April, 2012

10 Commandments of Job Search

PR Job Coach

The employment market in the second decade of the 21 st Century is literally topsy turvy. All of the rules that we have all come to love and respect over the years no longer apply. It is a new day, a new world and all bets are off.

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5 Things Small Businesses Need To Know To Avoid The Groupon Curse

Waxing UnLyrical

Perhaps it was an episode of Extreme Couponers or the explosion of social commerce sites such as Groupon that sparked my addiction to a good deal, but either way, I’m hooked on them. One night in February I was perusing Groupon and found deals galore capitalizing on the upcoming holiday.

Three Online Newsrooms That Don't Suck

Bad Pitch Blog

After considering why newsrooms need to change to stay relevant , I have three newsrooms that are changing, and a fourth that re-sets the bar completely. All of the newsrooms represent brands with big investments in owned media and media relations.

Public Relations: Art or Science?

Waxing UnLyrical

I have to start with the caveat that this title is not original. I recently had the opportunity to participate in an amazing Tweetchat ( PRStudChat ) for public relations students, professionals, and professors with this exact name.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Women at Work

Waxing UnLyrical

Harrison Kratz shared an interesting infographic with me the other day, which I wanted to share with you. It’s called “Women @ Work” and, as you can probably tell, it’s a snapshot of where women stand today in the workplace.

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Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

Guest post by Harrison Kratz. Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest.

Flash Mobs Go Social in India

Waxing UnLyrical

What the iPhone is to smart phones, flash mobs are to marketing. As organizations all over the globe try to use smart moves to attract and retain customers, the recent and ongoing turbulence in the global economy has only intensified this need.

Lowcountry and the Real Time Social Dining Experience

Waxing UnLyrical

Since making the journey from Australia to New York, I continue to be blown away by the use of social media communication by brands and businesses, and the hyper-connected nature of their communities.

How a Lack of Focus Killed a Top Brand: The Fall of Princeton Review

Waxing UnLyrical

(Disclosure: Testmasters , a Princeton Review competitor, is a client of mine.). When it comes to entrepreneurs, management experts, professional communicators and other careerist business junkies, the dream of becoming a top brand in the marketplace is near the top of the list.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Why Facebook Timeline Ads Suck

Waxing UnLyrical

Guest post by Brian Meeks. I was going to write a post on Pinterest, which has piqued my interest. Yes, the rhyme was intentional… and brilliant. Well maybe not brilliant, per se, but better than being attacked by an ill tempered gorilla. I like to set the bar low, sometimes burying it.

Lessons in Humanity from Shidoobee

Waxing UnLyrical

On Saturday, my husband and I drove up to Atlantic City, NJ, to see Ronnie Wood in concert. “Ronnie” is my husband’s favorite Stone, and when he heard that he was appearing at the Golden Nugget in AC, there was no holding back.

Toon Time: Digital Easter

Waxing UnLyrical

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen).

Change: It’s A-Comin’

Waxing UnLyrical

You know how, when people have really big news to give you, they dilly-dally about it? You get this huge build up , and all the while, you know something really big is coming, and you want to tear their hair out and scream, “Get on with it!” ” Not me.

The Danger Of Doing Business Vicariously

Waxing UnLyrical

I had a colleague who was very “size” conscious. She wasn’t at an unhealthy weight, but she ate huge amounts of leafy greens every day because she wanted to avoid putting on an extra ounce.

Nerves

Waxing UnLyrical

Well, it’s here. The day. The day I’m back at Waxing UnLyrical (hi!!!). The day I get back to my “real” life… as well as my online one. The day I officially start my new job , after several years of being my own boss.

Toon Time: The CSS Magician

Waxing UnLyrical

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen).

So Your Spokesperson Flew the Coop…

Waxing UnLyrical

It doesn’t matter if you are the leader of an important social/political movement to overthrow a dictator, or a pilot; what you say and do matters. You are (quite literally) the face of your brand to a variety of audiences.

Online Newsrooms in a Content Marketing World

Bad Pitch Blog

Are online newsrooms still relevant? Spoiler Alert: Richard and I agree that online newsrooms are still relevant -- when they''re done well. But their relevance has shifted. And there are many ways this relevance could increase.

#measurePR: April 17 Transcript and a Big “Thank You”

Waxing UnLyrical

Seeing as how last Tuesday was my second day at my new job, I wasn’t sure if I’d be able to moderate #measurePR. So I was really grateful when the erstwhile Jen Zingsheim agreed to do so.

How I’m Building My Press Distribution List

Waxing UnLyrical

I don’t have a background in public relations, but my current position as the marketing communications manager at TouchSystems requires some PR skills. One of the primary aims of my position is to increase the company’s brand recognition and presence.

When the Bull Barged in on a Lazy Tuesday Afternoon

Waxing UnLyrical

It was a lazy Tuesday afternoon. Everyone was swamped with work, staring at their laptop screens, and all of a sudden I heard, “Do you want a can, Ma’am?”. Red Bull ! It really #givesyouwings. And that’s what it did to me the very moment I saw a Red Bull on my workstation.

To Happy Hour or Not to Happy Hour: That is the Question

Waxing UnLyrical

Twitter rabbit holes can easily claim 20 minutes of my day. I click on one interesting link someone tweets out, and the next thing I know I’m on the HR blog at Ragan.com ranting in my office. I came across this post the other day.

Big Data Porn & Infographic Gruel

Bad Pitch Blog

Have you witnessed content format drive audience assumptions about its quality? I remember when. pdf files seemed to transform PR content into intellectual capital. It was bad enough that I wanted to take Greek text ( lorem ipsum ), put it into a.