Cision

JULY 11, 2017

Compile a list of keywords, people, places and products that correlate to your organization’s milestones: Past: Did you recently have a big brand promotion, event, or another noteworthy news item? What upcoming events, challenges, and opportunities are in store for your company? Future: It’s never too early to plan ahead.

How To 265

How To Media Software Agriculture 265

Sword and the Script

JANUARY 17, 2023

Each category breaks out vendors alphabetically. The all-in-one category are those vendors that offer a contact database, email distribution and media monitoring, analytics and reporting. Products: media monitoring & reporting, media outreach, short video demo. To that end, I’ve also made some changes to the list.

Technology 93

Technology Software Resources Pitching 93

Sword and the Script

MARCH 5, 2019

Influencer marketing has been around a while , but it’s largely shuffled along as an experiment. For a savvy company with smart relationship driven marketers, there’s an opportunity to cut through a very big problem today: noise and clutter. 1) What departments are managing influencer marketing? Communications: 16%. Other: 11%.

Survey 60

Survey Trends Marketing B2B 60

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Tips for audience development: Execute.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

5W PR

MAY 16, 2017

With a huge group of 5W’s Home and Houseware PR clients exhibiting in every corner of the show, EVP Dara Busch and I navigated every pavilion and left no snack uneaten, or demo unwatched. Rowenta steamed-up the show with new additions to both its garment care and home comfort categories. And now for the deep dive….Trendspotting

Internal 68

Internal International Print Skype 68

Beyond PR

JANUARY 16, 2018

For example, for a retailer that wants to understand how people responded to coverage on a new store opening, users can quickly pull a holistic view of the photos, videos and comments related to that event generated by influencers. The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube.

Data 70

Data Retail How To Sports 70

Sword and the Script

APRIL 30, 2019

Marketing technology company 4C has acquired a stake in TV media monitoring company, iQ Media. The merged entity will be called “Kinetiq” and a press release says it will be the “world’s largest unified TV intelligence network, offering paid and earned media measurement, monitoring and signaling across local, national and global markets.”.

Industry 91

Industry Media Technology Employee 91

Sword and the Script

MAY 14, 2019

The pie chart provides an aggregate view: The bar chart provides a monthly comparison which I think helps you get focused on the events that tip the share of voice balance in your favor: 4) Giving PR the capacity for marketing attribution. The notion of “Power of Voice” is interesting and would appeal to executive leaders.

Case Study 118

Case Study Software Data Web 118

NewsWhip

JUNE 2, 2021

The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . It notes any story’s source, category, author, topic, and other characteristics, which are used in our database and models. The 2020s will be interesting times indeed.

Media 88

Media Data Reddit Crisis 88

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Financial 52

Financial Content Marketing Examples Banking 52

Waxing UnLyrical

NOVEMBER 23, 2010

This is not the case with posts where someone has been given a demo of a product. He is Director of Communications for Causeforce, one of North America’s biggest producers of charity events. And we have worked with clients who have brought bloggers to corporate headquarters for an event and paid the travel fee.

Blogging 73

Blogging Twitter Facebook Measurement 73

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. my day is somewhat at the mercy of the marketing industry. He's also a world-leading web strategist, content marketer, author, and speaker. People who produce.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

JANUARY 27, 2011

Mark as read Approve comment Late to the game, but I pitched a very popular tech blogger on touring a technology demo home and made the mistake of saying, "XYZ client will be happy to cover all travel and accomodation expenses involved with the trip." Assume your press release is as fascinating as the State of the Union speech.

Pitching 111

Pitching Facebook Interviews Twitter 111