ImPRessions - Crenshaw Communications
DECEMBER 8, 2020
In major tech news, Salesforce recently purchased Slack for $27.7 billion. Why does the sale make sense? As we’ve seen, Slack is great for staying connected with co-workers on a daily basis. According to a recent TechCrunch article , the Salesforce COO says that the deal was worth the price because it lets Salesforce bring together all the pieces of their platform.
Business Wire
DECEMBER 7, 2020
Holiday seasons evoke winter cheer — picture bustling markets, ice skating, warm mugs of cider, and friendly mall Santas. But with COVID-19 cases climbing, communicating 2020 holiday news while capturing the new norm means keeping consumer behavior in mind.
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Cision
DECEMBER 11, 2020
Creating an Adaptable Comms Strategy for 2021. Comms professionals discuss how they turned the unique challenges of 2020 into opportunities.
Onclusive
DECEMBER 10, 2020
There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. While companies can spend time understanding things like Total Cost of Ownership or metrics that they’ve created specific to their sector, the number that provides the most insight is ROI (Return on Investment). It should be the goal of any organization to achieve a return as quickly and efficiently as possible on any technology platform they’ve implemented.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
ImPRessions - Crenshaw Communications
DECEMBER 11, 2020
In PR , a content calendar is a key part of any public relations plan. For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. A good content calendar is like a roadmap that helps a brand tell its story.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Flack's Revenge
DECEMBER 7, 2020
It can go by various names. IP (short for intellectual property). Or proprietary tech. Or keys to the kingdom. I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. If “communications” or “PR” are in your job description, you may wonder what to do with “secret sauce.” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slathe
Prowly
DECEMBER 10, 2020
Back in the day, the only way for beauty and makeup brands to get noticed was to secure a spot inside a glossy magazine, along with celebrity endorsement. A lot has changed since then, but one thing is certain: PR in the beauty industry is still essential. If you own or represent a beauty brand, […]. The post Public Relations for Beauty Products: How To Do Beauty PR Right?
ImPRessions - Crenshaw Communications
DECEMBER 9, 2020
2020 has been a long year, but we love sharing good news to put a smile on everyone’s face. Our Crenshaw family has gained a new member! On December 1, 2020, our partner Chris Harihar and his wife Lisa welcomed a beautiful and healthy baby girl, Lila Max. Mom and Dad are settling in with Lila as she will quickly learn how to draft a press release and pitch media.
Ronn Torossian
DECEMBER 7, 2020
By the time we ring in the new year, video social media advertising will have exceeded $28 billion for 2020, according to Statista. Market Business News says a major reason may be the 6.8% compound annual growth rate they’re forecasting for video marketing revenue. The pandemic heightened the value of videos as more home-bound consumers […]. The post What Makes a YouTube Video a Hit?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Awario
DECEMBER 10, 2020
We gathered the most up-to-date influencer marketing tips to show what you should and shouldn't do in 2021. These tips are based on influencer marketing trends that we could observe in 2020. So let's refresh your influencer marketing strategy with these ultimate 2021 influencer marketing tips.
Prowly
DECEMBER 9, 2020
Having a plan for following up on your first email is a key part of any overall strategy and keeping those dialogues headed in the right direction. The post Following up on Your Media Pitch – How to Do It Right appeared first on Prowly Magazine.
Agility PR Solutions
DECEMBER 7, 2020
Over the years, Google Analytics has received significant updates that have helped marketers come up with new ways to read and analyze data, measure their main KPIs, and monitor important marketing channels. The tool is used by millions of businesses and website owners around the world to track and understand customer behavior across web domains, […].
Communications Conversations
DECEMBER 11, 2020
During this pandemic, many people have lost their jobs. No doubt about that. And, it’s been horrible. But, at the same time, many people are accepting and starting new jobs–including many in the PR, comms and social media world. And, over the last few months, I’m starting to see more of these folks in my feeds. What’s more, what an interesting and unique time to be starting a new job.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Steve Barrett on PR
DECEMBER 11, 2020
Recent moves by Nasdaq and a series of passionate discussions at PRWeek’s Racial Equity Summit signpost the road ahead for real progress to be made on diversity in the PR industry.
PRSay
DECEMBER 10, 2020
Twenty years ago, I was packing for England to begin a study abroad semester in Nottingham. This formative period exploring castles, village pubs and rock-walled rolling landscapes began my love affair with British television and film. The latest season of “ The Crown ” is no exception. In the midst of one episode, my husband Andrew pointed to the screen and asked, “Is any of this really necessary?
Agility PR Solutions
DECEMBER 10, 2020
Irrespective of what people say, recipients do judge emails based on their subject lines, be it follow-up emails, holiday emails, or any other kind of email. That explains why 47 percent of marketers test different subject lines to augment their email marketing efforts. It is crucial to craft compelling subject lines that urge people to click through. […].
Cision
DECEMBER 10, 2020
Richard Woodward is appointed to the role of Chief News Editor at PA Media; The Telegraph promotes Harry Yorke to Whitehall Editor; Fay Maschler moves to Tatler from the Evening Standard.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Stephen Waddington
DECEMBER 8, 2020
COVID-19 has had a disproportionate impact on junior talent in the PR industry and widened ethnic, social and gender diversity gaps. The PR industry has contracted by as much as £1.6bn in 2020 due the COVID-19. That’s a 10% decline due to COVID-19 according to the PRCA PR and Communications Census 2020. COVID-19 has impacted entry level and junior roles in the PR industry.
Prowly
DECEMBER 9, 2020
The line between the common understanding of a press release and a media pitch has become rather blurred. Here are the key differences. The post Media Pitch Vs Press Release—what’s the Difference? appeared first on Prowly Magazine.
Agility PR Solutions
DECEMBER 9, 2020
Vye President Dan Soldner shares insights on how to effectively rebrand your company Branding is strategic. A rebrand should be no different. There’s much more to rebranding than simply changing a logo or the font of your company’s name. Branding plays a significant role in helping companies position themselves more strategically and allowing consumers to […].
Cision
DECEMBER 8, 2020
Helen Thomas to join the FT from Newsnight; Lara Mills has been appointed Editor of BEAST magazine; Jyoti Rambhai starts as Managing Editor at People Management.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Bianchi Biz Blog
DECEMBER 10, 2020
While the year 2020 will go down in history as a year of challenges for individuals, institutions and business alike, it was also a year where PR professionals rose to the occasion to show their creativity, resiliency and grace. And, perhaps because of the uncertain environment and need for third-party reassurance and guidance, 2020 was surprisingly another banner year for the Bianchi Biz Blog , with year-over-year increases in pageviews, visitors and new visitors.
Axia PR
DECEMBER 10, 2020
Axia’s 60-Second Impact. December 2020 – Year in Review 2020 Key Takeaways and PR Moves to Make Now. This year, we saw a tremendous upheaval for industries across the globe — perhaps none more so than in marketing. Check out the major impacts affecting marketing strategy as we move into the new year and the moves to make now to position your team for success in 2021. 1. 2020 Major Impacts Affecting Marketing Strategy. 2.
Agility PR Solutions
DECEMBER 8, 2020
The pandemic has shaken things up in all the industry. And for the PR professionals, the pandemic has made it very clear that a strong communications strategy and crisis communication plan is required to stay afloat and come out of the pandemic in a better position. It is also important to embrace the power of […]. The post 4 consumer behavior trends PR pros should know for 2021 appeared first on Agility PR Solutions.
Cision
DECEMBER 7, 2020
Edward Russell joins Skift, Joe Williams heads to Protocol, and more.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
5W PR
DECEMBER 7, 2020
Unlike the hotly contested presidential race, there’s pretty much universal agreement that everyone will be glad to see 2020 end. However, predicting what lies ahead next year in social media may be a more slippery slope depending on the source. Here’s what social media management platform Hootsuite uncovered after surveying more than 11,000 marketers during the third quarter of this year and combining other gathered data.
Axia PR
DECEMBER 8, 2020
Learn what five questions you should ask yourself and your team before sending any corporate communications to your audience with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations. Guest: Jason Mudd, On Top of PR host, helps companies get on Undercover Boss. He is a trusted adviser and dynamic strategist for some of America’s most admired brands.
Agility PR Solutions
DECEMBER 8, 2020
Delivering an engaging experience is the new mountaintop for marketers, and brands are falling short in the eyes of consumers. New research from audience engagement and earned data solutions firm 3radical suggests that marketers may be misunderstanding the goals of a winning experience. The firm’s newly released consumer research report, The Struggle is Real: Adapting […].
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