Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 152

Media Relations Media Print Software 152

Onclusive

JANUARY 5, 2021

You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Only then can you promote the right media across social and other platforms in order to better reach your audience.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help ! We can help!

Pitching 95

Pitching Print Measurement Report 95

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. For instance, a well-planned product launch might involve social media teasers, influencer partnerships, press releases, and live events.

Video 109

Video Marketing SEO Social Media 109

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. As such, a platform that has the ability to monitor all of these channels should be an integral part of any media plan. SCHEDULE A DEMO.

How To 60

How To Media Analytics Television 60

Critical Mention

JANUARY 30, 2019

If you work in public relations or marketing—or in the business world generally—you have likely heard about several major developments in the media monitoring marketplace. When you are monitoring important media coverage—whether it’s a crisis or an especially impactful brand story—getting results quickly is absolutely critical.

Media 60

Media Marketing Analytics Television 60

Critical Mention

JULY 16, 2019

At the same time, while communications, PR and marketing professionals are generally thrilled to create brand awareness without spending budget dollars, earned media can also be difficult to measure. Estimated audience is another effective way to measure the reach of an earned media event. SCHEDULE A DEMO.

Media 76

Media Advertising Advertising Measurement 76