Business Wire
AUGUST 4, 2020
There are many advantages of using Business Wire to distribute your press release. One of the biggest advantages is the high visibility the news releases we distribute receive within media and search spaces. The instant accessibility of your news release ensures audiences can find it the minute it crosses the wire, or in the middle of the night when they might be looking for a solution.
Onclusive
AUGUST 3, 2020
The ancient Japanese martial art of Aikido focuses on using an opponent’s own energy against them. Practitioners execute a series of movements that redirect a competitor’s attack momentum in order to neutralize their offense. It requires the highest degree of discipline, patience, and situational observation, but once mastered, these techniques (referred to as waza ?
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Ronn Torossian
AUGUST 7, 2020
Press releases contain an official statement to the media with information, or announcement. A press release must contain: Headline, Intro, Body, Newsworthy Info and Contact Info. Businesses are constantly working on different things that need to be done, and the best way to inform the public on those business activities is through a press release. […].
Cision
AUGUST 4, 2020
The results of this year's virtual PR Week Awards showed the growing importance of Corporate Social Responsibility (CSR) across the board.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Business Wire
AUGUST 7, 2020
Earned media is considered some of the most valuable content an organization can generate. Earned media comes with a stamp of approval that brands cannot generate on their own.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
AUGUST 4, 2020
For political, economic, and PR reasons, Uber has always been a tough sell to government regulators in London, UK. There have been back-and-forth battles, regulations, pushback, and ongoing arguments about consumer demand and rideshare safety in this major international city. Recently, though, Uber took another blow to its business in the UK when London’s transit […].
Cision
AUGUST 7, 2020
A summer reading list of the latest helpful resources from Cision.
Stuart Bruce
AUGUST 5, 2020
Is PR dead, the future of PR, who should PR report to and PR’s relationship to marketing have been debated for longer than I’ve been … © Stuart Bruce - Is PR dead… definitely for the 10th time? was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.
Prowly
AUGUST 6, 2020
We all know the importance of PR and especially digital PR. And similarly, the importance of SEO and more specifically, the role link building plays within SEO. Now, there are a lot of agencies doing PR. And there are also many link building services out there. But what people often fail to put together is […]. The post Where Link Building and PR Collide appeared first on Prowly Magazine.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PRSay
AUGUST 5, 2020
In the midst of the COVID-19 pandemic, and mass protests centered on racial equality being held across America, here’s a question to consider: Should PR firms be launching new campaigns for their clients? We must be smart and intuitive in how we answer that question since this is a particularly challenging time for boutique PR firms and sole practitioners who work with small-to-midsize companies that must sell their goods and services daily or face the threat of going out of business.
Sword and the Script
AUGUST 4, 2020
Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again. You can see visually this in the Google Trends chart above ( or see it for yourself online ).
Agility PR Solutions
AUGUST 5, 2020
Sinatra sang that when he was 21, it was a very good year. When I was 21, I was listening to Hyman Roth sternly lecture Michael Corleone to not push for answers that he may not wish to hear or question how things are done, but to remember instead that “this is the business we […]. The post What I know after 40+ years in PR—and what you should know appeared first on Agility PR Solutions.
Cision
AUGUST 6, 2020
Use these tips and tools to get an idea of what content your audience is looking for so that you can write blogs that provide value.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
PRSay
AUGUST 3, 2020
It took me nearly five years to earn a full-time position in public relations. Coming from a small university in Michigan without a PR program, my only experience was gained from working as a student assistant in the PR department for three years. When I graduated, I spent my spare time offering to write press releases and manage social media for community groups in my native Detroit.
Ishmael's Corner
AUGUST 3, 2020
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. It’s weird. We’re in the business of communications. You would think that we’d be OK with deploying full words. But that’s not how we roll. I put out a call to arms across the Agency for acronyms that surface on a regular basis.
Agility PR Solutions
AUGUST 3, 2020
PR pros know their efforts drive results, but new research from boutique tech PR firm Bospar reveals that general consumers appreciate the authentic work of public relations teams and their campaigns, especially in these trying COVID times. The firm’s new study, PR & Marketing in The New Normal, finds that an overwhelming majority of Americans […].
Cision
AUGUST 6, 2020
Bev Fearis is now Editor of The Business Travel Magazine; Annie May Byrne Noonan has joined Family Capital as Editorial Associate; Daniel Sanderson is now Scotland Correspondent at The Telegraph.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Sword and the Script
AUGUST 6, 2020
In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist , Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” We’ve pulled out just the data from the 2020 JOTW Communications Survey that’s related to earned media for the session.
Critical Mention
AUGUST 7, 2020
NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. His leadership has resulted in the improvement and modernization of over 160 globally-distributed datacenters, using configuration management, distributed networking, datacenter infrastructure management and hardware lifecycle management.
Agility PR Solutions
AUGUST 5, 2020
Public relations should be a top priority in any business. Effective and well-planned PR campaigns can bring about several great rewards. In particular, PR allows businesses to create meaningful connections with their audience and build credibility and authority within their industry. This should lead to increased sales and profits over time. Smart companies should constantly […].
Cision
AUGUST 4, 2020
Ben Cooper is now Group Director, Content and Music, Bauer Radio UK; Francesca Friday takes on new role at the FT; Patrick Burns is retiring from BBC West Midlands after 45 years with the corporation.
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.
Awario
AUGUST 5, 2020
Twitter is the place for marketing experts. They strive on Twitter by showing their skills and educating others. There are hundreds of marketers worth following on Twitter, but on this list, I gathered 10 who I find most useful for marketing growth. Check them out!
Prowly
AUGUST 5, 2020
The best webinars can sometimes make you feel the same as watching a movie. You feel inspired and motivated, believing you can take on the world. The opposite is true with bad webinars, where you are left cursing yourself for wasting your money and time to something so terrible. Admittedly, this isn’t the kind of […]. The post 10 Tips to Producing a Highly Engaging Webinar appeared first on Prowly Magazine.
Agility PR Solutions
AUGUST 5, 2020
The digital-native Generation Z segment has new expectations for the web—and as a result, is putting new demands on brands and businesses in the age of COVID, according to new research from WordPress digital experience platform WP Engine. The companies who will succeed in this new world are those who have reimagined activities that were […]. The post Gen Z ushers in a new digital paradigm, resetting expectations for brand experiences appeared first on Agility PR Solutions.
Cision
AUGUST 4, 2020
The new Barcelona Principles 3.0 were launched at the 2020 Virtual AMEC Summit last month.
5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.
Muck Rack
AUGUST 6, 2020
How to create content journalists want to link to (Spoiler: Use data!
PR for Anyone
AUGUST 6, 2020
What’s a WOW Bio? I have all of my clients sit down and do a “brain dump” and give me everything that’s amazing that they’ve done during their life and/or career. This is your opportunity to brag all about you - because it’s really just for you to see and use (for now :)). It’s difficult to tell people how great you are but here’s the deal… if you don’t, someone else will.
Agility PR Solutions
AUGUST 6, 2020
PR professionals have had to deal with a lot of new challenges over the past few months. They’ve had to learn how to handle internal dialogue during a pandemic, and adapt to how COVID-19 has changed the way we communicate. But while these new issues form some of the biggest challenges facing PR and comms […]. The post When and how to fire a client humanely: The ultimate in crisis communications appeared first on Agility PR Solutions.
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