Mon.Sep 25, 2023

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How To Master The Public Apology: PR Tips

ImPRessions - Crenshaw Communications

It’s not easy to apologize, especially if things unfold in the public eye. As any PR expert knows, there’s an art to the public mea culpa. After announcing that her show would resume production despite the Writers Guild of America strike, Drew Barrymore issued a tearful, 5-minute video apologizing for her decision, but seeming to stand by it.

Publicity 343
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Although outspoken about employer expectations, Gen Z workers admit to social discomfort—here’s how that can be a company opportunity

Agility PR Solutions

Since Gen Zers are pure digital natives, and much of their communication happens on devices, it seems logical that some of this group would have some awkwardness in face-to-face situations with real people—like at work. Throw a global pandemic in the mix that cut them off entirely from people—at a key social-development stage of life […] The post Although outspoken about employer expectations, Gen Z workers admit to social discomfort—here’s how that can be a company opportunity appeared fi

Company 180
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How to Write a Press Release for Your Small Business

Remote PR Jobs

Originally seen on LinkedIn The press release has been a mainstay of public relations since its inception decades ago. And while it may seem a bit old-school to some, there’s a reason press releases have stood the test of time — they’re effective and produce results. From generating media coverage to positioning yourself as a thought leaders in your industry, and ultimately help your business succeed and grow — there are a number of reasons why business owners need to learn how to write and di

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The future of SEO: 11 predictions and trends to watch for

Agility PR Solutions

The landscape of search engine optimization is on the cusp of a transformative journey that promises to reshape the way digital content is discovered and consumed. As we venture into the future, the dynamics of SEO are set to evolve, driven by technological advancements, changing user behaviors, and search engine algorithms that are becoming increasingly […] The post The future of SEO: 11 predictions and trends to watch for appeared first on Agility PR Solutions.

SEO 172
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Timely And Effective Tips On Pitching To The Media

Remote PR Jobs

Originally seen on Forbes Sally is in charge of public relations at a small firm. She loves her work, but there’s a small problem: It seems like competitors are always moving more quickly than she is. It’s almost like they’re able to read publishers’ minds! Sally feels like her pitches are coming too late, and if they get accepted, it’s pure luck. She’s trying to crack the code to timing her pitches, but to no avail.

Pitching 130

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Entrepreneuring is HARD?—?and What To Do About It (a list of sorts)

Remote PR Jobs

Originally seen on Medium There seems to be something in the air right now. I’m not sure what it is. I mean, it’s spring: we survived winter. The weather is lovely — we haven’t yet achieved the summer swampiness that is DC (and NYC isn’t a whole lot better). But still, somehow, something seems … off. And it’s not just not me. I’ve spoken to enough of my entrepreneur/startup tribe in the past few weeks to know there’s something going on.

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5 PR challenges of the modern hiring market—and their solutions

Agility PR Solutions

In the current high-speed and fiercely competitive job market, organizations encounter a multitude of public relations hurdles that can greatly influence their capacity to draw in and retain top-tier talent. The digital age has ushered in a new era of transparency and scrutiny, where candidates have instant access to information about potential employers, and their […] The post 5 PR challenges of the modern hiring market—and their solutions appeared first on Agility PR Solutions.

Marketing 114
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I’m a contractor earning below-market rates. Should I ditch my partners?

Remote PR Jobs

Originally seen on Fast Company If your distributors or customers won’t pay you market rates, it is time to make a change. Q. I am a service provider working as part of a larger consortium. I am getting guaranteed work from a channel partner at 50% below my normal rate. Demand for my service is very high, and I turn down lots of business. What should I do?

Marketing 130
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2024 technology trends: New report identifies key focus areas for businesses

Agility PR Solutions

At the rate of business-technology progress, predicting what will happen next week is tough enough. By 2024, we might all be teleporting to work. But new research from digital infrastructure advisory platform UPSTACK takes a stab at what next year could hold in store with its inaugural Technology Trends Report, based on input from more […] The post 2024 technology trends: New report identifies key focus areas for businesses appeared first on Agility PR Solutions.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How To Submit Contributed Stories To Fast Company And Tips On Getting Published

Remote PR Jobs

Originally seen on Fast Company Fast Company ‘s Leadership section selectively accepts outside contributions from industry professionals. Here’s a little bit about how that works. WHAT WE LOOK FOR Articles submitted for consideration should be of interest to readers of Fast Company ‘s Leadership section , have a tone that is appropriate for Fast Company , and be written by a person, not a PR department.

Company 100
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Cyber-attacks and Internal Communication in Organizations

Institute for Public Relations

This blog is provided by the IPR Organizational Communication Research Center How do organizations get in contact with clients and staff during a cyber-attack? And how do they keep up urgent operations?

Internal 111
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5 PR Pitching Tips from a Former Journalist (Who Now Works for PR Firms)

Remote PR Jobs

Originally seen on NicoleMarieFallon.com I worked as a freelance and staff journalist for about eight years before I launched Lightning Media Partners. During that time, I learned a lot about the important — and ideally, symbiotic — relationship between reporters and public relations professionals. I learned what good and bad PR looks like, and I also discovered that, for some reason, most journalists don’t answer emails from PR pros.

Pitching 100
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Skip Annoying Buzzwords; Choose Clarity and Meaning Instead

PRSay

Business buzzwords can ease communication or confuse and alienate people. As NPR reports , corporate jargon sounds trite and rings hollow. Peter Sokolowski, editor-at-large at Merriam-Webster, says jargon loses its meaning and becomes a “signifier for something else, which is language that isn’t very direct [or] emotionally honest.” Rather than default to fashionable phrases, “more intelligent communicators will find other and more direct ways to say the same thing,” Sokolowski said.

Fashion 95
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How to pitch an Op-Ed to The New York Times

Remote PR Jobs

Originally seen on PRDaily.com Getting your byline in a prestigious publication could be a major win for you or your client. Here’s how to go about submitting for the New York media staple. An Op-Ed is an essay that runs on the opposite side of the editorial page in a newspaper. Written by anyone from experts to everyday people, the Op-Ed section often gives readers fresh perspectives on current events and can solidify your client’s position as a thought leader.

Pitching 100
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#MediaMonday – Jose R. Gonzalez

HMA Public Relations

Happy #MediaMonday! Jose R. Gonzalez is a breaking news and general assignment reporter at The Arizona Republic. Meet Jose and discover how he got his start in media, his favorite stories to work on and much more in this feature.

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The Unwritten Rules Of Technology Public Relations: A Beginner’s Guide?

Remote PR Jobs

Originally seen on Forbes What technology PR agencies do is not rocket science. While it may sound complicated, it’s very simple: They connect brands with audiences. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content.

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The Use of Storytelling to Build Strong Brand Identity

5W PR

In an increasingly crowded and competitive market, building a strong brand identity is essential for a company’s success. One of the most potent tools for achieving this is brand storytelling. This artful practice goes beyond products and services, aiming to create a lasting emotional connection with consumers. What is brand storytelling? Brand storytelling is the practice of using narratives to convey the essence, values, and purpose of a brand.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Techniques From Professional Speechwriters To Help Get Your Point Across

Remote PR Jobs

Originally seen on Fast Company We’ve all been in that meeting where a coworker spends 10 minutes citing numbers and percentages to make his point but everyone stops listening long before he’s done speaking. Or the brainstorming session where a colleague tells a 20-minute story about her cousin who had a similar problem but you have no idea what problem your coworker is talking about or what it has to do with your client.

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Prohibition Wins Leading Luxury Home Interior Brand Voyage Maison

Prohibition

After experiencing significant success in the retail sector, we’ve added to our portfolio further by winning luxury home interior brand, Voyage Maison. Voyage Maison is one of the UK’s leading interior brands, producing luxury statement pieces, all featuring intricately-designed and hand-painted patterns for fabrics, wallpapers, cushions, curtains, and furniture, since 1998.

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The Difference Between Earned, Owned & Paid Media

Remote PR Jobs

Originally seen on HubSpot An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. While content is a fairly general term, it's important to note that there are different types of media that can be leveraged in the process.

Media 100
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What do Americans Know About AI, Big Tech, and Cybersecurity?

Institute for Public Relations

This summary is provided by the IPR Digital Media Research Center Pew Research Center analyzed Americans’ digital literacy and comprehension of cybersecurity, artificial intelligence (AI), and big technology companies. A survey of 5,101 U.S. adults was conducted from May 15-21, 2023. Key findings include: 1.) 48% of respondents correctly identified an example of two-factor authentication … Continue reading What do Americans Know About AI, Big Tech, and Cybersecurity?

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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How to get Media Coverage from HARO

Remote PR Jobs

Originally seen on Cision Help a Reporter Out (HARO), is a free service provided by Cision that enables journalists and PR sources to collaborate. The premise is simple: Journalists and bloggers submit requests for sources, also known as queries. (HARO sends out queries three times a day at 5:35 a.m., 12:35 p.m., and 5:35 p.m., Eastern time). Sources with relevant expertise reply.

How To 100
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"The Camino way. Quick, Easy and for Fun" the first joint book by Maxim Behar and his wife Veneta Pisarska

Maxim Behar

Host: Hello this is "Good Morning Europe" on Euronews TV Bulgaria. The hike that will change your life. That's how many avid travelers describe the El Camino challenge. That's the view of my next guests, who set out on this journey together as a family and are now here to launch their first book together. These are Maxim Behar, whom we know very well, and his wife Veneta Pisarska.

Travel 59
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How to go Freelance: Freelancing tips for comms pros

Remote PR Jobs

Originally see on LinkedIn by Chris Lee MPRCA Work is changing. Thanks largely to technology and changing business culture, freelancing has grown 25% since 2009 and now the UK’s freelancers collectively turn over an estimated £109 billion per annum. One in seven of us in now self-employed. I have freelanced for around five years in total, including as a 'digital nomad' working from Spain and Asia over the cruel English winter.

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PR Profile | Lily Partland, Head of Media at Oxfam Australia

Medianet Australia

Could you tell me about yourself and your role at Oxfam? I’m passionate about social justice and human rights, and love global politics and news, which makes my job as Head of Media at Oxfam Australia pretty much ideal! I’m responsible – along with my team - for building awareness of Oxfam’s work and supporting our public advocacy efforts through the media, as well as helping protect our great reputation.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How an Esteemed Media Trainer Preps Clients For the Big Interview

Remote PR Jobs

Originally seen on PR News. Communicators understand journalists more often than they care to admit, and many are recovering reporters themselves. But when it comes to being interview-ready, public relations pros sometimes shy away from being confident spokespeople. Moreover, when it comes to prepping their clients for that big interview, many communicators find themselves outsourcing their media training to an expert.

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Winning Together: Lessons from Successful Brand Partnerships

Konnect Agency

Brand partnerships represent a strategic collaboration between two brands where one’s success benefits the other. These partnerships present a strong strategy for business growth, raising brand awareness, and entering new markets. Numerous examples of successful co-branding partnerships exist—below, we’ve shared a collection of some of our favorites, and why we find them to be so impactful.

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8 ways PR pros can develop strong relationships with freelance journalists

Remote PR Jobs

Originally seen on MUCKRACK With more and more journalists taking the leap to go freelance, PR professionals are having to not only update their contact lists but also navigate new relationships. Does that journalist still cover their old beat? What kind of work are they taking on? Will they be able to reply as quickly as they once did? Add these questions to the potentially sensitive issue that going freelance may not have been that person’s choice, and the PR professional has to choose their w