March, 2016

Up Your PR Game Using BuzzFeed’s Measurement Mindset


I read an article in Fortune recently titled BuzzFeed: Days of Counting Pageviews and Unique Visitors Are Over that made my PR engineering heart jump with joy.

Sending and Formatting Your Email


We have a new post from Samantha Quinn who’s knocked our socks off with her great attitude, smarts, and willingness to jump in and problem solve on any and everything.

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3 Ways PR Can Leverage A Comments Section

ImPRessions - Crenshaw Communications

As an yone in PR today knows, often times the comments on an article you had a hand in placing are as interesting, if not more interesting, than the article itself. The comments section is such a fascinating topic, there’s even a book about it ( “Reading the Comments” ).

Why Training Your Employees on Personal Branding is Good PR


[By Jason Mollica] . Personal branding has been considered a topic of debate since the advent of social media. Just a few years ago, the former CEO of Ogilvy said personal branding is “plastic.” Yes, there are those who believe that the term is more social-networking style rather than substance.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

See You at Social Tools Summit Boston in 2 Weeks

Flack's Revenge

I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston on Tuesday April 12, where I will be speaking about influencer marketing.

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More Trending

[Podcast] Applying the Farm-to-Table Concept to Influencer Marketing


I’ve been thinking about the power of customer advocates and influencers a lot lately, not only because they’re part of today’s buzzword stew but because, in my role, I sit on both sides of the table.

Facebook’s Doomed “Yay Button”


Blog meme Reimagine PR social media

How To Measure PR Outcomes: A Practical Guide

ImPRessions - Crenshaw Communications

In my first New York public relations job, one of my tasks was to sort and tally the stacks of client publicity clips that came in from the clipping service.

5 Steps to Creating Your Influencer Marketing Program


No one expects vloggers or bloggers to be certified experts in any given field, but among the most successful of today’s, their power of influence speaks for itself. Did you know 3% of people in any online conversation create 90% of the impact on the web?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The Power of Storytelling in PR


“We are bombarded with information. By the time you get to the office, you’ve been bombarded thousands of times. Billboards, people, advertisements, your friend, your boss. Our attention is constantly under attack. People are constantly trying to put information in front of us.” .

Raising Seed Capital: Top Tips from NYETM

Flack's Revenge

There is another great NY Enterprise Tech meet up tonight, on recruiting tech talent for startups. Clearly I am late in blogging about February’s, which was about how to raise seed capital – so I am taking care of that now, with this post.

Headshot Faux Pas: 10 Mistakes Not to Make


Can’t figure out why you’re not making any new connections? No one responding to your LinkedIn messages? Much like how the name of your company can repel even the most loyal customer or client, a bummer headshot can also “turn off” faster than a light switch.

The Art of the Ask


On average, I am asked to donate time to projects and causes about 4 times a week. I usually accept at least one request, which usually takes at least 3 hours out of my week. Some weeks, I’ve donated entirely, because I too have pet causes, ones that I have donated hundreds, probably thousands of hours to over the years. My mother gets an automatic yes. Everyone else not named “my mother” falls into the “maybe” camp.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Why DIY PR Will (Usually) Fail

ImPRessions - Crenshaw Communications

For a public relations professional, it’s annoying to read about “ DIY PR. ” These types of articles – usually targeted to small companies or startups – sometimes contain useful information.

#CreativePR: Get Out of the Media-pitching Mindset


This is post 3 of our 5-part #CreativePR blog series. Stay tuned for posts 4 and 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. .

New Approaches to Public Relations

Ronn Torossian

The older and more mature public relations becomes, the more it relies on less traditional approaches to getting results. It also relies on connecting more with a younger audience through the use of social media marketing and online campaigns. These ads feature content geared towards a millennial audience. Cision recently responded to these changes and the growing demand from PR specialists by overhauling its dashboard.

Behind the Headlines With Amy Neben


Your audience trusts their peers more than they trust your CEO. If you want to make an impact on your audience, you need an influencer on your side. Influencers make powerful brand partners, but how do they become so influential? The answer lies behind the scenes with talent manager Amy Neben.

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A Simple Customer Philosophy: “Meet Me Halfway”


Two people stand on opposite sides of a two-lane highway, separated by a four-foot wide, one-foot high, concrete median. Cars fly past them at nearly break-neck speed. They need to figure out a way to reach one another to exchange a backpack (which is full of vital information), but the noise from the highway makes […]. Musings customer philosophy Jimmy Wayne meet halfway public relations RetailROI sales tip Walk To Beautiful

How (and Why) to Use the Silent Treatment in Facebook Video Ads


Last month, Facebook announced a new feature—automated video captions. The company’s employees have been hard at work transcribing 50,000 video ads to train the new captioning tool to be as accurate as possible.

5 PR Tips For Working With Medium

ImPRessions - Crenshaw Communications

PR and communications professionals are constantly on the lookout for new and useful services to enhance their work. Although Medium , the writing and networking platform, has been around for a few years, it has recently caught fire. What is Medium?

Back to Basics: Press Release “Musts” To Check For Before You Submit


By Angela Buna & Kait Fowlie]. Many PR professionals are well-versed in the basics of writing news releases (for those of who you want a refresher, refer to our editorial guide – revisit our post, How to Build Successful News Releases ).

5 Tips for Building Your Personal Brand

Ronn Torossian

Whether you’re a freelancer, author, blogger or entrepreneur, your personal brand is the most influential factor of your success. It is a symbol of who you are; it establishes the first impression that prospective clients will use to determine whether or not they’re interested. Personal branding can be fun, but it’s also a professional marketing strategy that can make or break your career.

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Behind the Headlines With Sharon Ward Keeble


Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story.

Obtaining & Enhancing a Career in Communications

PR Expanded

On February 24th, IABC NJ, together with Rutgers University and the Rutgers PRSSA chapter, hosted a panel session on “Obtaining & Enhancing a Career in Communications.”

So what? 10 tips for coverage commentary

The Resolution Blog

Automation in PR is currently a big topic. We are all for automating anything and everything that makes your life easier. It’s what Coveragebook is based on; automating the tasks that are mundane and you don’t need a brain for.

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Beyond Green Beer: PR Ideas For St. Patrick’s Day

ImPRessions - Crenshaw Communications

For those in PR who love to take advantage of holidays, St. Patrick’s Day can be among the most fun. After all, what other occasion calls for lunching on green bagels and green beer? But even the most die-hard followers of the Irish Apostle can tire of the same old tricks year after year.

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How Focus Groups Can Help Your PR Plans


[By Jason Mollica]. One of the great things about public relations is digging deep into research you or your team has done to get better insights into a potential campaign.

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Flint crisis has national PR ramifications

Ronn Torossian

When people are faced with bad news, even if they are not at all impacted, doubt can set in. That doubt grows, unaided, like a nefarious seed, creating PR issues for groups and organizations completely unrelated to the initial issue. When any entity fails to grasp the public relations fallout from a significant PR crisis and allows that message to spin out of their control, the trouble can expand exponentially. Consider the impact of the water crisis in Flint, Michigan.

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Behind the Headlines With Matt Sutton


If you’re not providing the media with anything of value, they won’t give your story a second glance. Matt Sutton, senior account executive at The Rosen Group, says you have to be willing to do something different and go outside of the box to stand out.

Transforming the Word “CRISIS” from Negative to Positive

Melissa Agnes

photo credit: ra2studio/shutterstock. A LinkedIn connection of mine recently wrote me an interesting message.

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Best of #PRprochat Launched on SlideShare

Rock the Status Quo

Because they’re packed with so much valuable knowledge, we’re doing something new with our Twitter chats to give you a fast, easy read. We’re repurposing our favorite tweets –the smartest ones–into a short, simple “Best of #PRprochat” summary on SlideShare.