March, 2014

A Look at Malaysia Airlines’s Crisis Communications During the Crisis of Flight MH370

Melissa Agnes

By now, we’ve all heard of the terrible crisis Malaysia Airlines is facing with flight MH370 appearing to have vanished out of thin air with over 200 passengers and crew members aboard. It’s an unthinkable situation, though one that every airline needs to be prepared to properly manage at any given time. So how is Malaysia Airlines handling this crisis? A Look at Malaysia Airlines’s Crisis Communications.

Davos World Communication Forum highlights

Stuart Bruce

The World Communication Forum in Davos is the most international and diverse of all the conferences I attend around the world. This year was no exception with public relations professionals from around the globe including Belgium, Brazil, Bulgaria. Croatia, Denmark, France, Germany, Hong Kong, Hungary, India, Italy, Malaysia, Mexico, Netherlands, Portugal, Russia, Switzerland, Turkey, Ukraine, United Kingdom and the USA. I was responsible for speaking in and moderating two sessions.


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Not PR: A Top 10 Check List of What PR is Not

PR Matters

Those of us who work in PR are rightly called upon by those who don’t to define what we mean. what is pr PR PR Agencies public relations about PR definition of pr what does PR mean spin spin master spinmeister marketing advertising words what is spin what is advertising spin doctors

Four Ways Content Writers Can Change the World

Waxing UnLyrical

I have long been a proponent of the power of language. From the time I wrote an essay in second grade that blew away half of the elementary school teaching staff, to what felt like thousands of rounds of high school debate, to my current job at the helm of a fast-growing stable of content writers, language has been an intimate part of my existence. Image: Hownote via Wikimedia Commons, CC 3.0. I thrive on it and would perhaps die without it.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Friday fun: great YouTube parodies


Parodies are fun, aren’t they? Once upon a time they were the preserve of comedians, TV shows and other professionals in the media and entertainment industries. But today with social media tools at our disposal, anyone creative and savvy can make a parody for all of us to enjoy. You’re no doubt one of the millions who watched The First Kiss video this week: It turns out that this charming clip is part of a marketing campaign (which doesn’t make me angry, in fact I admire them).

More Trending

Twitter’s Growth Rate is Diminishing. What Does this Mean for your Crisis Communications?

Melissa Agnes

Twitter is the social media platform that dominates the dissemination of news, updates and discussions in a crisis. In fact, making your crisis communications “Twitter-friendly” is rule number 9 within our “ 10 New Rules of Crisis Communications “ But is the platform losing its steam and, if so, what will that mean for your crisis communications ?

The future of PR at the World Communication Forum in Davos

Stuart Bruce

Tomorrow at the World Communication Forum in Davos I’m leading a panel discussion on the future of the public relations industry provocatively titled ‘PR is dead vs. Long live the all PR channel’. We’ve got a fantastic line-up of panellists: Paul Holmes – the founder and CEO of The Holmes Report, the global PR magazine website.

"But that's just common sense!" A commonsensical reflection on common sense

PR Matters

If common sense were so common, would we have a term for it? If it were as common as breathing, common sense expressions everydayphrases words


#measurePR Recap: Complying Socially with Eric Schwartzman

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. We had a lively group on board for the #measurePR chat held on March 4, with very special guest Eric Schwartzman of Comply Socially. The primary discussion centered on privacy, and what the boundaries are for those who monitor social media. The chat was kicked off with a question about the risks of social media monitoring in the workplace.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

You Need to Time Your Pitch to Earn Media

Bad Pitch Blog

A friend, who is also a journalist, shared her frustration late last week through Facebook. "If If you want a chance of me looking at your release, please drop it into the body of the email and don''t just send an attachment." Someone quickly commented this is "Press Release 101" and we couldn''t agree more. We''ll also note that a press release is NOT a pitch. Friday, Friday, Gotta Pitch Late on Friday But the above vent continued in her next post."Friday

Let’s Stop Obsessing Over TED

Stern + Associates

When I talk to clients about speaking engagements, they invariably bring up TED. It’s a natural inclination: TED has acquired a reputation as an ?ber ber hip, highly stylized, much-talked-about conference that attracts star speakers from the likes of Oliver Sacks and Sheryl Sandberg to Bono. TED is successful because of its leadership’s tireless efforts to build a desirable platform that works. But – with all due respect – its triumph has become its biggest liability.

What You Don’t Know About Malaysia Airlines and How They’ve Handled the Crisis of Flight MH370

Melissa Agnes

By Judith Delaney, Attorney and member of Agnes + Day’s Crisis Intelligence Team. As part of my contribution to the Agnes + Day team I have the opportunity to share with you developments around the world relating to protecting the privacy of all people when they either voluntarily or out of necessity, like purchasing an airline ticket, provide their personal and private information via digital platforms. One of the countries I have been following has been Malaysia.

David Cameron forgets Twitter needs to be authentic – again!

Stuart Bruce

One of the topics we cover in my online PR master classes is how powerful images can be – if they are authentic, fun,creative or interesting. David Cameron provided a great example of how not to do authenticity with his much derided photo of him watching the boxing during the London Olympics. He’s now helpfully provided another with this much ridiculed and parodied photo of him seemingly on the phone with Barack Obama. My favourites are Patrick Stewart and Jamie Reed.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

If we repeat an expression often enough, do we forget its origin and real purpose?

PR Matters

I bet at least once in your life you’ve heard the expression or words to this effect: joseph goebbels ww2 nazi propaganda if you repeat a lie language and culture propaganda spin spin master spinmeister


Monday Roundup: More or Less

Waxing UnLyrical

Everyone who had to turn their clocks forward yesterday, has your body clock adjusted? Nope, mine neither. Image: Gabriele Iuvara via Flickr, CC 2.0. Too much of a good thing (like Daylight Savings Time!) can be as bad as too little. This week’s roundup features seven posts from around the web where more or less is the focus. Make Your Blog A Winner By Cleaning Off The Kelp. Why: Always be on the lookout for how you can attract new readers and visitors.

By: The Question of Measurement

Katie Paine's Measurement Blog

[…] expertise available online if you want to learn more about measurement. Some good places to start: Katie Paine’s Measurement Blog, The Measurement Standard, Public Relations Society of America, and The Institute for Public […

News You Shouldn't Promote

Bad Pitch Blog

The "press" release gets waaaaaaaaaaay too much time and attention in this industry. This is in part because it''s been used and abused more broadly in recent years. The biggest issue is the assumption that a press release has to be distributed broadly if at all. And don''t even get me started on the other reasons, like search engine tactics, direct to consumer content or a blind self-focus incapable of taking third party counsel. FOR IMMEDIATE RELEASE Publishing?

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Online Reputation Management Needs to be a Part of Today’s Curriculum

Melissa Agnes

Conducting one’s self appropriately online seems like common sense. However, it has recently come to my attention how students, young adults – and yes, even professionals – simply have not yet realized the depth of the risk involved with posting and publishing to social media. What seems like common sense to many of us is simple naivety to so many others.

Want me to love your hashtag? You better love it first


There’s an art to hashtags on Twitter. We know hashtags can corral conversations, help you find people you didn’t know existed and generally improve our Twitter (and Instagram) experience. It’s also easy to get it wrong and waste the effort you put into hashtags. Hashtags can be intriguing, powerful and attract new followers – but they can also appear exclusive, divisive or spam-like. I’m often keen to support a good campaign /cause / event on Twitter.

One Easy Way to See if Your SEO is Getting Better or Worse

Maine PR Maven

by NMC Internet Marketing Manager Matthew Rideout Google’s search engine algorithm changes a lot, trying to provide searchers with the best search results possible. Their goal is to put the best, most helpful content at the top of the search results page. How SEO Has Changed In the old days all you needed to do […

How Milaap’s #HopeProject Gives New Life to Former Devadasis

Waxing UnLyrical

There are a lot of pros and cons about being an independent business owner, but one of the pros is that, if you try to build your business right, you (mostly) get to pick your clients. And that’s really lovely. But even when you have really great clients in general, every so often one comes along that makes you look skywards, pinch yourself, and then do the Hokey Pokey while lip-syncing to “ Come on Eileen.” ” Weren’t able to picture it, were you?

What’s the shelf life of the PR selfie?

Greenbanana PR

Is it a trend, a craze or a band-wagon? Regardless, does the selfie as a PR tactic have a limited shelf life like charity wristbands, naked calendars and any similar idea that works the first couple of times and then becomes increasingly irritating? The problem becomes how the first few examples are touted around as […]. Public Relations Thinking agenda setting facebook hashtag selfie social media

Of selfies, #tbt and other trendy buzzwords

Bad Pitch Blog

Ellen broke Twitter with the above Oscars selfie and now everyone is now f ocused on the fact that she used her iPhone backstage, calling it a #prfail. For who? If you''re thinking Samsung, is this moment going to get you to switch phones? Or to buy a different phone? Samsung is still covered in every. single. article about this that''s gotten more "engagement" than the President''s re-election.

Remember: Seek Refuge Before Tweeting in an Emergency!

Melissa Agnes

The below image was brought to my attention in a LinkedIn group discussion and I thought it was quite comical, so I wanted to share it here with all of you! This is comical – and serious at the same time. Today’s reality is that people think about sharing their experiences to social media, even before they think about dialling 911 for help in an emergency.

New Piece on Edelman.Com about Internet Freedom

Where the Fishermen Ain't

I have a new article published on my employer''s site about Internet freedom in light of Sir Tim Berners-Lee''s proposed "Internet Bill of Rights.". For staunch supporters of Internet freedom, Tuesday delivered evidence of one of the most satisfying self-inflicted injuries yet observed in U.S. politics. Senator Dianne Feinstein took to the Senate chamber to accuse the Central Intelligence Agency of secretly searching the Senate Intelligence Committee’s computers.

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When Everyone is a Reporter, Everyone in your Organization is a Spokesperson

Melissa Agnes

By Patrice Cloutier, Strategic communications professional and member of the Agnes + Day Crisis Intelligence Team. One of the characteristics of social convergence is the omnipresence of mobile devices equipped with video cameras. It’s how news is made today. As we know, this puts tremendous pressure on organizations to respond quickly when things go south.

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A Crisis Management Success Story: AppFirst

Melissa Agnes

AppFirst provides IT professionals with the most complete and transparent data about how their applications and infrastructure are performing. One Friday morning, CEO & Co-founder of AppFirst, David Roth, was woken at 2am to a crisis that threatened the organization’s reputation and, ultimately, their profitability. How David chose to manage this crisis is what saved the company from any and all negative press and any loss on their bottom line.

False Online Reviews: How to Deal with Damaging Internet Posts about your Business

Melissa Agnes

By Whitney C. Gibson, Internet defamation attorney at Vorys who works closely with Agnes + Day’s Crisis Intelligence Team. False online reviews have become problematic for many businesses today, whether made by unhappy customers, disgruntled former employees or competitors. In fact, last September a New York attorney general fined 19 companies a total of $350,000 for false online reviews.

Internet Defamation By Business Competitors: How To Protect Your Business

Melissa Agnes

By Chris Anderson. The increasing use of web-based reviews by consumers is resulting in a disturbing trend, one where business competitors attempt to game the system through competitor internet defamation. In these situations, competitors will pose as “customers” and post negative reviews and complaints for thousands of potential customers to read.

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NYU Twitter Chat Reveals the Bright Minds of our Future

Melissa Agnes

I recently had the opportunity to join an NYU graduate class in a Twitter chat on crisis communications. I was so impressed by their answers to Professor Deirdre Breakenridge ‘s questions that I wanted to share them with you here today. There is a ton of valuable advice in the following tweets – and it’s certainly reassuring to know that these students represent the future of PR and communications.

Monday Roundup: Being Personable

Waxing UnLyrical

Despite coming close to breaking my arm last week, I had an amazing time at xPotomac on Friday. If you haven’t been able to make it these last couple of years, you must put it on your calendar for 2015. Please? Image: Aidan Jones via Flickr, CC 2.0. Life is all about having the right attitude (even if you’re shivering through yet another polar vortex, bah humbug).

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