Shift Communications

NOVEMBER 10, 2014

petabytes of data. The data available to PR professionals and marketers today has the potential to answer so many questions, but the problem is: lots of people don’t know what to do with the data they have. Collecting and analyzing data doesn’t have to mean combing through pages upon pages of spreadsheets.

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

FEBRUARY 20, 2019

The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. While Twitter isn’t the center of attention when it comes to social media platforms these days, it is the most transparent with its data. Instagram and Facebook use hashtags as well.

Trends 142

Trends Industry Wikipedia How To 142

Shift Communications

NOVEMBER 7, 2014

Measuring the the success of programs by the numbers is quickly becoming the standard in PR and marketing with access to so much data. The trouble with having lots of data is determining which to use and how to determine the metrics of success. Account Manager, Marketing Technology. Who will benefit most?

Google 107

Google Measurement Data-Driven PR Marketing 107

Shift Communications

OCTOBER 30, 2014

At this year’s Social Media Success Summit, I had the opportunity to teach an advanced marketing and communications analytics session. One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc. Vice President, Marketing Technology.

Analytics 161

Analytics Data-Driven PR Data Facebook 161

Shift Communications

DECEMBER 4, 2017

Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. As AI technology improves, reaching individuals at scale will be possible, and PR practitioners must adapt their integrated strategies to maximize success. Part 5: Social Media.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

JANUARY 2, 2017

How can we use data, analytics, and algorithms to achieve awareness at scale? For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. The solution to this quandary is the owned audience. Dark Social and Influence.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

DECEMBER 30, 2015

Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. The hot topic in PR is always strategy. SHIFT honed in on creating a way to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

JUNE 15, 2015

On Facebook, we looked at Likes, Comments, and Shares of all posts since June 2014. Let’s begin with Facebook. The Fortune 10 are active posters on Facebook, totalling a little over 3,000 posts in a year: Interestingly, most of the Fortune 10 don’t use hashtags in their posts, as shown above. Christopher S.

Social Media 60

Social Media Media Facebook Policies 60

Shift Communications

NOVEMBER 12, 2015

Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Read a few of their tweets, roll through a few of their Facebook photo albums, and see what they’ve pinned. Useful – but not quite as powerful as the truths their data can untangle. Marketing Coordinator.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Read a few of their tweets, roll through a few of their Facebook photo albums, and see what they’ve pinned. Useful – but not quite as powerful as the truths their data can untangle. Marketing Coordinator.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Read a few of their tweets, roll through a few of their Facebook photo albums, and see what they’ve pinned. Useful – but not quite as powerful as the truths their data can untangle. Marketing Coordinator.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 16, 2015

See a meme on Facebook or a viral article? You question it, and want to see the data. You want to download the data and do your own analysis. to agenda-driven data. The cardinal sin to a citizen analyst is deciding what you want to say first, then cherry picking facts and data to support your point of view.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

NOVEMBER 16, 2015

See a meme on Facebook or a viral article? You question it, and want to see the data. You want to download the data and do your own analysis. to agenda-driven data. The cardinal sin to a citizen analyst is deciding what you want to say first, then cherry picking facts and data to support your point of view.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

JULY 6, 2015

Suppose you saw this on Facebook: “OMG my dad *ing HATES XYZ. It takes significant investments of time, people, and effort, but if you want truly accurate sentiment analysis in your gathered public opinion data, it’s the only way to go for now. Vice President, Marketing Technology. How terribly wrong.

Analysis 60

Analysis How To Data Analytics 60

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. Why can this be such a problem for marketing and PR?

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

JUNE 22, 2015

Instinct would say yes, but we cannot run a marketing department on instinct alone. We see that for this data set, LinkedIn matters the most (r of.71), 71), followed by Facebook (r of.65), Vice President, Marketing Technology. Do these activities matter? 65), then by Twitter (r of.39, Christopher S.

Social Media 60

Social Media Media Data LinkedIn 60

Shift Communications

FEBRUARY 16, 2016

In the PR and marketing space, we hear a lot of talk about how mobile devices change the “brandscape” as we know it. Localized Marketing. It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

JULY 24, 2017

is great with phone interviews, he may not be as collected on TV, Facebook Live or other broadcast channels. bring in his PR team to practice recorded interviews. If you’re not prepared, you may wind up being steamrolled, or worse — saying something you’ll regret. Even if G.W. We recommend G.W.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. I spent the first 3.5

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

JANUARY 5, 2015

When marketers think about SEO, many think about random link building, spamming webmasters, stuffing words and phrases onto a page repeatedly. All of these new channels present challenges, but also opportunities: the savvy PR practitioner will focus on mastering a few of them and gaining influence in those communities to ensure great results.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Shift Communications

FEBRUARY 13, 2017

Views are what start our journey towards video marketing success, but even this number can be misleading. Depending on the video service, these might be called subscribers (YouTube), followers (Snapchat/Instagram), or Likes (Facebook). Vice President, Marketing Technology. The Video Communications Measurement Funnel.

Video 117

Video Measurement Communications How To 117

Shift Communications

JULY 28, 2017

Facebook is his shop’s most productive channel, with thousands of followers and stellar engagement rates. Facebook is the only place customers can find that day’s highly-sought after flavors (the fans LOVE exclusivity!). Email Marketing. Natalie Cullings, Marketing Analyst. Lisa Zanchi, Marketing Analyst.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

APRIL 6, 2015

The current occupant of the Iron Throne, Mark Zuckerberg’s Facebook, battles it out for supremacy against Reid Hoffman’s LinkedIn and the combined might of Google and YouTube. Vice President, Marketing Technology. Analytics Data Data-Driven PR Infographic' ” Christopher S.

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60

Shift Communications

APRIL 23, 2015

Although to be clear, this is not a question limited by age; I’ve also gotten the question from career changers or communicators who simply wish to improve their marketability. Visuals : Traditionally, communicators have been trained in writing. If you don’t have goals, then it’s very difficult to think strategically.

Communications 60

Communications Analytics Infographics Data-Driven PR 60