Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. Click here to request a demo or to discuss your monitoring needs. And this year was no exception. We can help!

Pitching 95

Pitching Print Measurement Report 95

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. A PR team should distinguish which content suits a specific audience, such as video presentations for investors, product demos for journalists, and explainer videos for general audiences. #4.

Video 109

Video Marketing SEO Social Media 109

Burrelles Fresh Ideas

FEBRUARY 27, 2024

These early releases not only generated greater brand impact during the game but also capitalized on consumers’ emotional responses, measured second-by-second throughout the ad. million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media.

Sports 85

Sports Television Advertising Advertising 85

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. In the B2B realm, when the basic parameters of offerings are equal such as price, specifications, and product quality, the more subjective measures of value can become deciding factors.

Case Study 178

Case Study SEO Film Video 178

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. SCHEDULE A DEMO.

How To 60

How To Media Analytics Television 60

Critical Mention

JANUARY 30, 2019

These moves are sure to shake up the media tracking landscape and may leave some marketers and PR professionals wondering what their media monitoring and earned media measurement services will look like in 2019 and beyond. SCHEDULE A DEMO. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 60

Media Marketing Analytics Television 60

Critical Mention

JULY 16, 2019

At the same time, while communications, PR and marketing professionals are generally thrilled to create brand awareness without spending budget dollars, earned media can also be difficult to measure. Estimated audience is another effective way to measure the reach of an earned media event. SCHEDULE A DEMO. Estimated Audience.

Media 76

Media Advertising Advertising Measurement 76

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. All-in-one platforms like Critical Mention allow you to get instant updates for the trending topics that matter to your industry on TV, radio, online news, print, licensed content and social media.

Trends 61

Trends Viral Analysis Crisis 61

5W PR

MAY 16, 2017

With a huge group of 5W’s Home and Houseware PR clients exhibiting in every corner of the show, EVP Dara Busch and I navigated every pavilion and left no snack uneaten, or demo unwatched. These days, purpose-driven kitchen tools are delivering measurable benefits. FOOD STORAGE: Like clutter, the useless gadget is out.

Internal 68

Internal International Print Skype 68

Beyond PR

JANUARY 16, 2018

The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube. Because it’s all integrated into the Comms Cloud™, PR pros can monitor social alongside their monitoring of traditional print, broadcast and online news coverage. . About Jason Edelboim.

Data 70

Data Retail How To Sports 70

OnePitch

MAY 12, 2022

What are the benefits of a broadcast placement rather than a digital/print one? What’s your best tip for measuring PR for broadcast coverage? Having a demo tape to show how compelling a speaker you are will put you above the rest when they are choosing to book for an upcoming segment. Video is powerful.

Strategy 52

Strategy Interviews Pitching Energy 52

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Do we really want that? Cheesier [.]

Blogging 73

Blogging Twitter Facebook Measurement 73

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. This is an important point, because you want to be able to measure and compare results over time. I often ask presenters – in this case, Mr. Croll – to click on certain things in a demo or show me different aspects of the software.

Tools 158

Tools Media Software Analysis 158

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). 4) October 22, 2014: Gorkana. Terms are not disclosed.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Meltwater beats earnings.

Software 119

Software Case Study Advertising Advertising 119

Contently - Strategy

DECEMBER 4, 2018

You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. The metrics associated with awareness tend to be easy to measure as you build up momentum. Everyone has a finite number of minutes to spend looking at a screen each day.

Case Study 101

Case Study Marketing Study Content Marketing 101

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Demo Everything Most tools provide free trials or demos. Whenever possible, take advantage of these.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Demo Everything Most tools provide free trials or demos. Whenever possible, take advantage of these.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

AUGUST 6, 2019

I’ve demoed a half-dozen of these influencer tools and most of them can produce a list of possible social media influencers but are over-reliant on vanity metrics and follower counts to produce those lists. These additions include increased social media monitoring, licensed print content and streamlined search functionality.”.

Marketing 63

Marketing Pitching Corporate Tools 63

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure. Use your time wisely.

How To 60

How To Software System Employee 60