article thumbnail

F8 Update: Two Upcoming Facebook Changes PR Pros Should Care About

Rock the Status Quo

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. Facebook native video. PLUS Facebook reach (minimal as it might be). PLUS Facebook reach (minimal as it might be). Read on for the dets!

Facebook 100
article thumbnail

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. What comes after social media? Can the ship be righted?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Dramatic Emotional Exits And Destroyed Reputations

Melissa Agnes

In an excellent blog post on customer service , Derek Sivers describes the type of scene you’d see in a move, where a character “is saying something nasty or secret, and then realizes their microphone is on, so they immediately straighten up, correct themselves, and say the publicly-acceptable thing instead.”

article thumbnail

5 Common Misperceptions of Social Customers

Cision

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. Social care (customer service) continues to be one of the top reasons that people initiate social media interactions with brands.

article thumbnail

Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

article thumbnail

Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. Take Facebook, for instance. Instead of whisking users away to your website, they have a “checkout on Facebook” option. Personalized Interaction — Engage with customers personally on their accounts and yours. The convenience? Impeccable.

article thumbnail

Future of PR: 2020 edition

Stephen Waddington

I appreciate your comments by email, Facebook and Twitter. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. The internet has fragmented into a series of closed networks operated by platforms including Facebook, Google, Instagram and Twitter. Happy New Year.