PR Job Coach

APRIL 23, 2012

'The employment market in the second decade of the 21 st Century is literally topsy turvy. All of the rules that we have all come to love and respect over the years no longer apply. It is a new day, a new world and all bets are off. Unless you have a job, don’t assume you garner the respect of employers, headhunters and hiring managers. The only sure fire way of landing is to be networked, known, accomplished and have a track record that is virtually visible to all.

Web 165

Web Meeting Blogging Groups 165

Waxing UnLyrical

APRIL 10, 2012

Perhaps it was an episode of Extreme Couponers or the explosion of social commerce sites such as Groupon that sparked my addiction to a good deal, but either way, I’m hooked on them. One night in February I was perusing Groupon and found deals galore capitalizing on the upcoming holiday. As any good female friend should do, I reminded my clueless friend Steve that Valentine’s Day was around the corner.

Small Business 106

Small Business Customer Service Facebook Retail 106

Bad Pitch Blog

APRIL 19, 2012

'Are online newsrooms still relevant? Spoiler Alert: Richard and I agree that online newsrooms are still relevant -- when they''re done well. But their relevance has shifted. And there are many ways this relevance could increase. This is especially true if you consider how much has changed in the last five years across paid, owned and earned media. >screen does the blurry transition to note we''re considering the changes< Publishing: Content management platforms have decentralized publishi

Content Marketing 66

Content Marketing Marketing Journalism Consumer 66

Waxing UnLyrical

APRIL 5, 2012

I have to start with the caveat that this title is not original. I recently had the opportunity to participate in an amazing Tweetchat ( PRStudChat ) for public relations students, professionals, and professors with this exact name. For one hour, dozens of folks from around the world weighed in with their thoughts and perceptions. And, as usual, I learned a heck of a lot more than I contributed!

Publicity 99

Publicity Insurance Insurance Nonprofit 99

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

APRIL 30, 2012

There’s a lot of advice for small business owners to learn to say no. To prioritize our workloads, to avoid hastily jumping into activities without a plan for gain. It’s hard to follow that advice, especially when we most need it. And when launching a business – swamped with to-dos, events, and life – we always need it. As we grow, we set patterns: busy periods and way-too-much-time-for-Twitter periods, and rinse-and-repeat activities that build and cement our business a

Small Business 93

Small Business eBook Web Local 93

Waxing UnLyrical

APRIL 26, 2012

Guest post by Harrison Kratz. Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a busin

Pinterest 88

Pinterest Fashion Social Media Retail 88

Waxing UnLyrical

APRIL 3, 2012

What the iPhone is to smart phones, flash mobs are to marketing. As organizations all over the globe try to use smart moves to attract and retain customers, the recent and ongoing turbulence in the global economy has only intensified this need. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community.

YouTube 87

YouTube Viral Social Media Video 87

Waxing UnLyrical

APRIL 17, 2012

(Disclosure: Testmasters , a Princeton Review competitor, is a client of mine.). When it comes to entrepreneurs, management experts, professional communicators and other careerist business junkies, the dream of becoming a top brand in the marketplace is near the top of the list. The point of business is to make money, so topping almost all competitors in an industry is a sign of high performance.

Brand 85

Brand Branding Industry Education 85

Waxing UnLyrical

APRIL 9, 2012

Guest post by Brian Meeks. I was going to write a post on Pinterest, which has piqued my interest. Yes, the rhyme was intentional… and brilliant. Well maybe not brilliant, per se, but better than being attacked by an ill tempered gorilla. I like to set the bar low, sometimes burying it. I digress… This is NOT a Pinterest post, mostly because I’m preoccupied with my Timeline on Facebook, and not in a good lion cub hugging sort of way.

Facebook 82

Facebook Pinterest Exercises Social Media 82

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Communications

Waxing UnLyrical

APRIL 23, 2012

On Saturday, my husband and I drove up to Atlantic City, NJ, to see Ronnie Wood in concert. “Ronnie” is my husband’s favorite Stone, and when he heard that he was appearing at the Golden Nugget in AC, there was no holding back. (Btw, it’s early days yet, since the casino’s official opening is this week, but it’s really nice… even if you don’t gamble, which I don’t).

Travel 81

Travel Meeting Print Social Media 81

Waxing UnLyrical

APRIL 2, 2012

You know how, when people have really big news to give you, they dilly-dally about it? You get this huge build up , and all the while, you know something really big is coming, and you want to tear their hair out and scream, “Get on with it!” Not me. I’m all about getting straight to the point. Because what’s the point of keeping you in suspense, right…?

Travel 75

Travel Social Media Blogging Media 75

Waxing UnLyrical

APRIL 4, 2012

I had a colleague who was very “size” conscious. She wasn’t at an unhealthy weight, but she ate huge amounts of leafy greens every day because she wanted to avoid putting on an extra ounce. We favored a nearby high-end grocery nearby for lunch, and I stood on line countless times behind her, loading my lunch onto the conveyer belt behind her half-pound of lettuce, cherry tomatoes, and edamames from the salad bar.

Pinterest 74

Pinterest Web Social Media Google 74

Waxing UnLyrical

APRIL 6, 2012

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.

Writing 74

Writing Creativity Blogging Marketing 74

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Waxing UnLyrical

APRIL 11, 2012

It doesn’t matter if you are the leader of an important social/political movement to overthrow a dictator, or a pilot; what you say and do matters. You are (quite literally) the face of your brand to a variety of audiences. So when you get a little nutty and have a naked public meltdown or go fruit loops on an airplane headed for Vegas…and you’re the pilot , it’s going to negatively affect your brand.

Media Training 70

Media Training Crisis Training Crisis Communications 70

Waxing UnLyrical

APRIL 20, 2012

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.

Writing 70

Writing Creativity Blogging Marketing 70

Waxing UnLyrical

APRIL 12, 2012

I don’t have a background in public relations, but my current position as the marketing communications manager at TouchSystems requires some PR skills. One of the primary aims of my position is to increase the company’s brand recognition and presence. One of the ways I’m doing that is through press releases about new products, changes to existing products, or developments at the company itself.

Writing 65

Writing Creativity Communications Marketing 65

Waxing UnLyrical

APRIL 25, 2012

It was a lazy Tuesday afternoon. Everyone was swamped with work, staring at their laptop screens, and all of a sudden I heard, “Do you want a can, Ma’am?”. Red Bull ! It really #givesyouwings. And that’s what it did to me the very moment I saw a Red Bull on my workstation. The cans opened, one by one, and the whole office was bursting with music and energy.

Energy 64

Energy YouTube Facebook Twitter 64

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Waxing UnLyrical

APRIL 13, 2012

Twitter rabbit holes can easily claim 20 minutes of my day. I click on one interesting link someone tweets out, and the next thing I know I’m on the HR blog at Ragan.com ranting in my office. I came across this post the other day. The basic premise of the article is that it is a bad idea for managers to attend a non-work-related happy hour with their subordinates.

Employee 63

Employee Groups Blogging Twitter 63

Waxing UnLyrical

APRIL 24, 2012

Seeing as how last Tuesday was my second day at my new job, I wasn’t sure if I’d be able to moderate #measurePR. So I was really grateful when the erstwhile Jen Zingsheim agreed to do so. Now, it’s not easy to keep a Twitter chat going week after week, or even every other week after every other week. Schedules change, work happens, life happens, people come and go, chats take a temporary hiatus… it’s tough.

Measurement 65

Measurement Community Twitter Tools 65

Waxing UnLyrical

APRIL 16, 2012

Well, it’s here. The day. The day I’m back at Waxing UnLyrical (hi!!!). The day I get back to my “real” life… as well as my online one. The day I officially start my new job , after several years of being my own boss. I’d be lying if I said it didn’t feel a little weird. But I’d also be lying if I said I wasn’t excited, nervous, hopeful, apprenhensive… Those butterflies that should be flitting around April showers and Spring flowers?

Blogging 71

Blogging 71

Bad Pitch Blog

APRIL 23, 2012

'After considering why newsrooms need to change to stay relevant , I have three newsrooms that are changing, and a fourth that re-sets the bar completely. All of the newsrooms represent brands with big investments in owned media and media relations. 1) Starbucks : With 19,555 stores in 58 countries, Starbucks generates a ton of media interest every day.

Engineering 72

Engineering Pinterest Banking Video 72

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Communications

Waxing UnLyrical

APRIL 18, 2012

Harrison Kratz shared an interesting infographic with me the other day, which I wanted to share with you. It’s called “Women @ Work” and, as you can probably tell, it’s a snapshot of where women stand today in the workplace. It has sound bites from the likes of Arianna Huffington, Sheryl Sandberg, and Sara Blakely (who’s going to admit to owning at least one pair of Spanx, then?).

Infographics 97

Infographics Education Internal International 97

Bad Pitch Blog

APRIL 9, 2012

'Have you witnessed content format drive audience assumptions about its quality? I remember when. pdf files seemed to transform PR content into intellectual capital. It was bad enough that I wanted to take Greek text ( lorem ipsum ), put it into a. pdf file, offer it to folks online and track the downloads. It seems that an audience just assumes a. pdf equates to good content.

Big Data 51

Big Data Infographics Data Pinterest 51