ImPRessions - Crenshaw Communications

MAY 11, 2022

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. Digiday Programmatic Marketing Summit. On the other side of the pond, DMEXCO is Europe’s premier digital marketing and tech event.

Conference 156

Conference Privacy Advertising Advertising 156

Presspage

FEBRUARY 15, 2024

Why Data Analytics is Important in Investor Relations Data analytics is particularly impactful in anticipating market trends in the IR space, allowing IROs to identify patterns and forecast shifts in investor sentiment & market dynamics. Real-time data analytics are essential for timely decision-making.

Analytics 78

Analytics Data Ethics Privacy 78

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. The annual report by Nic Newman, Senior Research Associate, Reuters Institute, is based on the view of 250 leaders in the news industry from 52 markets.

Report 122

Report Media Journalism Privacy 122

ImPRessions - Crenshaw Communications

JUNE 5, 2019

In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Technology 246

Technology Company Banking Education 246

Stephen Waddington

NOVEMBER 27, 2020

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. Cassie Zachariou describes the challenge of giving BBC News’ Fergus Walsh access to an intensive care unit (ICU) to convey the severity of the crisis. Patient care and privacy needed to be balanced with public health.

Healthcare 131

Healthcare Privacy Print Community 131

PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy.

Publicity 134

Publicity Privacy Crisis Communications Ethics 134

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”.

Communications 120

Communications Crisis Internal International 120

Melissa Agnes

DECEMBER 3, 2014

For even more information and tips on CASL, listen to episode #025 of The Crisis Intelligence Podcast. Here’s a good place to get started with this step: Episode #025 of The Crisis Intelligence Podcast – Canada’s Anti-Spam Legislation (CASL) with Maanit Zemel. Crisis Prevention Internet Law and Compliance'

Policies 205

Policies Privacy Crisis System 205

Shift Communications

MAY 16, 2023

And many AI companies are contending with how to market themselves and deal with the fascination of artificial intelligence’s impact on business. But to this PR guy, the rise of generative AI is more about the excitement around seeing an entirely new industry evolve — and by many accounts the generative AI market is getting crowded already.

Company 78

Company Technology Privacy Guidelines 78

Landis PR

FEBRUARY 5, 2024

Effective PR has the potential to propel a startup from obscurity to a prominent market presence, profoundly influencing public perception and driving exponential business growth. Privacy Concerns: AI involves handling large amounts of data and raising privacy and ethical concerns.

Publicity 59

Publicity Privacy YouTube Analysis 59

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. The frequency of the scandals created notable hesitation among advertisers and marketers.

YouTube 130

YouTube Brand Branding Comparison 130

Shift Communications

MAY 16, 2023

And many AI companies are contending with how to market themselves and deal with the fascination of artificial intelligence’s impact on business. But to this PR guy, the rise of generative AI is more about the excitement around seeing an entirely new industry evolve — and by many accounts the generative AI market is getting crowded already.

Company 78

Company Technology Privacy Guidelines 78

Sword and the Script

MAY 25, 2021

The research company polled 15,000 consumers across 15 markets, including the U.S. The statistic on sharing data speaks directly to the marketing shop because many measure success, at least in part, based on event and content registration forms completed. Image credits: Unsplash and Marketing Charts.

Brand 108

Brand Branding Survey Customer Service 108

ImPRessions - Crenshaw Communications

JUNE 5, 2019

In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Company 120

Company Banking Education B2C 120

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! Transparency.

Social Media 156

Social Media Trends Media Instagram 156

PR for Anyone

DECEMBER 8, 2022

I just did it for Virginia where I live and interestingly, there are new laws going into place with regards to privacy: The right to opt out of the processing of personal data for targeted advertising purposes; The right to opt out of the sale of personal data; and. The right to opt out of profiling based upon personal data.

Media 130

Media Pitching Privacy Video 130

Melissa Agnes

DECEMBER 3, 2014

For even more information and tips on CASL, listen to episode #025 of The Crisis Intelligence Podcast. Here’s a good place to get started with this step: Episode #025 of The Crisis Intelligence Podcast – Canada’s Anti-Spam Legislation (CASL) with Maanit Zemel. Tips for preparing a CASL compliance policy. By Maanit Zemel.

Policies 100

Policies Privacy Crisis Management Crisis 100

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

For example, if you rep an online roommate pairing service, you will want alerts on news topics like the apartment rental market, housing regulations, or even roommate horror stories. Another example is the YouTube brand safety crisis.

Pitching 136

Pitching Media Privacy YouTube 136

The Stalwart Blog

NOVEMBER 18, 2019

Dave Oates: Hey, thanks for joining us for another edition of the Public Relations Security video cast where we talk to experts in all facets of crisis events and crisis management. An interview with Lily Li, Principal of Metaverse Law. . I’m really privileged to have Lily Li of Metaverse Law with us today from Orange County.

Data 60

Data Privacy System Crisis Communications 60

NewsWhip

JUNE 2, 2021

Predictive Crisis Management . It’s used by reporters and communications professionals wherever advance knowledge of a story’s impact can assist in a decision – such as a crisis or time sensitive opportunity. . What is Predictive Crisis Management? . Predictive Alerts. Predictive Planning. Predictive Content Strategy.

Media 88

Media Data Reddit Crisis 88

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. A company crisis is looming. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment.

Company 136

Company Interviews Reputation Privacy 136

Shift Communications

SEPTEMBER 21, 2017

How Is The Market Changing? We’re also seeing increased investment and market crowding. New Study Says Apple May Be Overselling Its Differential Privacy Protections In MacOS and iOS; Apple Disputes Study’s Findings. How does this factor into PR and marketing strategies for B2B security vendors? Offer something legitimate.

B2B 60

B2B Leadership Crisis Communications Technology 60

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

APRIL 23, 2019

This leads me to wonder if the answers had been organized into a more traditional marketing framework – awareness, brand building, leads, conversion and loyalty – if the results would have shown greater alignment. Indeed, the best marketing already adopts the more relatable aspects of communications and PR.

Technology 126

Technology Study Communications Survey 126

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! Transparency.

Social Media 61

Social Media Trends Media Instagram 61

PRSay

SEPTEMBER 22, 2016

Our privileged status comes with tremendous responsibility to protect the company’s privacy and safeguard confidential information. We’re often the first to know about mergers and acquisitions, major policy developments, and other significant changes.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Critical Mention

JUNE 14, 2018

Drift, a web-based, live chat tool for salespeople and marketers, currently services over 100K businesses and has raised $32 million in venture capital. At OpenView’s conference in Boston this past October, Drift’s director of marketing transformed the company into something more of a movement.

Pitching 70

Pitching Media Employee Privacy 70

Ethical Voices

MARCH 14, 2022

I started in Washington DC in Public Affairs and Crisis Management. Still am a crisis guy and always will be, I think. Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted? It all comes back to data and privacy and transparency.

Ethics 52

Ethics Publicity Data Agency 52

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. I felt Chapter 9 (Outside Insight for Marketers) was particularly good and relevant to the courses I teach in social media. Minute Maid, USPS, etc). With that being said of course, we (ex.

Data 42

Data Media Case Study Social Media 42

David PR Group

JUNE 2, 2014

” While this news is biggest in Europe, it also affects the ongoing debate in the United States about privacy and information posted on the Internet about private U.S. appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. The post Should the U.S.

Google 40

Google Policies Reputation Crisis Communications 40

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. So how do you do health care content marketing? So how do you do health care content marketing? Be credible” is the public health crisis communicator’s mantra.

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

PRSay

JANUARY 16, 2020

In today’s world, being prepared with a comprehensive crisis plan is no longer enough. As if threats of massive data breaches, technology outages or consumer-privacy rebellions weren’t worrisome enough; now, a new cause for cyber-insomnia looms: “reputation exploitation.”.

Reputation 173

Reputation Privacy Banking Ethics 173

Burrelles Fresh Ideas

OCTOBER 17, 2023

Crisis communication preparedness: Preparing for cybersecurity incidents is as crucial as prevention. PR agencies can help organizations develop crisis communication plans, ensuring they are equipped to respond effectively in the event of a data breach or cyberattack.

Education 112

Education Employee Measurement Agency 112

ReimaginePR

OCTOBER 15, 2015

To demonstrate the arbitrary nature of the surveillance programs authorized by Bill C-51, Ghahramani is also challenging Stephen Harper to disclose his entire team’s CSIS and CSE captured correspondences, data, and meta-data related to the recent media leaks surrounding the Syrian refugee crisis.

Privacy 120

Privacy Government Policies Technology 120

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

While the impact of negative PR in a crisis can occasionally be shown to impact the business, both Key and Spitzer cited data as to how little impact an actual press release or campaign actually has. When we do market mix modeling and include PR, the value of PR is far higher than anyone imagines. But they don’t show causality.

Analytics 40

Analytics Crisis Data Measurement 40

Sword and the Script

FEBRUARY 16, 2019

The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point in marketing, with respect to data and creativity. For years marketing leaders have all heard data, data, data.

Creativity 76

Creativity Study Survey Advertising 76