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Adapting to a Data-Driven PR World

Cision

Take online classes, find a mentor or read thought leadership on the subjects that challenge you. Sorting through the data manually would be a nightmare. Integrated, holistic tools, such as Cision’s software , can gather and slice and dice data across platforms and mediums as well as by campaign.

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3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

It’s pull marketing to promote a sense of thought leadership. When B2B tech brands consider research options, they can be quick to write off developing data that polls or surveys consumers. Consumer survey data can be pitched effectively to relevant B2B media just like a poll of 300 retail executives can. This is a mistake.

B2B 147
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SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

Shift Communications

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. The Internet of Things permits connected devices to work anywhere. Could HAROLD exist?

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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Here are some compelling reasons why tech PRs should embrace the trend.

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Latest PR Trends

5W PR

To that end, it’s important to keep track of the details of this trend, and these days, it’s a lot easier for businesses to stay on top of all the real-time data that’s available from different platforms that show the performance of a PR campaign.

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Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. For a mattress company, we converted NIH data on how many hours people sleep every night into a branded national index of “most sleep-deprived cities.” When all else fails, try a straw poll.

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How to find a 10x Marketer, Part 1: Introduction

Shift Communications

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. I’ve worked in areas such as public health research, IT, sales, marketing, and software engineering. Now you need a team to work harder, better, faster, and stronger.