Barokas

JANUARY 15, 2020

Say what you mean and mean what you say. It’s a simple enough sentiment. The foundation of good communication, a building block of any successful relationship. Speaking in a clear, direct way enables collaboration, growth, better outcomes and innovation. While we may all know these things, many of us fail to follow through on them in our personal and professional lives.

Communications 78

Communications Groups Analysis Engineering 78

Prohibition

JANUARY 15, 2020

It goes without saying that press office skills are vital in public relations. However, as well as issuing standard releases (e.g. product launches, company news, events, etc.) it’s really important to be as proactive as possible when to be successful. Here we’ll be running through some of the key considerations to keep in mind that can allow us to keep a proactive press office for any client.

How To 62

How To B2C Trends B2B 62

Flack's Revenge

JANUARY 15, 2020

Pixabay. As we enter a new decade, I implore PR to do its part in protecting the journalistic info supply chain. Be truth-tellers. Be great fact-checkers. Now wait a second, I can hear you protest. That is not our job. We are paid to put the best possible spin on our news. To help the team win. And truth, what is truth, really? Of course, we don’t lie!!!

Journalism 156

Journalism Ethics Customer Service Report 156

Business Wire

JANUARY 15, 2020

It was a rainy December morning in Paris and transportations were on strike. Participants braved both to attend “The Future of Long Form Journalism,” a conference held at Paris Sciences’ Po School of Journalism. Thirty speakers from prestigious journalism schools and international media outlets — including London School of Journalism, Columbia Journalism School, The Wall Street Journal, BBC, France TV, Pew Research Center and more — were invited to share their views on the new trends emerging in

Transportation 216

Transportation Journalism Conference Internal 216

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

JANUARY 15, 2020

Leave these measurement myths in 2019 to succeed in 2020.

Measurement 299

Measurement 299

Cision

JANUARY 15, 2020

Time Marcin heads to Mashable, Parija Kavilanz has new coverage at CNN Business, and more.

Media 120

Media Blogging 120

Agility PR Solutions

JANUARY 15, 2020

Overwhelmingly, businesses seem to be unaware of consumers’ communication preferences—new research from SMS marketing software firm EZ Texting reveals that 69 percent of consumers across all age groups would like to be able to contact a business via text, and more than half (54 percent) are frustrated when they are unable to do so. According […].

Communications 88

Communications Brand Branding Software 88

Waxing UnLyrical

JANUARY 15, 2020

Ground, unbroken. I thought I’d have broken blogging ground for 2020 by now. After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around.

Strategy 101

Strategy Measurement Financial Analytics 101

5W PR

JANUARY 15, 2020

When it comes to understanding the potential of virtual reality, brands and their marketing teams seem to have barely brushed the surface. Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. With North Face shooting footage of a climb in Yosemite National Park to transform the shopping experiences of shoppers in New York and San Francisco, here’s a guide to help take your 2019 campaigns to ne

Technology 78

Technology Storytelling Consumer Brand 78

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

JANUARY 15, 2020

As a business owner, nothing is more important than keeping your reputation intact. Thanks to the internet, people now have the ability to do serious damage to a company’s reputation in a matter of seconds, which is why you need to ensure that you are protected in all aspects of running your business. This protection […]. The post 4 ways your HR department can protect your reputation appeared first on Agility PR Solutions.

Reputation 78

Reputation Brand Branding Publicity 78

Stephen Waddington

JANUARY 15, 2020

This is a post script to my recent essay on the future of PR. Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. It’s a lesson in crowdsourcing and the mantra of publishing frequently and often. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR.

Storytelling 78

Storytelling Internal International Social Media 78

Agility PR Solutions

JANUARY 15, 2020

Gen Z is redefining how cultural content—i.e., music, film, television, art, lifestyle, gaming and literature—is being discovered, consumed and shared, and they’re willing to pay for it, according to new research from creative industries development firm Ontario Creates. The research was conducted by VICE, the world’s largest independent youth media company.

Creativity 78

Creativity Film Television Study 78

PR News

JANUARY 15, 2020

Away continues to experience a public failure that undermines its stated values as a community-focused global travel brand. It's painfully clear that the luggage company's senior leadership, especially its co-chief executive Steph Korey, needs a lesson in reputation management. The post Away CEO Steph Korey Needs a Lesson in Reputation Management appeared first on PR News.

Reputation 83

Reputation Travel Leadership Community 83

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Axia PR

JANUARY 15, 2020

Revise your company’s “About us” summary each year. It’s a new year and time to update your company’s boilerplates to better communicate your brand’s mission and accomplishments. Look at your company’s end-of-year reports from each department, such as sales, HR, and operations. Take time to comb through the numbers and pull figures that show what’s behind your brand.

Company 83

Company Report Brand Branding 83

Mark My Words

JANUARY 15, 2020

The #SussexRoyal PR disaster which has gathered almost terminal momentum recently could have been avoided if they had heeded advice and precedent and had a plan from the beginning which took into account the rules and boundaries of Royal media relations. There is no doubt that being a top tier member of the Royals is an impossible job with a damned if you do, damned if you don’t attitude chasing every move.

Privacy 60

Privacy Leadership Media Relations Media 60

Karen Freberg

JANUARY 15, 2020

The beginning of the semester has come and gone, and we are full steam ahead when it comes to what our classes will cover and ask our students to do. As professors, we have to make sure our students know what the set deadlines are, what are the class readings, and what will be covered for each class. Of course, there is a lot of planning and organizing that has to be taken into consideration – which means things are pretty much set in stone here for the semester.

Social Media 55

Social Media How To Instagram Media 55

Mark My Words

JANUARY 15, 2020

Daily Mail PR expert Mark Borkowski, who has worked with Noel Edmonds and Graham Norton, suggested that the Sussex ‘brand’ could rival that of the House of Windsor. He said: ‘Harry loves Meghan and can see what she’s going through and, influenced also by what he saw, what he experienced with his mother, he didn’t want to see the woman he loves go through it. ‘They’ve had their time to think about it and they’re now separated totally from the royal

Brand 60

Brand Branding 60

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Publicity

HMA Public Relations

JANUARY 15, 2020

In a recent meeting, Abbie noticed that networking goes beyond business. Click the link to read more about her personal approach to staying connected. The post Why it is important to stay connected appeared first on HMA Public Relations.

Meeting 44

Meeting Publicity 44