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Is That Client Worth Pursuing? How to Pre-Qualify Prospects

Solo PR Pro

In this post Solo PR PRO President, Karen Swim , shares her approach to pre-qualifying clients ( Solo PR PRO Premium members : see below to download a full questionnaire). As a solopreneur depending on client work and growth to survive, it can be easy to jump at every new opportunity, be it for financial reasons or otherwise.

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6 PR Pitches To Avoid At All Costs

ImPRessions - Crenshaw Communications

The pitch has to tantalize and intrigue, telling just enough to whet the reporter’s appetite to learn more — ideally, through an interview. Clever writing and puns have their place, but err on the side of simple, clear language to get your points across. Download our free tipsheet, 5 Pitches That Work And Why. .

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PR Agency Life: What to Expect

Burrelles Fresh Ideas

Billing and Revenue Pressure — meeting financial targets and justifying your work to clients can create additional pressure. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. Download our free Path to PR Agency Leadership tip sheet.

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Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum]

Sword and the Script

Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022. The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” to $109 million.

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Behind the Headlines with ProPublica’s Dan Golden

Cision

In this interview, Dan discusses the future of investigative journalism while maintaining a standard of “afflicting the comfortable, and comforting the afflicted,” the personality traits that best lend themselves to the profession, and his own journey through journalism. Instead, she was pressing shirts in a Cape Cod laundry.

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5 Steps to Take Your Editorial Calendar to the Next Level

Contently - Strategy

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. Measure your content downloads and views to see what types work best. Use the calendar to manage C-suite expectations.

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5 Ways to Use Press Release Reporting to Create Newsworthy Content

Beyond PR

We dream of getting picked up by major mainstream media, landing interviews in renowned industry publications, and having influencers click and share our news on social media. When it comes to photos, keep an eye on downloads as well as clicks. It is the goal of every press release writer to see their release succeed. Engagement.

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