Sat.Jul 06, 2019 - Fri.Jul 12, 2019

How to add some personality to your PR pitch

PR Daily

Writers and PR pros can develop deep, lasting relationships if early interactions are handled correctly. Here are some ideas for how to strengthen these ties. Email correspondence and digital sleuthing in the marketing world can be at once tedious and precarious. Will they respond? Was I too forward?

How A Strong Brand Identity Is Necessary to Fuel Effective PR Campaigns

Barokas

Apple. Google. Starbucks. When these brands come to mind, an image may immediately pop into your mind. Maybe it’s a logo, a product or even an advertisement. Whatever it is, these brands all have one true and consistent thing: identity.

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What PR Should Know Before Their Brand Takes a Political Stand

Meltwater - PR

It used to be the exception to see brands taking a stand on social and political issues.In fact, it was considered taboo for companies to come out in favor of… Read More >>>. Enterprise Executives Marketing PR & Comms Branding Risk Management

Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

FEEL First Research: Millennials Don’t Like Leaders Who …

PR Expanded

My FEEL First research journey continues.

Ethics 211

More Trending

Why PR should get a slice of the marketing pie

PR Daily

As the media landscape has changed, and some time-honored truths have been upended, has the best use of your precious communications budget changed, too? Of all the venerable questions (Paper or plastic? The chicken or the egg? Ginger or Mary Ann?)

Does your corporate purpose stand up to a true test?

Agility PR Solutions

Purpose is the buzzword of 2019, but leaning in too quickly poses significant risks There was one word on every CCO’s lips at the recent 2019 Page Spring Seminar: Purpose.

These Cliff Notes to 19 Email Marketing Studies will Give You a Quick but Thorough View of Current Email Marketing Benchmarks and Statistics

Sword and the Script

“In 2009, The Wall Street Journal published an article claiming that email was dead. Ironically, it was the most emailed article of the day.”. Source: Marketo, The Definitive Guide to Engaging Email Marketing (2013). Twice in a week, I found myself having a conversation about email marketing.

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Why Analytics Matter in Digital Marketing

Ronn Torossian

Some business owners who are not well-versed in marketing may not see much value on spending time poring over data and analyzing the results of a campaign. After all, the campaign will either bring in sales or new customers, or it won’t. What needs to be analyzed?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Report: Consumers want to be entertained on social media

PR Daily

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy?

Three crucial keys to authentic influencer marketing campaigns

Agility PR Solutions

Individuals spend an average of 11 hours on some form of media within a given day—with almost an hour being dedicated solely to social networking, as cited by Nielsen in 2018.

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The Plane Truth About Following Up on Pitches

PRSay

I travel a lot for my job and have a lot of travel stories that teach me life lessons. Let me share an experience that a few of you can relate to and what it taught me. I boarded my connecting flight, eased into my aisle seat in row 25 and unzipped my bag to pull out my laptop. But it wasn’t there!

argumen buat Menemukan Judi Online Bandarq Terbaik

Ronn Torossian

argumen buat Menemukan Judi Online Bandarq paling baik! Lisensi dalam permainan kasino online paling baik butuh mempunyai izin lain & lewat departemen terkait utk menyetujui kualifikasinya. utk menentukan ini mempunyai kekuatan modal yg lumayan dalam permainan.

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Why PR pros should be part of your SEO and social media teams

PR Daily

The PR communicator is uniquely skilled in creating the content and strategy businesses need in the digital media ecosystem. Here’s how they can show their value. Digital marketing is a puzzle that brands continue trying to solve.

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8 great tips for turning boring press releases into content worth sharing

Agility PR Solutions

As great as press releases are, they’re not precisely the most riveting things to turn into content. In fact, most press releases are published in the same way, with not much character or excitement throughout.

Bringing Your Whole Self to Ethical Behavior

PRSay

New research from Maryam Kouchaki , an associate professor of management and organizations at Northwestern University’s Kellogg School of Management, shows that employees who compartmentalize their personal and business lives are more likely to engage in bad behavior.

Ethics 111

The Instagram hokey-cokey….

The Resolution Blog

Do they want us in, or out of their platform when measuring owned media performance?

Nifty tools to record a podcast interview remotely

PR Daily

Apart from the trusty double-ender, a few online options can deliver high-quality audio. Consider these possibilities. As nice as it would be to have podcast interviews occur in person, that’s not always practical, especially if you want to interview an array of guests from around the world.

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Civility remains a “major” problem in America—and social media is only making it worse

Agility PR Solutions

From our flame-throwing politics to our ever-widening divisions on cultural hot-button issues like immigration and guns, there’s plenty going on in America to get riled up about.

Barbie reboot 6.0

Mark My Words

Barbie, in a way, is like dog food. Neither a small child or a dog can take either product to the till and pay for it themsevles. In fact, neither can reliably articulate what they want and why they want it at all.

3 keys to optimizing your personal brand as a PR pro

Muck Rack

3 keys to optimizing your personal brand as a PR pro

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Instagram’s sagging engagement, LinkedIn’s new marketing tools, and Google’s revamped news section

PR Daily

Also: eBay throws shade at Amazon’s Prime Day, Twitter jokes about its global outage, and the end of the 40-hour workweek. Good morning, PR pros: Twitter experienced a global outage Thursday, its second this month. (On On July 3, Facebook, Instagram and WhatsApp also reported outages.)

Combatting PR stress to avoid burnout, depression, anxiety and absenteeism

Agility PR Solutions

The post Combatting PR stress to avoid burnout, depression, anxiety and absenteeism appeared first on Agility PR Solutions. Public Relations profession

Bad Things Happen When PR Pitches a Plagiarized Byliner

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. What would you do if a journalist called you out for lifting published content and repackaging it as part of a bylined article?

CIPR kicks off #AIinPR Primer series with introductory guide to AI

Stephen Waddington

A new series of guides explores artificial intelligence (AI) in public relations practice. They're published by the CIPR #AIinPR panel. The CIPR has published a Skills Guide about #AIinPR. An introduction to AI in PR is available for free via the CIPR website.

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How earned media’s value is shifting

PR Daily

The changes that have rocked traditional media have caused some to reevaluate the importance of earned media placements. Here’s why you shouldn’t abandon the tactic. There is immense value in PR, no matter how many “experts” claim PR is dead.

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6 tips for managing your social media reputation in 2019

Agility PR Solutions

Social media cannot only help you to grow your brand recognition and augment your annual sales, but it can also help your large or small organization to effectively manage its online reputation.

How I deal with my professional social media FOMO

Communications Conversations

On The Gram, I follow a fellow solo consultant named Katie Miller. Katie’s a relatively new solo–been at it a couple years now. From all accounts, she’s doing quite well. But, what really strikes me about Katie is her ability to work from anywhere in the world.

How to Cultivate Lasting Media Relationships

Meltwater - PR

Those who work in public relations are expected to be the best when it comes to honing a message that sticks and moving a reader or viewer to take a… Read More >>>. Blog PR & Comms

Infographic: What managers should never say to employees

PR Daily

If you feel the urge to comment on someone’s weight or appearance, just don’t. Also, steer clear of vague feedback and pleas to ‘leave personal issues at home.’. Boy, you haven’t skipped any meals lately, have you?”. This is something a boss (or anyone, really) should never say.

5 insider tips for boosting your Instagram engagement

Agility PR Solutions

Instagram remains one of the best places to market your brand online, gain a loyal following, and build an invaluable community that supports your business. Engagement slumps, however, are inevitable. Here are some essential steps to taking your Instagram engagement to the next level.

The 10 most viewed journalists of all time on Muck Rack

Muck Rack

The 10 most viewed journalists of all time on Muck Rack

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