Newsfile

DECEMBER 13, 2023

In the constantly evolving AI landscape, IR professionals must excel at creating precise AI prompts for effective financial reporting, investor engagement and crisis management. They do not require the input of sensitive or confidential corporate information.

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Financial Crisis Management Training Analysis 105

Reputation Us

MARCH 20, 2024

This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits–financial and otherwise. The dynamic relationship between your corporate reputation and influencer engagement underscores the importance of building and safeguarding a positive brand image.

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Reputation Journalism Financial Corporate 78

Onclusive

JANUARY 7, 2021

The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard or operates in a vacuum rather than being seen as a strategic partner. Communications is a major driver of corporate reputation—your biggest brand asset.

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Communications Corporate Reputation Employee 248

Solo PR Pro

MARCH 3, 2020

This is a guest post courtesy of Solo PR Pro Premium member, Michael Ares, Principal Owner of MDA Corporate Marketing, LLC. Stock markets have plunged, entire cities have been quarantined, companies have halted travel and international conferences have been cancelled. Fact-based messaging in a crisis like this is the way to go.

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Crisis Communications Crisis Communications Retail 93

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

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Crisis Management Crisis Financial Reputation 62

Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. Agency positioning for growth Another significant focus is helping agencies sort out their marketing and sales processes, and refine their proposition. COVID-19 is flushing out a fiercely competitive market. But there’s plenty of opportunity. It’s understandable.

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Agency Creativity Marketing Government 122

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

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Publicity Marketing eBook Public Affairs 52

Stephen Waddington

JUNE 6, 2020

Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. The reputation of an organisation has a direct impact on recruitment, retention, productivity, sales, and financial performance. Buy it for your boss.

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Reputation Financial Case Study Banking 153

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

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Reputation Us

OCTOBER 23, 2023

” OVERVIEW During legal proceedings—whether on the plaintiff or defense side—corporate reputations are on the line. ABOUT THE PRESENTERS Casey Boggs is president of the national reputation management and crisis mitigation firm ReputationUs.

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Reputation Publicity Education Corporate 88

Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

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Corporate Airlines How To Crisis 84

Stephen Waddington

MAY 4, 2021

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams. You can download a copy from the Vuelio website.

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Publicity Government Corporate Financial 197

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Educate the market and modify perceptions. That’s marketing

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Publicity Public Affairs Journalism Corporate 52

Stephen Waddington

JULY 16, 2021

The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. Organisational leaders, for their part, recognised that they would be defined by the crisis.

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Publicity Government Crisis Employee 199

Presspage

JUNE 16, 2023

While AI brings numerous advantages, it cannot replace the human touch in certain critical aspects, such as relationship-building, crisis management, and strategic decision-making. When it comes to conducting financial analyst meetings, AI-powered platforms can also assist.

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Financial System Ethics Data 78

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. If you think you could never be the victim of a crisis, think again. What is a crisis?

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Crisis Management Crisis Reputation Financial 62

Shift Communications

JANUARY 22, 2018

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. What constitutes a crisis in each branch of trust, in each of the cores?

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Crisis Communications Crisis Reputation Communications 98

Stephen Waddington

NOVEMBER 1, 2021

Public relations must take responsibility for its role in the climate crisis. The public relations industry is falling over itself to help businesses get to grips with the climate crisis. The climate crisis is in plain view. Our systems of corporate governance need urgent reform to account for the environment.

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Government System Crisis Corporate 131

Newsfile

OCTOBER 24, 2023

By Melissa Strle The worldwide public relations market is valued at approximately $107 billion U.S. Avoiding PR communication mistakes in this important market is paramount for PR pros. However, somehow the news seems plagued with corporate scandals, regulatory fines and whistleblower reports. dollars in 2023.

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Communications How To Corporate Training 52

Wadds Inc.

FEBRUARY 8, 2023

You could drive an oil tanker in the say-do gap between the corporate communication from both oil & gas and energy companies and their behaviour. The UK’s two biggest oil & gas producers BP and Shell have both announced record financial results in the past two weeks.

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Publicity Communications Energy Financial 98

Reputation Us

NOVEMBER 15, 2021

It only takes one crisis to permanently harm your company’s image. Global insurance brokerage company Willis Towers Watson reports, “Among FTSE-350 companies, 85 percent of their corporate value is intangibles, a large proportion of which is reputation.”. A reputational crisis can happen to any business of any size.

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Insurance Insurance Exercises Reputation 97

PRSay

NOVEMBER 18, 2022

Pollard leads the marketing and communications center for The Conference Board , a not-for-profit think tank in New York. Chief executive officers said they want communications to promote their brands and to gain more exposure for their companies and corporate reputations in the media. “Uncertainty allows communications to thrive.”.

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Communications Conference Survey Corporate 88

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

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Crisis How To Crisis Management Crisis Communications 62

Stuart Bruce

JUNE 24, 2016

This has already sent shockwaves through global financial markets which will massively impact businesses and organisations. Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change.

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Public Affairs Corporate Publicity Communications 94

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

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Crisis Communications Crisis Agency Communications 62

Sword and the Script

AUGUST 22, 2023

For the vast majority of companies, the only announcement that will top a corporate transaction…is another corporate transaction of greater value (or a terrible crisis). This would expand their total addressable market (TAM) and complement their existing offering. Need help with B2B marketing or public relations?

Corporate 101

Corporate B2B Company Marketing 101

PRSay

MAY 26, 2020

But many uncertainties about coronavirus remain, making the job especially challenging for communicators who need to plan and execute strategies to encourage patients to return for care, and to help their organizations regain financial health by filling thousands of empty hospital beds and medical offices. Dennis Wilson, Jr.,

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Communications Crisis System Healthcare 192

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Some were management failures, while others were about corporate values or behavior. A seemingly minor marketing promotion precipitated the boycott, but AB’s response to the situation didn’t help. SVB put out a fatally flawed press release that was meant to strengthen its financial position but had the opposite effect.

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Banking Nonprofit Twitter Advertising 212

Cision

JUNE 28, 2016

In this interview, Shannon discusses why financial brands are still working to build trust, why you can never be too prepared for all communication scenarios and why your brand’s content needs to break through the noise and resonate with your audience. What is the biggest communication challenge facing financial brands today?

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Financial Groups Banking Crisis 149

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

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Agency Strategy Communications How To 195

Stern + Associates

APRIL 13, 2023

Climate strategist, New York Times bestselling senior writer of “ Drawdown ,” and editor of “ All We Can Save: Truth, Courage, and Solutions for the Climate Crisis ” Katharine Wilkinson argues that it’s impossible to answer these questions without grounding them in the current and future realities of the planet we call home. What Can I Do?

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Policies Energy Government Crisis 94

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

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Nonprofit Corporate Reputation Community 60

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

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Social Media Public Affairs Media Crisis Communications 132

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. Sword and the Script Media can help with B2B marketing, PR and social media.

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Reddit Software B2B Technology 179

Shift Communications

MAY 26, 2022

By Sarah Babbitt, VP, Agency Marketing. They’re suggesting survival mode is key, especially for young tech companies who have yet to establish strong market fit. Either way, as the markets spiral and confidence drops, it surfaces an important lesson in communicating through volatility. that show stability and continued growth.

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Employee Case Study Corporate Trends 88

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Judy Hutchison has an extensive background in financial services and client relationship management. Jennifer Holzapfel-Hanson. Rowe Price.

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Nonprofit Banking Financial Crisis Communications 68

5W PR

APRIL 14, 2021

Currently, this is the case for the most digitally connected generation that has ever existed, the members of Gen Z, who are struggling to find brands and corporations that connect with the generation’s values and beliefs. However, with Gen Z, people that practically grew up online, the previous marketing efforts aren’t as effective.

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Groups Financial Social Media Education 88