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5 Ways Accreditation in Public Relations Can Help With PR Awards

PRSay

no measurable objectives or budget figures). Objectives should be SMART (specific, measurable, attainable, relevant and time-bound). As part of the APR renewal process, you must document and submit at least 15 continuing education units (CEUs) every three years. Strategies address your overall approach to achieving your goal.

Publicity 174
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Status report: artificial intelligence (AI) in public relations

Wadds Inc.

Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor. This is powerful in planning, measurement and decision-making. The AI industry recognises the need to develop enterprise-level solutions.

Report 119
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New book: AI tools for public relations

Wadds Inc.

It explores how they can be used in generative and reductive productivity-boosting applications, from writing and pattern recognition to summarising large documents. Writing a book about a fast-moving area of technology has challenges. It has taken three months to produce from idea to manuscript, layout and publication.

Tools 52
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When it comes to generative AI in public relations work, do the benefits outweigh the risks? Well, yes and no.

Landis PR

AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content. By analyzing sentiment analysis, media coverage, and social media conversations, AI-powered tools can help PR teams monitor brand reputation, identify emerging trends, and measure the impact of their campaigns.

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Relevant Links – Why They Are Important and How to Build Them

Buzzstream

Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). What Is Link Relevance?

How To 62
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Future of PR: 2020 edition

Stephen Waddington

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. PR is a social science. It is an evolutionary rather than a revolutionary discipline.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

By the way, the WSJ reporter on that byline used to write for PRWeek). For example, law firms used to hire armies of associates to read over boxes of documents – think about the boxes of documents that go into a big case – with highlighters to call out the important parts. That sort of thing has happened all over legal.

Agency 92