Shift Communications

NOVEMBER 7, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

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Shift Communications

JANUARY 4, 2016

Make no mistake: interactive infographic creation is essentially software development. If you have developers and data scientists on staff, you’ll have a substantial advantage over brands and organizations without them. Once the final product is tested and released, PR professionals can begin pitching it.

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Shift Communications

FEBRUARY 20, 2019

For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Don’t just perform traditional PR, use data-driven PR ! Lisa Zanchi. Senior Marketing Strategist.

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Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. HAROLD can replicate itself and call the whole media list simultaneously.”

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ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

For leading data management platform Lotame , for example, their data and third-party surveys are both important, and they often work together. Don’t make research a sales pitch. It’s important to develop research and data that speaks to core themes, messages and products. This is a mistake.

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Shift Communications

NOVEMBER 13, 2017

Thus, instead of – or in addition to – pitching influencers directly, what if we focused our time and attention on the publications they read? This is a modern twist on an age-old PR strategy: by creating awareness in publications that our target audiences read, we help our companies and clients grow. Hit the Right Targets.

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Shift Communications

MARCH 8, 2016

You might have called me a bit of an untraditional candidate when I interviewed, having spent many years in PR at a small, Catholic liberal arts and sciences college. The more tailored and relevant you can be with your pitches to them, the more you’ll be seen as a trusted, go-to source. Not as much as you’d think.

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