Sat.Sep 23, 2023 - Fri.Sep 29, 2023

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Best ChatGPT Prompts for Public Relations

Prowly

ChatGPT and other bots are a great help in PR work. As per industry statistics, the most popular applications of AI in PR include: Idea Generation (77.8%) Content Creation (72.4%) Research (53%) Reporting (10%) Monitoring (8%) Given the widespread adoption and effectiveness of AI in these areas, we have decided to focus on them to […] The post Best ChatGPT Prompts for Public Relations appeared first on Prowly Magazine.

Publicity 190
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When Should You Begin Planning for Holiday Marketing

5W PR

Holiday marketing is crucial for businesses. It’s a time when consumers are ready to spend, making it a chance to increase sales and brand recognition. But planning for holiday marketing takes time. To have a successful campaign, companies must start early. When to start planning for holiday marketing The exact timing for holiday marketing planning can vary depending on the nature of the business, the industry it’s in, and the specific holidays it wants to target.

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What is Advertising Value Equivalency in PR? (+ AVE Alternatives)

Prowly

Once a PR professional learns what AVE means, a bigger question quickly arises: is AVE an accurate metric? In this article, we’ll guide you through using AVE, address any frequent questions, and explore AVE alternatives. What we do know for sure is that PRs use AVE because their clients ask to see it. But we’ll […] The post What is Advertising Value Equivalency in PR?

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Outwrite Robots: Write a Better Press Release Than AI | Business Wire Blog

Business Wire

Artificial intelligence (AI) has made remarkable strides in many fields, including communications and public relations. AI-powered language models can churn out text at a rapid pace, which can come in handy for marketers and content producers who need to produce several title ideas, social media captions, and more, in a short amount of time. But there remains a profound distinction between human writing and its artificial counterpart.

Writing 384
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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How To Master The Public Apology: PR Tips

ImPRessions - Crenshaw Communications

It’s not easy to apologize, especially if things unfold in the public eye. As any PR expert knows, there’s an art to the public mea culpa. After announcing that her show would resume production despite the Writers Guild of America strike, Drew Barrymore issued a tearful, 5-minute video apologizing for her decision, but seeming to stand by it.

Publicity 343

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How Cultural Understanding & ‘Rapid Media Response’ is Saving the World’s Animals

The Resolution Blog

Bev Boyle, who is the Global Head of Media at World Animal Protection plays a pivotal role in shaping the narrative around animal welfare on a global scale. She’s at the forefront of crafting media campaigns that not only raise awareness but also inspire action. In this episode of the PR Resolution Podcast, Stella and […] The post How Cultural Understanding & ‘Rapid Media Response’ is Saving the World’s Animals appeared first on PR Resolution — by CoverageBook.

Media 177
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Study: APR Credentials Boost Confidence and Ethics Counseling Engagement

PRSay

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In the ever-evolving landscape of public relations and communications, ethical decision-making is of paramount importance.

Ethics 189
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Transforming Lives: A News Anchor’s Storytelling for Change with with Emmy® winner Laura Evans

PR for Anyone

The news can often feel like a never-ending parade of gloom, doom, and despair. After being a TV reporter and journalist for 25 years, Laura Evans is shifting the spotlight from tragedy to hope. As early as high school, Laura has fought tooth and nail to pursue her dream job as a television anchor. Her reporting has earned her several honors and awards including two Emmys!

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10 pro tips for using PR to achieve startup funding success

Agility PR Solutions

You’ve got a killer idea and a creative startup pitch. Yet, there’s one looming challenge: securing funding to lift your startup off the ground. Many entrepreneurs face the same uphill battle. The competition for investor attention is fierce. Imagine you’re in a room full of entrepreneurs, all pitching to the same investors. You’re not just […] The post 10 pro tips for using PR to achieve startup funding success appeared first on Agility PR Solutions.

Pitching 184
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Entrepreneuring is HARD?—?and What To Do About It (a list of sorts)

Remote PR Jobs

Originally seen on Medium There seems to be something in the air right now. I’m not sure what it is. I mean, it’s spring: we survived winter. The weather is lovely — we haven’t yet achieved the summer swampiness that is DC (and NYC isn’t a whole lot better). But still, somehow, something seems … off. And it’s not just not me. I’ve spoken to enough of my entrepreneur/startup tribe in the past few weeks to know there’s something going on.

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Survey shows people follow brands on social media to stay informed about new products and services

Sword and the Script

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving. While some mistakenly say social media is dying, a survey of 1,800 consumers and 900 marketers across the US and UK demonstrates the reasons people follow brands on social media

Survey 132
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Transforming Lives: A News Anchor’s Storytelling for Change with with Emmy® winner Laura Evans

PR for Anyone

The news can often feel like a never-ending parade of gloom, doom, and despair. After being a TV reporter and journalist for 25 years, Laura Evans is shifting the spotlight from tragedy to hope. As early as high school, Laura has fought tooth and nail to pursue her dream job as a television anchor. Her reporting has earned her several honors and awards including two Emmys!

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Although outspoken about employer expectations, Gen Z workers admit to social discomfort—here’s how that can be a company opportunity

Agility PR Solutions

Since Gen Zers are pure digital natives, and much of their communication happens on devices, it seems logical that some of this group would have some awkwardness in face-to-face situations with real people—like at work. Throw a global pandemic in the mix that cut them off entirely from people—at a key social-development stage of life […] The post Although outspoken about employer expectations, Gen Z workers admit to social discomfort—here’s how that can be a company opportunity appeared fi

Company 180
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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I’m a contractor earning below-market rates. Should I ditch my partners?

Remote PR Jobs

Originally seen on Fast Company If your distributors or customers won’t pay you market rates, it is time to make a change. Q. I am a service provider working as part of a larger consortium. I am getting guaranteed work from a channel partner at 50% below my normal rate. Demand for my service is very high, and I turn down lots of business. What should I do?

Marketing 130
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How to Write a Partnership Press Release (Examples & Templates)

Prowly

What is a partnership press release? A partnership press release is a public relations document issued by businesses to announce a significant collaboration with another entity. It represents a strategic tool that allows businesses to formalize and publicize their alliances, collaborations, or joint ventures. The primary purpose of a partnership announcement press release is to […] The post How to Write a Partnership Press Release (Examples & Templates) appeared first on Prowly Magazi

Examples 104
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Essential Cybersecurity Insights for Business Leaders

Stern + Associates

When technological advancements scale new peaks every day, they likewise create valleys of vulnerability that pose unexpected threats to businesses. Evolutions in artificial intelligence and the Internet of Things (IoT) promise organizations a more efficient tomorrow, but at the same time, an unsuspecting click could lead to disaster. As the landscape of cyber threats widens, Stern Speakers & Advisors offers organizations insights from the foremost cybersecurity experts in the field.

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The future of SEO: 11 predictions and trends to watch for

Agility PR Solutions

The landscape of search engine optimization is on the cusp of a transformative journey that promises to reshape the way digital content is discovered and consumed. As we venture into the future, the dynamics of SEO are set to evolve, driven by technological advancements, changing user behaviors, and search engine algorithms that are becoming increasingly […] The post The future of SEO: 11 predictions and trends to watch for appeared first on Agility PR Solutions.

SEO 172
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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How to Write a Press Release for Your Small Business

Remote PR Jobs

Originally seen on LinkedIn The press release has been a mainstay of public relations since its inception decades ago. And while it may seem a bit old-school to some, there’s a reason press releases have stood the test of time — they’re effective and produce results. From generating media coverage to positioning yourself as a thought leaders in your industry, and ultimately help your business succeed and grow — there are a number of reasons why business owners need to learn how to write and di

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10 Best AI Tools for Public Relations in 2023

Prowly

The implementation of AI in Public Relations brings numerous benefits. According to The State of PR Technology 2023, 67.8% of PR professionals surveyed already leverage AI in their work. PR specialists are already using AI for tasks such as: Idea Generation Press Release Creation PR Research PR Reporting PR Monitoring Despite the potential risks of these tools such as accuracy […] The post 10 Best AI Tools for Public Relations in 2023 appeared first on Prowly Magazine.

Tools 104
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Book Review: Building a Culture of Inclusivity 

Wadds Inc.

Building a Culture of Inclusivity: Effective Internal Communication for Diversity, Equity and Inclusion will help to remove a lot of the confusion, doubt and fear related to diversity, equality and inclusion (DEI) for internal communicators. The interlinked relationship between inclusivity and internal communications is distilled into best practice in this field-leading book from two of the industry’s most successful practitioners, Priya Bates and Advita Patel.

Internal 121
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4 tips for busy PR pros for optimizing productivity and tracking time management

Agility PR Solutions

As a PR pro, you are a navigator of chaos steering through a whirlwind of clients, campaigns, and continuous communication. It’s a world where time is a precious commodity, and the demands can often feel overwhelming. Your daily to-do list is a dynamic one, with multiple clients vying for attention, tight deadlines, and unexpected crises […] The post 4 tips for busy PR pros for optimizing productivity and tracking time management appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Timely And Effective Tips On Pitching To The Media

Remote PR Jobs

Originally seen on Forbes Sally is in charge of public relations at a small firm. She loves her work, but there’s a small problem: It seems like competitors are always moving more quickly than she is. It’s almost like they’re able to read publishers’ minds! Sally feels like her pitches are coming too late, and if they get accepted, it’s pure luck. She’s trying to crack the code to timing her pitches, but to no avail.

Pitching 130
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How to Write a Nonprofit Press Release (Example & Template)

Prowly

Writing a press release is an effective (and often inexpensive) way of spreading awareness of your nonprofit’s major activities or notable events – especially with the adjustable press release template to ease the process. This article provides an in-depth overview of writing a press release for a nonprofit organization with real-life examples and all the […] The post How to Write a Nonprofit Press Release (Example & Template) appeared first on Prowly Magazine.

Nonprofit 104
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Cyber-attacks and Internal Communication in Organizations

Institute for Public Relations

This blog is provided by the IPR Organizational Communication Research Center How do organizations get in contact with clients and staff during a cyber-attack? And how do they keep up urgent operations?

Internal 111
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5 tips for managing your brand influencer strategy

Agility PR Solutions

In 2009 I was planning a tourism trip for a client. We wanted to identify a group of travel bloggers who were interested in learning more about Rwanda and turned to Twitter to find them. I distinctly remember receiving a message from one blogger who touted her one million Twitter followers as the reason why […] The post 5 tips for managing your brand influencer strategy appeared first on Agility PR Solutions.

Strategy 117
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Blockchain PR Is A New Wild West-Here Are 3 Tips To Planning a Strategy That Drives Results

Remote PR Jobs

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Strategy 100
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How to Write a New CEO Press Release (Examples and Template)

Prowly

So, your company just got a new CEO, which is huge news! After you’ve made an internal announcement, it’s time to tell everyone else that you have a new chief executive officer. To do this, you need a CEO press release – a document telling readers who has become the chief executive officer of your […] The post How to Write a New CEO Press Release (Examples and Template) appeared first on Prowly Magazine.

Examples 104
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Skip Annoying Buzzwords; Choose Clarity and Meaning Instead

PRSay

Business buzzwords can ease communication or confuse and alienate people. As NPR reports , corporate jargon sounds trite and rings hollow. Peter Sokolowski, editor-at-large at Merriam-Webster, says jargon loses its meaning and becomes a “signifier for something else, which is language that isn’t very direct [or] emotionally honest.” Rather than default to fashionable phrases, “more intelligent communicators will find other and more direct ways to say the same thing,” Sokolowski said.

Fashion 95