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Top 7 Communication Resources

Critical Mention

PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The Definitive Book of Body Language.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., sponsored posts). company website, blogs).

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4 Ways to Avoid PR Disasters

Critical Mention

Buffett definitely hit the nail on the head with that quote when it comes to maintaining an online reputation. The world’s digital advances now provide people with the ability to quickly write about your organization and share it with thousands of people at a moment’s notice. If you think about that, you’ll do things differently.

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Thoughts on Promoting Thought Leadership

Reputation Us

Many blogs focus on media relations through the lens of news releases. I’ll skip the dictionary definition that often opens a blog post and put it bluntly. I’m not here to say stop writing news releases. I am here to say write fewer, better ones and spend more time leveraging your best kept secrets – your thought leaders.

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Must-Have Checklist: Marketing & Communications Strategy for 2020

Critical Mention

Utilize Your Earned Media Coverage. One of the few constants in marketing and communication strategies that’ll definitely carry on into 2020 is media monitoring for earned media coverage. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

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Ranger Scott Gediman on the Ferguson Fire and 22 Years as Yosemite Park’s Public Affairs Officer

PRSay

That left me alone managing the press, doing 40 to 50 interviews a day, with six or seven satellite trucks here, and writing news releases. Yosemite is a wild place by definition. Do you also manage social media for the park? We have a social media team. But the press wanted flames and panic. It’s a constant challenge.

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Quick Tips for Reporting the Quality of Your Media Pickup

Beyond PR

While your customers – and the media who influence them – should definitely be the cornerstone of your strategy, you won’t receive more resources to optimize your efforts unless you have the buy-in of your company’s leaders. And you can’t get buy-in unless you can quantify your previous programs’ success.

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