Tue.Apr 09, 2019

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik.

PR Lessons From Twitter

ImPRessions - Crenshaw Communications

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. However, no one can advise PRs better on how and what to pitch reporters than… reporters.

Why a Digital Marketing Professional Should Always Be Learning

Ronn Torossian

The marketing landscape has changed a lot since the introduction of more mobile media such as social media, smartphones, and streaming TV. With so many options for reaching consumers, marketing professionals often find themselves overwhelmed and spread too thin.

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5 ways to bolster your influencer recruitment efforts

PR Daily

Are your efforts to bring in social media personalities for new campaigns getting through? Here are pitching tips from an influencer and marketing pro. Are you one of the 69% of marketing and PR pros who rank influencer marketing as an important strategic priority for 2019?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How social media makes PR strategy more influential

Agility PR Solutions

Social media has fundamentally and permanently altered the way in which businesses engage the public. As a communicative channel, it’s removed some of the barriers that once existed between brands and their customers.

More Trending

What do Public Relations Salary Ranges Look Like in 2019?

Sword and the Script

For the last four years, I’ve reviewed the annual public relations salary survey by PRWeek. The 2019 version is soon to be released and I perused the coverage to see what was new.

What communicators can learn from basketball

PR Daily

Even if your team’s been knocked out of the tournament or you couldn’t care less about sports, hoops offers heaps of applicable workplace wisdom. March Madness is ostensibly about basketball, but the tournament is also a wonderful showcase for teamwork and communication.

Social media stars cross cultural lines—with big influence on teens and millennials 

Agility PR Solutions

King Bach, Lele Pons, Brent Rivera, Jordyn Woods—these are some of the top social media stars followed by teens today, according to new research from the Culture Marketing Council: The Voice of Hispanic Marketing (CMC).

Infographic: Visual statistics marketers should know

PR Daily

Your content requires eye-catching imagery to break through the digital noise. Consider these insights. The visuals you pair with your prose make a difference. If audiences are hooked by your images or videos, engagement across digital channels can increase drastically.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Bringing Multi-Channel Marketing Into the Mix

The Resolution Blog

Part 2 -We Talk With Creator of the PESO Model?—?Gini Gini Dietrich We were really excited to travel to Chicago recently to chat with Gini Dietrich, founder of Spin Sucks and pioneer of the PESO model, about all things PESO.

How marketers and PR pros can avoid Fiji Water’s legal trouble

PR Daily

The water company had a viral marketing win, but it all unraveled when it couldn’t secure an agreement with the model behind the stunt. Here’s what marketers must know. If you don’t have your ducks in a row, a successful PR campaign can end in a lawsuit.

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Tips of the trade: How to pitch a trade press editor

Muck Rack

Tips of the trade: How to pitch a trade press editor

How better measurement skills could land you your next promotion

PR Daily

Become a data analytics expert by participating in this hands-on conference in May. Feel like you’ve been stuck on the same rung on the corporate ladder for far too long? You want to move your communications career forward, but you struggle to prove the value of your work to your bosses.

How to Break Up With a Client

Solo PR Pro

It’s inevitable. One day you will break up with a client. It could be after decades or after a few months. It can be unexpected, or you may have sensed it was on the way. Or, what seemed like a great fit turned into the client from hell.

Prove that your communication solution measures up

PR Daily

Put your platform front and center at The Measurement for Communicators Academy. Meet new sales prospects, share thought leadership and more! Desperate times call for intelligent measures—especially if you’re a marketer pursuing new business.

#TurnbackTuesday – PRSA Western District Conference Being Naughty

HMA Public Relations

With the PRSA Western District Conference beginning tomorrow in Phoenix, Alison is sharing learning from previous years’ events - this time bringing us back to 2012. The post #TurnbackTuesday – PRSA Western District Conference Being Naughty appeared first on HMA Public Relations.

Share your employees’ passion for giving back

PR Daily

We want to know all about your employee volunteer program, corporate fundraising efforts and disaster relief initiatives. Enter PR Daily’s 2019 Corporate Social Responsibility Awards. Don’t miss the final deadline on April 19.

100+ Expert Resources to Help You Learn AI Fast

PR 20/20

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How do you get started with AI? AI is a complicated subject. It’s easy to get frustrated or struggle to “get it.”

PRNEWS and the Industry Are at an Inflection Point—What’s Next?

PR News

Beauty PR trends—authenticity & inclusion essential to 3/4 of women

Agility PR Solutions

What marketing factors drive women in the U.S. and UK to engage directly with beauty brands? This was the question behind new research from integrated commerce marketing firm Yotpo, which has released its new Direct-to-Consumer (D2C) Beauty Trends Report. Survey respondents are eCommerce shoppers who say they prefer to buy beauty products directly from brands […]. The post Beauty PR trends—authenticity & inclusion essential to 3/4 of women appeared first on Agility PR Solutions.

Communications for Cockroaches and Unicorns

PR in High Definition

As a long-time fan, I was delighted to see that Greggs the Baker had recently hit £1bn in revenue. As a brand with ballsy comms, solid stunts and tasty baked goods, the recognition is well-earned.

The Story Mob. Understanding Your Audience

Prowly

Non-endemic brands have traditionally struggled to get a meaningful foothold in esports, but there are more and more good examples to pick from: brands finding their way to esports fans' hearts through creating memorable content. The post The Story Mob.

18 Content Marketing Resources for Proven Results in 2019

Tribe Builder Media

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? Information and answers! Yep, that’s everything in a nutshell. When people are looking for general information, detailed information, step-by-step information, educational material, and answers to their numerous questions about any given topic, they head straight to the internet… right?

How to Connect With Consumers Offline

5W PR

We live in a digital world. Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. There is no way to escape the digital age, it seems.

Join #PRStudChat on April 18th to Discuss Marketing Consumer-Based Products with a Government Agency

PR Expanded

There are opportunities that exist for consumer brands to market within the purview of a government agency. Did you know that certain business are eligible to participate in programs that give them access to specialists who assist in the marketing of their products and services?

Don’t Make These Mistakes with Influencer Marketing

5W PR

Influencer marketing is a key part of many business’ marketing strategies, and for good reason. Influencers are highly valuable and play a large role in many users’ everyday interactions online. It’s beneficial for a brand to capitalize on this concept, but there are still some common mistakes to avoid when enlisting the services of an influencer. Don’t Just Pay Attention to Follower Numbers. An influencer with a million followers may appear to be more valuable than one with 10,000 followers.

18 Content Marketing Resources for Proven Results in 2019

Tribe Builder Media

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? Information and answers! Yep, that’s everything in a nutshell. When people are looking for general information, detailed information, step-by-step information, educational material, and answers to their numerous questions about any given topic, they head straight to the internet… right?

Burger King Apologizes After Chopstick Blunder

Flack Me

Category: Flack Me Summary: Burger King is the latest brand to spark criticism on social media with an ad depicting diners struggling to eat western food with chopsticks