Prohibition

JANUARY 14, 2022

For example: A lawsuit alleging dangerous product defects. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? Make sure to get a mix of tech mastheads, bloggers and (hopefully) business/broadcast media. Media amplification. Are you set up to engage them quickly with customized information? How many hits we can get?

B2B 60

B2B Analytics Google B2C 60

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. PR practitioners work to create and maintain relationships with media outlets, and use those relationships to get their client’s message out to the public. Finally, the header image was created using DALLE-2. What is public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

PR in High Definition

JUNE 25, 2020

Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t. Throughout the pandemic you might have been offering reduced services, how did your customers react?

Reputation 48

Reputation Employee Leadership Product Launch 48

PR 20/20

JANUARY 15, 2019

Ask sales for the top questions they receive, and turn customer concerns into a blog post. Or, create how-to videos to share with the customer service or success team to improve customer satisfaction. Live streaming events, Q&As or product launch. Social Media Today: Data-Driven Decision Making.

Trends 57

Trends Marketing Software Video 57

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. How does it figure in PR? Document your plan.

Employee 40

Employee Measurement Social Media Product Launch 40

5W PR

APRIL 9, 2024

This could involve security shortcomings, intellectual property theft, service disruptions, or even a poorly received product launch. This team should include representatives from various departments such as PR, legal, engineering, and customer service. Drills are crucial too.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Buzzstream

FEBRUARY 9, 2024

A press release is an official statement or proclamation announcing news that provides relevant information to the media. But that is the job of the media you are trying to reach, and what the media needs is an informational source – a press release. Tip: Look at the product specs or any marketing and sales material.

Examples 62

Examples Product Launch Data Report 62

NewsWhip

JUNE 10, 2021

And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. It comes down to product launches. It comes down to every customer service interaction.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Focus on Video Content : Video is the most popular and effective media format.

Trends 105

Trends YouTube Video Social Media 105

Onclusive

JUNE 29, 2018

Heidi kicked off the webinar by highlighting how social media has fundamentally changed crisis situations from two-way feedback to all-way, rapid response conversations. He then discussed the five elements of the crisis data cycle: Listen: Implement & Validate media monitoring & measurement ahead of time.

Crisis 186

Crisis How To Brand Branding 186

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Clay Morgan , Writer and Consultant, Morgan Media, Inc. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 189

Marketing Content Marketing Data Social Media 189

Beyond PR

AUGUST 18, 2016

But consistency goes beyond the products you develop and customer service you provide. Discover what else is needed for product marketing success by downloading Expanding Engagement & Inspiring Action with Your Next Product Launch. Every decision a brand makes builds on the success that came before.

Brand 40

Brand Branding Product Launch Guidelines 40

PR 20/20

MAY 24, 2018

As marketers, we’re required to wear many hats throughout the day— author, producer, consultant, data analyst, social media guru. Customer service team. Lost opportunities / past customers. Media contacts. In past hackathons, we’ve seen milestones like the following: Product announcements / launch.

Marketing 40

Marketing Comparison Internal International 40

Beyond PR

JULY 21, 2016

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 Affects Communication & Demand Generation Strategies.

Brand 40

Brand Branding How To Employee 40