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The Case for Customer Service Marketing: Social Media Marketing World Recap

Cision

If you’re in marketing, you know the sales funnel well and you take pride in loading it with the leads your sales team needs to be successful. (If If you’re in an agency, leads are just new business and customer service is your account team.). You’re in PR, communications, social media or any other marketing function.

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5W Unveils the Top Trends from iGaming NEXT 2024

5W PR

This entails investing in customer service, optimizing user interfaces, and leveraging data analytics to tailor offerings to individual preferences. Expanding Offerings: Diversification emerged as a key strategy for operators seeking to enhance customer engagement and differentiate themselves in a crowded market.

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5 Social Customer Service Best Practices

Cision

Twitter introduced a feature that allows customers to send you direct messages directly from your site. Late last year, Facebook improved pages’ customer service tools and integrated customer service bots into its Messenger app. So, what is a communications or marketing professional to do?

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AI challenges plague brand and business customer service: 6 in 10 struggle with ineffective AI

Agility PR Solutions

Is today’s automation tech moving too fast, or are business and brand marketers becoming too quickly over-reliant without proper upskilling? Or do the tools themselves just fall short of expectations at their current stage of innovation and development?

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What’s Trending for 2023?

PRSay

From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” Reevaluating Twitter.

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Trends to watch in retail CX: Moving from transactional to unified experiences tops the list

Agility PR Solutions

Despite the current economic outlook, 58 percent of retail marketers surveyed are investing in customer experience tools to drive revenue and evolving their customer service approach to deliver more interactive, unified engagements, new research from customer-focused cloud contact center Talkdesk reveals.

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The Latest Social Media Trend and Updates

Prohibition

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels. Facebook becomes the customer service go to for consumers.