Tue.Sep 10, 2019

5 Ways to Improve your Online Reputation

Critical Mention

In today’s digital world, many people seek the answers to their most important questions online. Therefore, your prospective clients are likely to conduct online searches to learn more about your brand. With that said, your online presence plays an incredible role in your organization’s reputation.

8 steps for building an effective content calendar

PR Daily

Formats, frequency, flexibility and follow-up are all essential to engaging your audience and meeting all your other content marketing objectives. Every good content marketing strategy starts with a well-planned content calendar. Here are eight steps for building an effective calendar: 1.

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Creating a Video Storytelling Strategy That Gets Results


It’s not always easy for PR pros to reach their target audience in the highly competitive landscape of 2019. But one surefire way to stand out from your competition is with excellent video storytelling. No, that doesn’t mean just creating videos.

Transparency, Communication, Trust: Ragged Buzzwords or Major Bonus for Good Investor Relations?


In the case of IR, relations built with shareholders or institutional and individual investors are based on reliable information about the market and public companies operating on it. The post Transparency, Communication, Trust: Ragged Buzzwords or Major Bonus for Good Investor Relations? appeared first on Prowly Magazine. Magazine Public Relations investor relations IR

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Your next PR job awaits—here are 7 steps to prepare you

PR Daily

Given that the average person changes jobs a dozen times, you’re probably poised for a career move—whether you know it or not. These tips will get you primed for that next plum position. It may be tomorrow—or years from now. Even if you have a job you love, you should always be thinking ahead.


More Trending

Bud Light revisits the Victory Fridge

PR Daily

After a highly successful activation last year for the Browns’ first NFL win in two seasons, Budweiser decided to go back to Cleveland—and sell some refrigerators. Cleveland threw a big party last year after its NFL franchise—the Browns—won its first game in 635 days.

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5 attributes of blogs that people actually want to read

Agility PR Solutions

Living somewhere between opinion piece and brand messaging, blogs have become a standard component of the marketer’s toolkit. They range from informal to informative, giving brands and executives a platform to build credibility through thought leadership.

Have your videos and visual captivated audiences?

PR Daily

Enter PR Daily’s Video & Visual Awards to share how your visual content caught the attention of internal or external audiences. Deadline for entries is Nov. The post Have your videos and visual captivated audiences? appeared first on PR Daily. PR Daily Awards

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The power of personalization—who leads demands for personalized CX?

Agility PR Solutions

New research from TELUS International, a customer experience (CX) innovator that designs, builds and delivers next-gen digital solutions for global and disruptive brands, found that personalization is a key driver of purchasing decisions and brand loyalty for the majority of Americans—with Generation Z attitudes and behaviors indicating an especially strong interest in more customized experiences. In […]. The post The power of personalization—who leads demands for personalized CX? appeared first on Agility PR Solutions. Marketing Public Relations marketing

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Public service broadcasters failing public

Stephen Waddington

Public service media are in crisis. They are struggling to reach younger, less educated audiences. A Reuters' Institute report suggests they risk decline and irrelevance. The audience for public service news is old and educated.

The top reason brands fail is annoying communications—which ones are doing it right?

Agility PR Solutions

Mobile phones are an integral part of our lives, and brands rely on a multi-channel solution to build and maintain relationships with their customers via notifications—but according to new research from multi-channel engagement platform Leanplum, many mishandle their mobile comms to the point of brand collapse. According to the firm’s new study on consumer sentiment […]. The post The top reason brands fail is annoying communications—which ones are doing it right? appeared first on Agility PR Solutions. Public Relations branding

How to make the most of new and emerging media outlets

Communications Conversations

Thinking back to the early days in my career, clients often had one request when it came to the media relations game: I want to be on Oprah. Or, The Today Show. Or, in The New York Times. Those were the kinds of media outlets clients wanted to be in.

Target announces loyalty program, ‘soft skills’ are most crucial, and Spirit Airlines offers bigger seats

PR Daily

Also: Wendy’s is serving up breakfast and jobs, British Airways strike brings PR woes, and FDA letter fuels Juul’s PR crisis. Good morning, PR pros: Though McDonald’s is focusing on a chicken sandwich to compete with Popeyes and Chick-fil-A, Wendy’s has set its sights on consumers’ morning commute.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The Tale of Two Reputations

HMA Public Relations

After a recent rift with Wells Fargo while trying to make change for a larger bill, Scott breaks down the importance of customer service and an example of who is doing it right. The post The Tale of Two Reputations appeared first on HMA Public Relations. Featured Tip for Tuesday change customer service Discount Tire Scott Hanson Wells Fargo

Take a Seat…and Own it!

Solo PR Pro

In episode 15 of the That Solo Life podcast we were joined by fellow Solo PR Pro, Dr. Lori Baker-Schena. In addition to the solo practice she founded in 1987, which she continues to this day, Dr. Baker-Schena is the co-founder of LeadHERship Consortium, working with individuals and businesses to achieve high levels of excellence, productivity and profitability. Over time, Dr. Baker-Schena and colleague Sabine Liedel noticed the distinct lack of training specific to women leaders.

Top publications and articles for August, according to journalists

Muck Rack

Top publications and articles for August, according to journalists


Maxim Behar's Blog

Unfortunately, in many countries, PR as an industry and profession has a negative connotation for the general public. This is only PR!” people might say, using the phrase as a euphemism for lying and deception. Several years ago, I was in a cab in New York City.

Infographic: How to get your message out on TikTok

PR Daily

The short video format on the platform out of China has been massively popular with younger audiences, but is it a good fit for your organization? Check out these statistics. Many brand managers have taken to TikTok to court new audiences with short, funny videos.

The IPOs that generated the most engagement this year


2019 has been a landmark year for IPOs, with a number of tech unicorns going public, following in the wake of tech giants like Facebook and Twitter. We looked at the data to see which companies got the most attention.

Finally, Print Polaroids From Your Phone

Flack Me

Category: Flack Me Summary: There's something appealing about physical photos in the age of smartphone cameras. The new Polaroid Lab device lets you do that at home, by converting digital files into classic Polaroid-style film photos

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