Sat.Dec 05, 2020 - Fri.Dec 11, 2020

The Joy of Coverage: Tips for Writing Your Holiday News Release | Business Wire Blog

Business Wire

Holiday seasons evoke winter cheer — picture bustling markets, ice skating, warm mugs of cider, and friendly mall Santas. But with COVID-19 cases climbing, communicating 2020 holiday news while capturing the new norm means keeping consumer behavior in mind. public relations

Slack Tips And Tricks You May Not Know (But Desperately Need)

ImPRessions - Crenshaw Communications

In major tech news, Salesforce recently purchased Slack for $27.7 billion. Why does the sale make sense? As we’ve seen, Slack is great for staying connected with co-workers on a daily basis.

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Boosting your PR team’s ROI with Media Monitoring

Onclusive

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform.

Proving Return on Investment

Ronn Torossian

When only 17% of CMOs say they can prove the ROI of their customer engagement on social media, it brings to mind the well-worn phrase from 19th-Century poet Robert Burns, “The best-laid schemes of mice and men” that go on to address how things can go awry.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Secret Sauce: What it is, and How to Apply for best PR Results

Flack's Revenge

It can go by various names. IP (short for intellectual property). Or proprietary tech. Or keys to the kingdom. I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart.

More Trending

4 PR lessons from ‘The Queen’s Gambit’

PR Daily

Just as you should carefully consider your actions on the chess board, so too should you plan your campaigns. Read on for more takeaways from the hit series. Editor’s Note: This article contains spoilers for Netflix’s “The Queen’s Gambit,” including one of the final scenes of the series.

What Makes a YouTube Video a Hit?

Ronn Torossian

By the time we ring in the new year, video social media advertising will have exceeded $28 billion for 2020, according to Statista. Market Business News says a major reason may be the 6.8% compound annual growth rate they’re forecasting for video marketing revenue.

New features arriving at Google Analytics to help boost ROI

Agility PR Solutions

Over the years, Google Analytics has received significant updates that have helped marketers come up with new ways to read and analyze data, measure their main KPIs, and monitor important marketing channels.

Crenshaw Communications Welcomes Lila Harihar!

ImPRessions - Crenshaw Communications

2020 has been a long year, but we love sharing good news to put a smile on everyone’s face. Our Crenshaw family has gained a new member! On December 1, 2020, our partner Chris Harihar and his wife Lisa welcomed a beautiful and healthy baby girl, Lila Max.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to deliver meaningful, safe messages about mental health

PR Daily

A health care comms expert shares lessons learned from a campaign to support mental health during the pandemic. The COVID-19 crisis has accelerated a mental health crisis, as prolonged isolation and loneliness continue taking a heavy toll.

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Influencer marketing 2021: 5 tools and many tips

Awario

We gathered the most up-to-date influencer marketing tips to show what you should and shouldn't do in 2021. These tips are based on influencer marketing trends that we could observe in 2020. So let's refresh your influencer marketing strategy with these ultimate 2021 influencer marketing tips

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4 consumer behavior trends PR pros should know for 2021

Agility PR Solutions

The pandemic has shaken things up in all the industry. And for the PR professionals, the pandemic has made it very clear that a strong communications strategy and crisis communication plan is required to stay afloat and come out of the pandemic in a better position.

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Creating an Adaptable Comms Strategy for 2021: Webinar Recap

Cision

Creating an Adaptable Comms Strategy for 2021. Comms professionals discuss how they turned the unique challenges of 2020 into opportunities. Best Practices

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How crisis communications has changed

PR Daily

After a year of disruption and chaos, what about the practice of crisis communications is new and what’s the same as it ever was? After months of a global pandemic, racial justice protests and heaps of economic uncertainty, crisis communications has taken on new meaning.

3 Keys to Running Successful Internal M&A Comms Campaigns [Guest Post]

Sword and the Script

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. Communicating during mergers and acquisitions can be overwhelming, but it doesn’t have to be as tough as we make it.

10 great email subject lines for your marketing outreach

Agility PR Solutions

Irrespective of what people say, recipients do judge emails based on their subject lines, be it follow-up emails, holiday emails, or any other kind of email. That explains why 47 percent of marketers test different subject lines to augment their email marketing efforts.

Media Moves at Skift & Protocol, Bloomberg News Announces Multiple Staff Updates

Cision

Edward Russell joins Skift, Joe Williams heads to Protocol, and more. Media Blog

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9 steps for developing your internal communications plan

PR Daily

There’s plenty of work involved, but the payoffs are important: efficiency, collaboration, budget dollars and, potentially, a seat at the decision-making table. Here is a nine-step approach to creating your internal communications plan: 1. Measure your activity.

Top 15 CCOs to follow on Twitter in 2021

Muck Rack

Top 15 CCOs to follow on Twitter in 2021

Why 2021 will be the year of thought leadership

Agility PR Solutions

Going into 2021, businesses and brands will need to readjust and refocus their PR efforts. The pandemic is still raging, and traditional in-person PR events and stunts for brand awareness are still out of the question—2021 will be the year for thought leadership. Why thought leadership?

Media Moves at Skift & Protocol, Bloomberg News Announces Multiple Staff Updates

Cision

Edward Russell joins Skift, Joe Williams heads to Protocol, and more. Media Blog

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5 questions to ask before crafting your internal comms message

PR Daily

Mind these guidelines to write more compelling memos, sharper emails and meatier reports. Chances are, you’ve been through training programs to improve writing or presentation skills. And most all of them probably started with one or both of these platitudes: Consider your audience.

PR industry declines by 10% as ethnic, social and gender diversity gaps widen

Stephen Waddington

COVID-19 has had a disproportionate impact on junior talent in the PR industry and widened ethnic, social and gender diversity gaps. The PR industry has contracted by as much as £1.6bn in 2020 due the COVID-19.

The struggle is real: Brand marketers continue to miss the mark on consumer engagement

Agility PR Solutions

Delivering an engaging experience is the new mountaintop for marketers, and brands are falling short in the eyes of consumers. New research from audience engagement and earned data solutions firm 3radical suggests that marketers may be misunderstanding the goals of a winning experience.

The 10 most viewed journalists on Muck Rack in 2020

Muck Rack

The 10 most viewed journalists on Muck Rack in 2020

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Why Jenerate PR’s Jennifer Polito still picks up the phone

PR Daily

This PR veteran acknowledges that Zoom meetings have been valuable—but she still prefers old-school communications channels. For those suffering from Zoom fatigue, an old-fashioned phone call can offer a welcome reprieve.

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4 components of engaging Twitter posts (based on our experience)

Awario

We at Awario decided to analyze our own tweets to determine which components influence the level of impressions and engagement. Here's what we found

Rebranding for better alignment: How marketing, brand & PR work together

Agility PR Solutions

Vye President Dan Soldner shares insights on how to effectively rebrand your company Branding is strategic. A rebrand should be no different. There’s much more to rebranding than simply changing a logo or the font of your company’s name.

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Finding and starting a new job during COVID: Stories from four recent hires

Communications Conversations

During this pandemic, many people have lost their jobs. No doubt about that. And, it’s been horrible. But, at the same time, many people are accepting and starting new jobs–including many in the PR, comms and social media world.

The importance of civility for brand reputation in 2020

PR Daily

With snark and vitriol reaching historic levels in online discourse, brands and PR agencies should consider level-setting for basic civility and decorum in their messages. Brands on Twitter have long made a name for themselves with witty repartee and taking the fight to their competition.

8 Reasons Why PR Should Love Small Niche (or Trade) Publications

Glean.info Blog

Image source: Trade Press Services. Forget The New York Times. Send news to niche publications instead. Clients and top company executives typically want large, national publications to mention their company. They dream of a feature story on their company in The New York Times.