Sat.Feb 15, 2020 - Fri.Feb 21, 2020

Keeping Track of KPIs: Adjusting Metrics for Today’s Corporate Communications

Business Wire

There’s a lot of data out there, and a lot of metrics telling us how to make sense of it.

7 Tips We Love for Writing a Press Release That Gets Noticed

Cision

Writing a press release can seem deceptively simple. It’s short and can come off as formulaic, but that’s what can make it challenging to write. Focus on making it relevant, newsworthy and concise. Best Practices

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Top Ways to Improve Brand Reputations

Critical Mention

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience.

Trust is the key to increasing engagement on your website in 2020—here’s how to win it

Agility PR Solutions

Today’s website traffic is based on trust, and brands and businesses must put every effort into designing their sites in ways that will foster it with visitors—from loyal customers to curious prospects.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why calculating ROI too quickly is bad for digital marketers

Agility PR Solutions

The contribution that marketing and public relations make to a business is often overlooked. It might not feel like that, though.

More Trending

Building a Brand in 2020

Ronn Torossian

A strong brand allows consumer advocates to spread your company’s messaging and offerings to a larger audience. It’s interesting how some words have evolved over the years and taken on new meanings and value.

Brand 195

How CEO Quinn Collins runs her PR life

PR Daily

Juggling being a mom and PR entrepreneur can be a handful, but here’s how one PR pro manages to take it all in stride. Does running your own agency come with an early wake-up call? For Quinn Collins, founder of Collins + Co. that’s exactly what it means.

Trends 140

5 Problems Brands Come to you to Solve: Should my brand take a stand?

Cision

Consumers increasingly want to buy from brands they feel reflect their personal values, and that can be tricky for brands who have to decide what they should take a public stand on and when. Best Practices

Brand 197

20 Cybersecurity Reporters To Follow On Twitter

ImPRessions - Crenshaw Communications

Twitter is an essential resource for PR pros whose job requires them to stay up-to-date and engaged with reporters across different sectors. For us, one of those is cybersecurity.

Report 170

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Effective Client Service in 2020

Ronn Torossian

Most brands understand they would benefit from a dedicated public relations team. Whether that might be an in-house team or a contracted team depends a lot on the brand’s goals, budget, administration and intentions. These factors also play a role in the type of client service offered by a PR team.

Agency 195

Report: 83% of millennials want brands to align with them on values

PR Daily

Compatible cultural identification, strong stands by company leaders and the influence of, well, influencers help sway young consumers—but don’t discount word-of-mouth and online reviews. Younger demographics are changing the way marketers interact with consumers.

Report 129

The clickbait media economy is toxic

Stephen Waddington

I t’s easy to blame the mainstream media for hounding celebrities but that ignores the demand side of the market. You can trace the news values of the tabloid media via the extremity of the UK Royal Family from Lady Diana Spencer in the 1990s to Meghan Markle more than thirty years later.

Brand intimacy in 2020—which brands and industries are making emotional connections?

Agility PR Solutions

With today’s über-fast pace of brand marketing and the many ways consumers can purchase from and interact with brands and retailers, it’s become a challenge for brands to establish real emotional connections, even with their most regular patrons.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Bloomberg’s “Consensual” Blunder

The Stalwart Blog

In a Crisis PR situation, executives and business owners must not only prepare for what to say, but also what NOT to say. The latest Democratic Presidential Debate in Las Vegas served as a prime example of that.

Have your campaigns made a positive impact on the world?

PR Daily

Enter PR Daily’s Corporate Social Responsibility Awards to showcase your powerful campaigns. The deadline for entries is March 20. The post Have your campaigns made a positive impact on the world? appeared first on PR Daily. PR Daily Awards

Media Moves at InStyle & The Philadelphia Inquirer, The New York Times Revamps Op-Ed

Cision

Molly Stout joins InStyle, Jamila Robinson new at The Philadelphia Inquirer, and more. Media Blog

Media 120

How automation and AI could lead to a PR nightmare

Agility PR Solutions

Here’s a cliché for you: technology is revolutionizing PR. It’s true, of course, like every cliché.

The Top Arguments For and Against Including Dates on Blogs and Content

Sword and the Script

Should you put dates on your blog posts and content? There are a lot of strong opinions on the right answer to this question – and not very much data. Those that advocate removing dates from content, tend to say they do this to improve the traffic they earn from organic search.

Have your campaigns made a positive impact on the world?

PR Daily

Enter PR Daily’s Corporate Social Responsibility Awards to showcase your powerful campaigns. The deadline for entries is March 20. The post Have your campaigns made a positive impact on the world? appeared first on PR Daily. PR Daily Awards

UK Media Moves including the Evening Standard, Citywire Wealth Manager, Responsible Investor and more!

Cision

Jessie Thompson is new Deputy Arts Editor at the Evening Standard, James Phillips leaves role as Editor of Citywire Wealth Manager, and Sophie Robinson-Tillett becomes Editor of Responsible Investor. Media Blog

Media 120

7 tips for marketing your company effectively at trade shows

Agility PR Solutions

While digital marketing is hugely important to the majority of modern businesses, being able to meet with prospective clients at events like trade shows is still an incredibly effective marketing tactic. However, it’s not enough to simply turn up with some flyers and hope for the best.

Bloomberg’s “Consensual” Bundle

The Stalwart Blog

In a Crisis PR situation, executives and business owners must not only prepare for what to say, but also what NOT to say. The latest Democratic Presidential Debate in Las Vegas served as a prime example of that.

How AI improves PR efficiency and results

PR Daily

Public relations pros should embrace artificial intelligence to help them become strategic advisors within their organizations—unless they prefer to sit on the sidelines. If you consider artificial intelligence to be “forward-thinking,” you’re behind the eight ball. “AI

13 Unique Writing Residencies to Apply for in 2020/2021

Cision

Whether you're more inspired at the beach, in the wooded wilderness, or right in the middle of town, this list may have a writing residency that suits your needs. Media Blog

PR and technology—how can you improve your work performance?

Agility PR Solutions

Technology is rapidly changing how everything in the world operates. For example, industries like manufacturing and marketing, which are some of the biggest beneficiaries of tech advances, have seen automation become a central part of their operations.

Diversity training for brands is no longer a “nice to have,” it’s crucial

NewsWhip

New York Fashion Week was Feb. 7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands.

Share your social media journey for a chance to win $50

PR Daily

We’re conducting our first-ever Social Media Career Survey to learn more about how the technology has changed communicators’ career paths. Participants will get a copy of the results. If your job includes using social media in any way, we want to hear from you.

Media Moves at The New York Times & Woman’s Day, The Cook Political Report adds a Political Editor.

Cision

Jessica Taylor joins The Cook Political Report, Meaghan Murphy new at Women’s Day, and much more. Media Blog

Report 120

Consumers stop using online brands because of poor reputation—how to clean up your act

Agility PR Solutions

The swift rise of “cancel culture” means the online and social brands we frequent and follow need to watch their step—more and more consumers have stopped or will stop using their services because they don’t like the way they are treated. The reasons they feel mistreated run the gamut.

How to Measure PR in Revenue Marketing

Shift Communications

More and more marketing leaders are being called on to adopt revenue marketing. Rather than simply provide MQLs, they are responsible for driving measurable customer acquisition and sales. All activities they pursue, from easily tracked digital ads to PR campaigns, must show ROI.

5 best practices for brands and individuals on LinkedIn

PR Daily

New features are just part of the way communicators can make the most of the professional network. Much of it depends on how users approach the platform. Consider these ideas.