Business Wire

FEBRUARY 18, 2020

There’s a lot of data out there, and a lot of metrics telling us how to make sense of it. It seems like in today’s digital-first environment, every platform has its own acronyms and rules for making the most of them—CTR, CPC, CPL, ER, ROI—at this point, key performance indicators (KPIs) are starting to look more like a random smattering of alphabet soup than quantifiable indicators of success.

Corporate 259

Corporate Analytics Communications Web 259

Cision

FEBRUARY 17, 2020

Writing a press release can seem deceptively simple. It’s short and can come off as formulaic, but that’s what can make it challenging to write. Focus on making it relevant, newsworthy and concise.

Writing 319

Writing 319

Critical Mention

FEBRUARY 20, 2020

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts.

Reputation 105

Reputation Brand Branding Analytics 105

Agility PR Solutions

FEBRUARY 17, 2020

Today’s website traffic is based on trust, and brands and businesses must put every effort into designing their sites in ways that will foster it with visitors—from loyal customers to curious prospects. With up to two-thirds of a brands’ profits relying on effective consumer engagement*, often the biggest challenge they face is maintaining the engagement […].

How To 123

How To Consumer Brand Branding 123

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

FEBRUARY 19, 2020

The contribution that marketing and public relations make to a business is often overlooked. It might not feel like that, though. Marketers are under increasing pressure to justify their time and investment in terms of the “real value” these generate, and sometimes it can feel like we spend more time calculating the “impact” of our […]. The post Why calculating ROI too quickly is bad for digital marketers appeared first on Agility PR Solutions.

Marketing 159

Marketing Publicity Analysis 159

Cision

FEBRUARY 19, 2020

Consumers increasingly want to buy from brands they feel reflect their personal values, and that can be tricky for brands who have to decide what they should take a public stand on and when.

Brand 267

Brand Branding Consumer Publicity 267

Ronn Torossian

FEBRUARY 20, 2020

A strong brand allows consumer advocates to spread your company’s messaging and offerings to a larger audience. It’s interesting how some words have evolved over the years and taken on new meanings and value. To historians, the word “brand” dates all the way back to 2700 BC, but it was popularized in the 19th century […]. The post Building a Brand in 2020 appeared first on.

Brand 195

Brand Branding Consumer Company 195

Stephen Waddington

FEBRUARY 16, 2020

I t’s easy to blame the mainstream media for hounding celebrities but that ignores the demand side of the market. You can trace the news values of the tabloid media via the extremity of the UK Royal Family from Lady Diana Spencer in the 1990s to Meghan Markle more than thirty years later. Stories about people in the public eye such as celebrities, politicians and sportsmen and women sell newspapers.

Media 193

Media Newspapers Government Social Media 193

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Twitter is an essential resource for PR pros whose job requires them to stay up-to-date and engaged with reporters across different sectors. For us, one of those is cybersecurity. With data breaches happening frequently, data privacy making news, and the presidential election looming, security is the hottest of hot topics. How can PR specialists stay abreast of security news to create opportunities for client companies?

Twitter 221

Twitter Report Privacy Government 221

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Communications

PRSay

FEBRUARY 20, 2020

In 2020, the Royal Family has dominated conversations from London to Los Angeles. The news about Prince Harry and Meghan Markle’s royal “Megxit” was everywhere, and broke in most major news outlets on the same day. That timing shouldn’t be a surprise, because Queen Elizabeth II used an embargo to announce the royal news and control the timing of the announcement.

Radio 180

Radio Tools Journalism Interviews 180

Ronn Torossian

FEBRUARY 17, 2020

Most brands understand they would benefit from a dedicated public relations team. Whether that might be an in-house team or a contracted team depends a lot on the brand’s goals, budget, administration and intentions. These factors also play a role in the type of client service offered by a PR team. In public relations, client […]. The post Effective Client Service in 2020 appeared first on.

Brand 195

Brand Branding Publicity Agency 195

Communications Conversations

FEBRUARY 21, 2020

“What’s a typical day look like for you?” It’s a question I heard a lot last semester at the University of St. Thomas. The students asked that question of the guest speakers. They asked it when we went on our tours at Best Buy and Padilla. And, they asked it of me! I also love these “day in the life”-type posts when I see them on other sites.

Social Media 157

Social Media Media LinkedIn Tourism 157

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

As a PR person, I’ve always been fascinated by the complicated psychology of whistleblowing. Lately it seems particularly relevant. Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Look at Theranos – the health tech unicorn that crashed and burned just two years ago.

Corporate 156

Corporate Reputation Policies Employee 156

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

PRSay

FEBRUARY 21, 2020

A significant part of public relations isn’t just communicating with the media to pitch them and share positive developments about client projects — it’s also about being frank, open and professional with journalists during a time of chaos and crisis. When the Houston Astros were caught using illegal sign-stealing methods during its World Series-winning 2017 season, their response was inadequate at best.

Conference 169

Conference Training Small Business Leadership 169

Agility PR Solutions

FEBRUARY 17, 2020

Here’s a cliché for you: technology is revolutionizing PR. It’s true, of course, like every cliché. Just in the last month, Bulldog Reporter has written about how visual search is disrupting retail, why automation in marketing will change the sector entirely, and highlighted the fact that brands are struggling with personalization and security challenges.

Retail 156

Retail Course Technology Report 156

PR for Anyone

FEBRUARY 21, 2020

Hi everybody! Welcome to this week’s Get Famous Friday PR Tip. This week, I want to talk about when the best time to host an event is to get the media to come to your event. This is really local – local television and print media. But you want to host a morning event. That […].

Television 130

Television Print Local How To 130

Cision

FEBRUARY 20, 2020

Jessie Thompson is new Deputy Arts Editor at the Evening Standard, James Phillips leaves role as Editor of Citywire Wealth Manager, and Sophie Robinson-Tillett becomes Editor of Responsible Investor.

Media 120

Media Blogging 120

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

PRSay

FEBRUARY 18, 2020

Editor’s note: To promote the Global Alliance’s first Global Ethics Month , PRsay is posting wisdom from thought leaders on the subject to help showcase that #EthicsMatter. During interviews for my blog and podcast EthicalVoices.com , I always ask my guests the following: What is the best ethics advice they’ve received in their career? Here are some of the top answers I’ve received: Garland T.

Ethics 159

Ethics Interviews Twitter Blogging 159

Agility PR Solutions

FEBRUARY 18, 2020

It’s long been understood that word of mouth is the most powerful form of marketing, driving up to 50 percent of consumer sales. But can this influencer be influenced by media platforms? New research from nonprofit broadcast trade association TVB, in partnership with word-of-mouth specialist Engagement Labs, assesses and quantifies the role media platforms have […].

Nonprofit 135

Nonprofit Media Consumer Marketing 135

5W PR

FEBRUARY 20, 2020

Now would be the ideal time for brands to check out and test TikTok, according to Al Zaccaria, co-founder of Linktree, an Instagram bio link personalization platform. Zaccaria’s rationale is that many brands are still thinking about checking out this increasingly popular platform. As of November 2019, TikTok had already exceeded 1.5 billion downloads, as per Sensor-Tower.

Marketing 120

Marketing Instagram Analytics YouTube 120

Cision

FEBRUARY 20, 2020

More media professionals are working freelance - where can they find support and advice? We spoke to Jenny Stallard about 'humans who work for themselves', mental health and wellbeing.

Media 120

Media Blogging 120

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Sword and the Script

FEBRUARY 18, 2020

Should you put dates on your blog posts and content? There are a lot of strong opinions on the right answer to this question – and not very much data. Those that advocate removing dates from content, tend to say they do this to improve the traffic they earn from organic search. The data supporting this point is pretty weak. Aside from a few narrow experiments, I haven’t seen any thorough studies examining the effects of datelines on search traffic.

Blogging 117

Blogging Survey Google Engineering 117

Agility PR Solutions

FEBRUARY 17, 2020

Branding is one of the first things people see when they view your company. This image offers consumers insight into your business message, and in some cases, it can become a household name. So getting it right is essential. When you have created your branding, the next step is to marry it with an effective […]. The post 4 reasons why branding is essential to your PR strategy appeared first on Agility PR Solutions.

Strategy 135

Strategy Brand Branding Consumer 135

Steve Barrett on PR

FEBRUARY 21, 2020

Smart social media activations rather than expensive broadcast TV ads are the battleground for fast food brands in their mission to capture the attention of customers.

Brand 118

Brand Branding How To Social Media 118

Cision

FEBRUARY 18, 2020

Mirror Online appoints Julie Delahaye as Digital Travel Editor, Rowan Hooper is New Scientist's Podcast Editor and Bauer Media makes Maria Martin Group Editor for Mother & Baby and Yours.

Media 120

Media Travel Groups Blogging 120

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Publicity

Shift Communications

FEBRUARY 18, 2020

More and more marketing leaders are being called on to adopt revenue marketing. Rather than simply provide MQLs, they are responsible for driving measurable customer acquisition and sales. All activities they pursue, from easily tracked digital ads to PR campaigns, must show ROI. Not all PR programs are set up for this nor are all PR programs meant to track sales metrics.

Measurement 107

Measurement How To Analytics Marketing 107

Agility PR Solutions

FEBRUARY 20, 2020

The swift rise of “cancel culture” means the online and social brands we frequent and follow need to watch their step—more and more consumers have stopped or will stop using their services because they don’t like the way they are treated. The reasons they feel mistreated run the gamut. New research from PR and comms […]. The post Consumers stop using online brands because of poor reputation—how to clean up your act appeared first on Agility PR Solutions.

Reputation 133

Reputation Consumer Brand Branding 133

Contently - Strategy

FEBRUARY 18, 2020

When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. As I wrote about in this Ask a Content Strategist column , content marketers have a tendency to stop thinking about ROI after lead generation. This is due to the nonsensical misconception that content marketing is just a top-funnel marketing activity.

Content Marketing 117

Content Marketing Case Study Marketing B2B 117