PRSay

JUNE 11, 2019

As head of business development for Makovsky Integrated Communications , I attend networking conferences in many different customer niches. However, no matter what the niche is, the same key idea gets reinforced: Regardless of the industries we serve, we have to stay current with the latest technologies they use. Insurance industry innovations. Technology is not only disrupting customer niches (also known as “verticals”), but also niches within those verticals.

Insurance 136

Insurance Insurance Sports Telecommunications 136

Sword and the Script

JUNE 11, 2019

Marketing is sometimes like politics. Two people can read the same report and draw different conclusions. Typically, those conclusions support whatever you believed before reading it. It’s a bit like that with gated content. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. Recently, I’ve had several consulting conversations about gated content while I too have a strong view, I decided to keep an open mind and go canvas the web looking for solid argumen

B2B 118

B2B Mobile Content Marketing SEO 118

NewsWhip

JUNE 11, 2019

[…]. The post Introducing Instagram for NewsWhip appeared first on NewsWhip.

Instagram 158

Instagram Analytics Social Media Media 158

Brand24

JUNE 11, 2019

Discover top trending hashtags on Instagram for any topic you want. Photography, marketing, business, fitness – whatever you want. Enter any keyword and get trending hashtags for it!

Instagram 98

Instagram Trends How To Marketing 98

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Communications Conversations

JUNE 11, 2019

Last week I brought my son to the orthodontist for his regular check-in. We had an 8 a.m. appointment. Great–early in the day, I thought. They’ll surely be on time. In the past, this particular ortho has decidedly NOT been on time. Like never. I once waited an hour with my son to get in. But, I was optimistic. Turns out, that didn’t last long.

Banking 92

Banking Customer Service Construction Local 92

Inbound PR

JUNE 11, 2019

This is a guest post by Liuda Nebozhak from Crello. Every start-up undergoes some trial and error in its first 1-2 years. Those are probably some of the most difficult and crucial learnings of any new business. There's a ton start-ups need to figure out, including their own PR and marketing. PR especially plays a key role because as a start-up nobody knows you and you need to get the word out about your existence, your products and the new value that you add in the market.

Course 84

Course Tools Marketing Brand 84

Agility PR Solutions

JUNE 11, 2019

GDPR went into effect in the European Union a year ago last month. The regulation, which gives EU citizens more control over their personal data by mandating how businesses must handle that information, has attracted great interest around the world. As U.S. brands and businesses are aware, government officials around the world have developed similar […].

Privacy 66

Privacy Data Government Brand 66

Stephen Waddington

JUNE 11, 2019

The market for public relations awards in the UK is over saturated. Awards are a means of credentialing and differentiation. Next week is the Cannes Festival of Creativity. Cannes Lions awards will be awarded for creativity in marketing and communication disciples including public relations. There’ll no doubt be much handwringing about the performance of public relations alongside other marketing disciplines.

Media 64

Media Travel Creativity Agency 64

Agility PR Solutions

JUNE 11, 2019

How to Transition from Project Manager to Business Strategist by Providing Meaningful Brand Insights Research-fueled brand insights enable businesses to work smarter, while inspiring and driving growth, leading to new products entering the market to meet a consumer need. Currently, consumers expect personalization and customization from brands. This makes consumer insights increasingly important, and paves […].

Consumer 60

Consumer Meeting Brand Branding 60

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Presspage

JUNE 11, 2019

We’ve been touting the importance of the brand storyteller in your company’s newsroom for a while now. But we would be remiss in failing to mention the vital role of the communications editor. In the not-so-far-away past, the communications editor would proof, edit and approve press releases before they were submitted to the media -- catching errors, fixing typos and checking facts.

Communications 60

Communications Storytelling Instagram Guidelines 60

Agility PR Solutions

JUNE 11, 2019

These days, those unpredictable Millennials tend to receive the most marketing attention from retailers, but many are now realizing that the equally elusive Gen Z is proving to be a powerful economic force, perhaps even more so than previous generations. This poses a tremendous opportunity for retailers—and according to new research from American Express Canada, […].

Retail 60

Retail Marketing Trends Publicity 60

Solo PR Pro

JUNE 11, 2019

Communications professionals know having a PR crisis plan in place is invaluable. It is the one asset we hope we never have to use on a client’s behalf. There are clients who understand a PR crisis plan is essential, and either expect or welcome its creation. Then there are others who do not understand or appreciate how crucial it is to have a plan in place.

Crisis 62

Crisis Airlines Infographics Crisis Communications 62

HMA Public Relations

JUNE 11, 2019

René C.W. Boender, author of Generation Z & The 4th Industrial Revolution, Great to Cool and Cool is Hot, was a guest speaker at the recent PRGN meetings. The post 3 “12” Eternity Law appeared first on HMA Public Relations.

Meeting 53

Meeting Industry Publicity 53

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Muck Rack

JUNE 11, 2019

6 questions with Keri Blakinger from the Houston Chronicle

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