March, 2016

Up Your PR Game Using BuzzFeed’s Measurement Mindset


I read an article in Fortune recently titled BuzzFeed: Days of Counting Pageviews and Unique Visitors Are Over that made my PR engineering heart jump with joy.

The Power of Storytelling in PR


“We are bombarded with information. By the time you get to the office, you’ve been bombarded thousands of times. Billboards, people, advertisements, your friend, your boss. Our attention is constantly under attack. People are constantly trying to put information in front of us.” .

5 ways to translate your storytelling to PR

PR Daily

The world’s best communications pros are also some the best storytellers. They can translate a brand’s message into engaging and thought-provoking videos, articles, infographics and blog posts.

Obtaining & Enhancing a Career in Communications

PR Expanded

On February 24th, IABC NJ, together with Rutgers University and the Rutgers PRSSA chapter, hosted a panel session on “Obtaining & Enhancing a Career in Communications.”

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Facebook’s Reactions Are the 6 Stages of a Doomed Relationship.


Blog Facebook Humour in storytelling infograph

More Trending

[Podcast] Applying the Farm-to-Table Concept to Influencer Marketing


I’ve been thinking about the power of customer advocates and influencers a lot lately, not only because they’re part of today’s buzzword stew but because, in my role, I sit on both sides of the table.

Behind the Headlines With Amy Neben


Your audience trusts their peers more than they trust your CEO. If you want to make an impact on your audience, you need an influencer on your side. Influencers make powerful brand partners, but how do they become so influential? The answer lies behind the scenes with talent manager Amy Neben.

Groups 248

Why Training Your Employees on Personal Branding is Good PR


[By Jason Mollica] . Personal branding has been considered a topic of debate since the advent of social media. Just a few years ago, the former CEO of Ogilvy said personal branding is “plastic.” Yes, there are those who believe that the term is more social-networking style rather than substance.

Romancing the C-Suite: How to Communicate Results That Resonate

PR Expanded

The following article originally appeared on the AirPR blog. . Do you remember the first time you reported PR results to a C-suite executive? With sweaty palms, a beating heart, and just enough adrenaline to make you trip over your words, it’s really not that different than being in love, huh?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Sending and Formatting Your Email


We have a new post from Samantha Quinn who’s knocked our socks off with her great attitude, smarts, and willingness to jump in and problem solve on any and everything.

How To Measure PR Outcomes: A Practical Guide

ImPRessions - Crenshaw Communications

In my first New York public relations job, one of my tasks was to sort and tally the stacks of client publicity clips that came in from the clipping service.

Headshot Faux Pas: 10 Mistakes Not to Make


Can’t figure out why you’re not making any new connections? No one responding to your LinkedIn messages? Much like how the name of your company can repel even the most loyal customer or client, a bummer headshot can also “turn off” faster than a light switch.

Behind the Headlines With Sharon Ward Keeble


Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story.

5 Steps to Creating Your Influencer Marketing Program


No one expects vloggers or bloggers to be certified experts in any given field, but among the most successful of today’s, their power of influence speaks for itself. Did you know 3% of people in any online conversation create 90% of the impact on the web?

See You at Social Tools Summit Boston in 2 Weeks

Flack's Revenge

I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston on Tuesday April 12, where I will be speaking about influencer marketing.

Tools 190

Facebook’s Doomed “Yay Button”


Blog meme Reimagine PR social media

Why DIY PR Will (Usually) Fail

ImPRessions - Crenshaw Communications

For a public relations professional, it’s annoying to read about “ DIY PR. ” These types of articles – usually targeted to small companies or startups – sometimes contain useful information.

A Simple Customer Philosophy: “Meet Me Halfway”


Two people stand on opposite sides of a two-lane highway, separated by a four-foot wide, one-foot high, concrete median. Cars fly past them at nearly break-neck speed. They need to figure out a way to reach one another to exchange a backpack (which is full of vital information), but the noise from the highway makes […]. Musings customer philosophy Jimmy Wayne meet halfway public relations RetailROI sales tip Walk To Beautiful

Behind the Headlines With Matt Sutton


If you’re not providing the media with anything of value, they won’t give your story a second glance. Matt Sutton, senior account executive at The Rosen Group, says you have to be willing to do something different and go outside of the box to stand out.

Social media's influence on modern PR

PR Daily

Branding and marketing experts should make their organizations’ presence felt beyond Facebook and Twitter. To that end, do not overlook LinkedIn, Instagram, Pinterest and Google+. Here’s how marketers can use all these platforms advantageously: Facebook.

Raising Seed Capital: Top Tips from NYETM

Flack's Revenge

There is another great NY Enterprise Tech meet up tonight, on recruiting tech talent for startups. Clearly I am late in blogging about February’s, which was about how to raise seed capital – so I am taking care of that now, with this post.

The Art of the Ask


On average, I am asked to donate time to projects and causes about 4 times a week. I usually accept at least one request, which usually takes at least 3 hours out of my week. Some weeks, I’ve donated entirely, because I too have pet causes, ones that I have donated hundreds, probably thousands of hours to over the years. My mother gets an automatic yes. Everyone else not named “my mother” falls into the “maybe” camp.

5 PR Tips For Working With Medium

ImPRessions - Crenshaw Communications

PR and communications professionals are constantly on the lookout for new and useful services to enhance their work. Although Medium , the writing and networking platform, has been around for a few years, it has recently caught fire. What is Medium?

#CreativePR: Get Out of the Media-pitching Mindset


This is post 3 of our 5-part #CreativePR blog series. Stay tuned for posts 4 and 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. .

Behind the Headlines With Sophie Raine


If your PR strategy looks the same as your competitors, progress will be a challenge. So how can you become a trailblazer and rise to the top? Use your creativity. As head of brand at W Communications, Sophie Raine solves clients’ problems by focusing on flexible and innovative solutions.

New Approaches to Public Relations

Ronn Torossian

The older and more mature public relations becomes, the more it relies on less traditional approaches to getting results. It also relies on connecting more with a younger audience through the use of social media marketing and online campaigns. These ads feature content geared towards a millennial audience. Cision recently responded to these changes and the growing demand from PR specialists by overhauling its dashboard.

How (and Why) to Use the Silent Treatment in Facebook Video Ads


Last month, Facebook announced a new feature—automated video captions. The company’s employees have been hard at work transcribing 50,000 video ads to train the new captioning tool to be as accurate as possible.

Successful Crisis Management Reaches the Heart Before the Mind

Melissa Agnes

Never underestimate the power of emotion in crisis management. Emotion is often underestimated in crisis management. And yet, it’s one of the most powerful aspects of a crisis. The power of emotion is so profound that it can create crises within crises.

Beyond Green Beer: PR Ideas For St. Patrick’s Day

ImPRessions - Crenshaw Communications

For those in PR who love to take advantage of holidays, St. Patrick’s Day can be among the most fun. After all, what other occasion calls for lunching on green bagels and green beer? But even the most die-hard followers of the Irish Apostle can tire of the same old tricks year after year.

B2B 197

Back to Basics: Press Release “Musts” To Check For Before You Submit


By Angela Buna & Kait Fowlie]. Many PR professionals are well-versed in the basics of writing news releases (for those of who you want a refresher, refer to our editorial guide – revisit our post, How to Build Successful News Releases ).

Behind the Headlines With Brooks Wallace


Every day, journalists receive tons of pitches from communication professionals just like you. So how can you stand out from the crowd and ensure your brand gets coverage? If at first you don’t succeed, try, try again.

5 Tips for Building Your Personal Brand

Ronn Torossian

Whether you’re a freelancer, author, blogger or entrepreneur, your personal brand is the most influential factor of your success. It is a symbol of who you are; it establishes the first impression that prospective clients will use to determine whether or not they’re interested. Personal branding can be fun, but it’s also a professional marketing strategy that can make or break your career.

Brand 163