PR 20/20

JUNE 6, 2023

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. B2B audiences are by definition narrower than their mass-market counterparts, which makes it easier to target them with relevant social campaigns. By extension, business customers can also help one another.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

MARCH 16, 2021

This is particularly true for B2B PR and marketing teams. It remains the primary content distribution channel for marketers. In 2021, marketers should reassess how they use Facebook and make full use of the tools it offers. When to use Facebook for B2B marketing. Targeting local and small businesses.

B2B 344

B2B Facebook LinkedIn Small Business 344

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present. Should you invest more in SEO or in PR? ScreramingFrog.

SEO 229

SEO Social Media Tools Google 229

Shift Communications

SEPTEMBER 26, 2014

Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Happy customers and word of mouth referrals lead to an increase in sales, which are worth more in the long run than advertising. Marketing Coordinator.

Reputation 137

Reputation Brand Branding Customer Service 137

Prohibition

JANUARY 7, 2022

A crisis management team should also take charge of internal communications and stay in touch with key managers on plant floors and at customer service desks so that they can keep the organisation running smoothly during the crisis. How to establish an effective crisis management team. Should you hire a PR team for crisis management?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Beyond PR

JANUARY 3, 2017

Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. A company narrative is not a mission statement nor is it an inventory of your products, services or accolades. You can’t be too self-promotional, or they’ll tune you out. So what’s left?

Company 72

Company Storytelling Small Business eBook 72

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. It’s been really kind of a great small business movement here in South Orange County. I was the marketing director for a software company and hung up my own shingle about 13 years ago. Steve Smith: Right.

Crisis 78

Crisis Local Facebook Social Media 78

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Grow your business by improving your capabilities and connections.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

OCTOBER 16, 2018

While crayons won’t cut it at this level, you can certain turn a journalist on to a trend you’ve noticed or a possible story idea. Link your pitch to a current event – Tying your story to a current event or an industry trend can make it much more appealing to reporters. Collaborate With Your Customers. Be a Friend to Others.

Web 40

Web Pitching Local Report 40