Sat.Jun 19, 2021 - Fri.Jun 25, 2021

3 Emerging Social Media Platforms B2B PR Pros Should Know

ImPRessions - Crenshaw Communications

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites.

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Event Awareness and Outreach

Ronn Torossian

After creating an event, which includes setting up details such as the schedule, the location, speakers, and guests, companies still have to do some PR awareness for that event before everything is finished.

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How the huge influence of BTS brings attention to brands

NewsWhip

BTS is one of the biggest groups of the 2000s, period. The K-Pop band has a devoted following online that sees content written about the group often swell to hundreds of thousands of engagements. Unsurprisingly, brands have noticed, and have begun to approach the band for collaborations. .

Brand 171

PR pros: Leave the thesaurus on the bookshelf

PR Daily

When reaching for a more complex variant, wordsmiths looking to find elegant variations risk landing on a phrasing that leaves something to be desired. Did you ever have an English teacher tell you not to use the same word twice in a paragraph?

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

5 Traits Of A Top B2B PR Specialist

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications account coordinator, Jordan Farbowitz . There are many skills that are valuable at a B2B (business-to-business) PR agency.

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More Trending

5 Ways to Utilize a Press Release for Your Next Story

Cision

Are you using press releases to write your news articles? Don't miss out on these effective vehicles for important information and story ideas. Media Blog

10 ways for communicators to purge clutter and spark a digital detox

PR Daily

Try these tips to lighten your (work)load, lift your mood, and boost your productivity. Are you a digital hoarder? Massive amounts of files, tabs, docs and data can make you anxious and feel overwhelmed. It’s also distracting and can lead to information overload.

3 ideas to help develop social content your audiences actually want to read

Communications Conversations

A recent report from Typeset relayed a concerning stat: 38% of writers said “knowing what our audiences want to read” was either difficult of very difficult. Put differently, 4 in 10 communicators have no idea what content their audiences want to read.

Survey 148

What are the 3 types of Digital Media?

Ronn Torossian

A brand stands a chance of reaching its prospects by using the relevant channels. Knowing the right type of digital media to use for different audiences helps disseminate information about a brand and its services.

Brand 195

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

5 Reasons You Aren't Meeting Your PR Goals (And What To Do About It)

Cision

These obstacles could be getting in the way of your goals. US Blog

6 SEO tips for making your messaging stick

PR Daily

Here’s how to borrow keyword metrics to judge whether your message is having the desired effect. Successful brands put a lot of thought into their messaging: what to say, how to deliver those messages and through which channels, and how to evolve them over time.

SEO 153

3 free and fast marketing strategies for businesses

Agility PR Solutions

Although many small businesses tend to have smaller budgets in general, which means smaller marketing and PR budgets, implementing a campaign doesn’t have to be a challenge. There are many ways that smaller businesses can market themselves to their consumers without spending too much money.

Position Yourself as an Expert in Your Industry

PR for Anyone

Niching Your Expertise. Do you show up as someone who is an expert in your industry? It’s important to position ourself as an expert in your industry. When someone Googles your industry, are you there? When someone Googles you, what do they see?

How To 130

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Make Your Brand More 'Data-ble'

Cision

Data-driven PR, social listening and your brand. US Blog

Navigating your online presence during a return to ‘normalcy’

PR Daily

Make sure your latest COVID-19 protocols and other information are easily found on digital platforms and web pages.

How to use video content for internal communications in your company

Agility PR Solutions

Has a little misunderstanding ever got you into trouble? Then I don’t have to explain why effective communication matters so much! Not only for your personal relationships, but in the workplace as well. A team can’t succeed if its members aren’t on the same page. It’s that simple.

How a travel agent got on television

PR for Anyone

How to Be on TV Shows: Use your expertise and knowledge of what is happening in the news right now to pitch the perfect story. The media is covering the story right now anyway, add a new perspective or angle to an already trending story.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

UK Media Moves including Bloomberg, The Knot Worldwide, OX Magazine and more

Cision

New role for Lucy Meakin at Bloomberg; Laura Hampson appointed Associate Editor at The Knot Worldwide; Sophie Elkan made Editor of the OX titles. Media Blog

Media 156

6 writing mistakes to avoid

PR Daily

An AP Style insider shares some of the mistakes that most undermine a writer’s credibility. Editor’s note: This content comes from Ragan Training, the go-to video library resource for communications professionals. Learn more at www.ragantraining.com ].

Beyond Pride: Why values alignment matters to connect with LGBTQ+ and Gen Z audiences

Agility PR Solutions

This June it’s all about Pride, but savvy Gen Z and LGBTQIA+ consumers are looking for more than a rainbow logo as an indication of whether a brand is truly an LGBTQIA+ ally. A recent study from Horowitz Research among 13-24-year-olds in the U.S.

Study 129

How to Create a Brand on Social Media ABC10

PR for Anyone

How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media.

How To 130

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

UK Media Moves including the BBC, EMPIRE magazine, Investment Week and more

Cision

EMPIRE magazine Editor Terri White to leave Bauer Media UK this September; Hannah Watson is now a Studio Producer at The One Show; Kathleen Gallagher is now Features Editor at Investment Week. Media Blog

Media 156

TikTok tips from Ocean Spray, Wish and more

PR Daily

Digital experts who work with influencers on the short video platform share takeaways and strategies for making the most of the ascending social media platform. Ocean Spray wasn’t even on TikTok before Nathan Apodaca rode his skateboard and a jug of cranberry juice into viral stardom. “We

Viral 141

Health tech reporters speak out on where they’re focused now

Agility PR Solutions

After a year of unfounded challenges, developments and solutions, health tech journalists today are ready to move beyond the COVID-centric coverage in which they’ve been embroiled.

Report 124

Google is Killing FeedBurner Email ; Here are 4 Alternatives

Sword and the Script

Google is shutting Feedburner-emails; viable FeedBurner alternatives to include FeedBlitz, follow.it, MailChimp and ConvertKit. Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program.

Google 100

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

3 ideas to help develop social content your audiences actually want to read

Communications Conversations

A recent report from Typeset relayed a concerning stat: 38% of writers said “knowing what our audiences want to read” was either difficult of very difficult. Put differently, 4 in 10 communicators have no idea what content their audiences want to read.

ESPN’s employee engagement efforts during pandemic break intranet records

PR Daily

The team acted quickly and found captivating outlets for delivering essential information. Their work has won first place in the Crisis Communications Campaign category of Ragan’s PR Daily Awards.

‘Have Shot, Will Travel’: Who’s on the move, and where are they going?

Agility PR Solutions

In an increasingly safer world, people are now getting the travel bug, according to new research from leading travel guidance platform Tripadvisor.

Travel 120