Sat.Aug 01, 2020 - Fri.Aug 07, 2020

How to Track Inbound Traffic from a Press Release | Business Wire Blog

Business Wire

There are many advantages of using Business Wire to distribute your press release. One of the biggest advantages is the high visibility the news releases we distribute receive within media and search spaces. The instant accessibility of your news release ensures audiences can find it the minute it crosses the wire, or in the middle of the night when they might be looking for a solution. education public relations measurement & analytics

PR Aikido: 3 Techniques For Winning In The Media

Onclusive

The ancient Japanese martial art of Aikido focuses on using an opponent’s own energy against them. Practitioners execute a series of movements that redirect a competitor’s attack momentum in order to neutralize their offense. It requires the highest degree of discipline, patience, and situational observation, but once mastered, these techniques (referred to as waza ? in Japanese) can put you in the position to anticipate your competitor’s next move quickly enough to capture and redirect.

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3 tactics for building brand authority on social media

PR Daily

When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? Building authority often isn’t the No. 1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about. The way people view your brand can make a huge difference in whether they decide to consume your content, trust what you’re saying, and ultimately make a purchase.

Press Releases: 2020’s Most Common Press Release

Ronn Torossian

Press releases contain an official statement to the media with information, or announcement. A press release must contain: Headline, Intro, Body, Newsworthy Info and Contact Info. Businesses are constantly working on different things that need to be done, and the best way to inform the public on those business activities is through a press release. […]. The post Press Releases: 2020’s Most Common Press Release appeared first on.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The 2020 List of Media Relations Best Practices Blog Posts | Business Wire Blog

Business Wire

Earned media is considered some of the most valuable content an organization can generate. Earned media comes with a stamp of approval that brands cannot generate on their own. media relations

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Cision's Summer Reading List Continued

Cision

A summer reading list of the latest helpful resources from Cision. Comms Best Practices

Uber May Be Out in London, Vows to Push Back

Ronn Torossian

For political, economic, and PR reasons, Uber has always been a tough sell to government regulators in London, UK. There have been back-and-forth battles, regulations, pushback, and ongoing arguments about consumer demand and rideshare safety in this major international city. Recently, though, Uber took another blow to its business in the UK when London’s transit […]. The post Uber May Be Out in London, Vows to Push Back appeared first on.

How to make sustainability a key part of your message

PR Daily

One PR pro argues that a message about environmental impact must also showcase transparency and help educate your audience. With a growing desire to embody “purpose,” some organizations are taking a swing at actions to address climate change. According to data from the Pew Research Center , 63% of Americans say that climate change is affecting their local community.

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Is PR dead… definitely for the 10th time?

Stuart Bruce

Is PR dead, the future of PR, who should PR report to and PR’s relationship to marketing have been debated for longer than I’ve been … © Stuart Bruce - Is PR dead… definitely for the 10th time? was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age. public relations Business corporate communications Marketing Measurement and Evaluation Media Relations Public Affairs Reputation Management SEO

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Tips & Tools to Help You Find Your Next Blog Post Topic

Cision

Use these tips and tools to get an idea of what content your audience is looking for so that you can write blogs that provide value. Media Blog

What I know after 40+ years in PR—and what you should know

Agility PR Solutions

Sinatra sang that when he was 21, it was a very good year. When I was 21, I was listening to Hyman Roth sternly lecture Michael Corleone to not push for answers that he may not wish to hear or question how things are done, but to remember instead that “this is the business we […]. The post What I know after 40+ years in PR—and what you should know appeared first on Agility PR Solutions. Analysis Public Relations profession

5 tips to increase trust in the COVID-19 era

PR Daily

With anxious, overstimulated audiences, being able to speak from a position of strength is essential—so how can you foster good will? Trust matters more than ever. COVID-19, economic uncertainty and social justice movements have elevated truth and transparency as communication prerequisites. This is especially the case in social media, where misinformation is rampant. Here are some tips to help amplify your authentic communications online and beyond: 1. Don’t step back—step up.

10 marketing experts to follow on Twitter

Awario

Twitter is the place for marketing experts. They strive on Twitter by showing their skills and educating others. There are hundreds of marketers worth following on Twitter, but on this list, I gathered 10 who I find most useful for marketing growth. Check them out

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

What the PR Week Awards Showed us about the Growing Importance of Corporate Social Responsibility

Cision

The results of this year's virtual PR Week Awards showed the growing importance of Corporate Social Responsibility (CSR) across the board. Comms Best Practices

8 timely tactics to improve your public relations efforts

Agility PR Solutions

Public relations should be a top priority in any business. Effective and well-planned PR campaigns can bring about several great rewards. In particular, PR allows businesses to create meaningful connections with their audience and build credibility and authority within their industry. This should lead to increased sales and profits over time. Smart companies should constantly […]. The post 8 timely tactics to improve your public relations efforts appeared first on Agility PR Solutions.

ESPN, Discovery Education, Ketchum among the winners in Corporate Social Responsibility awards

PR Daily

Communicators showcased their ability to influence public opinion, tackle tough issues and give back to their audiences in PR Daily’s most recent awards program. From campaigns around carbon neutrality and mental illness to road safety and transgender rights, this year’s winning organizations in PR Daily’s 2020 Corporate Social Responsibility Awards have a lot to take pride in. More than 20 organizations were lauded as the best of the best.

PR Tips On “Closing The Deal”

ImPRessions - Crenshaw Communications

Business presentations are both exciting and stressful — whether you’re in PR , sales, marketing or a tech startup looking for funding. . Intangible factors like personal chemistry, charisma, and energy are top factors. But especially in the COVID era, the packaging of the presentation itself is also critical. Before you speak in-person or virtually, prospective clients or investors will automatically judge your proposition by how you present your credentials in digital form.

UK Media Moves including Business Travel Magazine, Family Capital, The Telegraph and more

Cision

Bev Fearis is now Editor of The Business Travel Magazine; Annie May Byrne Noonan has joined Family Capital as Editorial Associate; Daniel Sanderson is now Scotland Correspondent at The Telegraph. Media Blog

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Most Americans say PR drives purchase decisions and website visits

Agility PR Solutions

PR pros know their efforts drive results, but new research from boutique tech PR firm Bospar reveals that general consumers appreciate the authentic work of public relations teams and their campaigns, especially in these trying COVID times. The firm’s new study, PR & Marketing in The New Normal, finds that an overwhelming majority of Americans […]. The post Most Americans say PR drives purchase decisions and website visits appeared first on Agility PR Solutions.

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Securing national TV coverage for brands that aren’t household names

PR Daily

COVID-19 has been tough for many reasons, but it might have made it easier for breakout brands to make a splash with national media outlets. If there is one silver lining for media professionals during the pandemic, it’s this: virtual interviewing. After shutdown orders went into effect nationwide, there was a seismic shift in newsrooms forgoing in-person interviews for TV interviews via Zoom or Skype to adhere to social distancing guidelines. And, this trend isn’t going away anytime soon.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again. You can see visually this in the Google Trends chart above ( or see it for yourself online ).

Media Moves Bloomberg Law & Bloomberg News, ‘The Drew Barrymore Show’ Gets Premier Date

Cision

Ayanna Alexander has a new beat at Bloomberg Law, Danielle Bochove promoted at Bloomberg News, and more. Media Blog

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Gen Z ushers in a new digital paradigm, resetting expectations for brand experiences

Agility PR Solutions

The digital-native Generation Z segment has new expectations for the web—and as a result, is putting new demands on brands and businesses in the age of COVID, according to new research from WordPress digital experience platform WP Engine. The companies who will succeed in this new world are those who have reimagined activities that were […]. The post Gen Z ushers in a new digital paradigm, resetting expectations for brand experiences appeared first on Agility PR Solutions.

4 keys to deliver a TEDx-worthy presentation

PR Daily

COVID-19 has derailed many events and in-person meetings, but these principles of oration, persuasion and connection apply to all formats. Business presentations are an opportunity for leaders to showcase their expertise and audience members to engage with valuable, inspiring information. TED and TEDx talks, which are local and independently organized events, have come to represent the pinnacle of high- caliber business presentations.

The Communicator’s Guide to Deciphering Acronyms

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. It’s weird. We’re in the business of communications. You would think that we’d be OK with deploying full words. But that’s not how we roll. I put out a call to arms across the Agency for acronyms that surface on a regular basis. The list below doesn’t pretend to capture every single acronym. Still, it.more.

Media Moves at Forbes & Business Insider, NBCUniversal Cancels E! News

Cision

Vidhi Choudhary joins Forbes, Megan Hernbroth has a new beat at Business Insider, and more. Media Blog

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5 ways word of mouth can enhance your business PR

Agility PR Solutions

Word of mouth can be one of the most important elements of any business’s marketing mix. If you want to improve your publicity, brand visibility and sales, you should care about this mechanism of attracting customers. Understanding the value of word of mouth and how to employ it can help you to achieve your business […]. The post 5 ways word of mouth can enhance your business PR appeared first on Agility PR Solutions. Analysis Public Relations marketing

4 reasons why your internal strategy should drive and dictate external efforts

PR Daily

If you say one thing and do another, you’ll quickly lose credibility. Here’s why your internal messaging should shape, influence and animate all your communication. The line between external and internal communication is thinning, to the point of being erased. With information increasingly accessible at faster speeds than ever before, it’s becoming virtually impossible for companies to keep what’s external and internal apart. If you ask me, that’s excellent news.

Critical Mention Names Vishal Padhye Chief Technology Officer

Critical Mention

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. His leadership has resulted in the improvement and modernization of over 160 globally-distributed datacenters, using configuration management, distributed networking, datacenter infrastructure management and hardware lifecycle management.

UK Media Moves including the FT, Bauer Radio UK, the BBC and more

Cision

Ben Cooper is now Group Director, Content and Music, Bauer Radio UK; Francesca Friday takes on new role at the FT; Patrick Burns is retiring from BBC West Midlands after 45 years with the corporation. Media Blog

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Improve your company’s PR with these tips from professionals

Agility PR Solutions

Public relations can often be one of the most difficult areas to tackle as a company starts to expand. While it is easy to contain the news associated with a small business, larger corporations are more difficult to manage when it comes to what information makes it to the public. Whether your establishment has been […]. The post Improve your company’s PR with these tips from professionals appeared first on Agility PR Solutions. Public Relations profession