Tue.Jun 11, 2019

How to make sure your real-time marketing hits the mark

PR Daily

Talking about a current event or trend can be incredibly valuable for your organization, but you must take care not to violate trademarks or court backlash. Consider these tips.

Introducing Instagram for NewsWhip

NewsWhip

[…]. The post Introducing Instagram for NewsWhip appeared first on NewsWhip. Product Announcements Predictive Alerts social media analytics

The true value of a newswire service

PR Daily

With social media and the changed media landscape, the value of a newswire press release has changed—but that doesn’t mean it won’t offer some rewards. Like most things in PR, newswire services continue to adapt along with the changing media landscape.

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The Case For and Against Gated Content and Registration Pages

Sword and the Script

Marketing is sometimes like politics. Two people can read the same report and draw different conclusions. Typically, those conclusions support whatever you believed before reading it. It’s a bit like that with gated content.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

10 offbeat ideas to spark creativity and promote collaboration

PR Daily

Try these tips to invigorate, arouse and enliven your team’s imaginations. Workplace independence is a beautiful thing, but isolation can be stifling. That’s why I seldom work alone. I crave creative collaboration. Teamwork. Banter. Conversation. Creative collaboration is my No.

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How to handle media interviewers who ask for guarantees

PR Daily

When responding to a crisis, the public wants to know for a certainty that mistakes won’t be repeated. Here’s how to handle this sticky situation. Communicators always want to make promises they know they can keep, even when their organization is in full-blown crisis.

PR pulse—Americans’ data privacy attitudes on GDPR’s anniversary

Agility PR Solutions

GDPR went into effect in the European Union a year ago last month. The regulation, which gives EU citizens more control over their personal data by mandating how businesses must handle that information, has attracted great interest around the world. As U.S.

Don’t miss the PR Daily Corporate Social Responsibility Awards deadline

PR Daily

The late submission deadline is this Wednesday, June 12. Begin your entry now. The post Don’t miss the PR Daily Corporate Social Responsibility Awards deadline appeared first on PR Daily. PR Daily Awards

Don’t sweat Cannes. Awards are a form of media

Stephen Waddington

The market for public relations awards in the UK is over saturated. Awards are a means of credentialing and differentiation. Next week is the Cannes Festival of Creativity. Cannes Lions awards will be awarded for creativity in marketing and communication disciples including public relations.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Infographic: How to protect your online reputation

PR Daily

In a new report, consumers say seeing ads alongside offensive content damages their opinion of that brand. How can your organization avoid guilt by association? Social media offers lots of exciting opportunities for communicators, but it also exposes your organization to new risks.

Reputation Ransom: The Latest Cyber Security Threat

Reputation Us

The term “ransomware” has become all too common in today’s cyber security discussion. For those who have heard the term, but unfamiliar with what it is, here’s a brief definition: Our friends at ZDNet describe ransomware as a form of malicious software–or malware–which encrypts documents on a PC or even across a network. Victims can often only regain access to their encrypted files and PCs by paying a ransom to the criminals behind the ransomware.

In NYT ad, 187 CEOs decry new abortion laws, citing workers’ rights

PR Daily

The open letter, which links to a website, takes aim at stringent new laws in states including Georgia and Ohio, citing a threat to people’s ‘health, independence and economic stability.’.

Creating the role of the future Consumer Insights Manager

Agility PR Solutions

How to Transition from Project Manager to Business Strategist by Providing Meaningful Brand Insights Research-fueled brand insights enable businesses to work smarter, while inspiring and driving growth, leading to new products entering the market to meet a consumer need.

3 “12” Eternity Law

HMA Public Relations

René C.W. Boender, author of Generation Z & The 4th Industrial Revolution, Great to Cool and Cool is Hot, was a guest speaker at the recent PRGN meetings. The post 3 “12” Eternity Law appeared first on HMA Public Relations.

From A to Gen Z—bridging the gap between retailers and teens’ shopping expectations

Agility PR Solutions

These days, those unpredictable Millennials tend to receive the most marketing attention from retailers, but many are now realizing that the equally elusive Gen Z is proving to be a powerful economic force, perhaps even more so than previous generations.

Customer experience matters–except when it doesn’t (which is a lot of the time)

Communications Conversations

Last week I brought my son to the orthodontist for his regular check-in. We had an 8 a.m. appointment. Great–early in the day, I thought. They’ll surely be on time. In the past, this particular ortho has decidedly NOT been on time. Like never. I once waited an hour with my son to get in.

Convincing Clients to Prepare for Crisis

Solo PR Pro

Communications professionals know having a PR crisis plan in place is invaluable. It is the one asset we hope we never have to use on a client’s behalf. There are clients who understand a PR crisis plan is essential, and either expect or welcome its creation.

6 questions with Keri Blakinger from the Houston Chronicle

Muck Rack

6 questions with Keri Blakinger from the Houston Chronicle

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5 Ways the Communications Editor Role has Changed

Presspage

We’ve been touting the importance of the brand storyteller in your company’s newsroom for a while now. But we would be remiss in failing to mention the vital role of the communications editor.

Tide Pods Are Still a Problem for Procter & Gamble

Flack Me

Category: Flack Me Summary: Tide Pods are arguably one of the most successful innovations in the storied, 181-year history of P&G. But too many kids are still eating them

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