PR Insiders

AUGUST 26, 2021

One lesson we definitely learned is that you don’t want to put your publicity efforts on hiatus until the pandemic is over, as some people were tempted to do. This time the pandemic hasn’t completely hijacked the news, but it does still touch nearly everything in one way or another. Stay In The Game. Who knows when this will all end.

Media 78

Media Print Education Radio 78

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. I’ll skip the dictionary definition that often opens a blog post and put it bluntly. Basically, will TV/radio work, or should they mostly respond via email to online/print queries? Media opportunities come and go fast. Are they articulate?

Leadership 83

Leadership Print Training Radio 83

Critical Mention

SEPTEMBER 10, 2019

Yes, consistency takes time and hard work, but the results are definitely worth the time. Controlling your reputation across the web can be tricky, but it’s definitely possible to manage. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time!

Reputation 60

Reputation Case Study Mobile eBook 60

Critical Mention

DECEMBER 6, 2019

Utilize Your Earned Media Coverage. One of the few constants in marketing and communication strategies that’ll definitely carry on into 2020 is media monitoring for earned media coverage. Fortunately, you can get access to premium worldwide sources with Licensed Content offerings from top media monitoring platforms.

Strategy 83

Strategy Communications Marketing Social Media 83

Cision

DECEMBER 28, 2015

The best agencies are those that adapt, evolve and progress – rather than stay tied to antiquated definitions of what an agency delivers a client. This may mean a unique blend of marketing, social media and advertising practices into the PR mix in 2016. The digital realm necessitates multidisciplinary expertise and results.

How To 120

How To Agency Creativity Pitching 120

Bianchi Biz Blog

OCTOBER 3, 2022

CES was created more than 50 years ago as the Consumer Electronics Show and hosted only 250 exhibitors (including companies like Motorola, Phillips and LG) who were focused on consumer electronic products like TVs and radios. Frankly, there’s just too much happening there and too much competition.

Automotive 128

Automotive Mobile Technology Hotels 128

Bianchi Biz Blog

SEPTEMBER 30, 2021

Although CES was born more than 50 years ago as the Consumer Electronics Show and hosted only 250 exhibitors (including companies like Motorola, Phillips and LG) who were focused on consumer electronic products like small radios and TVs, it has expanded steadily in scope and size beyond electronics.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Bianchi Biz Blog

OCTOBER 19, 2023

AN AUTOMOTIVE SHOW WITHIN A CONSUMER ELECTRONICS SHOW When CES was launched more than 50 years ago as the Consumer Electronics Show, it brought together some 250 exhibitors, which included companies like LG, Motorola and Phillips, who were focused on consumer electronic products like TVs and radios. Not automotive technologies.

Automotive 87

Automotive Mobile Software Technology 87

PRSay

OCTOBER 1, 2018

Yosemite is a wild place by definition. You have to know the media outlets — what print journalists need versus what broadcast reporters need versus what radio people need. But the press wanted flames and panic. How do you manage speculation with the press? It’s a constant challenge. I’m always very careful.

Public Affairs 98

Public Affairs Hotels Publicity Interviews 98

Beyond PR

JUNE 22, 2017

Although PSAs have been around since World War II and have been a tactical public relations mainstay for decades, the methods of distribution and best practices for PSAs have definitely evolved over the years. You may also develop audio versions for local and national radio.

Publicity 71

Publicity Real Estate Nonprofit Television 71

Sword and the Script

JUNE 18, 2016

I’m definitely part of the 44% of social dads the survey says connect with other dads on social media. Bruce produces a wealth of parental information, from a fatherly perspective, including a radio show, books and is the founder of #dadchat on Twitter. I LOVE being a dad! You can find these social dads on Twitter: @TedRubin.

Infographics 60

Infographics Social Media Media Survey 60

David PR Group

JANUARY 21, 2016

Scott describes it as the art and science of injecting your ideas into a breaking news story to generate media coverage, get sales leads, and grow one’s business. David (JPD): Has your definition of newsjacking changed since you first coined/started using the term? David Meerman Scott (DMS): Yes, the definition has changed.

Television 40

Television Corporate Infographics Radio 40

Beyond PR

APRIL 20, 2016

While your customers – and the media who influence them – should definitely be the cornerstone of your strategy, you won’t receive more resources to optimize your efforts unless you have the buy-in of your company’s leaders. And you can’t get buy-in unless you can quantify your previous programs’ success.

Report 40

Report Media Television Radio 40

Beyond PR

AUGUST 5, 2016

In How to Manage Media Relations at a High-Profile Event , my convention partner-in-crime Anna Jasinski shared media relations tips from #RNCinCLE and #DemsinPhilly. It was also an honor to see one of the nation’s top political reporters, Bob Schieffer, who sat down for a live interview with CBS Radio News.

Marketing 40

Marketing Interviews Creativity Groups 40

PR Conversations

AUGUST 3, 2016

If that is the case, presumably he was felt to be sufficiently experienced to manage his own media relations. Global Chief Creative Officer (CCO), Kate Stanners, has belatedly done a recovery interview on BBC Radio 4’s Today programme. Was no-one from the PR team in the room when the interview took place? If not, why not?

Interviews 40

Interviews Leadership Groups Advertising 40

PR Conversations

AUGUST 3, 2016

If that is the case, presumably he was felt to be sufficiently experienced to manage his own media relations. Global Chief Creative Officer (CCO), Kate Stanners, has belatedly done a recovery interview on BBC Radio 4’s Today programme. Was no-one from the PR team in the room when the interview took place? If not, why not?

Interviews 40

Interviews Leadership Groups Advertising 40

PR Conversations

AUGUST 3, 2016

If that is the case, presumably he was felt to be sufficiently experienced to manage his own media relations. Global Chief Creative Officer (CCO), Kate Stanners, has belatedly done a recovery interview on BBC Radio 4’s Today programme. Was no-one from the PR team in the room when the interview took place? If not, why not?

Interviews 40

Interviews Leadership Groups Advertising 40

Sword and the Script

DECEMBER 11, 2018

It’s very comparable to how sales and marketing came together about 10 years ago around the standard definition of a lead and the lead flow process. Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear.

Social Media 91

Social Media Marketing Media Creativity 91

PR Conversations

OCTOBER 27, 2023

Historically, whenever a new medium is invented people use it in the same way that they used the existing media. So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures.

Reputation 52

Reputation Social Media Internal International 52