Thu.Mar 02, 2023

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Takeaways from the State of Black Media Webinar with Black PR Wire | Business Wire Blog

Business Wire

In a webinar with Black PR Wire , The State of Black Media 2023 , a panel of media experts and professionals, moderated by Traci Cloyd , shared their candid and powerful insights on Black media in America today. The discussion touched on several topics including trends in Black media, the role of social media and Black Twitter, advice for those getting started in the media industry, and more.

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9 tips for a great video interview

Agility PR Solutions

Many of our clients who accept an invitation to appear as a guest on a podcast are shocked when they learn that the interview included a video recording that was uploaded to YouTube. Keep in mind that even if the interview is in podcast form, you should always be ready for a possible video interview. […] The post 9 tips for a great video interview appeared first on Agility PR Solutions.

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Are Social Reels Relevant for Brands?

Contently - Strategy

Chalk it up to our shrinking attention spans, but short-form video is thriving. It’s not surprising: We like to multi-task, and we like quick hits. So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023.

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Why the ‘Cheaper’ PR Agency Is the Worst Value

Bianchi Biz Blog

Admit it. We’ve all done it. We’ve been lured by the lowest price and ended up with sub-optimal performance. Maybe you bought the bargain pliers at the discount store, and the third time you used them, they broke and sliced your hand open — costing you a visit to the Emergency Room and six stitches. When you got back home, you were left with a mess to clean up, and you had to waste more time and trouble to go buy another, better pair of pliers, so that you could do the job … ALL.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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10 Expert Strategies for Launching a PR Campaign that Gets Results

PR Fuel

Did you know that over 80% of consumers say they trust recommendations from journalists more than advertising? That’s just one reason why a strong PR campaign is essential for any business that wants to build credibility and attract customers. Over. Read More The post 10 Expert Strategies for Launching a PR Campaign that Gets Results appeared first on eReleases.

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Race to the top: Leaders looking to app modernization in 2023 to drive transformation efforts

Agility PR Solutions

New research from Fortune 500 digital solutions integrator Insight Enterprises finds that the key to successful digital transformation efforts may lie in optimizing app performance. The firm’s new survey, conducted by Foundry, reveals an overwhelming majority of business leaders are shifting focus to application modernization to gain an edge in their markets.

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The sit-down restaurant chains making headlines in 2023

NewsWhip

In February, we published a look at some of the biggest fast-food and quick-serve restaurants in the world, and we wanted to continue that examination by expanding the pool a little broader. So this week, we’re going to be looking at some of the QSRs that are just a little less, well, Q. Specifically we’re going to spend some time looking at sit-down restaurant chains, including the likes of Applebee’s, Texas Roadhouse, PF Chang’s and Chili’s.

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Why PR leads on hybrid creativity

Steve Barrett on PR

Creativity in advertising has declined in the aftermath of COVID-19, which many put down to a lack of in-person collaboration — but PR is faring better due to its agile heritage.

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12 Simple Ways to Increase Your Blog Subscribers Now

PR 20/20

Do you need more blog subscribers? Of course, you do. Subscribers are loyal contacts that raised their hands, saying they want to read your content. They help gauge what the industry wants to read and determine if your content is getting readership ROI. Plus, since subscribers have already opted in, they serve as the contacts you can market to in different ways when new campaigns are activated.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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This Week in PR Ethics (03/02/23): Do Businesses Really Care About Diversity? What Happens When Employers Monitor Your Brain?

Ethical Voices

Some weighty, fascinating, and depressing ethics stories this week. From continued corporate failure when it comes to diversity, to further erosions of privacy, there are a number of deep and interesting ethics articles. Businesses are not walking the walk when it comes to DEI – This is the most depressing news I have read in a while. Despite many businesses seeming to finally take action when it came to DEI after the murder of George Floyd, it looks like for many it was just a performative ac

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When Networking Goes Global

HMA Public Relations

There is no denying the value in having relationships, both personal and professional, that you can tap in to for knowledge and expertise. Find out more on the Public Relations Global Network and the agencies that are a part of it in this blog post from Abbie Fink.

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Our real-world events are returning to Newcastle!

Prohibition

Pre COVID-19, we regularly ran real world events up and down the country (Birmingham, Manchester, Nottingham, and other major cities) known as our ‘Breakfast clubs’, for brands to attend, receive the latest industry insight and knowledge, meet the Prohibition team and of course have some tasty breakfast! Unfortunately, the pandemic meant we had to pause our events and instead run webinars.

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IPR Welcomes Four New Trustees

Institute for Public Relations

Gainesville, Fla. – The Institute for Public Relations is thrilled to announce four new Trustees to the Board: Virginia Devlin Current Global Chief Executive Officer Virginia Devlin is Chief Executive Officer of Current Global, a midsized communications agency that is part of the Interpublic Group (IPG).

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Meet the Team – Isobel Jokl-Carter!

Prohibition

We’re back this month with another meet the team! For March, get to know all about our media relations expert and jigsaw puzzle loving Account Director – Isobel. How long have you been at Prohibition? Coming up to a year now – I started in April 2022. What do you love most about your job? I have a really fun and varied client list which makes every day really interesting.

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How to pitch stories into an industry increasingly under pressure

Medianet Australia

The Media Landscape Report launched this week highlights an increasingly changing and also challenging environment for media professionals.

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Social media updates: Instagram test broadcast channels, TikTok increase organic amplification & LinkedIn becomes more visual

Prohibition

2023 continues with a range of constant social media updates and changes, including some interesting new amplification options for your TikTok strategy! Read about this and more in our latest round-up below. Instagram test a broadcast channel Instagram have recently introduced a broadcast channel, testing it across a number of accounts as a new way for creators to deepen their connections with followers.

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How to pitch stories into an industry increasingly under pressure

Medianet Australia

The Media Landscape Report launched this week highlights an increasingly changing and also challenging environment for media professionals.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.