Tue.Jun 11, 2019

Introducing Instagram for NewsWhip

NewsWhip

[…]. The post Introducing Instagram for NewsWhip appeared first on NewsWhip. Product Announcements Predictive Alerts social media analytics

How to make sure your real-time marketing hits the mark

PR Daily

Talking about a current event or trend can be incredibly valuable for your organization, but you must take care not to violate trademarks or court backlash. Consider these tips. Ask any content creator how they approach building out editorial calendars, most will say they start by checking for holidays and other events to write content around. Can you blame them? We know timeliness is one of the key ingredients to building valuable content.

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How to Find Trending Hashtags on Instagram

Brand24

Discover top trending hashtags on Instagram for any topic you want. Photography, marketing, business, fitness – whatever you want. Enter any keyword and get trending hashtags for it! Guide to Brand24 Insights Social Media Marketing

The true value of a newswire service

PR Daily

With social media and the changed media landscape, the value of a newswire press release has changed—but that doesn’t mean it won’t offer some rewards. Like most things in PR, newswire services continue to adapt along with the changing media landscape. Issuing a release via BusinessWire, PRNewswire or another service used to be a must, using newswire services to amplify company news is now most certainly optional.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Don’t sweat Cannes. Awards are a form of media

Stephen Waddington

The market for public relations awards in the UK is over saturated. Awards are a means of credentialing and differentiation. Next week is the Cannes Festival of Creativity. Cannes Lions awards will be awarded for creativity in marketing and communication disciples including public relations. There’ll no doubt be much handwringing about the performance of public relations alongside other marketing disciplines.

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Reputation Ransom: The Latest Cyber Security Threat

Reputation Us

The term “ransomware” has become all too common in today’s cyber security discussion. For those who have heard the term, but unfamiliar with what it is, here’s a brief definition: Our friends at ZDNet describe ransomware as a form of malicious software–or malware–which encrypts documents on a PC or even across a network. Victims can often only regain access to their encrypted files and PCs by paying a ransom to the criminals behind the ransomware.

How to handle media interviewers who ask for guarantees

PR Daily

When responding to a crisis, the public wants to know for a certainty that mistakes won’t be repeated. Here’s how to handle this sticky situation. Communicators always want to make promises they know they can keep, even when their organization is in full-blown crisis. For example, if there has been a terrible train crash and people have died, at some point the CEO of the train operator or perhaps a politician will be asked a variation of “can you guarantee this won’t happen again.”

The Importance of Staying Current on the Tech Innovations That Affect Our Clients

PRSay

As head of business development for Makovsky Integrated Communications , I attend networking conferences in many different customer niches. However, no matter what the niche is, the same key idea gets reinforced: Regardless of the industries we serve, we have to stay current with the latest technologies they use. Insurance industry innovations. Technology is not only disrupting customer niches (also known as “verticals”), but also niches within those verticals.

Don’t miss the PR Daily Corporate Social Responsibility Awards deadline

PR Daily

The late submission deadline is this Wednesday, June 12. Begin your entry now. The post Don’t miss the PR Daily Corporate Social Responsibility Awards deadline appeared first on PR Daily. PR Daily Awards

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The Case For and Against Gated Content and Registration Pages

Sword and the Script

Marketing is sometimes like politics. Two people can read the same report and draw different conclusions. Typically, those conclusions support whatever you believed before reading it. It’s a bit like that with gated content. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective.

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In NYT ad, 187 CEOs decry new abortion laws, citing workers’ rights

PR Daily

The open letter, which links to a website, takes aim at stringent new laws in states including Georgia and Ohio, citing a threat to people’s ‘health, independence and economic stability.’. In a new level of corporate positioning on social issues, scores of CEOs have written an open letter framing the abortion/choice debate as a matter of employees’ rights. The authors include the chief executives of H&M, Twitter, Ben & Jerry’s, Warby Parker, Yelp and Postmates.

PR pulse—Americans’ data privacy attitudes on GDPR’s anniversary

Agility PR Solutions

GDPR went into effect in the European Union a year ago last month. The regulation, which gives EU citizens more control over their personal data by mandating how businesses must handle that information, has attracted great interest around the world. As U.S. brands and businesses are aware, government officials around the world have developed similar […]. The post PR pulse—Americans’ data privacy attitudes on GDPR’s anniversary appeared first on Agility PR Solutions.

3 “12” Eternity Law

HMA Public Relations

René C.W. Boender, author of Generation Z & The 4th Industrial Revolution, Great to Cool and Cool is Hot, was a guest speaker at the recent PRGN meetings. The post 3 “12” Eternity Law appeared first on HMA Public Relations. PR and HMA PR Generation Z & The 4th Industrial Revolution Great to Cool and Cool is Hot PRGN public relations global network René C.W. Boender

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

6 questions with Keri Blakinger from the Houston Chronicle

Muck Rack

6 questions with Keri Blakinger from the Houston Chronicle

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Creating the role of the future Consumer Insights Manager

Agility PR Solutions

How to Transition from Project Manager to Business Strategist by Providing Meaningful Brand Insights Research-fueled brand insights enable businesses to work smarter, while inspiring and driving growth, leading to new products entering the market to meet a consumer need. Currently, consumers expect personalization and customization from brands. This makes consumer insights increasingly important, and paves […].

Customer experience matters–except when it doesn’t (which is a lot of the time)

Communications Conversations

Last week I brought my son to the orthodontist for his regular check-in. We had an 8 a.m. appointment. Great–early in the day, I thought. They’ll surely be on time. In the past, this particular ortho has decidedly NOT been on time. Like never. I once waited an hour with my son to get in. But, I was optimistic. Turns out, that didn’t last long. We waited 30 minutes to get in.

From A to Gen Z—bridging the gap between retailers and teens’ shopping expectations

Agility PR Solutions

These days, those unpredictable Millennials tend to receive the most marketing attention from retailers, but many are now realizing that the equally elusive Gen Z is proving to be a powerful economic force, perhaps even more so than previous generations. This poses a tremendous opportunity for retailers—and according to new research from American Express Canada, […].

5 Ways the Communications Editor Role has Changed

Presspage

We’ve been touting the importance of the brand storyteller in your company’s newsroom for a while now. But we would be remiss in failing to mention the vital role of the communications editor. In the not-so-far-away past, the communications editor would proof, edit and approve press releases before they were submitted to the media -- catching errors, fixing typos and checking facts. In today’s busy brand centers, the role of the communications editor has greatly evolved.

Convincing Clients to Prepare for Crisis

Solo PR Pro

Communications professionals know having a PR crisis plan in place is invaluable. It is the one asset we hope we never have to use on a client’s behalf. There are clients who understand a PR crisis plan is essential, and either expect or welcome its creation. Then there are others who do not understand or appreciate how crucial it is to have a plan in place. Whether a major event or a minor blunder, how a PR crisis is handled impacts a client’s livelihood and everything they have built.

Infographic: How to protect your online reputation

PR Daily

In a new report, consumers say seeing ads alongside offensive content damages their opinion of that brand. How can your organization avoid guilt by association? Social media offers lots of exciting opportunities for communicators, but it also exposes your organization to new risks. As online platforms struggle to contain the spread of fake news and disinformation, as well as to respond to controversial content and hate speech, some consumers say they won’t forgive an organization’s misstep.

Tide Pods Are Still a Problem for Procter & Gamble

Flack Me

Category: Flack Me Summary: Tide Pods are arguably one of the most successful innovations in the storied, 181-year history of P&G. But too many kids are still eating them

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