Sword and the Script

JANUARY 17, 2023

Products: media monitoring & reporting, media outreach, short video demo. Products: media database, media monitoring & reporting, email plugins for Gmail and Outlook, pitch analytics. Blog: SEO Software Company Semrush Moves into PR with Prowly Acquisition [PR Tech Sum].Comment: one pitch”) to more of an outreach tool.

Technology 93

Technology Software Resources Pitching 93

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. These types of digital assets can make your release more engaging and shareable. No ‘spray-and-pray’ allowed !

Pitching 40

Pitching Writing Engineering Wikipedia 40

Critical Mention

SEPTEMBER 27, 2019

Once you’ve garnered some earned media by pitching journalists or catching an influencer’s eye, repurpose your earned media coverage by promoting earned mentions. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Until next time!

Brand 100

Brand Branding Advertising Advertising 100

Critical Mention

JANUARY 8, 2019

Develop your own pitch style. Journalists receive up to 50 pitches per day, so having a unique press release that shows you researched the journalist, publication and previous topics they have covered is essential to giving you a shot at getting your news published. And remember, a journalist liking your pitch is just the first step.

Strategy 72

Strategy Pitching Measurement LinkedIn 72

Critical Mention

JULY 18, 2018

This is why SEO is vital to any organization. The bottom line is that the content needs to be optimized for SEO and engaging to receive valuable earned media. Using SEO for earned media coverage. SEO can assist in choosing links that have keywords that your company wants Google’s algorithm to recognize.

Data 60

Data SEO Engineering Strategy 60

Critical Mention

MARCH 5, 2019

Finding out what topics they write about will help you better pitch to editorial departments and propel your company to become a valuable resource as a subject matter expert. Since more people search YouTube for how-to help than ever before, this is great for SEO, as well as social media engagement. SCHEDULE A DEMO.

Social Media 62

Social Media Video How To Media 62

Critical Mention

JANUARY 15, 2019

SEO is a complex process where backlinks are key. According to an article in Backlinko, the number of domains linking to a page correlates with rankings more than any other factor, which means backlinks are vital if you want to improve your site’s SEO. SCHEDULE A DEMO. Image bookmarking. Until next time! Critical Mention.

How To 60

How To SEO Mobile Google 60

Buzzstream

JANUARY 5, 2024

NeverBounce can verify 10 for free before booking a demo. For this, we’d recommend not directly revealing that you are actively pitching something; instead, say that you have an inquiry about the blog. For example, below is one from Nick LeRoy who has a great SEO newsletter called SEO For Lunch.

How To 83

How To LinkedIn Tools Google 83

Burrelles Fresh Ideas

JULY 25, 2023

For all your monitoring needs, request a demo to see how we can help. And for valuable tip sheets on live streaming, online video content, storytelling, SEO, and many other topics crucial to building your brand and business, check out our resources section here.

Tools 74

Tools System How To Software 74

Critical Mention

OCTOBER 9, 2019

You can do so by producing valuable content that doesn’t sound like an actual sales pitch. . Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Use Social Media for Storytelling. Priscilla Osorio.

Social Media 75

Social Media Marketing Media Instagram 75

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. NOT an editorial placement.

Software 119

Software Case Study Advertising Advertising 119

Beyond PR

MARCH 6, 2018

Content that is authentic, accessible and relevant has the power to shape our behavior — whether it’s making a purchase, supporting a cause, or requesting a demo. According to Search Engine Journal, SEO leads have a 14.6 Unfortunately, SEO is extremely complicated. percent close rate. 2) Drive Earned Media .

Strategy 67

Strategy How To B2C Content Marketing 67

PR 20/20

SEPTEMBER 19, 2017

And, if you’d prefer to watch than read, check out HubSpot’s Growth Stack Demo. Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. Marketers have full access to organic ranking, top keywords driving traffic, plus on page SEO advice and recommendations. Yep, we were too.

Marketing 40

Marketing Tools Data Report 40

Journalistics

JUNE 18, 2012

Maybe you have your product marketing leader discuss your latest product in a video, supported by an overview of features and a demo – that has to be more engaging than a press release. Sure, you’ll still have to pay people to write your content – and pitch those stories in some cases. This is inbound PR 101.

Blogging 52

Blogging Writing Engineering Video 52

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Interviews Twitter 111

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. People I know, admire; often both.

Writing 114

Writing Social Media SEO Blogging 114

Contently - Strategy

OCTOBER 15, 2020

At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. In 2014, Microsoft pitched a bunch of journalists an idea about how a group of employees were analyzing sensory data to revolutionize the way the company used energy across its 500-acre campus.

B2B 130

B2B Trends Video Course 130

Contently - Strategy

OCTOBER 15, 2021

At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. In 2014, Microsoft pitched a bunch of journalists an idea about how a group of employees were analyzing sensory data to revolutionize the way the company used energy across its 500-acre campus.

B2B 57

B2B Content Marketing Trends Marketing 57

Contently - Strategy

DECEMBER 29, 2022

Example: If you publish a new article to your site, notify the content marketing team and everyone involved in the project (designers, SEO specialists, campaign planners, and social media managers) with a URL or attachment and a short message. The sales team to use in upcoming sales efforts such as pitch meetings.

eBook 120

eBook Product Launch Software Internal 120