Digital PR Measurement Trends Web 
The Proactive Report
OCTOBER 30, 2023
These PR and marketing trends can help you thrive in 2024. Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” Set measurable goals and start tracking right away. Rand Fishkin.
The Proactive Report
DECEMBER 4, 2018
Keep these three important trends in mind while you work on how to improve your results next year. Talk to your SEO and Web team. These two trends will lead to the need for a new content creation model Text alone is not enough. Include these trends in your 2019 planning to give your results a boost. Follow me on Twitter.
The Proactive Report
FEBRUARY 22, 2016
News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. Find a way to tie your story into a major enterprise news item or trend.
The Proactive Report
FEBRUARY 22, 2016
News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. Find a way to tie your story into a major enterprise news item or trend.
Sword and the Script
APRIL 2, 2024
It was, and continues to be, one of the coolest announcements I’ve had the privilege to contribute to in my PR career. The quality of queries changed too as the web evolved. Counterweight to journalist backlash At that time, Vocus was under fire from journalists who saw the company as a source of PR spam. Measurement templates.
Landis PR
JANUARY 30, 2024
PR and content play vital roles in managing and accelerating the sales funnel. Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.
The Proactive Report
JUNE 18, 2021
Result: Web traffic increased time coincident with this campaign and they received more than 1600 downloads of the Guide. And they paid $500 a month for strategy and measurement. Influencer marketing trend is one that has gained momentum in recent years. And you certainly can’t measure results. Raise awareness.
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