are also a lot of duds out there. Luckily, I’ve done much of the legwork for anyone in the SEO and link building world looking to streamline their workflow using Chrome extensions.

SEO 83
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Building Positive Relationships in the Oral Care Industry

5W PR

In the glowing sections of the oral care aisles in supermarkets, where rows of tubes and brushes all promise shining smiles, it’s easy to mistake those arrays of products with the ones aiming for a genuine connection. But in the midst of the shiny packaging and celebrity endorsements, the truth remains. It’s relationships, not bright and white rows of teeth, that are the currency of loyalty in this competitive landscape.

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Building Trust & Connections: Authenticity’s Role in PR

Burrelles Fresh Ideas

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Authenticity is the glue that binds relationships, builds trust, and shapes public perception. It has become the cornerstone of successful communication strategies. Think of the brands you deal with daily.

Crisis 84
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Employees are largely unsatisfied with their company’s response to social change issues

Agility PR Solutions

In the post-pandemic world, brands and businesses have been charged with purpose initiatives such as sustainability, DEI, employee and community relations issues, and most challenging , they have been expected to play a role in conversations around social change. But a new survey from The Conference Board reveals that less than half of US workers […] The post Employees are largely unsatisfied with their company’s response to social change issues appeared first on Agility PR Solutions.

Employee 110
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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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Leveraging BuzzStream for Effective Digital PR – Reboot Online Case Study

Buzzstream

Using the right tools will make or break your digital PR campaign, and our digital PR agency is using the powerful suite of tools provided by BuzzStream to revolutionize and constantly experiment with our approach to outreach, digital PR, and link building more generally. In this case study, we explore how BuzzStream has helped the team of 70+ digital PR specialists working at Reboot Online earn more than 30,000 pieces of organic coverage for our clients.

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The Impact of Strategic Communications

5W PR

Strategic communications, when effectively deployed, can have a profound impact on organizations, businesses, and individuals. It goes beyond the tactical dissemination of information and aims to align communication efforts with overarching goals and objectives. Whether in the public or private sector, the impact of strategic communications is far-reaching, influencing perceptions, building relationships, and driving outcomes.

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Coffee with a Journalist: Telisha Bryan, Crain's New York Business

OnePitch

Telisha Bryan is a managing editor for Crain's New York Business, where she oversees the editing of articles for Crain's print publication, website, and various newsletters. Telisha has been at Crain's New York since 2017, where she started as a copy desk chief.

Print 83