Sat.Feb 15, 2020 - Fri.Feb 21, 2020

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Keeping Track of KPIs: Adjusting Metrics for Today’s Corporate Communications

Business Wire

There’s a lot of data out there, and a lot of metrics telling us how to make sense of it. It seems like in today’s digital-first environment, every platform has its own acronyms and rules for making the most of them—CTR, CPC, CPL, ER, ROI—at this point, key performance indicators (KPIs) are starting to look more like a random smattering of alphabet soup than quantifiable indicators of success.

Corporate 255
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7 Tips We Love for Writing a Press Release That Gets Noticed

Cision

Writing a press release can seem deceptively simple. It’s short and can come off as formulaic, but that’s what can make it challenging to write. Focus on making it relevant, newsworthy and concise.

Writing 319
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Trending Sources

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Top Ways to Improve Brand Reputations

Critical Mention

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts.

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Trust is the key to increasing engagement on your website in 2020—here’s how to win it

Agility PR Solutions

Today’s website traffic is based on trust, and brands and businesses must put every effort into designing their sites in ways that will foster it with visitors—from loyal customers to curious prospects. With up to two-thirds of a brands’ profits relying on effective consumer engagement*, often the biggest challenge they face is maintaining the engagement […].

How To 120
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Why calculating ROI too quickly is bad for digital marketers

Agility PR Solutions

The contribution that marketing and public relations make to a business is often overlooked. It might not feel like that, though. Marketers are under increasing pressure to justify their time and investment in terms of the “real value” these generate, and sometimes it can feel like we spend more time calculating the “impact” of our […]. The post Why calculating ROI too quickly is bad for digital marketers appeared first on Agility PR Solutions.

Marketing 156

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5 Problems Brands Come to you to Solve: Should my brand take a stand?

Cision

Consumers increasingly want to buy from brands they feel reflect their personal values, and that can be tricky for brands who have to decide what they should take a public stand on and when.

Branding 267
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Building a Brand in 2020

Ronn Torossian

A strong brand allows consumer advocates to spread your company’s messaging and offerings to a larger audience. It’s interesting how some words have evolved over the years and taken on new meanings and value. To historians, the word “brand” dates all the way back to 2700 BC, but it was popularized in the 19th century […]. The post Building a Brand in 2020 appeared first on.

Branding 195
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4 PR Lessons From the Houston Astros Cheating Scandal

PRSay

A significant part of public relations isn’t just communicating with the media to pitch them and share positive developments about client projects — it’s also about being frank, open and professional with journalists during a time of chaos and crisis. When the Houston Astros were caught using illegal sign-stealing methods during its World Series-winning 2017 season, their response was inadequate at best.

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20 Cybersecurity Reporters To Follow On Twitter

ImPRessions - Crenshaw Communications

Twitter is an essential resource for PR pros whose job requires them to stay up-to-date and engaged with reporters across different sectors. For us, one of those is cybersecurity. With data breaches happening frequently, data privacy making news, and the presidential election looming, security is the hottest of hot topics. How can PR specialists stay abreast of security news to create opportunities for client companies?

Twitter 221
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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The clickbait media economy is toxic

Stephen Waddington

I t’s easy to blame the mainstream media for hounding celebrities but that ignores the demand side of the market. You can trace the news values of the tabloid media via the extremity of the UK Royal Family from Lady Diana Spencer in the 1990s to Meghan Markle more than thirty years later. Stories about people in the public eye such as celebrities, politicians and sportsmen and women sell newspapers.

Media 193
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Effective Client Service in 2020

Ronn Torossian

Most brands understand they would benefit from a dedicated public relations team. Whether that might be an in-house team or a contracted team depends a lot on the brand’s goals, budget, administration and intentions. These factors also play a role in the type of client service offered by a PR team. In public relations, client […]. The post Effective Client Service in 2020 appeared first on.

Branding 195
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Even the Queen Uses Embargoes: 4 Tips for Following Her Royal Inspiration

PRSay

In 2020, the Royal Family has dominated conversations from London to Los Angeles. The news about Prince Harry and Meghan Markle’s royal “Megxit” was everywhere, and broke in most major news outlets on the same day. That timing shouldn’t be a surprise, because Queen Elizabeth II used an embargo to announce the royal news and control the timing of the announcement.

Radio 198
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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

As a PR person, I’ve always been fascinated by the complicated psychology of whistleblowing. Lately it seems particularly relevant. Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Look at Theranos – the health tech unicorn that crashed and burned just two years ago.

Corporate 156
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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A day in the life of one solo PR/social media consultant (and adjunct professor)

Communications Conversations

“What’s a typical day look like for you?” It’s a question I heard a lot last semester at the University of St. Thomas. The students asked that question of the guest speakers. They asked it when we went on our tours at Best Buy and Padilla. And, they asked it of me! I also love these “day in the life”-type posts when I see them on other sites.

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Get Famous Friday PR Tip: How to Get Media to Your Event

PR for Anyone

Hi everybody! Welcome to this week’s Get Famous Friday PR Tip. This week, I want to talk about when the best time to host an event is to get the media to come to your event. This is really local – local television and print media. But you want to host a morning event. That […].

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How automation and AI could lead to a PR nightmare

Agility PR Solutions

Here’s a cliché for you: technology is revolutionizing PR. It’s true, of course, like every cliché. Just in the last month, Bulldog Reporter has written about how visual search is disrupting retail, why automation in marketing will change the sector entirely, and highlighted the fact that brands are struggling with personalization and security challenges.

Retail 153
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20 Top PR Pros Share the Ethical Advice That’s Guided Them Through Their Careers

PRSay

Editor’s note: To promote the Global Alliance’s first Global Ethics Month , PRsay is posting wisdom from thought leaders on the subject to help showcase that #EthicsMatter. During interviews for my blog and podcast EthicalVoices.com , I always ask my guests the following: What is the best ethics advice they’ve received in their career? Here are some of the top answers I’ve received: Garland T.

Ethics 161
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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UK Media Moves including the Evening Standard, Citywire Wealth Manager, Responsible Investor and more!

Cision

Jessie Thompson is new Deputy Arts Editor at the Evening Standard, James Phillips leaves role as Editor of Citywire Wealth Manager, and Sophie Robinson-Tillett becomes Editor of Responsible Investor.

Media 120
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This Content Marketing ROI Calculator Is Just What You Need for Sales Enablement

Contently - Strategy

When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. As I wrote about in this Ask a Content Strategist column , content marketers have a tendency to stop thinking about ROI after lead generation. This is due to the nonsensical misconception that content marketing is just a top-funnel marketing activity.

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Which media dominate American word of mouth in 2020?

Agility PR Solutions

It’s long been understood that word of mouth is the most powerful form of marketing, driving up to 50 percent of consumer sales. But can this influencer be influenced by media platforms? New research from nonprofit broadcast trade association TVB, in partnership with word-of-mouth specialist Engagement Labs, assesses and quantifies the role media platforms have […].

Nonprofit 134
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TikTok Marketing

5W PR

Now would be the ideal time for brands to check out and test TikTok, according to Al Zaccaria, co-founder of Linktree, an Instagram bio link personalization platform. Zaccaria’s rationale is that many brands are still thinking about checking out this increasingly popular platform. As of November 2019, TikTok had already exceeded 1.5 billion downloads, as per Sensor-Tower.

Marketing 120
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Cision UK In Conversation With. Jenny Stallard, Founder of Freelance Feels

Cision

More media professionals are working freelance - where can they find support and advice? We spoke to Jenny Stallard about 'humans who work for themselves', mental health and wellbeing.

Media 120
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The Top Arguments For and Against Including Dates on Blogs and Content

Sword and the Script

Should you put dates on your blog posts and content? There are a lot of strong opinions on the right answer to this question – and not very much data. Those that advocate removing dates from content, tend to say they do this to improve the traffic they earn from organic search. The data supporting this point is pretty weak. Aside from a few narrow experiments, I haven’t seen any thorough studies examining the effects of datelines on search traffic.

Blogging 119
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4 reasons why branding is essential to your PR strategy

Agility PR Solutions

Branding is one of the first things people see when they view your company. This image offers consumers insight into your business message, and in some cases, it can become a household name. So getting it right is essential. When you have created your branding, the next step is to marry it with an effective […]. The post 4 reasons why branding is essential to your PR strategy appeared first on Agility PR Solutions.

Strategy 134
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How to get Kimye to tweet your brand for free

Steve Barrett on PR

Smart social media activations rather than expensive broadcast TV ads are the battleground for fast food brands in their mission to capture the attention of customers.

Branding 118
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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UK Media Moves including Mirror Online, New Scientist and Bauer Media

Cision

Mirror Online appoints Julie Delahaye as Digital Travel Editor, Rowan Hooper is New Scientist's Podcast Editor and Bauer Media makes Maria Martin Group Editor for Mother & Baby and Yours.

Media 120
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How to Measure PR in Revenue Marketing

Shift Communications

More and more marketing leaders are being called on to adopt revenue marketing. Rather than simply provide MQLs, they are responsible for driving measurable customer acquisition and sales. All activities they pursue, from easily tracked digital ads to PR campaigns, must show ROI. Not all PR programs are set up for this nor are all PR programs meant to track sales metrics.

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Consumers stop using online brands because of poor reputation—how to clean up your act

Agility PR Solutions

The swift rise of “cancel culture” means the online and social brands we frequent and follow need to watch their step—more and more consumers have stopped or will stop using their services because they don’t like the way they are treated. The reasons they feel mistreated run the gamut. New research from PR and comms […]. The post Consumers stop using online brands because of poor reputation—how to clean up your act appeared first on Agility PR Solutions.