Sat.Aug 01, 2020 - Fri.Aug 07, 2020

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How to Track Inbound Traffic from a Press Release | Business Wire Blog

Business Wire

There are many advantages of using Business Wire to distribute your press release. One of the biggest advantages is the high visibility the news releases we distribute receive within media and search spaces. The instant accessibility of your news release ensures audiences can find it the minute it crosses the wire, or in the middle of the night when they might be looking for a solution.

Blogging 475
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PR Aikido: 3 Techniques For Winning In The Media

Onclusive

The ancient Japanese martial art of Aikido focuses on using an opponent’s own energy against them. Practitioners execute a series of movements that redirect a competitor’s attack momentum in order to neutralize their offense. It requires the highest degree of discipline, patience, and situational observation, but once mastered, these techniques (referred to as waza ?

Media 397
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Trending Sources

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Press Releases: 2020’s Most Common Press Release

Ronn Torossian

Press releases contain an official statement to the media with information, or announcement. A press release must contain: Headline, Intro, Body, Newsworthy Info and Contact Info. Businesses are constantly working on different things that need to be done, and the best way to inform the public on those business activities is through a press release. […].

Publicity 243
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What the PR Week Awards Showed us about the Growing Importance of Corporate Social Responsibility

Cision

The results of this year's virtual PR Week Awards showed the growing importance of Corporate Social Responsibility (CSR) across the board.

Corporate 219
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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The 2020 List of Media Relations Best Practices Blog Posts | Business Wire Blog

Business Wire

Earned media is considered some of the most valuable content an organization can generate. Earned media comes with a stamp of approval that brands cannot generate on their own.

Blogging 386

More Trending

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Uber May Be Out in London, Vows to Push Back

Ronn Torossian

For political, economic, and PR reasons, Uber has always been a tough sell to government regulators in London, UK. There have been back-and-forth battles, regulations, pushback, and ongoing arguments about consumer demand and rideshare safety in this major international city. Recently, though, Uber took another blow to its business in the UK when London’s transit […].

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Cision's Summer Reading List Continued

Cision

A summer reading list of the latest helpful resources from Cision.

Resources 286
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Is PR dead… definitely for the 10th time?

Stuart Bruce

Is PR dead, the future of PR, who should PR report to and PR’s relationship to marketing have been debated for longer than I’ve been … © Stuart Bruce - Is PR dead… definitely for the 10th time? was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Report 208
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Where Link Building and PR Collide

Prowly

We all know the importance of PR and especially digital PR. And similarly, the importance of SEO and more specifically, the role link building plays within SEO. Now, there are a lot of agencies doing PR. And there are also many link building services out there. But what people often fail to put together is […]. The post Where Link Building and PR Collide appeared first on Prowly Magazine.

SEO 192
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Amid National Turmoil, Is This the Right Time to Launch a PR Campaign?

PRSay

In the midst of the COVID-19 pandemic, and mass protests centered on racial equality being held across America, here’s a question to consider: Should PR firms be launching new campaigns for their clients? We must be smart and intuitive in how we answer that question since this is a particularly challenging time for boutique PR firms and sole practitioners who work with small-to-midsize companies that must sell their goods and services daily or face the threat of going out of business.

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Tips & Tools to Help You Find Your Next Blog Post Topic

Cision

Use these tips and tools to get an idea of what content your audience is looking for so that you can write blogs that provide value.

Tools 192
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What I know after 40+ years in PR—and what you should know

Agility PR Solutions

Sinatra sang that when he was 21, it was a very good year. When I was 21, I was listening to Hyman Roth sternly lecture Michael Corleone to not push for answers that he may not wish to hear or question how things are done, but to remember instead that “this is the business we […]. The post What I know after 40+ years in PR—and what you should know appeared first on Agility PR Solutions.

Analysis 176
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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again. You can see visually this in the Google Trends chart above ( or see it for yourself online ).

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Breaking Barriers to Prove #BlackTalentsMatter

PRSay

It took me nearly five years to earn a full-time position in public relations. Coming from a small university in Michigan without a PR program, my only experience was gained from working as a student assistant in the PR department for three years. When I graduated, I spent my spare time offering to write press releases and manage social media for community groups in my native Detroit.

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UK Media Moves including Business Travel Magazine, Family Capital, The Telegraph and more

Cision

Bev Fearis is now Editor of The Business Travel Magazine; Annie May Byrne Noonan has joined Family Capital as Editorial Associate; Daniel Sanderson is now Scotland Correspondent at The Telegraph.

Travel 136
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Most Americans say PR drives purchase decisions and website visits

Agility PR Solutions

PR pros know their efforts drive results, but new research from boutique tech PR firm Bospar reveals that general consumers appreciate the authentic work of public relations teams and their campaigns, especially in these trying COVID times. The firm’s new study, PR & Marketing in The New Normal, finds that an overwhelming majority of Americans […].

Study 172
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Critical Mention Names Vishal Padhye Chief Technology Officer

Critical Mention

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. His leadership has resulted in the improvement and modernization of over 160 globally-distributed datacenters, using configuration management, distributed networking, datacenter infrastructure management and hardware lifecycle management.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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10 marketing experts to follow on Twitter

Awario

Twitter is the place for marketing experts. They strive on Twitter by showing their skills and educating others. There are hundreds of marketers worth following on Twitter, but on this list, I gathered 10 who I find most useful for marketing growth. Check them out!

Twitter 125
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UK Media Moves including the FT, Bauer Radio UK, the BBC and more

Cision

Ben Cooper is now Group Director, Content and Music, Bauer Radio UK; Francesca Friday takes on new role at the FT; Patrick Burns is retiring from BBC West Midlands after 45 years with the corporation.

Radio 120
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Gen Z ushers in a new digital paradigm, resetting expectations for brand experiences

Agility PR Solutions

The digital-native Generation Z segment has new expectations for the web—and as a result, is putting new demands on brands and businesses in the age of COVID, according to new research from WordPress digital experience platform WP Engine. The companies who will succeed in this new world are those who have reimagined activities that were […]. The post Gen Z ushers in a new digital paradigm, resetting expectations for brand experiences appeared first on Agility PR Solutions.

Brand 159
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Inside MD Financial Management’s Successful COVID-19 Content Strategy

Contently - Strategy

Contently Case Stories tell the story behind the amazing work Contently customers are doing. On March 11, the content team at MD Financial was finalizing their Q2 content plan, built around themes like spring cleaning your finances and home-buying season. Then Prime Minster Trudeau announced Canada’s response to the COVID-19 situation. “Our world flipped,” said Shawna Dennis, who leads all of marketing for the physician-focused financial services company.

Financial 133
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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10 Tips to Producing a Highly Engaging Webinar

Prowly

The best webinars can sometimes make you feel the same as watching a movie. You feel inspired and motivated, believing you can take on the world. The opposite is true with bad webinars, where you are left cursing yourself for wasting your money and time to something so terrible. Admittedly, this isn’t the kind of […]. The post 10 Tips to Producing a Highly Engaging Webinar appeared first on Prowly Magazine.

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AMEC Summit reveals new and improved Barcelona Principles 3.0

Cision

The new Barcelona Principles 3.0 were launched at the 2020 Virtual AMEC Summit last month.

Blogging 156
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8 timely tactics to improve your public relations efforts

Agility PR Solutions

Public relations should be a top priority in any business. Effective and well-planned PR campaigns can bring about several great rewards. In particular, PR allows businesses to create meaningful connections with their audience and build credibility and authority within their industry. This should lead to increased sales and profits over time. Smart companies should constantly […].

Publicity 158
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Write Your WOW Bio!

PR for Anyone

What’s a WOW Bio? I have all of my clients sit down and do a “brain dump” and give me everything that’s amazing that they’ve done during their life and/or career. This is your opportunity to brag all about you - because it’s really just for you to see and use (for now :)). It’s difficult to tell people how great you are but here’s the deal… if you don’t, someone else will.

Writing 100
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Six PR standards for using quotes in corporate communications and media relations

Axia PR

Although only a few words, correct quote attribution gives your story more clarity and credibility. So much of PR relies on effective communication, including quoting your executives, citing experts in the field, and crafting news releases. Getting the right quote is only half the battle. Once you know what you want to include, you need to make sure the attribution is correct.

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Media Moves Bloomberg Law & Bloomberg News, ‘The Drew Barrymore Show’ Gets Premier Date

Cision

Ayanna Alexander has a new beat at Bloomberg Law, Danielle Bochove promoted at Bloomberg News, and more.

Media 137
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When and how to fire a client humanely: The ultimate in crisis communications

Agility PR Solutions

PR professionals have had to deal with a lot of new challenges over the past few months. They’ve had to learn how to handle internal dialogue during a pandemic, and adapt to how COVID-19 has changed the way we communicate. But while these new issues form some of the biggest challenges facing PR and comms […]. The post When and how to fire a client humanely: The ultimate in crisis communications appeared first on Agility PR Solutions.