Presspage

FEBRUARY 8, 2021

In a time of crisis, they may see more information about your organization than during ordinary times; they may believe the real-time accounts of others over you; share the most dramatic of stories (in many cases leaving out facts); and decide in a split moment if they support and trust you. However, not every crisis is predictable.

Crisis 78

Crisis Crisis Management Reputation SEO 78

Presspage

MARCH 2, 2021

A whopping 7 out of 10 business leaders say to have experienced at least one crisis between 2014 and 2019 ( PWC ). After 2020, most businesses will be well aware that a crisis, whatever its nature, is just a natural part of running a company in an extremely interconnected, hyper-informed world.

Crisis 148

Crisis Software Crisis Management Crisis Communications 148

Presspage

SEPTEMBER 18, 2017

Even going as far as tagging news outlets, journalists and other prominent individuals in their social-media posts in hopes their messages would be shared widely and eventually answered. Miami International Airport had to deal with a video of Mexico City's airport that on social was claimed to be at Miami International.

Social Media 122

Social Media Communications Crisis Media 122

Melissa Agnes

SEPTEMBER 2, 2014

When you hire a crisis management professional or firm, whether prior to or during a crisis, expectations of both parties need to be clear. Surprises are not something you want to experience while managing a crisis, the crisis will present you with enough of those on its own! Qualities of a worthy crisis professional.

Crisis Management 264

Crisis Management Crisis Reputation Resources 264

Landis PR

MARCH 4, 2024

Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Neglecting either or both of these aspects of your crisis readiness leaves a vulnerability gap that you can otherwise protect against. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

Presspage

MARCH 2, 2021

A whopping 7 out of 10 business leaders say to have experienced at least one crisis between 2014 and 2019 ( PWC ). After 2020, most businesses will be well aware that a crisis, whatever its nature, is just a natural part of running a company in an extremely interconnected, hyper-informed world.

Crisis 78

Crisis Software Crisis Management Crisis Communications 78

Shift Communications

DECEMBER 11, 2014

When you’re managing a crisis, eventually that crisis dies down and you can move forward. Facebook SEO. Which means, Facebook just established SEO for the entire archive of public posts. This would be a great time to bring your SEO team together with your social media team and get them on the same page.

SEO 155

SEO Facebook Brand Branding 155

Onclusive

SEPTEMBER 20, 2023

Lastly, is the enablement of more informed decisions around crisis management. Specifically analyzing their social media interactions, content engagement, and community management gives you the info you need to fine-tune your tactics. This knowledge enables you to build proactive crisis management strategies.

Analysis 221

Analysis Crisis Management Tools Strategy 221

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Real effort into digital and social. Digital is no longer an afterthought, social media has gained prominence.”. Actual and perceived crisis 24/7. “A Crisis after crisis. Remote work.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

MARCH 4, 2017

I made three marketing predictions for 2017 but if I could go back in time, I might add a fourth: The decline in traffic from organic social media will renew interest in SEO and organic search. Social networks are deluged with content – more than any user can possibly consume. Give our services a try. Talk to Us!

SEO 60

SEO Google Engineering Social Media 60

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

ImPRessions - Crenshaw Communications

JULY 15, 2020

We’re all spending far more time online than we were before, and it’s easy to be lax about digital security, social media activity, and communications with colleagues in virtual meetings. It’s important now to be present on key social media platforms, and to post proactively. Know SEO basics.

Reputation 221

Reputation How To SEO Guidelines 221

Stern + Associates

JULY 21, 2023

Through strategic digital public relations (PR) efforts, this startup firm crafts engaging social media campaigns, partners with influential bloggers, and promptly addresses customer feedback across various online platforms. As a part of your PR strategy, analyzing social media sentiment toward your brand is one of your vital tasks.

Digital PR 62

Digital PR SEO Engineering Social Media 62

The Proactive Report

JUNE 12, 2015

One aspect this report does not address is the Online Reputation Management that results from negative media coverage being indexed and ranked by the search engines and people sharing this content and adding comments on social media. An online newsroom that has strong SEO elements can be used to anchor your content efforts.

Financial 100

Financial Reputation Crisis SEO 100

MaccaPR

AUGUST 10, 2020

What can B2B marketers focus upon during this time of crisis? So in spite of the economic crisis, you’re advocating that B2B marketers not reduce or stop their marketing spend. Which channels should smart B2B marketers prioritize during this economic crisis – social media, online video, email? It’s chaos out there.

B2B 71

B2B Interviews Crisis Trade Shows 71

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. Have a PR strategy can help with crisis Management. Sometimes a crisis simply can’t be avoided.

Publicity 62

Publicity Brand Branding SEO 62

Critical Mention

MARCH 22, 2019

We’ve outlined five steps to post your content on social media and generate brand awareness, putting your company in the spotlight. If you incorporate this into your social media schedule a couple of times a week, your content will be top of mind, but you won’t oversaturate your prospects’ newsfeed.

Social Media 62

Social Media eBook Infographics Media 62

Stephen Waddington

DECEMBER 2, 2019

In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. The good news is that practitioners are firmly embracing social and owned media alongside earned as a means of engagement with an audience or public.

Digital PR 78

Digital PR Report Communications Crisis Management 78

5W PR

MAY 7, 2021

Digital PR tools can be used to effectively manage time spent online and on social media to ensure the best results. Good PR and communication teams know how to communicate on social media platforms effectively and smartly. SEO is constantly changing and evolving. It is a waste of time and resources.

Digital PR 88

Digital PR Company SEO Newspapers 88

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Deirdre Breakenridge

MAY 23, 2017

There are some great editorial calendar and social media calendar templates on HubSpot. Many social media content management systems you probably already use for your clients have their own templates or proprietary editorial calendars. Be Realistic with Your Time for Social Media.

Blogging 282

Blogging Case Study Social Media Instagram 282

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Engagement Metrics: Likes, shares comments on social media.

Trends 105

Trends YouTube Video Social Media 105

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. Other ways to measure brand recognition is through share of voice in media or on social media. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. On top of that we must keep SEO and PR messaging in mind while trying to write entertaining prose that dazzles the reader. Bylines are harder than they look; if you want to know the secrets of byline best practices , see this earlier post.

Case Study 231

Case Study Writing Pitching SEO 231

Shift Communications

JULY 26, 2022

But we’re planning for a change in the narrative. While the labor shortage is still having an impact (and we’re still telling those stories), just this week, one of Wall Street’s biggest harbingers of a downturn, the yield curve, is sending signals — “stronger than it has been since late 2000” — of an economic decline.

Brand 78

Brand Branding SEO Employee 78

Sword and the Script

APRIL 6, 2021

At the time, I remember thinking, as many did, that the crisis wouldn’t last much longer than perhaps June or July. SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks.

Media 106

Media SEO Analytics Analysis 106

Solo PR Pro

OCTOBER 16, 2018

Gayle Lynn Falkenthal, APR of the Falcon Valley Group , recommends: “Check all current plans and update for 2019, including your strategic communications plan, crisis communications plan, and anything else relevant. Depending on their sector, some clients might balk at creating a crisis plan. Cris es – Be Prepared.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Prohibition

AUGUST 4, 2021

With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., Or a less-than-flattering media story spreads far beyond what you expected. Prohibition PR provides the best in online reputation management services, including social media monitoring and response. Why You Need It.

Reputation 62

Reputation Brand Branding SEO 62

PR Fuel

APRIL 28, 2022

You can also share your press releases on social media or your blog. Support Your SEO. Search engine optimization (SEO) can help more people find your content online. You can optimize your press releases with SEO to boost your rankings. These links, called backlinks, can boost your SEO rankings.

Writing 84

Writing SEO Consumer Crisis 84

Presspage

MARCH 5, 2020

With complete autonomy over your newsroom, you’re able to respond quickly to breaking news at the company, which could prove crucial during major announcements or times of crisis. Leaving SEO to Marketing. When looking into getting started with SEO for PR, consider the following: Develop a list of keywords for each content piece.

Brand 88

Brand Branding SEO How To 88

Critical Mention

MARCH 27, 2019

Social Media. While email is the most effective marketing tool in any industry or niche, social media is the most effective way to identify a broader audience and bring its members to your list. Custom visuals: Anything that accentuates branding and appeals to a specific niche will help with SEO.

Strategy 61

Strategy Marketing SEO Social Media 61

PR in High Definition

NOVEMBER 28, 2016

The candidates needed to build credibility, rebuke negative opinions in and out of the press and quickly run crisis comms at any given moment. Kennedy was the first to pioneer TV; and more recently Obama was the first to use of social media to directly engage with potential voters. The first social election.

Social Media 48

Social Media Media Twitter Survey 48

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2018

That’s the unhappy fate of James Henderson, the former CEO of now-defunct PR and crisis management powerhouse Bell Pottinger. As founder Tim Bell himself said regarding the racially charged social media campaign that his agency ran for the Guptas, “it was altogether smelly.” Do right by your employees.

Reputation 157

Reputation Crisis Management Ethics Agency 157