Onclusive

APRIL 9, 2019

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale.

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Analytics Content Marketing Corporate Company 284

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. However, no one can advise PRs better on how and what to pitch reporters than… reporters. Journalists love to take to Twitter to offer up best practices or, more likely, let off steam about the terrible pitches that clog their inboxes on a daily basis.

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Twitter Ethics Pitching Product Launch 197

Ronn Torossian

APRIL 9, 2019

The marketing landscape has changed a lot since the introduction of more mobile media such as social media, smartphones, and streaming TV. With so many options for reaching consumers, marketing professionals often find themselves overwhelmed and spread too thin. And just as soon as a formula seems to work, everything changes again. A digital marketing […].

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Marketing Mobile Consumer Social Media 150

The Resolution Blog

APRIL 9, 2019

Part 2 -We Talk With Creator of the PESO Model?—?Gini Dietrich We were really excited to travel to Chicago recently to chat with Gini Dietrich, founder of Spin Sucks and pioneer of the PESO model, about all things PESO. After talking to Diageo’s James Alexander last time we wanted to get another perspective and who would be better to talk to than the founder of the framework?

Marketing 120

Marketing Analytics Measurement Data 120

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

APRIL 9, 2019

Social media has fundamentally and permanently altered the way in which businesses engage the public. As a communicative channel, it’s removed some of the barriers that once existed between brands and their customers. But it’s also increased the number of challenges organizations face in their pursuit of delivering a powerful and articulate message that influences […].

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Social Media Strategy Media Brand 137

Agility PR Solutions

APRIL 9, 2019

King Bach, Lele Pons, Brent Rivera, Jordyn Woods—these are some of the top social media stars followed by teens today, according to new research from the Culture Marketing Council: The Voice of Hispanic Marketing (CMC). While teens and young adults have always set the social trends from the Beatles to the grunge movement, their following of social media influencers […].

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Social Media Media Trends Marketing 97

Sword and the Script

APRIL 9, 2019

For the last four years, I’ve reviewed the annual public relations salary survey by PRWeek. The 2019 version is soon to be released and I perused the coverage to see what was new. Whether you are looking for a new job – or looking to fill a PR role – it is worthwhile to keep a finger on the pulse of compensation in your chosen profession. There are important caveats you should read carefully included at the bottom of this post.

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Publicity Survey Comparison Report 92

Muck Rack

APRIL 9, 2019

Tips of the trade: How to pitch a trade press editor

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Pitching How To 132

Agility PR Solutions

APRIL 9, 2019

What marketing factors drive women in the U.S. and UK to engage directly with beauty brands? This was the question behind new research from integrated commerce marketing firm Yotpo, which has released its new Direct-to-Consumer (D2C) Beauty Trends Report. Survey respondents are eCommerce shoppers who say they prefer to buy beauty products directly from brands […].

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Trends Survey Consumer Report 68

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

5W PR

APRIL 9, 2019

Influencer marketing is a key part of many business’ marketing strategies, and for good reason. Influencers are highly valuable and play a large role in many users’ everyday interactions online. It’s beneficial for a brand to capitalize on this concept, but there are still some common mistakes to avoid when enlisting the services of an influencer. Don’t Just Pay Attention to Follower Numbers.

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Marketing Sports Resources Course 68

PR News

APRIL 9, 2019

Access Intelligence, the parent company of PRNEWS, has kept pace with the changing communications industry by assembling the largest portfolio of brands serving communities across the media and marketing landscape— from PR to event marketing, advertising technology, programmatic, video, television programming and production, digital marketing and e-commerce—with content, recognition, and live events that bring these… Continued.

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Industry Television Advertising Advertising 69

5W PR

APRIL 9, 2019

We live in a digital world. Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. There is no way to escape the digital age, it seems. And as the world we live in is built around convenience, there is a lot of use for having so much information available on demand. But there is still an argument for connecting with consumers off screen.

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Consumer How To Advertising Advertising 60

Tribe Builder Media

APRIL 9, 2019

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? Information and answers! Yep, that’s everything in a nutshell. When people are looking for general information, detailed information, step-by-step information, educational material, and answers to their numerous questions about any given topic, they head straight to the internet… right?

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Resources Content Marketing Marketing Leadership 65

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Solo PR Pro

APRIL 9, 2019

It’s inevitable. One day you will break up with a client. It could be after decades or after a few months. It can be unexpected, or you may have sensed it was on the way. Or, what seemed like a great fit turned into the client from hell. Whatever the situation, we’re here to prepare you for the surprise email, the difficult conversation, and how best to move forward to your next client relationships.

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How To Resources Banking Internal 59

PR 20/20

APRIL 9, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How do you get started with AI? AI is a complicated subject. It’s easy to get frustrated or struggle to “get it.” It can take weeks, months or even years for some marketers to fully understand what AI is and why it matters.

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Resources Course Education Video 59

Inbound PR

APRIL 9, 2019

There's a new way of doing media relations - the inbound way. It's a much more personalised and effective approach to working with the media and achieving results but to be successful at it, you need to really know your media counterparts. As part of that, you need to understand what's important to them and what's going on in their industry. That's why I want to run you through some key trends within journalism, media and tech for 2019 that I learned about in a study done by Reuters Institute.

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Journalism Trends Media Study 50

PR in High Definition

APRIL 9, 2019

As a long-time fan, I was delighted to see that Greggs the Baker had recently hit £1bn in revenue. As a brand with ballsy comms, solid stunts and tasty baked goods, the recognition is well-earned. Now, over the course of our years in PR, we’ve come across many a high-growth firm and even represented our first travel service unicorn, Klook, last year.

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Communications Exercises Fashion Newspapers 48

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

HMA Public Relations

APRIL 9, 2019

With the PRSA Western District Conference beginning tomorrow in Phoenix, Alison is sharing learning from previous years’ events - this time bringing us back to 2012. The post #TurnbackTuesday – PRSA Western District Conference Being Naughty appeared first on HMA Public Relations.

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Conference Publicity 48

Tribe Builder Media

APRIL 9, 2019

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? Information and answers! Yep, that’s everything in a nutshell. When people are looking for general information, detailed information, step-by-step information, educational material, and answers to their numerous questions about any given topic, they head straight to the internet… right?

Resources 40

Resources Content Marketing Marketing Leadership 40

Deirdre Breakenridge

APRIL 9, 2019

There are opportunities that exist for consumer brands to market within the purview of a government agency. Did you know that certain business are eligible to participate in programs that give them access to specialists who assist in the marketing of their products and services? However, there are also several restrictions in place for these businesses because they have to follow government guidelines.

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Government Agency Consumer Agriculture 35