Business Wire

DECEMBER 15, 2020

No matter which way you’re gathering with loved ones this holiday season and beyond, someone you care about from outside your bubble will surely ask, “What is it you do again?”. For most people that question is easy to answer. But for those of us in public relations, or worse yet digital marketing, when someone unfamiliar with the industry asks, it's a commonly asked question that bedevils even the mightiest of PR pros.

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Blogging Marketing Industry Publicity 348

Prowly

DECEMBER 15, 2020

The outbreak of the COVID-19 pandemic in 2020 has brought uncertainties and tough times with it. Though the economy is reviving, businesses are still struggling to plan for the coming years. The effects have been more profound on SMBs worldwide. If you are a small business owner struggling to generate leads and convert more customers, […]. The post Use PR to Increase Sales Post-COVID-19: A Guide for SMBs appeared first on Prowly Magazine.

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Small Business 197

The Resolution Blog

DECEMBER 15, 2020

Based on our sample size of 1.7 million items of coverage added by users of CoverageBook. See CoverageBook Benchmarks. When you get coverage on a site with a Doman Authority (DA) of 70. You’re within the top 10%. Getting coverage on sites with a DA between 30-39 is most common. Also see:Benchmark your online coverage […]. The post How hard is it to get coverage on high DA outlets?

Blogging 156

Blogging 156

Awario

DECEMBER 15, 2020

In this article, I analyze four years of Coca-Cola's Christmas marketing campaigns and attempt to figure out what makes them so successful and what marketers can learn from them.

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Analysis Marketing 176

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

The Resolution Blog

DECEMBER 15, 2020

Based on our sample size of 1.7 million items of coverage added by users of CoverageBook. Social shares = Total of all shares of an online article across Twitter, Facebook and Pinterest. See CoverageBook Benchmarks. 65% of all coverage was not shared publicly.In short. Getting 0 shares is normal. Only 13% of coverage was shared […]. The post How many social shares of my coverage is normal?

Pinterest 156

Pinterest Facebook Twitter Blogging 156

Cision

DECEMBER 15, 2020

Harper’s Bazaar UK and Town & Country UK announce team updates; Joel Cooper appointed Deputy Editor of Fabulous Daily; The Spectator appoints James Heale as Diary Editor.

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Media Blogging 120

Agility PR Solutions

DECEMBER 15, 2020

A positive reputation is essential in business. After all, it can increase trust in your company and encourage engagement with your marketing campaigns, products, or services. If you want to make your products stand out from the crowd, you must create a design that will impress your customers while complementing your company’s reputable image. Before […].

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Brand Branding Reputation Marketing 155

Communications Conversations

DECEMBER 15, 2020

Early on in the pandemic, you may remember the Room Rater on Twitter. It was an account that “rated” the Zoom backgrounds of thought leaders and SMEs who were showing on TV. The account continues, of course, but I thought it would be fun to give this a local and holiday flavor. So, let’s take a look at some of the more creative local festive Zoom backgrounds I could uncover among friends and colleagues this holiday season–starting with mine!

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Local Creativity Course Twitter 88

Agility PR Solutions

DECEMBER 15, 2020

2020 has not been a normal year. In the wake of the COVID-19 pandemic, many businesses have either closed or scaled-down. However, many have also innovated and adapted, going from strength to strength and making significant profits along the way. Many of these businesses have taken advantage of the increase in online traffic to rank […]. The post How will SEO look in the “new normal”?

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SEO Analysis Publicity 141

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Muck Rack

DECEMBER 15, 2020

Launching Muck Rack MVPs, an elite customer community of PR pros

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Community 132

Axia PR

DECEMBER 15, 2020

Learn the role of content strategy and why a solid content strategy is important to your marketing and PR efforts with our guest Sherry Sanderford, public relations manager at the Wounded Warrior Project. Guest: Our episode guest is Sherry Sanderford, public relations manager at the Wounded Warrior Project. Sherry is a strategic communications leader with extensive experience in corporate, health care, and health technology communications.

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Strategy Corporate Technology Communications 79

Practical Law Construction

DECEMBER 15, 2020

Writing on this blog almost exactly four years ago, David Pliener noted a potentially interesting change in the TCC’s approach to enforcing adjudicators’ decisions. In the case of Ground Developments Ltd v FCC Construction , Fraser J signalled that, perhaps, a claimant applying for summary judgment to enforce an adjudicator’s decision might not need to meet the summary judgment test after all.

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Construction Engineering System Measurement 72

Solo PR Pro

DECEMBER 15, 2020

This is a guest post by Solo PR Pro Premium member Susan Stoga. I’ve worked in crisis communications since I was 22, and was taught from the start to be prepared for anything. Several decades later, I use some of the same strategies, and yet others have gone by the wayside (updated fax list, anyone?) but that basic premise of being vigilant and ready for anything has remained.

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Crisis Insurance Insurance Banking 66

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Mark My Words

DECEMBER 15, 2020

Mail Online Oprah Winfrey’s decision to promote Meghan Markle’s new range of vegan coffee to her 19.2million Instagram followers was worth at least $1million and is probably the most valuable piece of free publicity in history, experts told MailOnline today. PR guru Mark Borkowski told MailOnline the $28-per-pack oat-milk ‘superlattes’ are the first ‘baby steps’ towards Meghan and Harry building a billion dollar brand for themselves in the US.

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Instagram Brand Branding Publicity 60

Maxim Behar

DECEMBER 15, 2020

14.12.2020. Government Supports Businesses. How? was the topic of the online discussion, held by the Bulgarian Business Leaders Forum (BBLF). As a former chairman and current board member, Maxim Behar moderated the meeting. Special guests were the Minister of Economy Lachezar Borisov and Iliana Ilieva, General Director of the General Directorate for European Competitiveness Funds at the Ministry.

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Meeting Government Crisis Internal 52

Waxing UnLyrical

DECEMBER 15, 2020

I find it simultaneously unbelievable and miraculous that we are almost halfway through December, and that — as we approach 2021 — I’d be sharing lessons in pandemic patience from an orchid. One of the things that has struck me about this year is that, despite how incredibly crazy, surreal , nerve-wracking, heartbreaking , , it’s been, there have also been moments of hope, love, and joy.

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Google YouTube Analytics Training 106

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictions usually include some element of aspiration. It’s not just what we think will happen, but also a reflection in some way, shape or form, of what we hope will happen. If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021.

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Marketing Employee Content Marketing Training 167

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NewsWhip

DECEMBER 15, 2020

NEWSWHIP 2020. A year in review. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Joe Biden and Donald Trump go head-to-head in the US Election 2020. Fans mourn the death of Kobe Bryant outside the Lakers Stadium, LA following helicopter crash.

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Viral Report Data Video 60