Stephen Waddington
DECEMBER 2, 2019
In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. It’s hard to unpick a clear story from the PRCA’s Annual Digital PR and Communications Report. Digital PR moves fast as Danny Whatmough, chair of the PRCA Digital Group suggests in his introduction.
5W PR
JANUARY 26, 2021
The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. Competition, especially on digital platforms, is more competitive than ever. Why should it Matter?
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5W PR
JUNE 15, 2020
However, when mistakes are made, all of those benefits can act against the brand, amplifying a momentary lapse and creating a monumental PR crisis. Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation.
Buzzstream
AUGUST 12, 2020
Do your research using the Buzzmarker tool as you browse the desired website or check LinkedIn and find who works as a writer/editor from the outlet you’re interested in. . Let’s say that a journalist is writing a time-sensitive piece on “Best Customer Engagement” tools. . Are you present on top industry lists? Key point: .
5W PR
APRIL 18, 2022
While some form of word-of-mouth marketing has always been around, in the last couple of decades, thanks to the rise of various tools, technologies, and platforms, it’s become a lot more sophisticated. Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines.
The Proactive Report
FEBRUARY 24, 2017
Used correctly, Twitter can have a huge impact on customer service, perception and reputation. Q: If it does go away how will that affect brands that use it for customer service? Most brands are not exclusively using Twitter as their customer service platform. Source: Forbes.com). Gini Dietrcih.
Norton's Notes
OCTOBER 13, 2014
Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Service Offerings. Let’s take a closer look at these trends.
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