Sat.Feb 15, 2020 - Fri.Feb 21, 2020

Keeping Track of KPIs: Adjusting Metrics for Today’s Corporate Communications

Business Wire

There’s a lot of data out there, and a lot of metrics telling us how to make sense of it.

7 Tips We Love for Writing a Press Release That Gets Noticed

Cision

Writing a press release can seem deceptively simple. It’s short and can come off as formulaic, but that’s what can make it challenging to write. Focus on making it relevant, newsworthy and concise. Best Practices

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Top Ways to Improve Brand Reputations

Critical Mention

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience.

Trust is the key to increasing engagement on your website in 2020—here’s how to win it

Agility PR Solutions

Today’s website traffic is based on trust, and brands and businesses must put every effort into designing their sites in ways that will foster it with visitors—from loyal customers to curious prospects.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why calculating ROI too quickly is bad for digital marketers

Agility PR Solutions

The contribution that marketing and public relations make to a business is often overlooked. It might not feel like that, though.

More Trending

Building a Brand in 2020

Ronn Torossian

A strong brand allows consumer advocates to spread your company’s messaging and offerings to a larger audience. It’s interesting how some words have evolved over the years and taken on new meanings and value.

Brand 195

The clickbait media economy is toxic

Stephen Waddington

I t’s easy to blame the mainstream media for hounding celebrities but that ignores the demand side of the market. You can trace the news values of the tabloid media via the extremity of the UK Royal Family from Lady Diana Spencer in the 1990s to Meghan Markle more than thirty years later.

Report: 83% of millennials want brands to align with them on values

PR Daily

Compatible cultural identification, strong stands by company leaders and the influence of, well, influencers help sway young consumers—but don’t discount word-of-mouth and online reviews. Younger demographics are changing the way marketers interact with consumers.

Report 167

20 Cybersecurity Reporters To Follow On Twitter

ImPRessions - Crenshaw Communications

Twitter is an essential resource for PR pros whose job requires them to stay up-to-date and engaged with reporters across different sectors. For us, one of those is cybersecurity.

Report 188

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Effective Client Service in 2020

Ronn Torossian

Most brands understand they would benefit from a dedicated public relations team. Whether that might be an in-house team or a contracted team depends a lot on the brand’s goals, budget, administration and intentions. These factors also play a role in the type of client service offered by a PR team.

Agency 195

5 Problems Brands Come to you to Solve: Should my brand take a stand?

Cision

Consumers increasingly want to buy from brands they feel reflect their personal values, and that can be tricky for brands who have to decide what they should take a public stand on and when. Best Practices

Brand 230

5 best practices for brands and individuals on LinkedIn

PR Daily

New features are just part of the way communicators can make the most of the professional network. Much of it depends on how users approach the platform. Consider these ideas.

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

As a PR person, I’ve always been fascinated by the complicated psychology of whistleblowing. Lately it seems particularly relevant.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The Top Arguments For and Against Including Dates on Blogs and Content

Sword and the Script

Should you put dates on your blog posts and content? There are a lot of strong opinions on the right answer to this question – and not very much data. Those that advocate removing dates from content, tend to say they do this to improve the traffic they earn from organic search.

Which media dominate American word of mouth in 2020?

Agility PR Solutions

It’s long been understood that word of mouth is the most powerful form of marketing, driving up to 50 percent of consumer sales. But can this influencer be influenced by media platforms?

14 terrific—and affordable—tools for PR pros

PR Daily

Whether you’re seeking to create striking images (despite your fingerpainting-level skills), honing your writing or wrangling your social media feeds, these helpers won’t bust your budget.

Tools 165

Pitching for pants

Stephen Waddington

I’ve been asked to help a startup recruit a PR agency partner. Here’s the brief. Let me know if you can help. UK PR Agency Brief Skidz: Uber for men’s underwear About the company Skidz is the Uber of men’s underwear.

What media recruiters are looking for in 2020

Muck Rack

What media recruiters are looking for in 2020

Media 154

Consumers stop using online brands because of poor reputation—how to clean up your act

Agility PR Solutions

The swift rise of “cancel culture” means the online and social brands we frequent and follow need to watch their step—more and more consumers have stopped or will stop using their services because they don’t like the way they are treated. The reasons they feel mistreated run the gamut.

How AI improves PR efficiency and results

PR Daily

Public relations pros should embrace artificial intelligence to help them become strategic advisors within their organizations—unless they prefer to sit on the sidelines. If you consider artificial intelligence to be “forward-thinking,” you’re behind the eight ball. “AI

Even the Queen Uses Embargoes: 4 Tips for Following Her Royal Inspiration

PRSay

In 2020, the Royal Family has dominated conversations from London to Los Angeles. The news about Prince Harry and Meghan Markle’s royal “Megxit” was everywhere, and broke in most major news outlets on the same day.

Radio 151

This Content Marketing ROI Calculator Is Just What You Need for Sales Enablement

Contently - Strategy

When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. As I wrote about in this Ask a Content Strategist column , content marketers have a tendency to stop thinking about ROI after lead generation.

Brand intimacy in 2020—which brands and industries are making emotional connections?

Agility PR Solutions

With today’s über-fast pace of brand marketing and the many ways consumers can purchase from and interact with brands and retailers, it’s become a challenge for brands to establish real emotional connections, even with their most regular patrons.

How to write without fear

PR Daily

Whether it’s perfectionism, procrastination or self-doubt that hinders your productivity, follow this guidance to keep the flow going consistently. As every religious leader, politician and writer knows, fear is a powerful motivator.

4 PR Lessons From the Houston Astros Cheating Scandal

PRSay

A significant part of public relations isn’t just communicating with the media to pitch them and share positive developments about client projects — it’s also about being frank, open and professional with journalists during a time of chaos and crisis.

Sports 145

How to Measure PR in Revenue Marketing

Shift Communications

More and more marketing leaders are being called on to adopt revenue marketing. Rather than simply provide MQLs, they are responsible for driving measurable customer acquisition and sales. All activities they pursue, from easily tracked digital ads to PR campaigns, must show ROI.

4 reasons why branding is essential to your PR strategy

Agility PR Solutions

Branding is one of the first things people see when they view your company. This image offers consumers insight into your business message, and in some cases, it can become a household name. So getting it right is essential.

When and how to break important company news

PR Daily

Don’t wait until Friday, and don’t count on a one-and-done approach. Follow up big announcements with complementary, concise messaging to hammer home the crux of it. It’s long been common corporate communication practice to send out bad news around 4 p.m. on a Friday.

Brands Tackling Social Issues

5W PR

Consumers take in many considerations leading up to their purchase decisions.

Brand 130

A day in the life of one solo PR/social media consultant (and adjunct professor)

Communications Conversations

“What’s a typical day look like for you?” ” It’s a question I heard a lot last semester at the University of St. Thomas. The students asked that question of the guest speakers. They asked it when we went on our tours at Best Buy and Padilla. And, they asked it of me!

How automation and AI could lead to a PR nightmare

Agility PR Solutions

Here’s a cliché for you: technology is revolutionizing PR. It’s true, of course, like every cliché.

Retail 106