Buzzstream

JANUARY 24, 2024

Quality sites for link insertion are similar to guidelines for qualifying a site for guest posting. Here are some rough guidelines based on Ahrefs or Moz metrics. Only some sites are going to be high quality. You will likely throw away more sites than you want at first. Ask them to include a link to your post.

SEO 62

SEO How To Resources Pitching 62

Prohibition

FEBRUARY 2, 2023

Knowing what your audience is looking for there and then, allows you to plan online content that answers your customers needs and draws them in such as new service pages, bespoke whitepaper, or a digital PR campaign to build more links. Further playing to Google’s trust guidelines – a key ranking component.

Trends 62

Trends SEO Viral Social Media 62

5W PR

JANUARY 26, 2021

This begins with a set of guidelines that clearly lay out the brand’s voice strategy, objectives, goals, and action steps and is distributed to everyone who submits and publishes on the brand’s different platforms. Be sure that the tone matches the message and hopes for a reaction. Document Everything.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Sword and the Script

MARCH 11, 2017

A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance.

Tools 67

Tools Marketing Advertising Advertising 67

Buzzstream

FEBRUARY 2, 2024

Some simple ways to make things scannable (and to help with accessibility guidelines): Break up large paragraphs into 1-2 sentences max Break up long sentences Use bullet points Use some bold text to make things stand out Again, AI can come in handy with a task like this.

Pitching 62

Pitching Mobile Examples Study 62

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

prTini

AUGUST 20, 2014

Plenty of agencies offer traditional and digital PR services. the decision was far less difficult than I thought it would be, because I had a solid frame of reference and clear-cut guidelines. So, what makes Geben different? It’s the “house rules” we’ve created and play by. Interestingly. It is what it is.

Guidelines 70

Guidelines Financial Digital PR Internal 70

Prohibition

FEBRUARY 25, 2020

It’s really important to remember that it’s just as much the brands responsibility as the influencers to ensure that these guidelines are followed as there can be consequences from the ASA if not. Social media influencers are growing rapidly .

Marketing 62

Marketing Advertising Advertising B2C 62

The Proactive Report

APRIL 11, 2016

You need to follow Google’s quality guidelines. Today you need the whole nine yards. Q8: Can you do SEO without content today? There is a lot to SEO, but one of the major components is great quality content.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

You need to follow Google’s quality guidelines. Today you need the whole nine yards. Q8: Can you do SEO without content today? There is a lot to SEO, but one of the major components is great quality content.

Mobile 100

Mobile Google SEO Web 100

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

The Proactive Report

JULY 23, 2018

And since Google dominates the search market, it pays to develop content that meets Google’s quality guidelines and ranking rules. Luckily there are certain basic guidelines that always apply and these are the rules you need to work with when creating content. Google’s Aims. Unique, original content.

Google 113

Google Guidelines Web B2C 113

5W PR

JULY 15, 2020

Sponsorship guidelines such as posting frequency, words to use when describing the brand, and what types of content the company is willing to pay for. • By including sponsorship guidelines for influencers, etc., . • Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. •

How To 176

How To Media Guidelines Pitching 176

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

Prohibition

NOVEMBER 7, 2023

You can add your brand guidelines and choose from a plethora of graphics, audio, animated elements, font styles and asset sizes, even without paying for premium – so it’s a fantastic tool to get creative and experiment! Get in touch today to find out how we could help you.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Buzzstream

FEBRUARY 1, 2024

Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. Guest Post Outreach Email Template When pitching a guest post idea, the golden rule is to follow the writer’s guidelines on the target site. I look forward to hearing from you soon.

Pitching 87

Pitching Infographics Survey Resources 87

Buzzstream

JUNE 30, 2021

As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above. Many will often have pitching guidelines in their Twitter bios or Gorkana notes, so it’s worth checking those first to avoid wasting their time and yours.

Writing 71

Writing Pitching Study Data 71

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. I wrote about why I prefer Qwoted in our digital PR tools post.

Google 71

Google Infographics Pitching Resources 71

Critical Mention

OCTOBER 24, 2019

Our Top Picks: PR pros should always keep an eye out for marketing tips. These three tactics provide great ways to boost your brand’s performance: 3 Marketing Tactics to Steal to Give Your PR Some ROI. Map out your PR career plan: PR Career Guide: Public Relations Job Titles, Descriptions, & Salary. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Doctor Spin

DECEMBER 4, 2023

The logic and guidelines become taken for granted, often institutionalized, and inform social interaction. Typically, the format (as the medium dictates), influences the mediated message more than we might think. Media logic is defined as a form of communication, and the process through which media transmit and communicate information.

Social Media 52

Social Media Media eBook Technology 52

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. Curating your media list solves this. Realistically, all campaigns want links.

Construction 62

Construction How To Media Google 62

Landis PR

DECEMBER 4, 2023

Plus, it can even enable a wider range of subject matter experts within your business to produce content that aligns with your brand guidelines. By optimizing your content workflows, generative AI can provide additional manpower, increase your time-to-market and reduce the impact of budgetary constraints.

Marketing 59

Marketing Content Marketing Storytelling B2B 59