PR 20/20

NOVEMBER 30, 2022

This audit is a key piece of the puzzle when we start working with new partners to build long-term, custom marketing plans that win executive buy-in and align with stakeholder goals. For the full 40+ questions, download our Comprehensive Marketing Audit Template. Or your team risks high employee turnover. Customer service?

Marketing 52

Marketing Technology Internal International 52

Solo PR Pro

OCTOBER 16, 2018

Fran Stephenson of Step in Communication provides five crisis communication building blocks in this Solo PR Pro blog post , which includes a free download of her e-book, “Managing Your Next Crisis: A Step-By-Step Guide for Travel Organizations.”. “Ok, How will this affect client content strategy, events, customer service, SEO , and more?

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Sword and the Script

APRIL 23, 2019

If the country is divided, you can bet for most companies, their employees and customers are too. For example, Patagonia weighing in on environmental issues probably resonates with their customers. You can find a summary of that research and a link to download the full report here: Should Brands Take a Public Stand on Politics?

Technology 128

Technology Study Communications Survey 128

Melissa Agnes

SEPTEMBER 16, 2014

A social media manager loses their temper in a customer service post on Facebook. If they are in any way responsible for content, customer service, monitoring or answering fan questions, they need to have a deeper level of training. Great news: It’s a free download!

Social Media 239

Social Media Crisis Training Media 239

PR Fuel

DECEMBER 10, 2017

Testimonials —Share an anecdote from a long time customer so that visitors can feel more at ease with your customer service, which helps them make a purchase. Details —While you are writing your content for the sales page, include details on the company, its founder, and its employees. Talk to us in the comments.

Writing 61

Writing Customer Service Employee Company 61

PR 20/20

DECEMBER 20, 2018

If your business cores (lifecycle stage, average sales cycle, revenue goals) are not aligned with your marketing cores (annual budget, number of marketing employees, marketing goals), you can expect misaligned expectations. What’s our customer service like? If we gain more business, will customer service rates suffer?

Marketing 57

Marketing Customer Service Technology Strategy 57

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. If they bring in a new VP of Sales to focus on customer relationships, that is newsworthy.” Your CTA for these releases will likely get them to download or sign up for the full report.

Examples 62

Examples Product Launch Data Report 62

Burrelles Fresh Ideas

JUNE 6, 2023

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

Communications 40

Communications Marketing Technology Data 40

Beyond PR

SEPTEMBER 12, 2016

Your customers form ideas surrounding your brand – knowingly or not – through business activities, employee interactions and numerous other methods of engagement. For instance, many companies with large customer bases struggle with quality customer service because there is simply too much volume.

Measurement 40

Measurement Reputation Brand Branding 40

Beyond PR

JULY 21, 2016

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 However, every employee is also a representative of your brand. Download How Buyer 2.0

Brand 40

Brand Branding How To Employee 40

Prohibition

JANUARY 17, 2022

The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media. Public squabbles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

MaccaPR

OCTOBER 2, 2014

Best of all, videos about your company and its products are shareable by your customers, so your YouTube channel – properly treated and optimized – automatically equips your customers, dealers, employees and fans to become evangelists in pushing out your video content via social media. Call your toll-free number?

YouTube 54

YouTube Video Web SEO 54

Cision

MAY 21, 2015

A show about communicating with clients, prospects and employees – in person, in print and online. 13) Mike Stelzner. Social Media Marketing Podcast. Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

OCTOBER 30, 2018

We have web chat available during office hours, and our phone is answered 24 x 7, but email communication is by far the most important way we serve many hundreds of customers each month. I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. Let me know in the replies!

Communications 40

Communications Pitching Writing Social Media 40

PR Fuel

OCTOBER 16, 2018

Interestingly, the best new public relations idea came from our part-time customer service representative. Collaborate With Your Customers. And a good intern can eventually turn into a good employee. Download your free copy of the Beginner’s Guide to Writing Powerful Press Releases here: [link].

Web 40

Web Pitching Local Report 40