The Need To Procure a Real Spokesman: PR's Struggle With Street Cred
Bad Pitch Blog
MAY 9, 2009
My Dad once told me the real problem with the world is that everyone thinks they''re right. And he''s right. That''s why everyone can''t be a PR spokesman. If the "wrong" type of person is speaking or one who can''t be bothered to learn the correct way to communicate, the exercise is futile.